Core Insights - The automotive market in January 2026 shows a clear distinction between traditional domestic brands, which are performing strongly, and new energy vehicle (NEV) startups, which are facing challenges [1][5] Traditional Domestic Brands Performance - Major traditional automakers like SAIC, Geely, and Chery reported over 20% year-on-year sales growth in January 2026, with SAIC leading the market [2][3] - SAIC sold 327,400 vehicles in January, a 23.9% increase year-on-year, with 214,000 units from its own brands, marking a 39.6% increase [2] - Geely's sales reached 270,200 units, a 1% year-on-year increase, with NEV sales contributing significantly [2] - Chery's sales totaled 200,300 units, with exports accounting for 119,600 units, a 48.1% increase year-on-year [3] - GAC Group saw a significant increase in sales, reaching 116,600 units, up 18.47% year-on-year, driven by its new energy and overseas sales [3] New Energy Vehicle Startups Challenges - In contrast, nine major NEV startups experienced a collective decline in sales, with month-on-month drops ranging from 21.2% to 47.0% [5][6] - Despite the downturn, some brands like NIO and Zeekr reported year-on-year growth exceeding 95% [6][7] - The decline in NEV sales is attributed to short-term factors such as policy changes and seasonal demand fluctuations [6][7] - The market is expected to stabilize post-policy transition, with a potential recovery in sales anticipated in February and March 2026 [7] Market Dynamics and Future Outlook - The automotive industry is witnessing a restructuring of brand rankings, with traditional brands solidifying their positions while new entrants face increasing competition [1][5] - The long-term growth logic of the NEV sector remains intact, with expectations for a gradual recovery as new products are launched and market conditions improve [7]

截至2月2日，国内主流车企2026年1月产销数据陆续披露。整体市场呈现"传统自主强势领跑、新势力普 遍承压"的鲜明格局：上汽、吉利、奇瑞等头部车企销量同比多实现20%以上增长，自主品牌座次因新 能源与出口表现差异出现重构。 与此同时，9家主流造车新势力则遭遇集体环比下滑。业内分析指出，短期政策切换、淡季效应等因素 扰动终端，但自主车企核心竞争力持续提升，新势力"马太效应"加剧，行业高质量发展的长期逻辑未 变。 ● 本报记者 龚梦泽 自主品牌座次重构 奇瑞集团凭借出口优势跃居前列，1月销售汽车20.03万辆，其中出口11.96万辆，同比增长48.1%，连续 9个月出口突破10万辆。新能源板块同样稳步推进，1月销量5.21万辆，形成"出口+新能源"双轮驱动格 局。旗下主要品牌中，奇瑞品牌销量13.56万辆，捷途品牌4.27万辆，星途、iCAR、智界品牌分别销售 5276辆、3419辆、4506辆，产品矩阵覆盖从主流到高端的全细分市场。 广汽集团自主板块爆发式增长，推动整体销量达11.66万辆，同比增长18.47%。这是昊铂埃安BU和传祺 BU完成组建后首次披露月度销量，成效立竿见影：昊铂埃安BU销量超2.16万辆 ...

China banned concealed door handles on electric vehicles, the first country in the world to outlaw a design popularized by Tesla Inc. that is now facing global regulatory scrutiny due to a spate of deadly incidents.Cars sold in China will be required to have mechanical release both on the inside and outside, according to new safety rules issued by the Ministry of Industry and Information Technology on Monday. The ruling will take effect on Jan. 1, 2027, the ministry said. Models that have already been appro ...

三家车企1月交付数据均录得环比下降，理想汽车1月交付新车27,668辆，同比增长7.55%，环比下降 37.47%。蔚来1月交付新车27,182辆，同比增长96.08%，环比下降43.53%。小鹏汽车1月交付新车20,011 辆，出现了34.07%的同比下降，环比亦下降46.65%。 金吾财讯 | 蔚小理盘前走弱，小鹏汽车跌4.34%，蔚来跌1.28%，理想汽车跌0.96%。 来源：金吾财讯 ...

Core Insights - The automotive industry faced a significant downturn at the beginning of 2026, with many companies reporting disappointing sales figures compared to December 2025, despite some year-on-year growth due to low bases from the previous year [1][4][6] - The market is experiencing a reshuffling, with new entrants like AITO and Xiaomi gaining traction while established players like Li Auto and Xpeng are struggling [3][12][20] Group 1: Market Performance - January 2026 saw a 28% year-on-year decline in retail sales of passenger vehicles, with a 37% drop compared to December 2025 [6] - The new energy vehicle (NEV) market specifically experienced a 16% year-on-year decline and a 52% month-on-month decline [6] - AITO led the new energy vehicle segment with a delivery of 40,016 units, marking a significant year-on-year increase of 83% [13] Group 2: Company-Specific Performance - Xiaomi and AITO both reported over 39,000 units delivered in January, while Li Auto and Xpeng fell below the 30,000 mark [3][15] - Li Auto's deliveries were 27,668 units, showing a 37% month-on-month decline and an 8% year-on-year decline due to battery supply issues [20][22] - NIO delivered 27,182 units, a 96.1% year-on-year increase but a 43% month-on-month decline, with the new ES8 model being a key contributor [22][23] Group 3: Competitive Strategies - Companies are responding to market pressures by adjusting pricing strategies, with BMW reducing prices on 31 models and some brands offering zero-interest loans [6][7] - AITO and Xiaomi are launching new financial purchase plans to stimulate sales, including low-interest financing options [11][23] - The competitive landscape is intensifying, with companies like Geely and BYD also adjusting their strategies to maintain market share [26][28] Group 4: Traditional Automakers - Geely emerged as the top-selling automaker in January 2026 with 270,000 units sold, surpassing BYD's 210,000 units [26][28] - BYD's sales dropped by 30.11% year-on-year, with a significant 50.04% decline from December 2025 [28][30] - Chery and Great Wall Motors also reported declines, with Chery's sales at 200,269 units and Great Wall's at 90,312 units, reflecting broader market challenges [33][35]

Group 1 - The core strategy of automakers has shifted to offering 7-year ultra-low interest loans, marking a new phase in market competition [2][4] - Tesla initiated this trend with a unique 7-year loan plan, offering monthly payments as low as 1,800 yuan for the Model 3 and 2,200 yuan for the Model Y, significantly easing the financial burden on families [3][4] - Other automakers like Xiaomi, Li Auto, and Xpeng quickly followed suit, introducing similar financing options, which has intensified the competition in the market [4][5] Group 2 - Traditional brands are also participating in this financial strategy, with companies like Dongfeng and Geely launching their own 7-year low-interest plans to attract consumers [5][8] - The aggressive reduction of monthly payments aims to stimulate sales, although the effectiveness of this approach remains uncertain [5][8] - The financial strategies employed by leading automakers leverage their strong cash reserves and profitability, allowing them to offer such low-interest loans [7][8] Group 3 - The competitive landscape is shifting, with larger companies able to absorb the costs of low-interest loans, while smaller firms may struggle to keep up without incurring losses [8][9] - The financial tactics being used are seen as a response to market pressures and technological advancements, with a potential shift from price competition to a focus on technology [9][10] - The long-term implications of these financing strategies could lead to market saturation and affect the second-hand car market, as consumers perceive new cars as more affordable [8][9]

（文章来源：证券日报） 证券日报网讯 2月2日，苏奥传感在互动平台回答投资者提问时表示，公司目前与比亚迪、蔚来、小 鹏、理想等多家新能源汽车企业建立了长期战略合作伙伴关系，并与一级配套市场开展项目合作。 ...

消息面上，开源证券发布研报称，2026年1月，国内乘用车市场同比持平但环比下滑，其中新能源汽车 销量承压明显，渗透率降至约44.4%。市场呈现结构性分化：问界、小米等凭借爆款车型实现高增长； 燃油车为部分品牌提供短期支撑；比亚迪股份等纯新能源品牌销量承压。展望2026年，行业重点看好高 端化发展与海外市场拓展两大方向。 该机构表示，1月为春节前最后一个完整销售月，工作日数量明显多于2025年同期，但受购置税减免退 坡产生透支效应、以旧换新政策退坡各省逐步落实等影响，乘用车零售销量有望实现180万辆、日均5.8 万辆，同比基本持平、环比下滑明显。具体来看，根据乘联会数据，1月首周车市疲软，日均零售3.0万 辆；第2周需求略有恢复，日均零售5.0万辆；1月第3周，随着以旧换新补贴陆续落地，车市热度缓慢回 升，日均零售有望达5.7万辆；1月第4周，在补贴政策基本落实与年前首购需求增强的双重推动下，车 市日均零售量有望有望冲高至12.0万辆。分能源形式看，1月燃油车销量预计相对有支撑，主要系冬季 为传统燃油车销售旺季、购置税减免退坡缩小油电价差；反观新能源车，受政策及季节性因素影响明 显，预计1月零售销量约80万辆， ...

Group 1 - The automotive industry is reflecting on its challenges and opportunities as leaders like Li Shufu of Geely emphasize the importance of core values and technological innovation in navigating critical moments [9][10] - Oliver Blume, former CEO of Porsche, admits to significant strategic errors, particularly regarding the decision to fully electrify the Macan model, which has led to a product gap and financial losses for shareholders [14][15] - Xiaomi's CEO Lei Jun acknowledges the industry's issues with marketing practices and emphasizes the need for transparency and accountability in communications with consumers [17][19] Group 2 - NIO's founder Li Bin celebrates the production of the company's one millionth electric vehicle and outlines ambitious plans for expanding battery swap stations, while maintaining a focus on long-term growth and profitability [22][24] - Elon Musk expresses confidence in China's rapid advancements in AI and energy infrastructure, predicting that China will surpass the U.S. in power generation by three times by 2026 [26][27] - Zhu Hao, founder of Zhi Mi Technology, boldly claims that his company will create the world's first trillion-dollar ecosystem, aiming for a significant increase in market valuation over the next two decades [30][31] Group 3 - Renault's CEO François Provost advocates for a shift from volume-driven strategies to value-driven approaches in the Chinese automotive market, criticizing the detrimental effects of price wars [41] - Li Xiang of Li Auto announces a strategic pivot towards humanoid robotics and AI, emphasizing the need for innovation in product development and collaboration within the industry [44][46] - Huawei's executive Yu Chengdong expresses dissatisfaction with the current capabilities of the HarmonyOS cockpit, calling for improvements to meet user expectations [36][37]

理想汽车董事长兼CEO李想表示："1月，我们向用户推送了OTA 8.2版本系统更新，带来40项新增功能和25项体验优化，辅助驾驶、智能空间 和智能电动体验全面升级。强化版VLA司机大模型对物理世界的思考和理解能力迎来质变，城区复杂路况的应对更接近真人驾驶。新上线的 宠物模式和AI艺术相框功能广受用户喜爱，非常多的用户创作和分享AI宠物屏保，回忆和爱宠的治愈时刻。我始终相信AI带来的生产力变 革，将极大地加速智能电动车向具身智能产品进化，为理想汽车创造更大的机遇。感谢用户和伙伴长期以来的信任和支持，我们会不负期 待，把握机遇、主动积极迎接挑战，持续为用户提供更主动、更聪明、更有温度的服务。" 在销售与服务网络方面，截至2026年1月31日，理想汽车在全国范围内已有547家零售中心，覆盖159个城市；售后维修中心及授权服务中心共 计547家，覆盖221个城市。充电网络建设同步推进，全国已投入使用3966座理想超充站，拥有21,945个充电桩。 2月1日，理想汽车公布了2026年1月的交付数据。2026年1月，理想汽车交付新车27,668辆。截至2026年1月31日，理想汽车历史累计交付量已 达1,567,883辆 ...