Core Viewpoint - The automotive market in January 2026 showed a slight year-on-year increase but a significant month-on-month decline, primarily due to policy changes and demand exhaustion, with exports becoming a crucial growth driver for companies [1][22]. Group 1: Market Performance - The overall automotive market experienced a year-on-year increase but a month-on-month decline, with some companies facing drastic reductions in sales [1]. - The core reasons for the market's sluggish start include the reduction of the new energy vehicle purchase tax and a mismatch in demand due to the timing of the Spring Festival [1]. - Exports have emerged as a vital growth area for automotive companies, helping to offset domestic market fluctuations [1][6]. Group 2: Company Sales Data - BYD sold 210,100 vehicles in January, a year-on-year decline of 30.11% and a month-on-month decline of 50.04%, heavily impacted by the new energy vehicle tax policy [3][5]. - Geely's sales reached 270,200 units, showing a year-on-year increase of 1.29% and a month-on-month increase of 14.08%, with significant export growth [5][6]. - SAIC Group reported sales of 327,000 units, a year-on-year increase of 23.9%, with a notable increase in overseas sales [8]. Group 3: New Energy Vehicle Trends - The new energy vehicle market is facing challenges due to policy changes, leading to a cautious consumer sentiment [1][3]. - Companies are increasingly relying on exports to sustain growth in the new energy vehicle segment, as domestic competition intensifies [6][22]. Group 4: Competitive Strategies - Companies are engaging in aggressive promotional strategies, including long-term financing options and price reductions, to stimulate sales amid a cooling market [15][17]. - The automotive industry is shifting towards a more competitive landscape, focusing on comprehensive service offerings beyond just product pricing [17][22]. - Traditional luxury brands are facing pressure from the rise of domestic electric vehicle manufacturers, leading to significant price reductions to maintain market share [20][22].

2月1日，各家车企相继发布了1月销量。从整体上看，汽车行业实现2026年"开门红"，大多数车企1月销量同比取得正增长，但这一同比增长是由于2025年春 节在1月，去年同期的新车销售基数较低。 环比数据上，大多数车企1月销量下滑明显，主要原因在于2025年12月新能源汽车还享受购置税全额减免政策，同时车企为年底冲量，在12月出台了许多其 他优惠政策。进入2026年1月后，新能源汽车购置税开始减半征收，车企购置税兜底政策也随之结束。另外，1月各地具体的购车补贴细则尚未全部出台，导 致消费者存在观望情绪，影响了车市终端销售情况。 具体来看，问界汽车1月交付约4万辆，同比增长83%，环比下滑30.74%；小米汽车1月交付超3.9万辆，去年同期为超2万辆，去年12月为超5万辆；零跑汽车 1月全系交付达3.21万辆，同比增长27%，环比下滑46.94%。 比亚迪1月销售21.01万辆，其中海外销量表现亮眼，乘用车及皮卡海外销售10万辆，同比增长43.3%。分品牌来看，比亚迪品牌销售17.75万辆；方程豹品牌 销售2.16万辆；腾势品牌销售6002辆；仰望品牌销售413辆。 长城汽车1月销售新车9.03万辆，同比增长11. ...

Core Insights - The automotive market in January 2026 shows a clear distinction between traditional domestic brands, which are performing strongly, and new energy vehicle (NEV) startups, which are facing challenges [1][5] Traditional Domestic Brands Performance - Major traditional automakers like SAIC, Geely, and Chery reported over 20% year-on-year sales growth in January 2026, with SAIC leading the market [2][3] - SAIC sold 327,400 vehicles in January, a 23.9% increase year-on-year, with 214,000 units from its own brands, marking a 39.6% increase [2] - Geely's sales reached 270,200 units, a 1% year-on-year increase, with NEV sales contributing significantly [2] - Chery's sales totaled 200,300 units, with exports accounting for 119,600 units, a 48.1% increase year-on-year [3] - GAC Group saw a significant increase in sales, reaching 116,600 units, up 18.47% year-on-year, driven by its new energy and overseas sales [3] New Energy Vehicle Startups Challenges - In contrast, nine major NEV startups experienced a collective decline in sales, with month-on-month drops ranging from 21.2% to 47.0% [5][6] - Despite the downturn, some brands like NIO and Zeekr reported year-on-year growth exceeding 95% [6][7] - The decline in NEV sales is attributed to short-term factors such as policy changes and seasonal demand fluctuations [6][7] - The market is expected to stabilize post-policy transition, with a potential recovery in sales anticipated in February and March 2026 [7] Market Dynamics and Future Outlook - The automotive industry is witnessing a restructuring of brand rankings, with traditional brands solidifying their positions while new entrants face increasing competition [1][5] - The long-term growth logic of the NEV sector remains intact, with expectations for a gradual recovery as new products are launched and market conditions improve [7]

截至2月2日，国内主流车企2026年1月产销数据陆续披露。整体市场呈现"传统自主强势领跑、新势力普 遍承压"的鲜明格局：上汽、吉利、奇瑞等头部车企销量同比多实现20%以上增长，自主品牌座次因新 能源与出口表现差异出现重构。 与此同时，9家主流造车新势力则遭遇集体环比下滑。业内分析指出，短期政策切换、淡季效应等因素 扰动终端，但自主车企核心竞争力持续提升，新势力"马太效应"加剧，行业高质量发展的长期逻辑未 变。 ● 本报记者 龚梦泽 自主品牌座次重构 奇瑞集团凭借出口优势跃居前列，1月销售汽车20.03万辆，其中出口11.96万辆，同比增长48.1%，连续 9个月出口突破10万辆。新能源板块同样稳步推进，1月销量5.21万辆，形成"出口+新能源"双轮驱动格 局。旗下主要品牌中，奇瑞品牌销量13.56万辆，捷途品牌4.27万辆，星途、iCAR、智界品牌分别销售 5276辆、3419辆、4506辆，产品矩阵覆盖从主流到高端的全细分市场。 广汽集团自主板块爆发式增长，推动整体销量达11.66万辆，同比增长18.47%。这是昊铂埃安BU和传祺 BU完成组建后首次披露月度销量，成效立竿见影：昊铂埃安BU销量超2.16万辆 ...

China banned concealed door handles on electric vehicles, the first country in the world to outlaw a design popularized by Tesla Inc. that is now facing global regulatory scrutiny due to a spate of deadly incidents.Cars sold in China will be required to have mechanical release both on the inside and outside, according to new safety rules issued by the Ministry of Industry and Information Technology on Monday. The ruling will take effect on Jan. 1, 2027, the ministry said. Models that have already been appro ...

三家车企1月交付数据均录得环比下降，理想汽车1月交付新车27,668辆，同比增长7.55%，环比下降 37.47%。蔚来1月交付新车27,182辆，同比增长96.08%，环比下降43.53%。小鹏汽车1月交付新车20,011 辆，出现了34.07%的同比下降，环比亦下降46.65%。 金吾财讯 | 蔚小理盘前走弱，小鹏汽车跌4.34%，蔚来跌1.28%，理想汽车跌0.96%。 来源：金吾财讯 ...

Core Insights - The automotive industry faced a significant downturn at the beginning of 2026, with many companies reporting disappointing sales figures compared to December 2025, despite some year-on-year growth due to low bases from the previous year [1][4][6] - The market is experiencing a reshuffling, with new entrants like AITO and Xiaomi gaining traction while established players like Li Auto and Xpeng are struggling [3][12][20] Group 1: Market Performance - January 2026 saw a 28% year-on-year decline in retail sales of passenger vehicles, with a 37% drop compared to December 2025 [6] - The new energy vehicle (NEV) market specifically experienced a 16% year-on-year decline and a 52% month-on-month decline [6] - AITO led the new energy vehicle segment with a delivery of 40,016 units, marking a significant year-on-year increase of 83% [13] Group 2: Company-Specific Performance - Xiaomi and AITO both reported over 39,000 units delivered in January, while Li Auto and Xpeng fell below the 30,000 mark [3][15] - Li Auto's deliveries were 27,668 units, showing a 37% month-on-month decline and an 8% year-on-year decline due to battery supply issues [20][22] - NIO delivered 27,182 units, a 96.1% year-on-year increase but a 43% month-on-month decline, with the new ES8 model being a key contributor [22][23] Group 3: Competitive Strategies - Companies are responding to market pressures by adjusting pricing strategies, with BMW reducing prices on 31 models and some brands offering zero-interest loans [6][7] - AITO and Xiaomi are launching new financial purchase plans to stimulate sales, including low-interest financing options [11][23] - The competitive landscape is intensifying, with companies like Geely and BYD also adjusting their strategies to maintain market share [26][28] Group 4: Traditional Automakers - Geely emerged as the top-selling automaker in January 2026 with 270,000 units sold, surpassing BYD's 210,000 units [26][28] - BYD's sales dropped by 30.11% year-on-year, with a significant 50.04% decline from December 2025 [28][30] - Chery and Great Wall Motors also reported declines, with Chery's sales at 200,269 units and Great Wall's at 90,312 units, reflecting broader market challenges [33][35]

Group 1 - The core strategy of automakers has shifted to offering 7-year ultra-low interest loans, marking a new phase in market competition [2][4] - Tesla initiated this trend with a unique 7-year loan plan, offering monthly payments as low as 1,800 yuan for the Model 3 and 2,200 yuan for the Model Y, significantly easing the financial burden on families [3][4] - Other automakers like Xiaomi, Li Auto, and Xpeng quickly followed suit, introducing similar financing options, which has intensified the competition in the market [4][5] Group 2 - Traditional brands are also participating in this financial strategy, with companies like Dongfeng and Geely launching their own 7-year low-interest plans to attract consumers [5][8] - The aggressive reduction of monthly payments aims to stimulate sales, although the effectiveness of this approach remains uncertain [5][8] - The financial strategies employed by leading automakers leverage their strong cash reserves and profitability, allowing them to offer such low-interest loans [7][8] Group 3 - The competitive landscape is shifting, with larger companies able to absorb the costs of low-interest loans, while smaller firms may struggle to keep up without incurring losses [8][9] - The financial tactics being used are seen as a response to market pressures and technological advancements, with a potential shift from price competition to a focus on technology [9][10] - The long-term implications of these financing strategies could lead to market saturation and affect the second-hand car market, as consumers perceive new cars as more affordable [8][9]

（文章来源：证券日报） 证券日报网讯 2月2日，苏奥传感在互动平台回答投资者提问时表示，公司目前与比亚迪、蔚来、小 鹏、理想等多家新能源汽车企业建立了长期战略合作伙伴关系，并与一级配套市场开展项目合作。 ...

消息面上，开源证券发布研报称，2026年1月，国内乘用车市场同比持平但环比下滑，其中新能源汽车 销量承压明显，渗透率降至约44.4%。市场呈现结构性分化：问界、小米等凭借爆款车型实现高增长； 燃油车为部分品牌提供短期支撑；比亚迪股份等纯新能源品牌销量承压。展望2026年，行业重点看好高 端化发展与海外市场拓展两大方向。 该机构表示，1月为春节前最后一个完整销售月，工作日数量明显多于2025年同期，但受购置税减免退 坡产生透支效应、以旧换新政策退坡各省逐步落实等影响，乘用车零售销量有望实现180万辆、日均5.8 万辆，同比基本持平、环比下滑明显。具体来看，根据乘联会数据，1月首周车市疲软，日均零售3.0万 辆；第2周需求略有恢复，日均零售5.0万辆；1月第3周，随着以旧换新补贴陆续落地，车市热度缓慢回 升，日均零售有望达5.7万辆；1月第4周，在补贴政策基本落实与年前首购需求增强的双重推动下，车 市日均零售量有望有望冲高至12.0万辆。分能源形式看，1月燃油车销量预计相对有支撑，主要系冬季 为传统燃油车销售旺季、购置税减免退坡缩小油电价差；反观新能源车，受政策及季节性因素影响明 显，预计1月零售销量约80万辆， ...