Core Viewpoint - Oriental Selection is facing significant challenges in its business operations following the departure of key figure Dong Yuhui, with a notable decline in revenue and profit margins reported in the latest financial results [1][3]. Financial Performance - For the fiscal year 2025, Oriental Selection reported a total revenue of 4.392 billion yuan, a decrease of 32.7% compared to the previous fiscal year [4]. - The net profit for the same period was 6.2 million yuan, down 97.5% from 250 million yuan in the previous year [4]. - Excluding the financial impact of the separation from "With Hui Together," the net profit was 135.4 million yuan, reflecting a 30% increase year-on-year [4]. Business Challenges - The transition to an "online Sam's Club" model is hindered by supply chain issues, channel dependency, and slowing membership growth [2]. - The gross merchandise volume (GMV) from all sales channels dropped from 14.3 billion yuan to 8.7 billion yuan, with a significant decline in orders from Douyin [4]. User Engagement and Talent Retention - The follower count for the "With Hui Together" Douyin account has surpassed that of Oriental Selection's main account, indicating a shift in user engagement [5]. - The company has experienced turnover among key hosts, raising concerns about retaining core talent [5]. Membership Growth - The number of paid members increased from 198,600 to 264,300, with a net addition of only 65,700 members over the year [7]. - The company plans to enhance its membership system through increased marketing efforts and direct engagement from leadership [7]. Self-Operated Products - The GMV for self-operated products reached 3.81 billion yuan, accounting for approximately 43.8% of total GMV [6]. - The proportion of self-operated products in total GMV increased from 16.3% to 28.8% [6].

Core Viewpoint - Oriental Selection's financial performance for the fiscal year 2025 shows a significant decline in revenue and GMV, indicating challenges following the departure of key personnel and a shift in business strategy towards self-operated products [1][3][10]. Financial Performance - Total revenue from continuing operations for fiscal year 2025 was 4.4 billion yuan, a decrease of 32.7% compared to 6.5 billion yuan in the previous fiscal year [1]. - Adjusted net profit increased by 30% year-on-year to 135.4 million yuan, but this still represents a 46% decline compared to the previous year's net profit of 250 million yuan [3]. - Total GMV for fiscal year 2025 was 8.7 billion yuan, down 39.2% from 14.3 billion yuan in the previous fiscal year [3][7]. Business Strategy - The self-operated product strategy has deepened, with self-operated products accounting for 43.8% of total GMV, becoming the core business engine [4][5]. - The company launched 732 self-operated products, expanding from initial categories to include health and wellness products, pet food, and apparel [5][6]. - The establishment of a cold chain warehouse has improved logistics efficiency, and the integration of AI and big data is enhancing supply chain management [6]. Market Challenges - The overall decline in the live e-commerce market and increased consumer scrutiny on product quality are impacting the company's performance [7]. - The departure of key figure Dong Yuhui has led to a significant drop in GMV and order volume on platforms like Douyin [7][8]. User Engagement and Platform Development - The number of paid subscribers on the Oriental Selection app reached 264,300, with a user satisfaction rate of 98.7% [8]. - The app's contribution to GMV increased from 8.4% to 15.7% year-on-year, indicating a shift towards building a proprietary platform [8]. Leadership and Future Outlook - The company is undergoing a transformation phase, focusing on maintaining GMV while developing its app ecosystem and expanding self-operated product categories [10][12]. - CEO Yu Minhong emphasized the importance of connecting upstream supply chains with downstream consumers to provide quality products [9].

Summary of Key Points Core Viewpoint - The Hong Kong stock market experienced significant net selling from Northbound funds, totaling 1.376 billion HKD on August 25, with notable movements in various stocks [1]. Northbound Fund Activity - Northbound funds had a net selling of 2.436 billion HKD through the Shanghai Stock Connect and a net buying of 1.06 billion HKD through the Shenzhen Stock Connect [1]. - The stocks with the highest net buying included Alibaba-W (09988), Kuaishou-W (01024), and ZTE Corporation (00763) [1]. - The stocks with the highest net selling included the Tracker Fund of Hong Kong (02800), Xiaomi Group-W (01810), and Semiconductor Manufacturing International Corporation (00981) [1]. Stock-Specific Transactions - Semiconductor Manufacturing International Corporation (00981) had a total transaction of 7.023 billion HKD, with a net outflow of 878 million HKD [2]. - Alibaba-W (09988) recorded a total transaction of 6.576 billion HKD, with a net outflow of 36.31 million HKD [2]. - Xiaomi Group-W (01810) had a total transaction of 4.025 billion HKD, with a net outflow of 887 million HKD [2]. Market Trends and Insights - Kuaishou-W (01024) received a net inflow of 471 million HKD, supported by the launch of its AI model and significant revenue growth [5]. - ZTE Corporation (00763) saw a net inflow of 407 million HKD, while Semiconductor Manufacturing International Corporation (00981) and Hua Hong Semiconductor (01347) faced net outflows of 811 million HKD and 129 million HKD, respectively [6]. - Xiaomi Group-W (01810) faced a net outflow of 15.24 billion HKD, with concerns over its smartphone business margins due to rising storage costs [7]. Additional Notable Transactions - Dongfeng Motor Group (00489) received a net inflow of 149 million HKD, with ongoing discussions about privatization and other strategic transactions [6]. - Tencent Holdings (00700) and Oriental Selection (01797) had net inflows of 180 million HKD and 202 million HKD, respectively [8].

Group 1 - Southbound funds recorded a net sell of HKD 1.376 billion in Hong Kong stocks today [1] - Notable net purchases included Alibaba-W (HKD 586 million), Kuaishou-W (HKD 471 million), and ZTE Corporation (HKD 407 million) [1] - Significant net sales were observed in the Tracker Fund of Hong Kong (HKD 2.352 billion) and Xiaomi Group-W (HKD 1.525 billion) [1] Group 2 - Southbound funds have continuously net bought Tencent for 7 days, totaling HKD 6.21391 billion [1] - Meituan has seen net purchases for 4 consecutive days, amounting to HKD 2.64745 billion [1] - Kuaishou has experienced net buying for 2 days, totaling HKD 1.64451 billion [1] Group 3 - Semiconductor company SMIC saw a net sell of HKD 878 million with a trading volume of HKD 7.023 billion [3] - Alibaba-W experienced a slight net sell of HKD 36 million with a trading volume of HKD 6.576 billion [3] - Tencent Holdings had a net buy of HKD 333 million with a trading volume of HKD 4.179 billion [3]

Core Viewpoint - The article discusses the recent turmoil surrounding Dong Yuhui's departure from Dongfang Zhenxuan and its impact on the company's stock price and financial performance, highlighting the challenges and strategic shifts the company faces in the live e-commerce industry [2][4][6]. Financial Performance - Dongfang Zhenxuan's revenue for the fiscal year 2025 was 4.4 billion RMB, down 32.7% from 6.5 billion RMB in the previous year [5][8]. - The company's total GMV decreased from 143 billion RMB to 87 billion RMB, with paid orders on Douyin dropping from 1.81 billion to 916 million [9][8]. - Despite a net profit of only 6.2 million RMB, the company showed signs of recovery by turning a profit in the second half of the year after a loss of 96.5 million RMB in the first half [8][10]. Strategic Shifts - The company is increasing its focus on self-operated products, with self-operated GMV accounting for 43.8% of total sales, up 3.8 percentage points from the previous year [9][10]. - Dongfang Zhenxuan launched 732 self-operated products, a nearly 50% increase from 488 the previous year, expanding its product categories [9][10]. - The company aims to reduce its reliance on Douyin, with 60-70% of sales currently dependent on the platform, and is investing in its own app to enhance membership and customer engagement [28][29]. Market Reactions and Challenges - The stock price of Dongfang Zhenxuan experienced significant volatility, with fluctuations exceeding 40% in a short period due to market rumors and uncertainties surrounding management changes [4][13]. - The departure of key figures like Dong Yuhui has raised questions about the company's ability to maintain its competitive edge in a market heavily reliant on individual influencers [21][36]. - The administrative expenses increased by 22.5% to 484.8 million RMB, partly due to profit distribution related to Dong Yuhui's exit [12][13]. Industry Context - The article positions Dongfang Zhenxuan's struggles as reflective of broader challenges in the live e-commerce sector, where the relationship between influencers and companies is increasingly complex [25][36]. - The company is attempting to transition from a reliance on live streaming to a more sustainable business model focused on product quality and supply chain management [26][28]. - The success of competing platforms like "Yuhui's Journey" demonstrates the potential for personal brands to thrive independently, posing a challenge for Dongfang Zhenxuan to redefine its strategy [30][34].

Core Viewpoint - Oriental Selection (1797.HK) reported a significant turnaround in its financial performance for the fiscal year 2025, achieving a net profit of 6.2 million yuan after a loss in the previous half-year, driven by the growth of its self-operated products and live e-commerce business [1][2]. Financial Performance - Total revenue from continuing operations for fiscal year 2025 reached 4.4 billion yuan, with a net profit of 6.2 million yuan, compared to a net loss of 96.5 million yuan in the first half of 2025 [1]. - The net profit from continuing operations, excluding the financial impact of the sale of a subsidiary, was 135.4 million yuan, representing a year-on-year increase of 30% [1]. - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, attributed to the healthy development of self-operated products and live e-commerce [1]. Business Growth Drivers - Self-operated products became a major growth driver, contributing approximately 43.8% to the total GMV (Gross Merchandise Volume) of 8.7 billion yuan for fiscal year 2025 [2][3]. - The GMV from Douyin accounted for a significant portion, while the contribution from the Oriental Selection App increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [2]. - A total of 91.6 million paid orders were recorded for self-operated and third-party products on Douyin in fiscal year 2025 [2]. Product Development and Service Enhancement - The company launched 732 self-operated products in fiscal year 2025, up from 488 in the previous year, expanding its product categories to include health foods, pet products, and apparel [3]. - To enhance service experience, the first cold chain warehouse, "Oriental Selection Central China No. 1 Warehouse," was put into operation, effectively reducing logistics time [3]. - The integration of AI models and big data platforms has been emphasized for improving data management and resource allocation, supporting future development and innovation [3]. Membership and User Engagement - The number of paid subscribers for the Oriental Selection App reached 264,300, with user satisfaction hitting a record high of 98.7% [4]. - The company has improved its membership system by offering renewal benefits, introducing "friend cards," and providing exclusive promotions for members [4]. - The app has also established community forums and book clubs to enhance user interaction and engagement [4]. Future Outlook - The company aims to continue expanding its user base for the Oriental Selection App and increase monthly active users (MAU) and registered members [4][5]. - Plans to optimize the membership system and expand product offerings by introducing more quality domestic and international brands are in place [5]. - The commitment to providing high-quality products and services remains a core focus for the company's future growth [5].

Investment Rating - The report maintains an "Outperform" rating for the social services sector, indicating expected performance above the market index by over 10% [4][32]. Core Insights - The social services sector experienced a 5.18% increase during the reporting period from August 11 to August 24, 2025, which underperformed the broader market by 1.47 percentage points [13][15]. - Key stocks that performed well include Kede Education (39.74%), Dongfang Zhenxuan (22.88%), and Huazhu Group-S (12.91%), while stocks like Keri International (-7.52%) and New Macau International Development (-5.84%) saw declines [15][16]. - The report highlights the ongoing development of AI education products by companies such as Dou Shen Education, Fenbi, and NetEase Youdao, which aim to enhance learning experiences through innovative technology [2][17][18][19]. Summary by Sections Market Performance - The consumer services sector's performance was ranked 13th among 30 industry indices, with a 5.18% increase compared to a 6.65% rise in the CSI 300 index during the same period [13][15]. Industry and Company Dynamics - Dou Shen Education updated its AI training series, enhancing interactive learning experiences [17]. - Fenbi launched an AI exam preparation class and a smart speaker, creating a comprehensive learning solution [18]. - NetEase Youdao introduced several AI education products, including an upgraded answering pen and a comprehensive listening device [19]. - The Supreme Court's new regulation on social security payments will take effect on September 1, 2025, impacting labor relations [20]. Stock Holdings - Notable changes in stock holdings during the reporting period include an increase in Haidilao's holding ratio by 0.84 percentage points to 21.54% and a significant increase in Tianli International Holdings by 3.43 percentage points to 56.95% [3][29]. Investment Recommendations - The report suggests focusing on companies like Atour, Ctrip Group-S, Xiaocaiyuan, and BOSS Zhipin for investment, with a mid-term preference for China Duty Free, Meituan-W, and others [4][32].

转自：贝壳财经 【#没了董宇辉东方甄选少赚21亿##董宇辉出走后东方甄选营收跌21亿#】8月22日晚，东方甄选公布 2024年6月1日至2025年5月31日的2025财年综合业绩。2025财年，东方甄选持续经营业务（自营产品及 直播电商业务）的总营收为44亿元，较2024财年的65亿元下降32.7%，净利润为620万元，较2024财年 的2.5亿元大幅下降。这一年里，董宇辉的离开给东方甄选造成的影响在财报里显而易见。俞敏洪还在 财报后的电话会议中回应了近期东方甄选的诸多传闻。俞敏洪坦言："大家如果身处在我这个位置，就 能明白我身处多少暴风骤雨之中，今天这个来之不易的局面，希望能够特别珍惜。"（21财经） ...

Stock Market Performance - The Hang Seng Index rose 234 points or 0.9% to close at 25,339 points, the China Enterprises Index rose 105 points or 1.2% to close at 9,079 points, and the Hang Seng Tech Index rose 149 points or 2.7% to close at 5,647 points. The total turnover of the market was HK$285.584 billion [1]. - The Shanghai Composite Index rose 54 points or 1.45% to close at 3,825 points, the Shenzhen Component Index rose 246 points or 2.07% to close at 12,166 points, and the ChiNext Index rose 87 points or 3.36% to close at 2,682 points. The total turnover of the Shanghai and Shenzhen stock markets increased to approximately RMB2.55 trillion, setting a record for the A-share market [2]. - The Dow Jones Industrial Average and the Nasdaq Composite both rose 1.9%, the Dow Jones Industrial Average reached a new high, closing 846 points higher at 45,631 points, the Nasdaq Composite rose 396 points to 21,496 points, and the S&P 500 Index closed 96 points or 1.5% higher at 6,466 points, approaching last week's high [2]. Monetary Policy - The People's Bank of China conducted a seven-day reverse repurchase operation of RMB253 billion in the open market on the 21st, with an operating interest rate remaining flat at 1.4%. There were RMB128.7 billion of reverse repurchases due, resulting in a net injection of RMB124.3 billion [2]. - The central parity rate of the RMB against the US dollar was raised by 97 points to 7.1287 [2]. Trade Policy - Canada announced on Friday the cancellation of several countervailing tariffs against the US but maintained a 25% tariff on US automobiles, steel, and aluminum. The policy adjustment will take effect on September 1st [3]. Company Announcements IPO - Aux Group (02580.HK) plans to globally issue 207.16 million shares, with 5% (approximately 10.3582 million shares) for the Hong Kong public offering and 95% (approximately 196.8 million shares) for the international placement. The offering price ranges from HK$16 to HK$17.42 per share, with a maximum fundraising of approximately HK$3.61 billion. The subscription period is from the 25th to noon on the 28th, and it is expected to be listed on September 2nd [4]. Interim Results - Sinopharm Group (01099.HK) reported a turnover of RMB286.043 billion for the six months ended June 30th, a year-on-year decrease of 2.9%. The net profit was RMB3.466 billion, a year-on-year decrease of 6.4%, and the earnings per share were RMB1.11. No dividend was declared [4]. - Zhaojin Mining Industry (01818.HK) reported an income of RMB6.972 billion for the six months ended June 30th, a year-on-year increase of 50.7%. The gross profit was RMB3.05 billion, an increase of 54.3%. The net profit was RMB1.44 billion, a growth of 160.4%, and the earnings per share were RMB0.38. No dividend was declared [4]. - Greentown China (03900.HK) reported an income of RMB53.368 billion for the six months ended June 30th, a year-on-year decrease of 23.3%, due to a 22.7% decrease in the transfer area during the period. The gross profit was RMB7.159 billion, a decrease of 21.4%. The net profit was RMB210 million, a decline of 89.7%, mainly affected by an impairment loss of RMB1.933 billion on related assets. The earnings per share were RMB0.08. No dividend was declared [5]. - Chow Tai Fook Jewellery Group (06168.HK) reported an income of RMB3.15 billion for the six months ended June 30th, a year-on-year increase of 5.2%. The gross profit was RMB827 million, an increase of 8.7%, mainly due to the contribution of the self - operated business model. The net profit was RMB415 million, a growth of 11.9%, and the earnings per share were RMB1.09. An interim dividend of HK$0.45 was declared [5]. - Nine Masts Catering Group (09922.HK) reported an income of RMB2.753 billion for the six months ended June 30th, a year-on-year decrease of 10.1%. The net profit was RMB60.69 million, a decline of 16%, and the earnings per share were RMB0.04. No dividend was declared [5]. - CMOC Group (03993.HK) reported an operating income of RMB94.773 billion for the six months ended June 30th, a year-on-year decrease of 7.8%. The operating cost was RMB74.727 billion, a decrease of 11%. The net profit attributable to shareholders was RMB8.671 billion, a growth of 60.1%, setting a new high for the same period. The earnings per share were RMB0.41. No dividend was declared [5]. - CRRC Corporation Limited (01766.HK) reported an operating income of RMB119.758 billion for the six months ended June 30th, a year-on-year increase of 33%, mainly due to the growth of railway equipment and new industry revenues. The net profit was RMB7.246 billion, a growth of 72.5%, and the earnings per share were RMB0.25. An interim dividend of RMB0.11 was declared [6]. - Dongfang Selection (01797.HK) reported a total revenue of RMB4.392 billion for the fiscal year ended May 31st, a year-on-year decrease of 37.9%. The net profit was RMB5.74 million, a decline of 99.7%, and the earnings per share were RMB0.01. No dividend was declared. The net profit from continuing operations was RMB6.2 million, compared with RMB249 million in 2024. Excluding the financial impact of the sale of Yuhui Tongxing, the net profit from continuing operations was RMB135 million, a growth of 30%. The total operating cost of continuing operations decreased by 38.2% to RMB3 billion, mainly due to the decrease in the inventory cost and logistics cost of self - operated products caused by the decrease in GMV. The gross profit from continuing operations decreased by 17% to RMB1.4 billion, and the gross profit margin increased from 25.9% to 32% [7]. - China National Tobacco Hong Kong (06055.HK) reported an income of RMB10.316 billion for the six months ended June 30th, a year-on-year increase of 18.5%. The gross profit was RMB946 million, a decrease of 1.8%. The net profit was RMB706 million, a growth of 9.8%, and the earnings per share were RMB1.02. An interim dividend of HK$0.19 was declared, compared with HK$0.15 in the same period last year [7].

Investment Rating - The investment rating for the company is "Outperform the Market" [6] Core Views - The company has turned a profit in the second half of FY2025, with sustainable net profit increasing by 16% [1][4] - The strategic transformation is expected to yield positive results, particularly with the focus on self-operated products and membership models [4][19] - The company has experienced a significant decline in sustainable revenue and profit due to the divestiture of its subsidiary "Yuhui Tongxing" [1][9] Financial Performance Summary - For FY2025, the company achieved sustainable revenue of 4.39 billion yuan, a decrease of 32.7% year-on-year, primarily due to the impact of the subsidiary divestiture [1][9] - The sustainable net profit for FY2025 was 6.19 million yuan, down 97.5% year-on-year; however, excluding one-time expenses and profits from the sale of "Yuhui Tongxing," the ongoing net profit was 135 million yuan, an increase of 30% [1][9] - In FY2025H2, the company reported sustainable revenue of 2.21 billion yuan, a decline of 46.4% year-on-year, but a sustainable net profit of 1.03 billion yuan, reflecting a 16.1% increase [1][9] Product and Channel Analysis - In FY2025, the GMV for self-operated products was 3.81 billion yuan, accounting for 43.8% of total GMV, showing an upward trend from approximately 40% in FY2024 [2][10] - The estimated gross margin for self-operated products improved to about 23% due to reduced promotional efforts [2][10] - The sales channel distribution for FY2025 showed that the company's own app accounted for 15.7% of GMV, an increase of 7.3 percentage points [2][10] Profitability and Cost Structure - The gross margin for FY2025 was 32.0%, an increase of 6.0 percentage points, driven by reduced promotional activities [3][16] - The net profit margin was 0.1%, with a significant improvement in H2, where the net profit margin turned positive at 4.7% [3][16] - The company is focusing on deepening its own app layout and expanding membership benefits to drive traffic growth [19] Future Earnings Forecast - The net profit forecast for FY2026 is adjusted to 266 million yuan, with projections for FY2027 and FY2028 at 572 million yuan and 1.05 billion yuan, respectively [4][22] - The company is expected to maintain a PE valuation of 130x for FY2026, 60x for FY2027, and 33x for FY2028 [4][22]