机器之心报道 编辑：Panda、张倩 前段时间，谷歌母公司 Alphabet 市值突破 3 万亿美元，成为第四家市值达到这一门槛的公司。 如果时间倒回到两年半以前，谷歌自己可能都没有想到这一结果。当时，ChatGPT 带来的冲击让外界开始质疑谷歌能否守住营收，尤其是广告营收。甚至还有人 发出灵魂追问：谷歌会成为下一个诺基亚吗？ 然而，事实的发展出乎许多人意料 —— 谷歌不仅稳住了广告基本盘，还通过将生成式 AI 融入搜索和广告投放，提升了用户意图理解和广告匹配效率，让广告价 值进一步放大。 在国内，我们也看到了这种趋势。上个月，快手发布了 Q2 财报。财报显示，这一季度， 快手线上营销服务收入 198 亿元，同比增长 12.8% 。财报明确指出，大 模型在投放出价、营销推荐方面的应用取得显著进展。在营销出价方面，快手优化了生成式出价算法，运用强化学习和长期价值策略，提升了广告转化效果。在 营销推荐环节，快手利用大语言模型的内容理解和推理能力，采用生成式方法筛选广告，深入挖掘用户行为与广告转化的关联性，生成符合用户兴趣的广告内 容，经过排序优化后显著提高点击率，推动营销服务收入实现两位数增长。 这些信号表明，A ...

Core Insights - The article emphasizes the ongoing growth and competition in the mobile internet ecosystem, driven by advancements in AI and technology, with a focus on user engagement and the expansion of various applications and services [3][4][11]. Group 1: Mobile Internet Growth - As of August 2025, the total internet traffic reached 1.267 billion, with WeChat Mini Programs contributing 950 million, indicating a steady increase in user scale [11]. - Key areas of growth include smart devices, mobile games, and mobile video apps, reflecting the sustained demand for hardware ecosystems and entertainment [13]. - The advertising resources are increasingly concentrated in short video, e-commerce, and instant messaging platforms, with their expenditure share continuing to rise [15]. Group 2: Competitive Landscape - Major companies like JD.com and Douyin Group have achieved double-digit growth rates, highlighting the intensifying competition in traditional e-commerce and local services [16]. - Companies are leveraging core and emerging business synergies to strengthen their market positions, with Tencent's gaming sector and Alibaba's travel services showing significant growth [18]. Group 3: User Engagement Strategies - Platforms are employing diverse subsidy strategies, such as red envelopes and discounts, to attract new users and encourage higher frequency of consumption [25]. - The tourism sector has shown impressive growth, with the top four online travel platforms experiencing year-on-year increases in user numbers [29]. Group 4: AI Integration and Ecosystem Expansion - News platforms are utilizing AI to enhance information retrieval efficiency, with smart assistants becoming crucial for user retention [33]. - AI application plugins are rapidly expanding, with increasing user acceptance and the embedding of AI capabilities into existing ecosystems to create new traffic distribution channels [35]. Group 5: Cross-Platform Collaboration - Vertical platforms are achieving ecosystem expansion through cross-industry collaborations, such as Didi extending its membership system to dining and hotel services [50]. - The integration of various media channels is enhancing user engagement and interaction across multiple devices and platforms [38].

据了解，笑古为快手科技核心管理成员，2019年加入快手。自2021年起先后担任电商事业部负责人、本 地生活事业部负责人，并参与快手商业生态委员会及经营管理委员会。 责任编辑：李昂 近日，网传消息称，快手高级副总裁、本地生活业务负责人笑古即将离职。此前，据多家媒体报道，快 手本地生活业务已进行架构调整，从独立事业部合并至商业化体系之下，由刘逍负责。 新浪科技就此询问快手，对方暂无回应。 ...

Summary of Key Points Core Viewpoint - On September 22, 28 Hong Kong-listed companies conducted share buybacks totaling 16.6395 million shares, with a total buyback amount of 926 million HKD [1][2]. Group 1: Buyback Details - Tencent Holdings repurchased 862,000 shares for 550 million HKD, with a highest price of 643.000 HKD and a lowest price of 635.000 HKD, bringing its total buyback amount for the year to 54.359 billion HKD [1][2]. - Anta Sports repurchased 2.12 million shares for 199 million HKD, with a highest price of 95.150 HKD and a lowest price of 92.700 HKD, totaling 899 million HKD in buybacks for the year [1][2]. - Kuaishou-W repurchased 1 million shares for 73.7998 million HKD, with a highest price of 74.300 HKD and a lowest price of 73.450 HKD, totaling 2.074 billion HKD in buybacks for the year [1][2]. Group 2: Buyback Rankings - The highest buyback amount on September 22 was from Tencent Holdings at 550 million HKD, followed by Anta Sports at 199 million HKD [1][2]. - In terms of buyback volume, China Petroleum & Chemical Corporation led with 5.41 million shares repurchased, followed by Anta Sports with 2.12 million shares and MGM China with 1.20 million shares [1][2].

Major Events - Different Group (06090) has a public offering with a subscription rate of 3317.47 times the upper limit price [1] - Botai Che Lian (02889) plans to globally offer 10.4369 million H-shares from September 22 to September 25 [1] - Changhong Jiahua (03991) received a privatization offer from Changhong Group at a premium of approximately 32.93%, with resumption of trading on September 23 [1] - Huajian Medical (01931) signed a strategic cooperation agreement with Chuangsheng Group-B (06628) involving the tokenization of a $1.5 billion innovative drug pipeline asset [1] - Gilead Sciences-B (01672) reported that ASC47 combined with Semaglutide showed a weight loss effect improvement of up to 56.2% compared to Semaglutide alone in obese subjects [1] - Fosen Pharmaceutical (01652) plans to sell all equity of Henan Fosen Smart Energy Technology for 73 million yuan [1] - Maiyue Technology (02501) entered into strategic cooperation agreements with NetEase Youdao and Ferry International [1] - Zhongchuang Zhiling (00564) intends to invest 270 million yuan to establish Yaxinke Thermal Management Technology (Yizheng) Co., Ltd. to enhance market competitiveness in automotive thermal management systems [1] - Garmin Group Holdings (01271) plans to sell a portfolio of four data center projects for 5.25 billion HKD [1] Buybacks and Increases - Tencent Holdings (00700) repurchased 862,000 shares for 550 million HKD on September 22 [1] - Standard Chartered Group (02888) repurchased 517,100 shares for 7.3877 million GBP on September 19 [1] - Midea Group (00300) repurchased 3.415 million A-shares for 250 million yuan on September 22 [1] - Anta Sports (02020) repurchased 2.12 million shares for 199 million HKD on September 22 [1] - Kuaishou-W (01024) repurchased 1 million shares for 73.7998 million HKD on September 22 [1] - Heng Rui Pharmaceutical (01276) repurchased 656,000 A-shares for 45.7493 million yuan on September 19 [1] - Shenzhen Expressway Company (00548) received an increase of 25.38 million H-shares from shareholder Yunsong Capital [1]

Core Insights - The article discusses the upcoming "Double Eleven" shopping festival and highlights Kuaishou's strategies to enhance consumer experience and support merchants [1][2][5] Group 1: Kuaishou's Strategies for Double Eleven - Kuaishou will provide substantial support for the Double Eleven event, including several billion in traffic subsidies, 2 billion in user red envelopes, and 1 billion in product subsidies to enhance consumer purchasing power [1][5] - The focus has shifted from merely competing on price to improving consumer experience and ensuring merchants can profit, indicating a transformation in the e-commerce landscape [2][5] - Kuaishou's Super Selection Conference gathered around 3,000 merchants and influencers to discuss product selection and promotional mechanisms for the festival [3][4] Group 2: Merchant and Influencer Engagement - Merchants showcased high-quality products and made commitments to consumers, such as offering significant discounts and guarantees on product authenticity [3][4] - The conference featured a special area for local products, emphasizing Kuaishou's collaboration with local industry associations to boost the e-commerce ecosystem in Guangzhou [4] Group 3: Growth Strategies and Metrics - Kuaishou's e-commerce operations emphasize the importance of both public and private domain strategies, with public domain traffic accounting for about 70% and private domain transactions being four times more efficient [8] - The platform's dual approach of integrating short videos and live streaming has proven to significantly enhance user engagement and sales conversion rates [8][10] - In the second quarter of 2025, Kuaishou's e-commerce GMV grew by 17.6% year-on-year, reaching 358.9 billion, with active user engagement also showing positive trends [10]

Group 1 - The company Kuaishou-W (01024) announced a share buyback plan, spending HKD 73.7998 million to repurchase 1 million shares at a price range of HKD 73.45 to 74.3 per share [1] - On the same day, the company issued 27,500 shares through the exercise of options under the post-IPO share option plan adopted on January 18, 2021 [1]

Group 1 - Kuaishou-W (01024) announced a share buyback of 1 million shares at a total cost of HKD 73.7998 million, with a per-share buyback price ranging from HKD 73.45 to HKD 74.3 [1] - On the same day, the company issued 27,500 shares through the exercise of options under the post-IPO share option plan adopted on January 18, 2021 [1]

Core Viewpoint - Kuaishou-W (01024.HK) announced a share buyback of 1 million shares at a cost of HKD 73.8 million on September 22 [1] Group 1 - The company executed a buyback program, indicating confidence in its stock value [1] - The total expenditure for the buyback was HKD 73.8 million, reflecting a strategic move to enhance shareholder value [1] - The number of shares repurchased was 1 million, which may impact the company's share structure and market perception [1]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 快手科技（於開曼群島註冊成立以不同投票權控制的有限公司） 呈交日期： 2025年9月22日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 不同投票權架構公司普通股 | | 股份類別 B | | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 01024 | | 說明 | | | | | | | | 多櫃檯證券代號 | 81024 | RMB | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 ...