责任编辑：何俊熹 新浪科技讯 9月15日下午消息，在双11商家大会上，快手介绍双11的平台激励政策。快手电商表示，在 本次双11蓄水期阶段将投入180亿流量补贴，全周期流量补贴将达数千亿。正式期阶段，平台将提供20 亿用户红包以及10亿商品补贴，帮助用户、达人、商家抓住双11大促红利。 ...

您是否有过心理困惑，希望获得专业指导？当家人、朋友有负向情绪时，想知道如何更有效地帮助 他们？快手联合健康中国邀请您来提问。 9月15日，快手联合健康中国、中国健康教育发起线上心理健康问题征集活动，邀请全国网友来提 问，在10月10日第34个世界精神卫生日当天，将邀请心理健康领域的专家，走进健康中国快手号直播 间，选取网友的提问进行直播答疑解惑。届时，中国健康教育快手号同步直播。 此次线上征集活动，网友可以在快手官微征集活动页留言或点击文内调查问卷提问，网友在快手搜 索"种太阳计划"也可一键直达问题征集页面。此外，快手管理员账号还会通过站内信的方式，随机向部 分用户发送私信征集问题。 据了解，此次心理健康问题征集活动是快手"种太阳计划"在延续以往借助短视频+直播形式，传播 心理健康科普知识基础上，首次在直播前面向全国网友征集问题，并根据网友普遍关心的提问针对性地 设计直播内容。 如何更好地关爱用户心理健康，守护用户的生命安全？据了解，2021年8月，快手正式组建心理危 机干预社会救助小组，通过AI预警系统识别，建立安抚干预标准流程，联动全国各地警方，7X24小时 在线干预挽救有轻生倾向的用户。 2024年5月 ...

Group 1 - The Zhongzheng Shanghai-Hong Kong-Shenzhen Game and Cultural Media Index (931580) has seen a strong increase of 1.59%, with notable gains from Perfect World (002624) up 10.01%, China Film (600977) up 8.83%, and 37 Interactive Entertainment (002555) up 7.43% [1] - The Game Media ETF (517770) rose by 1.57%, with the latest price reported at 1.29 yuan [1] - The acceleration of AI application commercialization is driven by continuous iterations of large models, with Alibaba's recent release of Qwen3-Next-80B-A3B showcasing significant innovations in training cost and efficiency [1] Group 2 - Open Source Securities highlights that the iteration of domestic large models towards stronger multimodal, reasoning, and agent performance may accelerate AI commercialization across various sectors including content creation, social media, advertising, e-commerce, education, and finance [2] - The Zhongzheng Shanghai-Hong Kong-Shenzhen Game and Cultural Media Index selects 50 listed companies involved in gaming, film, broadcasting, marketing, publishing, education, and cultural performances to reflect the overall performance of the theme in the markets [2] - As of August 29, 2025, the top ten weighted stocks in the index include Kuaishou-W (01024), Tencent Holdings (00700), and Bilibili-W (09626), collectively accounting for 54.14% of the index [2]

在徐小米的快手直播间，没有夸张的销售话术，只有如朋友般轻松的"拉呱"和她严选的优质好物。 "拉呱"是山东方言，意思是闲聊。作为山东临沂人，徐小米偶尔会在直播间说几句方言，这让她的表达 更亲切，也更贴合自己的情绪。 17岁辍学离家、外出闯荡，2019年闯入直播行业从零开始，迅速成长为快手电商的头部主播……徐小米 抓住了直播电商的发展机遇，凭借真实自然、敢拼敢闯的风格快速成长，获得了超过2835万"老铁"的支 持，单场最高GMV突破一亿，在快手电商平台开创了属于自己的阶段。 她常说："老铁们的信任，是我最大的荣耀。"2025年，徐小米受邀成为快手"国补合伙人"项目成员之 一。她希望借此机会，向更多人传递"信任即责任"的经营理念，让国家补贴政策的实惠能够覆盖更广泛 的人群。 修理厂女孩勇闯直播圈 在换了多份工作后，徐小米转行成为一名快手主播。 "不上厕所、不吃饭，下了播累得直接躺在地上"……刚入行时，她是不折不扣的"拼命三娘"……实在撑 不住了，就用凉水冲一下头继续干。凭着一股孤注一掷的拼劲，她一路闯进了快手电商头部主播的行 列。亮眼成绩的背后，不只是机遇与天赋，更多是过往经历所锤炼出的坚韧斗志。 徐小米曾先后在食 ...

文｜酒讯 方圆 编辑｜念祎 编者按：随着酒业调整的持续深入，市场竞争愈发激烈，精准把握市场趋势已成为酒企发展的必备技 能。酒讯将携飞瓜数据周期性观察部分电商平台酒类消费数据，对市场需求进行及时洞察，以期为企业 发展战略、销售策略调整提供数据参考和事实依据。 8月，对于酒水价格体系而言，是一场硬仗。 即时零售价格战进入白热化阶段，进一步拉低酒水产品均价。从高端的飞天茅台、普五，到次高端的洋 河M6+、窖藏1988，乃至国台国标、泸州老窖特曲，这些市场上各价格带的热销爆款，在即时零售平台 上的售价均较上月进一步下探。 即时零售这种"击穿底价"势头正持续向整个酒类市场扩散。酒讯携手飞瓜数据对快手8月酒水销售情况 进行统计了解到，消费者在进行酒水消费时的价格倾向，已然与即时零售的低价氛围形成共振。 02 啤酒：大众与小众势均力敌 01 白酒：名酒"蓝海"待开发 在快手这样的下沉主阵地，白酒消费展现出更明显的"向下"倾向。 来自飞瓜数据的统计显示，快手8月白酒销售价格带分布中，100-800元价格区间销量占白酒品类的比例 较上月有所下降，其中，100-300元、300-500元、500-800元价格区间分别占比38.3 ...

Core Viewpoint - The article discusses the rapid development of digital human video generation technology, highlighting the introduction of the MIDAS framework by Kuaishou's Kling Team, which addresses significant challenges in real-time, multimodal control, and long-term consistency in digital human interactions [2][16]. Group 1: MIDAS Framework Overview - MIDAS (Multimodal Interactive Digital-human Synthesis) combines autoregressive video generation with lightweight diffusion denoising heads to achieve real-time, smooth digital human video synthesis under multimodal conditions [2][5]. - The system demonstrates three core advantages: high compression rates, low latency, and efficient denoising, making it suitable for real-time interactive applications [4][14]. Group 2: Technical Innovations - The framework utilizes a 64× compression ratio autoencoder, reducing each frame to a maximum of 60 tokens, significantly lowering computational load [4][8]. - MIDAS supports various input signals, including audio, posture, and text, through a unified multimodal condition projector that encodes different modalities into a shared latent space [5][12]. - The model architecture employs a Qwen2.5-3B autoregressive backbone with a diffusion head based on PixArt-α/mlp structure, ensuring coherence in generated outputs while minimizing computational delays [12][16]. Group 3: Training and Data - A large-scale multimodal dialogue dataset of approximately 20,000 hours was constructed to train the model, encompassing single and dual dialogue scenarios across multiple languages and styles [10][12]. - The training strategy includes controllable noise injection to mitigate exposure bias during inference, enhancing the model's performance [12]. Group 4: Application Scenarios - MIDAS can generate real-time dual-person dialogue, synchronizing lip movements, expressions, and listening postures with audio streams [13]. - The model achieves cross-language singing synthesis without explicit language identifiers, maintaining lip-sync across Chinese, Japanese, and English songs for videos up to 4 minutes long [13][14]. - MIDAS demonstrates potential as an interactive world model by responding to directional control signals in environments like Minecraft, showcasing scene consistency and memory capabilities [13][14]. Group 5: Future Directions - The team plans to explore higher resolution and more complex interaction logic in future developments, aiming to deploy the system in real product environments [17].

Group 1: Market Overview - Southbound funds recorded a cumulative net inflow of approximately 608.22 billion HKD this week, marking an 84% increase compared to the previous week and reaching the highest weekly inflow in nearly five months [1] - The total trading volume of southbound funds this week was approximately 7737.64 billion HKD, accounting for about 49% of the total trading volume of the Hang Seng Index during the same period, indicating a decrease in proportion over recent weeks [1] Group 2: Stock Performance - Alibaba-W (9988.HK) saw a significant net buy of 246.96 billion HKD over the past week, with a cumulative increase of 14.64% in stock price [3][4] - Horizon Robotics (9660.HK) experienced a net buy of 32.12 billion HKD, with a cumulative increase of 4.18% in stock price [3][5] - Innovent Biologics (1801.HK) had a net buy of 11.15 billion HKD, but its stock price fell by 5.09% [3][6] - Kuaishou-W (1024.HK) faced a net sell of 17.38 billion HKD, with a cumulative increase of 3.81% in stock price [3][7] - Pop Mart (9992.HK) saw a net sell of 13.46 billion HKD, with a cumulative decrease of 10.59% in stock price [3][7] - Xiaomi Group-W (1810.HK) had a net sell of 10.92 billion HKD, with a cumulative increase of 2.80% in stock price [3][8] - CanSino Biologics (9926.HK) experienced a net sell of 10.32 billion HKD, with a cumulative decrease of 12.41% in stock price [3][9] Group 3: Daily Trading Activity - On the latest trading day, southbound funds had a net buy of approximately 73.31 billion HKD, with the Shanghai-Hong Kong Stock Connect showing a net outflow of about 14.87 billion HKD and the Shenzhen-Hong Kong Stock Connect showing a net inflow of about 88.18 billion HKD [11][14] - The total trading volume for southbound funds on that day was approximately 1579.92 billion HKD, which represented 49.26% of the Hang Seng Index's trading volume for the day [11]

Core Insights - The "China-Latin America: Close Neighbors" short video competition has become a unique cultural exchange platform, showcasing stories and cultures from different countries [3][4] - Kuaishou's app achieved a record high of 409 million daily active users in Q2 2025, with a 20.5% year-on-year revenue growth, indicating strong overseas business performance [3][6] - The competition received over 530 entries from China and 26 Latin American and Caribbean countries, with a total view count exceeding 235 million [6] Group 1 - The event was attended by notable figures including Liu Biwei, Vice President of the China Public Diplomacy Association, and Kuaishou's Vice President Liu Zhen, highlighting the importance of cultural exchange [1][3] - The competition's theme "Development and Revitalization, Shared Destiny" encouraged creators to explore various dimensions of Sino-Latin American relations through short videos [6] - The event also included a training program for social media influencers from 22 countries, emphasizing the growing influence of digital platforms in cultural exchange [6][8] Group 2 - Kuaishou's overseas apps, such as Kwai and SnackVideo, have successfully launched in countries like Brazil and Indonesia, contributing to the company's international growth [6] - The competition showcased the impact of short videos in fostering cross-cultural understanding, with creators like Elvis Santos from Brazil sharing personal success stories linked to the platform [8] - Kuaishou aims to continue using short videos as a medium to present a vibrant picture of global civilization, enhancing connections between different cultures [8]

Market Performance - The three major indices in the Hong Kong stock market all rose by over 1.1%, with the Hang Seng Index gaining 1.16% to surpass 26,000 points, the Hang Seng China Enterprises Index increasing by 1.13%, and the Hang Seng Tech Index rising by 1.71% [1] Sector Performance - Large technology stocks collectively surged, with Baidu rising by 8% and Alibaba increasing by 5.44%, reportedly using self-developed chips to train AI models [1] - Other tech stocks such as NetEase and Kuaishou rose nearly 3%, Tencent increased by over 2%, JD.com rose by 1.46%, Xiaomi by about 1%, and Meituan closed flat [1] - Education stocks saw significant gains, with the Ministry of Finance announcing a budget of 100 billion yuan for childcare subsidies and 20 billion yuan for gradually implementing free preschool education, leading to a surge in stocks like Yuhua Education, which soared over 43% [1] - Biopharmaceutical stocks rebounded after a previous decline, while sectors such as property, gold, military, property management, heavy infrastructure, and insurance stocks also saw increases [1] Weak Performers - Local consumer stocks in Hong Kong showed weak performance, with Apple-related stocks, coal stocks, home appliance stocks, sports goods stocks, dairy stocks, and photovoltaic stocks generally declining [1] - Nearly 30 stocks in the market experienced declines of over 10%, with the small-cap stock Kaisheng Holdings leading the decline at 21.7% [1]

Core Insights - The marketing strategies for the upcoming season are a focal point for brands, with advertisers facing challenges such as intensified competition for traffic, high reach costs, and fragmented user attention [3] - Short dramas are emerging as a cost-effective new traffic avenue, driving brands to explore deeper and more efficient integrations of short dramas with marketing [3] Group 1: Short Drama "Xiaomeiman" - The short drama "Xiaomeiman," a derivative of a popular national IP, has been launched, showcasing a narrative that combines urban family themes, gender relationships, and female growth [4][6] - The series consists of 20 episodes that depict the emotional struggles of a single mother and the challenges of family integration, resonating with contemporary societal issues [7][10] - The lead character, played by Ni Hongjie, navigates her life after three failed marriages, aiming to create a complete family for her daughter, which leads to humorous and poignant situations [8][10] Group 2: Brand Integration and Marketing Effectiveness - The short drama is uniquely sponsored by JD.com, aligning with the instant consumption model, and effectively meets user demands for immediate entertainment and emotional resonance [4][10] - The integration of JD.com’s services into the storyline enhances brand visibility and user engagement, allowing for a seamless connection between the narrative and the brand [12][14] - The use of relatable scenarios, such as ordering flowers or meals through JD.com, avoids overt advertising while embedding the brand naturally into the viewer's experience [14][15] Group 3: Industry Trends and Brand Partnerships - The short drama sector is witnessing significant growth, with Kuaishou's commercial partnerships increasing dramatically, indicating a strong market demand for brand short dramas [17][19] - Brands are increasingly satisfied with the marketing effectiveness of Kuaishou's short dramas, leading to a high repurchase rate and expanding collaborations across various sectors [19][20] - Kuaishou is recognized as a pioneer in short drama marketing, having established a comprehensive ecosystem that supports content creation and marketing monetization [19][20]