Investment Rating - The report maintains a "Buy" rating for the company with a target price of 84.3 HKD, while the current price is 63.5 HKD [4]. Core Insights - The company's total revenue for Q3 2025 reached 356 billion RMB, a year-on-year increase of 14.2%, slightly exceeding the consensus expectation of 353 billion RMB. The core business revenue grew by 19.2% year-on-year [1][2]. - The gross profit margin was reported at 54.7%, which is below the expected 55.2% due to a 24% increase in revenue-sharing costs. However, it improved by 0.4 percentage points compared to Q3 2024 [1]. - Operating profit increased by 69.9% year-on-year to 53 billion RMB, while adjusted net profit rose by 26.3% to 49.9 billion RMB, surpassing the consensus estimate of 48.3 billion RMB [1][3]. Revenue Breakdown - Online marketing services revenue for Q3 2025 was 201 billion RMB, up 14% year-on-year, exceeding the consensus of 198.7 billion RMB. The introduction of AI-driven models contributed approximately 4-5% incremental revenue [2]. - Other services, including e-commerce, generated 59 billion RMB in revenue, a 41.3% increase year-on-year, also surpassing expectations [2]. - E-commerce GMV reached 3,850 billion RMB, reflecting a 15.2% year-on-year growth, aligning closely with the consensus of 3,839 billion RMB [2]. - Live streaming revenue was 95.7 billion RMB, a modest 2.5% increase year-on-year, falling short of the expected 97.9 billion RMB [2]. Profitability Forecast and Valuation - The company is expected to benefit from optimized advertising and enhanced AI capabilities, with adjusted net profit forecasts for 2025-2027 slightly raised to 207.0 billion, 244.2 billion, and 277.7 billion RMB respectively [3]. - The projected revenue growth rates for the upcoming years are 20.5% for 2023, 11.8% for 2024, and 12.1% for 2025 [3][7].

Core Insights - The 2025 Double 11 shopping festival is set to start earlier, showcasing a long-cycle normalization trend, with e-commerce platforms simplifying promotional rules to boost user engagement in October [1][2] - The overall retail sales during the Double 11 period are projected to reach nearly 1.8 trillion yuan, marking a year-on-year growth of over 10%, and a staggering increase of approximately 35,000 times since the inaugural event in 2009 [1] Group 1: E-commerce Growth and User Engagement - The early launch of the Double 11 marketing campaign has led to a synchronized increase in user scale across platforms, with significant growth in monthly active users for major apps like Taobao, Douyin, Pinduoduo, and JD [2] - As of October 2025, the monthly active user counts for these platforms reached 1 billion for Taobao, 948 million for Douyin, 720 million for Pinduoduo, and 648 million for JD, indicating robust user engagement [2] Group 2: Strategic Shifts and AI Integration - E-commerce platforms are transitioning towards a comprehensive ecosystem, integrating AI technologies throughout the consumer journey, with Taobao launching six AI shopping applications and JD implementing advanced logistics solutions [3] - JD's user orders increased by over 117% year-on-year, while the overall order volume grew by more than 125%, reflecting the effectiveness of their new strategies [3] Group 3: Instant Retail and New Consumption Drivers - Platforms are exploring instant retail strategies to drive new consumption growth, with Meituan reporting an average daily order volume of 14 million for its flash purchase service [4] - Taobao's flash purchase initiative has already attracted over 1 million new users during the Double 11 period, with significant sales growth in non-food brands [4] Group 4: Investment Opportunities - Companies to watch include BlueFocus Communication Group, InGravity Media, Tianyu Digital Technology, Chinese Online, Tianxia Show, and Zhidema, indicating potential investment opportunities in the evolving e-commerce landscape [5]

Core Insights - AI's contribution to Kuaishou's performance is becoming evident, with Q3 2025 total revenue reaching 35.55 billion RMB, a year-on-year increase of 14.2% [2] - The adjusted net profit for Q3 2025 is nearly 5 billion RMB, up 26.3% year-on-year, while the net profit for the first three quarters is 15.18 billion RMB, reflecting a 16.7% increase [2] - The application of AI technologies, particularly the OneRec model, has led to a 4%-5% increase in domestic online marketing service revenue in Q3 2025 [3] Revenue Growth - Core commercial revenue, including online marketing services and e-commerce, grew by 19.2% year-on-year in Q3 2025, driven by advertising and e-commerce contributions [3] - Online marketing service revenue reached 20.1 billion RMB in Q3 2025, marking a 14.0% year-on-year increase, with growth accelerating compared to the previous quarter [3] - AI technology has improved advertising efficiency, with the Universal Auto X (UAX) solution achieving over 70% penetration in external circulation [3] AI Investment and R&D - Kuaishou's R&D expenses increased by 17.7% year-on-year to 3.7 billion RMB in Q3 2025, primarily due to rising employee benefits and increased investment in AI [4] E-commerce Performance - Kuaishou's e-commerce GMV grew by 15.2% year-on-year to 385 billion RMB in Q3 2025, with the general merchandise e-commerce segment outpacing overall market growth [5] - The average daily active users and monthly active users reached new highs of 416 million and 731 million, respectively, with daily usage time averaging 134.1 minutes [6] Live Streaming Revenue - Live streaming revenue growth slowed to 2.5% year-on-year, reaching 9.6 billion RMB, with its share of total revenue declining from 30% to 26.9% [6] - Kuaishou launched customizable AI gifts in late September 2025, enhancing user interaction in live streams [6] Profitability Metrics - Gross profit slightly decreased from 19.5 billion RMB in Q2 2025 to 19.4 billion RMB in Q3 2025, with gross margin dropping from 55.7% to 54.7% [6] - Overall gross profit maintained a year-on-year growth of 13.1% for the first three quarters [6] Future Outlook - Kuaishou's CEO emphasized the importance of AI integration across various business scenarios to enhance operational efficiency and create long-term value for shareholders [7]

Core Viewpoint - Kuaishou's revenue for the last quarter increased by 14% year-on-year, meeting the expectations of both the bank and the market, while adjusted net profit grew by 26%, exceeding expectations by approximately 3% and 2% respectively, primarily due to improved operational efficiency [1] Group 1: Financial Performance - Kuaishou's revenue growth of 14% year-on-year aligns with market expectations [1] - Adjusted net profit increased by 26%, surpassing the bank's and market's forecasts [1] - AI's contribution to Kuaishou's business is becoming evident, with AI revenue exceeding 300 million yuan in the third quarter, again exceeding expectations [1] Group 2: Future Outlook - The bank forecasts a 10% year-on-year revenue growth for Kuaishou in the fourth quarter, driven by robust growth in online marketing and e-commerce [1] - Profit forecasts for 2025 to 2027 have been slightly adjusted upwards by up to 2% [1] - Target price has been raised from 84 HKD to 88 HKD, maintaining a "buy" rating [1]

Core Viewpoint - The report from CMB International forecasts a 10% year-on-year revenue growth for Kuaishou-W (01024) in Q4, driven by robust growth in online marketing and e-commerce [1] Group 1: Revenue and Profit Forecast - Kuaishou's revenue in the last quarter grew by 14% year-on-year, aligning with both CMB International's and market expectations [1] - Adjusted net profit increased by 26%, exceeding CMB International's and market expectations by approximately 3% and 2% respectively, primarily due to improved operational efficiency [1] Group 2: AI Impact - The value of AI empowerment across Kuaishou's business segments is becoming evident, with AI revenue surpassing 300 million RMB in Q3, again exceeding expectations [1] - AI has contributed to an additional 4% to 5% growth in domestic advertising revenue, indicating a positive outlook on AI development [1] Group 3: Target Price and Rating - CMB International has slightly raised its profit forecasts for 2025 to 2027 by up to 2% and increased the target price from 84 HKD to 88 HKD, maintaining a "Buy" rating [1]

Core Viewpoint - Kuaishou-W (01024) is expected to see a 10% year-on-year revenue growth in Q4, driven by robust growth in online marketing and e-commerce [1] Group 1: Financial Performance - Kuaishou's revenue grew by 14% year-on-year in the last quarter, aligning with market expectations [1] - Adjusted net profit increased by 26%, exceeding the bank's and market's expectations by approximately 3% and 2% respectively, primarily due to improved operational efficiency [1] Group 2: Future Outlook - The profit forecast for 2025 to 2027 has been slightly raised by up to 2% [1] - The target price has been increased from HKD 84 to HKD 88, maintaining a "Buy" rating [1] Group 3: AI Impact - The value of AI empowerment across Kuaishou's business is becoming evident, with AI revenue surpassing RMB 300 million in Q3, exceeding expectations [1] - AI has also contributed to an additional 4% to 5% growth in domestic advertising revenue, indicating a positive outlook on AI development [1]

Core Viewpoint - Kuaishou-W (01024) maintains an "Overweight" rating with a target price of HKD 77.9, driven by significant improvements in profitability due to the recovery of online marketing service revenue and a robust 15.2% growth in e-commerce GMV, with AI technology playing a crucial role in optimizing content creation and enhancing advertising effectiveness [1] Group 1: Financial Performance - In Q3 2025, Kuaishou achieved revenue of CNY 35.55 billion, a year-on-year increase of 14.1% [2] - Gross margin stood at 54.7%, up 0.3 percentage points year-on-year [2] - Operating profit reached CNY 5.30 billion, a substantial increase of 69.9% year-on-year, with an operating margin of 14.9%, up 4.9 percentage points [2] - Adjusted net profit was CNY 4.99 billion, reflecting a year-on-year growth of 26.3%, with an adjusted net margin of 14.0%, up 1.3 percentage points [2] Group 2: User Engagement and AI Development - Kuaishou's DAU and MAU reached 416 million and 731 million respectively, with year-on-year growth of 2.1% and 2.4%, resulting in a DAU/MAU ratio of 56.9% [3] - Average daily usage time per user was 134.1 minutes, with total user engagement time increasing by 3.6% year-on-year [3] - E-commerce GMV hit CNY 385 billion, marking a 15.2% year-on-year increase, with short video e-commerce maintaining healthy growth [3] - The launch of the 2.5 Turbo model by Kuaishou AI in September 2025 significantly improved content generation efficiency, reducing creator costs by nearly 30% [3] - Kuaishou AI generated over CNY 300 million in revenue in Q3 2025, contributing to a 4%-5% increase in online marketing service revenue [3] Group 3: Online Marketing Services - Online marketing service revenue reached CNY 20.10 billion in Q3 2025, a year-on-year increase of 14.0% [4] - Both external and internal marketing service revenues experienced rapid year-on-year growth, with UAX consumption accounting for 70% of total external consumption [4] - Live streaming revenue was CNY 9.57 billion, up 2.5% year-on-year, while other service revenues surged by 41.3% to CNY 5.88 billion [4] - The monthly buyer structure in Kuaishou's e-commerce segment is showing healthy development, with increased repurchase frequency among active users [4] - The OneSearch architecture improved search order volume by nearly 5%, while OneRec enhanced e-commerce information flow, contributing to high single-digit GMV growth [4]

Core Viewpoint - Kuaishou-W (01024) maintains an "Overweight" rating with a target price of HKD 77.9, driven by significant improvements in profitability due to the recovery of online marketing service revenue and a 15.2% growth in e-commerce GMV [1] Group 1: Financial Performance - In Q3 2025, Kuaishou achieved revenue of CNY 35.55 billion, a year-on-year increase of 14.1% [1] - Gross margin stood at 54.7%, up 0.3 percentage points year-on-year [1] - Operating profit reached CNY 5.30 billion, a year-on-year increase of 69.9%, with an operating margin of 14.9%, up 4.9 percentage points [1] - Adjusted net profit was CNY 4.99 billion, reflecting a year-on-year growth of 26.3%, with an adjusted net margin of 14.0%, up 1.3 percentage points [1] Group 2: User Engagement and AI Development - Kuaishou's DAU and MAU reached 416 million and 731 million respectively, with year-on-year growth of 2.1% and 2.4% [2] - Daily average usage time per user was 134.1 minutes, with total user usage time increasing by 3.6% year-on-year [2] - E-commerce GMV reached CNY 385 billion, a year-on-year increase of 15.2%, with over 32% of GMV coming from general merchandise e-commerce [2] - The launch of the 2.5 Turbo model significantly reduced content creation costs by nearly 30% [2] Group 3: Online Marketing Services - Online marketing service revenue in Q3 2025 was CNY 20.10 billion, a year-on-year increase of 14.0% [3] - Both external and internal marketing service revenues experienced rapid year-on-year growth, with UAX consumption accounting for 70% of total external consumption [3] - Live streaming revenue was CNY 9.57 billion, up 2.5% year-on-year, while other service revenue surged by 41.3% to CNY 5.88 billion [3] - The end-to-end generative search architecture OneSearch improved mall search order volume by nearly 5% [3]

Core Viewpoint - Kuaishou's Q3 revenue reached 35.6 billion yuan, representing a year-on-year growth of 14%, exceeding the expectation of 35.4 billion yuan set by CICC [1] - The non-IFRS net profit attributable to shareholders was 4.99 billion yuan, higher than the expected 4.82 billion yuan [1] - The gross merchandise volume (GMV) grew by 15% year-on-year to 385 billion yuan, surpassing the forecast of 384 billion yuan [1] Financial Performance - Q3 revenue: 35.6 billion yuan, up 14% year-on-year [1] - Non-IFRS net profit: 4.99 billion yuan, exceeding expectations [1] - GMV: 385 billion yuan, a 15% increase year-on-year [1] Future Outlook - CICC raised its 2025 non-IFRS net profit forecast by 3% to 20.6 billion yuan due to effective cost control by Kuaishou [1] - The rating remains "outperform" with a target price of 89 HKD [1]

Core Insights - Kuaishou reported a total revenue of 35.554 billion yuan for Q3, marking a year-on-year growth of 14.2% [1] - Operating profit increased by 69.9% year-on-year to 5.299 billion yuan, while adjusted net profit rose by 26.3% to 4.986 billion yuan [1] Revenue Breakdown - Revenue from other services, including e-commerce and Keling AI, grew by 41.3% to 5.9 billion yuan [1] - Online marketing service revenue increased by 14% to 20.1 billion yuan [1] - Live streaming revenue saw a modest growth of 2.5% to 9.6 billion yuan [1] - Keling AI generated over 300 million yuan in revenue during Q3, while e-commerce GMV grew by 15.2% to 385 billion yuan [1] User Engagement - The average daily active users reached 416 million, with monthly active users at 731 million [1] AI Integration and Market Position - Kuaishou's CEO attributed financial performance to the deep integration of AI capabilities across various business scenarios [2] - The video generation sector is experiencing rapid technological iteration and product exploration, with Keling AI positioned in the leading tier globally [2] - Keling AI launched the 2.5 Turbo model, enhancing multiple dimensions such as text response and aesthetic quality [2] Product Strategy and Future Outlook - Kuaishou aims to focus on AI film creation, enhancing technology and product capabilities [2] - The company is optimistic about the commercialization of video generation, particularly in consumer applications [3] - Kuaishou plans to explore consumer application scenarios while enhancing the experience for professional creators [3]