关注 「电动车公社」 和我们一起重新思考汽车 以下是上周新能源圈的新闻： 新车上 市： 东风日产N6上市，限时权益价9.19-12.19万元； 新款蓝电E5 Plus上市，限时权益价11.98万元； 别克至境世家上市，售价43.99-46.99万元； 公司动态： 小米汽车累计交付突破50万辆； 小鹏联手华为推出下一代增程发电机； 长安汽车第3000万辆新车即将下线； 多款新车登录工信部； 比亚迪11月乘用车销量474921台； 吉利汽车11月新能源销量187798台； 长安汽车11月新能源销量超12.5万台； 上汽通用五菱11月新能源销量118726台； 奇瑞11月新能源销量116794台； 鸿蒙智行11月交付81864台； 零跑汽车11月交付70327台； 长城汽车11月新能源销量40113台； 小米汽车11月交付超40000台； 小鹏汽车11月交付36728台； 埃安11月销量36288台； 蔚来公司11月交付36275台； 理想汽车11月交付33181台； 深蓝汽车11月全球交付33060台； 北汽新能源11月销量32328台； 岚图汽车11月交付20005台； 一汽奔腾11月新能源销量15793台； ...

但我身边有三个小老板朋友在我的推荐下，买了mega。 有4个粉丝买了L系和i系，上个月有个跟我直播连线的粉丝，在我推荐下，也订了i6。 这些都是我能真实统计到的，我自认为这几辆车创造的利润，足以覆盖我的广告费了，我对得起品 牌。 我现在每天都穿蕉下内裤，我并不是代言人，也没有接过他们的商务，只是因为我直播带过这个牌子 的货。 原链接： https://weibo.com/1761179351/Qh1G6dyuS 2025年12月5日微博留几手表示 最近一年，我只接过一条汽车商务，就是理想汽车。 还是在别人的视频里出镜，别人的账号发布的，我只是拿了个出镜费（费用也不低）。 我至今也没有买理想汽车（财力不允许），我买了就一定是真买，没买就是没买，实话实说！ 作为一个即将转型为艺人的网红，对自己要有更高的职业道德要求。 毕竟我将来是要做代言人的，我的照片是要印在地铁、电梯里的。 评论区有人说：" 道德水准这一块手哥是有口皆碑的 "并有6个赞。 备注：TOP2不了解这位博主。 加微信，进群深度交流理想实际经营情况与长期基本面。不是技术群，不是车友群。 我既然推荐粉丝去买，那我更得以身作则，你们可以不买，但我必须天天穿 ...

Core Insights - The delivery rankings of new car manufacturers have undergone significant changes in November, with a reshuffling of positions following the "golden September and silver October" period [1] Group 1: Delivery Rankings - Hongmeng Zhixing topped the delivery chart with 81,864 units, achieving a year-on-year growth of 90% and a month-on-month increase of 20% [2][3] - Leap Motor maintained its position as the "single brand champion" with 70,327 units delivered, marking its second consecutive month above 70,000 [4] - Xiaomi entered the top three with over 40,000 units, while BYD's Fangchengbao emerged as a dark horse with 37,405 units [5] Group 2: Competitive Landscape - In the second tier, brands like Xiaopeng (36,728 units) and NIO (36,275 units) are in close competition, with Ideal (33,181 units) and Deep Blue (33,060 units) also in the mix [5][21] - Zeekr accelerated its growth with 28,843 units, while Lantu broke the 20,000 mark for the first time [6] Group 3: Financial Performance and Market Challenges - Despite high delivery numbers, companies like Leap Motor face challenges in profitability, with a net profit of 150 million yuan in Q3, down 8% from the previous quarter [12][13] - Xiaomi's automotive division reported a 700 million yuan operating profit in Q3, making it the fastest to achieve profitability among new forces, yet its stock price has been under pressure due to negative publicity [14][15] - NIO's stock fell 20% in November after lowering its Q4 delivery guidance, indicating challenges in meeting profitability targets [24][30] Group 4: Strategic Adjustments - Xiaopeng is transitioning to a dual strategy of pure electric and range-extended vehicles, with plans to launch three new range-extended models in Q1 next year [19][20] - NIO is focusing on high-end models to improve overall gross margins, while also facing pressure to enhance profitability [22][26] - Ideal is adjusting its organizational structure and technology to address ongoing challenges, with a focus on ramping up production of its new electric model [28][30]

国产车型领跑声学试验，听力舒适区间占比超九成 据介绍，本节目选取当前市场主流热销、关注度高的50款车型，联合权威测试机构和国内知名音乐制作 人，构建客观数据采集与主观体验的全维度评价体系，覆盖合资、海外豪华及自主品牌主流车型，全面 反映不同品牌车型的声学性能水平。节目针对车辆行驶噪音、静态隔音、AI试听评价和主观听觉等多 个维度进行试验，并综合多维评价数据，给予1-5星等不同等级的综合评价。 结果显示，整体评级中，五星级车型国产品牌占比达80%；四星级车型中，15款产品里有14款来自国产 品牌，充分体现国产车企在声学调校领域的成熟体系与一致水准。从细分成绩来看，行驶噪音排行榜前 八名均为国产车型，静谧性表现稳定。声学研究表明，30-50dBA是人体听觉舒适的黄金区间，本次试 验数据显示，行驶噪音处于50分贝以下的车型中，国产品牌占比高达90%以上。 随着人们对出行品质的追求不断升级，座舱静谧性、车载音响已从单纯的附加配置，升级为定义"移动 第三生活空间"舒适度的核心要素。为帮助消费者深度了解车辆隔音水平和车载音响技术，更好选买汽 车，12月5日，懂车帝"懂车声学院"栏目正式上线。该栏目由懂车帝联合权威测试机构 ...

Core Viewpoint - The delivery rankings of new car manufacturers have undergone significant changes in November, with a reshuffling of positions following the "golden September and silver October" period, highlighting the competitive landscape in the electric vehicle market [4][6]. Group 1: Delivery Rankings - Hongmeng Zhixing topped the delivery chart with 81,864 vehicles delivered, a year-on-year increase of 90% and a month-on-month increase of 20%, becoming the "alliance leader" among new forces [5][10]. - Leap Motor maintained its position as the "single brand champion" with 70,327 vehicles delivered, indicating a strong competitive dynamic between the top two players [6][17]. - Xiaomi entered the third position with over 40,000 vehicles delivered, while BYD's Fangchengbao emerged as a dark horse with 37,405 vehicles, intensifying competition in the 30,000 to 40,000 vehicle range [7][19]. Group 2: Market Dynamics - The second tier of manufacturers is characterized by fierce competition, with brands like Xiaopeng and NIO facing challenges in maintaining their delivery volumes amid strategic adjustments and market pressures [24][26]. - NIO delivered 36,275 vehicles in November, a year-on-year increase of 76.3%, but faced stock price declines due to lowered fourth-quarter delivery guidance [28][29]. - Li Auto's deliveries reached 33,181 vehicles, showing signs of recovery, but the company still faces challenges in scaling production and maintaining profitability [32]. Group 3: Financial Performance and Market Sentiment - Xiaomi's automotive division reported a significant operating profit of 700 million yuan in Q3, making it the fastest profitable new force, despite facing negative market sentiment due to various controversies [20][21]. - Leap Motor's stock price fell by 9% in November, raising concerns about its ability to balance scale and profitability, especially in competitive price segments [17][18]. - The overall market sentiment reflects a growing scrutiny on profitability and sustainability, with companies needing to demonstrate not just sales growth but also healthy financial performance to meet investor expectations [36][37].

Group 1 - Doubao mobile assistant faces login restrictions from Alibaba apps, including Taobao and Xianyu, due to security measures [3][4] - Doubao assistant claims it does not bypass authentication for sensitive operations and plans to adjust AI capabilities in certain scenarios [4][5] - The initial release of Doubao mobile assistant sold out quickly, with second-hand prices significantly higher than the official price, indicating strong market interest [5] Group 2 - The T800 humanoid robot from Zhongqing Robotics gained attention after a video showed it kicking the CEO, highlighting the robot's capabilities [6][9] - T800 is priced starting at 180,000 yuan and features advanced joint modules and sensory technology for various tasks [9] Group 3 - Jiuyue Automotive is undergoing bankruptcy restructuring, with plans to introduce new investors while Baidu seeks to exit its investment [10][11] - The restructuring faces challenges due to significant debt, estimated at 7 billion yuan, with major stakeholders like Geely and Baidu involved [11] Group 4 - Apple CEO Tim Cook reportedly experiences hand tremors, raising concerns among employees amid significant executive turnover at the company [12][13] Group 5 - New Oriental employee expresses dissatisfaction with the company's overtime culture, leading to internal repercussions [14][15] - The employee's complaints highlight issues with work-life balance and management practices within the company [14][15] Group 6 - Canon's Zhongshan factory announced generous severance packages for laid-off employees, with compensation reaching up to 400,000 yuan [16] - The factory's closure is part of a broader trend of production capacity shifting to Southeast Asia [16] Group 7 - A controversy arose when the chairman of Aibisen rejected the position due to dissatisfaction with a salary of 4.35 million yuan, which was later attributed to a clerical error [17] Group 8 - Meta's CEO Mark Zuckerberg plans to shift focus away from the metaverse, with the division having incurred losses exceeding 70 billion dollars [18][19] Group 9 - Microsoft denies reports of lowering AI sales targets, clarifying the distinction between growth goals and sales quotas [20][21] Group 10 - Nvidia launched the Alpamayo-R1 model, aimed at advancing autonomous driving technology through a new visual language model [28][29] Group 11 - Li Auto introduced its first AI smart glasses, Livis, with a starting price of 1,699 yuan after subsidies, aiming to integrate AI capabilities into daily life [30][31] Group 12 - MiHoYo's co-founder launched an AI chat model, AnuNeko, which aims to create interactive NPCs for gaming, reflecting a unique approach to AI integration in games [33][34] Group 13 - SenseTime released the NEO architecture for multimodal models, marking a significant advancement in AI capabilities [35]

Core Viewpoint - The proposal by former President Trump to terminate strict fuel economy standards set by the Biden administration poses a significant challenge to Europe's aggressive policies on banning fuel vehicles, highlighting a shift in the automotive industry's dynamics towards a more sustainable and diversified future led by China's oil-electric hybrid strategy [1][9]. Group 1: Policy Changes and Impacts - Trump's proposal aims to reduce the average cost of purchasing new cars by $1,000, potentially saving Americans $109 billion over five years [3]. - The new fuel efficiency standard proposed by Trump's administration requires vehicles to achieve approximately 34 miles per gallon by 2031, compared to Biden's target of 50 miles per gallon [2]. Group 2: Industry Dynamics - The automotive industry's core profits are derived from fuel vehicles, and the transition to electric vehicles represents a significant restructuring of interests, with traditional automakers facing survival pressures due to lost profits from engine manufacturing and after-sales services [4]. - The shift in stance among U.S. automakers from supporting electric vehicle initiatives to opposing stringent regulations reflects the industry's struggle with profit erosion amid changing policies [4]. Group 3: European Market Challenges - European automakers are under severe pressure from the EU's legislation to ban fuel vehicles by 2035, which is seen as overly ambitious and detrimental to businesses [5]. - The EU's "Fit for 55" plan aims for a 55% reduction in new car carbon emissions by 2030, with a complete transition to zero emissions by 2035, but this has led to some companies planning to abandon engine development altogether [5]. Group 4: Global Automotive Trends - The trend of oil-electric hybrid strategies is gaining traction globally, with Asian automakers, particularly Chinese brands like BYD, Geely, and Chery, significantly increasing their market share [7][8]. - The global automotive market remains predominantly fuel-based, with 73% of vehicles still using fuel, indicating that a rapid transition to electric vehicles is unlikely in the short term [8]. Group 5: China's Strategic Position - China's oil-electric hybrid strategy is viewed as a successful model, with the recent release of the 3.0 roadmap emphasizing the continued importance of internal combustion engines alongside electric vehicles [10]. - By 2040, it is projected that 85% of new passenger vehicles in China will be electric, with a significant market still remaining for non-pure electric models, positioning Chinese automakers as key players in the global automotive technology landscape [10].

Core Viewpoint - The Chinese automotive industry is facing a significant downturn, with 2026 expected to be one of the most challenging years in its history due to declining sales and market conditions [5][37]. Group 1: Market Performance - Retail sales of passenger cars in China saw a 15% year-on-year increase earlier this year, but growth has rapidly declined since July, with October experiencing an overall negative growth [7][39]. - In November, daily retail sales averaged 4.6 million units, down 19% year-on-year in the first week, and 6.7 million units, down 9% in the second week [8][39]. - Major automakers are struggling to meet their sales targets, with only a few smaller new players achieving their goals by November [8][40]. Group 2: Industry Challenges - The automotive industry is transitioning from subsidy-driven growth to competition based on real demand and efficiency, indicating a significant shift in market dynamics [40][41]. - The impact of subsidies is diminishing, with over 50% of sales in 2025 attributed to trade-in programs, highlighting a reliance on government incentives [9][41]. - The market is experiencing a "strategic waiting" phase among consumers, leading to a decline in new orders as buyers anticipate better deals [15][48]. Group 3: Future Outlook - The expected decline in new energy vehicle purchase tax incentives in 2026 is anticipated to further exacerbate market challenges [15][47]. - The penetration rate of new energy vehicles is slowing, with a notable drop in total retail volume despite high growth rates in percentage terms [15][47]. - The industry is likely to undergo a significant restructuring, with weaker companies facing exit from the market, marking a shift from scale expansion to value competition [32][65]. Group 4: Technological Developments - The automotive sector is exploring various technological advancements, including smart driving and battery innovations, but progress varies across different areas [51][54]. - The introduction of solid-state batteries and centralized computing is underway, but widespread adoption is not expected until 2026 or later [54][55]. - The smart driving sector is experiencing a technological leap, with new models expected to enhance user trust and influence purchasing decisions in 2026 [57][60].

Core Viewpoint - The article highlights that 2026 is expected to be a challenging year for the Chinese automotive industry, with significant declines in sales and a shift from subsidy-driven growth to competition based on real demand and efficiency [2][9]. Sales Performance - Retail sales of passenger cars in China saw a 15% year-on-year growth at the beginning of the year, but the growth rate has sharply declined since July, with October experiencing an overall negative growth [4][8]. - In November, the average daily retail sales of passenger cars were 46,000 units, down 19% year-on-year in the first week, 9% in the second week, and 7% in the third week [6]. Company Targets and Achievements - BYD aimed for 4.6 million units and achieved 4.18 million units by November, facing challenges to meet its target [7]. - SAIC Group set a target of 4.5 million units, with 4.11 million units sold by November, likely to meet its goal [7]. - Chery and Li Auto are unlikely to meet their targets, while Xiaomi and Leap Motor have already achieved theirs [11]. Market Dynamics - The automotive industry is experiencing its lowest profit margins in five years, with an average profit margin of only 3.8%, leading to significant price reductions [8]. - The market is shifting from a subsidy-driven model to one focused on genuine consumer demand and efficiency, indicating a potential industry "cold wave" in 2026 [8][41]. Subsidy Impact - The impact of subsidies is diminishing, with over 50% of sales in 2025 attributed to trade-in programs, which are now facing adjustments and reductions in many regions [10][13]. - The withdrawal of subsidies is leading to a significant drop in consumer purchasing activity, as many are adopting a "wait-and-see" approach [19][23]. Technological Developments - The article discusses various technological advancements in the automotive sector, including developments in autonomous driving and battery technology, which are seen as potential growth areas for 2026 [26][30]. - The shift towards "software-defined vehicles" and advancements in intelligent driving systems are expected to play a crucial role in the market's future [30][40]. Industry Outlook - The automotive industry is facing a structural adjustment, with weaker companies likely to exit the market as competition intensifies [47]. - The transition from scale expansion to value competition is seen as essential for the long-term health of the industry, with a focus on innovation and efficiency [47][48].

乘联分会崔东树：10月全国二手车市场交易量176万台，同比增长2.7% 12月5日，乘联分会崔东树发文称，2025年10月，全国二手车市场交易量176万台，环比降2%，同比增 长2.7%，交易金额为1110亿元，同比降0.8%。2025年1-10月，二手车累计交易量1649万台，同比增 3.5%，交易额10572亿元，增0.6%。近几年二手车的转籍比例在25到30%之间波动的趋势，2025年10月 达到33.1%的当期历史高位。 12月5日，理想汽车宣布，理想汽车累计交付突破150万辆。 广汽集团11月汽车销量超17.97万辆，环比增长5.2% 12月5日，广汽集团发布2025年11月产销公告。数据显示，广汽集团11月汽车销量17.97万辆，环比增长 5.2%。1-11月，广汽自主品牌累计海外销量同比增长39%。 本田中国11月终端汽车销量为50840辆 蔚来：多个恶意诋毁蔚来网络账号被判赔偿道歉 12月5日，蔚来法务部发布题为《恶意诋毁蔚来，多个网络账号被判赔偿道歉》的文章，文中提到，网 络账号"电动汽车叨逼叨"等持有人苏楚元，自2023年起在多个平台以专业解读财务报告为名，恶意攻击 蔚来经营及财务状况，借 ...