Group 1: Honey Snow Ice City - Honey Snow Ice City has launched a serialized novel titled "The Snow King Sells Coffee in Ancient Times," which is printed on purchase receipts, creating an interactive experience for consumers [1][4] - The novel consists of 20 chapters and was released in a daily update format from September 17 to October 6, with plans for a cyclical update to ensure all customers can read the complete story [4] - A short drama based on the novel has been produced and is available on platforms like Douyin and Bilibili, with future content updates planned based on consumer feedback [5] Group 2: Bawang Tea Princess - Tennis player Zheng Qinwen has been appointed as the first global brand ambassador for Bawang Tea Princess, previously serving as the global health ambassador [6] - The brand aims to strengthen its connection with the health and sports sector, having previously partnered with major tennis events [6] Group 3: Nayuki Tea - Nayuki Tea has opened its first store in the U.S. in Flushing, New York, generating nearly $87,000 (approximately 620,000 RMB) in sales within the first three days, setting a record for the brand [7] - The company plans to open a second store in Long Island and is expanding its presence in Southeast Asia while maintaining growth in the domestic market [7] Group 4: Tianrun Dairy - Tianrun Dairy is set to complete a new 200,000-ton factory by the end of 2025, focusing on long-term dairy products for markets outside Xinjiang [8] - The company is enhancing its e-commerce strategy, including partnerships with major platforms and leveraging social media for brand exposure [8] Group 5: Bawang Tea Princess - Golden Week Performance - During the recent Golden Week, Bawang Tea Princess experienced a surge in customer traffic, particularly in transportation hubs and popular tourist areas [9] - The product "Light Cause: Bo Ya Absolute String," which features reduced caffeine, saw a significant increase in sales, highlighting consumer preferences for lower caffeine options [9] Group 6: Cha Baidao - Cha Baidao opened its first store in France in late September, achieving over 1 million RMB in sales by the National Day holiday [10] - The brand is benefiting from increased foreign tourist interest in Chinese tea drinks, with significant sales growth reported during the holiday period [10]

Core Insights - Nai Xue's Tea, a leader in the health tea beverage sector, has successfully launched its first store in the U.S. located in Flushing, New York, attracting significant consumer interest and achieving record sales in its opening days [1][4][6] Group 1: U.S. Market Entry - The opening day saw long queues, with customers waiting over 2 hours, indicating strong demand and brand recognition [4][6] - The store generated nearly $87,000 (approximately 620,000 RMB) in revenue within the first three days, selling around 13,000 products, setting a new record for Nai Xue's store openings [1][6][8] - The store's strategic location in a high-traffic area with over 100,000 daily visitors contributed to its success [6] Group 2: Product Performance - The top-selling products included the "Little Green Bottle," "Super Avocado Yogurt Smoothie," and "Rich Coconut," which resonated well with consumers due to their health benefits [8][10] - The "Little Green Bottle" has sold over 20 million cups in China this year, highlighting its popularity and high repurchase rate [8][13] - The menu features 11 tea drinks and 8 baked goods, priced between $3.9 and $8.9, aligning with local consumer preferences [10] Group 3: Domestic Market Trends - During the National Day holiday, Nai Xue's domestic stores experienced a surge in orders and revenue, with some locations seeing over 700% growth compared to pre-holiday levels [3][13] - The company's health-focused products, such as the upgraded "Low GI Little Green Bottle," have become bestsellers, driving increased consumer frequency [13] - Nai Xue has achieved six consecutive months of year-on-year growth in order volume and revenue across all stores, reinforcing the effectiveness of its health strategy [13] Group 4: Global Expansion Strategy - Following the successful U.S. launch, Nai Xue plans to accelerate its global expansion, with a second store already confirmed for Long Island, New York [11] - The company is also focusing on Southeast Asia, employing localized operations to enhance its global strategy [11]

Core Insights - Nai Xue's Tea, a leader in the health tea beverage sector, has successfully launched its first store in the U.S. located in Flushing, New York, attracting significant consumer interest and achieving record sales in its opening days [1][6][11] Group 1: U.S. Market Entry - The opening day of Nai Xue's first U.S. store saw long queues, with customers waiting over 2 hours, indicating strong demand and brand recognition [4][6] - The store generated nearly $87,000 (approximately 620,000 RMB) in revenue within the first three days, selling around 13,000 products, setting a new record for the company [1][6][8] - The store's strategic location in Flushing, a hub for the Chinese community, and its modern design contributed to its successful launch [6][10] Group 2: Product Performance - The top-selling products included the "Little Green Bottle," "Super Avocado Yogurt Smoothie," and "Rich Coconut," which resonated well with consumers due to their health benefits [8][10] - The "Little Green Bottle" has achieved over 20 million sales in China this year, highlighting its popularity and strong market validation [8][13] Group 3: Domestic Market Trends - During the National Day holiday, Nai Xue's domestic stores experienced a surge in orders and revenue, with some locations seeing over 700% growth compared to the pre-holiday period [3][13] - The company's health-focused products, such as the upgraded "Low GI Little Green Bottle," have become bestsellers, driving increased consumer frequency and overall sales [13] Group 4: Global Expansion Strategy - Following the successful U.S. launch, Nai Xue plans to open a second store in Long Island, New York, and is also expanding into Southeast Asia with localized operations [11][13] - The company's health tea beverage positioning is becoming a core competitive advantage, driving its global growth strategy [11][13]

Group 1 - Nai Xue's Tea has successfully opened its first store in the United States, located in Flushing, New York, a commercial area with a high concentration of Chinese and Asian populations [2] - The store achieved a revenue of approximately $87,000 (around 620,000 RMB) within the first three days of operation, selling nearly 13,000 products, setting a new record for Nai Xue's store openings [2] - The Flushing location experiences a daily foot traffic of over 100,000 people, and the store spans nearly 120 square meters over two levels [2] Group 2 - Following the success of its first U.S. store, Nai Xue is accelerating its overseas expansion, with plans for a second store in a key commercial area of Long Island, New York, expected to open soon [2] - In the domestic market, during the 2025 National Day holiday, Nai Xue's nationwide stores experienced a surge in consumer activity, with average order volume and revenue both showing year-on-year growth [3] - The newly upgraded "Low GI Green Bottle" and "66 Blueberry and Mulberry Yogurt Smoothie" products performed exceptionally well during the holiday, becoming top-selling items [3]

Group 1 - The core viewpoint of the articles highlights the successful launch of Nayuki's Tea in the U.S. market, with the first store in Flushing, New York, achieving record sales and customer traffic [1] - The first store generated nearly $87,000 (approximately 620,000 RMB) in revenue within three days, selling around 13,000 products, setting a new record for Nayuki's overseas store openings [1] - Nayuki plans to accelerate its overseas expansion, with a second store confirmed in Long Island, New York, and ongoing efforts to strengthen its presence in Southeast Asia through localized operations [1] Group 2 - During the National Day and Mid-Autumn Festival holiday, Nayuki experienced a significant increase in average order volume and revenue, with many stores seeing over 700% growth compared to the pre-holiday period [2] - The newly upgraded "Low GI Green Bottle" and "66 Blueberry and Mulberry Yogurt Smoothie" were highlighted as top-selling products during the holiday, showcasing the company's focus on health-oriented offerings [2] - Since April, Nayuki's stores have achieved six consecutive months of year-on-year growth in both average order volume and revenue [2]

Core Insights - The new tea beverage sector, including milk tea and fruit tea, has significantly contributed to the consumption boom during the dual holidays of National Day and Mid-Autumn Festival, enhancing the "brand + cultural tourism" synergy [2][6][7] Group 1: Consumer Behavior - New tea drinks have become a staple in consumers' leisure lives, with brands launching new products and limited editions to attract customers during the holiday season [2][5] - Emotional connections and brand loyalty play a crucial role in consumer choices, with many customers returning for specific flavors and brand collaborations [3][5] - The habit of consuming tea drinks has become ingrained in daily life, with consumers often ordering beverages during social outings or work breaks [5][6] Group 2: Brand Strategies - Local tea brands are leveraging "brand founder stores + limited economy + IP collaboration" to reshape consumer attraction and engagement [2][3] - The introduction of region-specific products, such as the "Guangdong limited" series by Ba Wang Cha Ji, exemplifies how brands are creating unique experiences to draw in tourists [6][7] - The combination of creating engaging environments, offering exclusive products, and enhancing emotional connections through IP content has effectively transformed tea drinking into a cultural experience [6][7] Group 3: Market Trends - The dual holiday effect has amplified consumer habits, leading to increased frequency of purchases, with some consumers shifting from occasional to daily consumption during holidays [5][7] - New tea drinks are evolving into cultural mediators, connecting local lifestyles with tourist experiences, thus becoming essential stops in travel itineraries [6][7] - The trend of "self-indulgence economy" and habitual consumption is reshaping holiday lifestyles, with tea drinks serving as both a beverage and a cultural symbol of the city [7]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 奈雪的茶控股有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02150 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00005 USD | | 250,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00005 USD | | 250,000 | 本月底法定/註冊股本總額： USD 250,0 ...

Core Insights - Guangxi Nanning's Hengzhou has become the world's largest production base for jasmine flowers and jasmine tea, aiming to establish an innovative tea beverage industry ecosystem [1] - The 2025 Hengzhou Jasmine Flower Cultural Festival highlighted trends in jasmine flower and tea sales, focusing on innovation in new-style tea beverages [1] - Over 150 leading new tea beverage brands have established direct supply bases in Hengzhou, enhancing supply chain collaboration with brands like Mixue Ice City and Nayuki [1] Industry Developments - The local government is leveraging digital technology to connect every stage of jasmine flower cultivation, harvesting, and processing, ensuring high-quality raw materials for new tea beverage companies [1] - The China Tea Circulation Association awarded Hengzhou the title of "2025 Core County for Jasmine New Tea Beverage Supply Chain," indicating its growing importance in the industry [1] - The new-style tea beverage market is expected to continue steady growth, driven by rising consumer health awareness and digital supply chain collaboration [1] Company Innovations - Guangxi Xiangruyi Jasmine Tea Co., Ltd. has developed over 200 new beverage products, including fruit tea and cold brew tea, in response to evolving market demands [2] - The company plans to implement blockchain technology for raw material traceability, aiming to reduce supply chain costs [2]

Financial Performance - In the first half of 2025, the Group's revenue decreased by 14.4% to RMB2,177.6 million from RMB2,544.4 million in the same period of 2024[13] - The adjusted net loss significantly decreased by 73.1% from a loss of RMB437.7 million in the first half of 2024 to a loss of RMB117.9 million in the same period of 2025[13] - For the six months ended June 30, 2025, total revenue was RMB 2,177,632, a decrease of RMB 366,720 compared to RMB 2,544,352 in the same period of 2024[22] - The Group's total revenue for the Reporting Period was RMB 2,177.6 million, a decrease of 14.4% compared to RMB 2,544.4 million for the six months ended June 30, 2024[64] Revenue Breakdown - Revenue from Nayuki self-operated stores was RMB1,912.3 million, accounting for 87.8% of total revenue[20] - Revenue from ready-to-drink beverages decreased by 37.7% to RMB107.1 million, accounting for 4.9% of total revenue[20] - Revenue from other business lines decreased by 40.9% to RMB158.2 million, accounting for 7.3% of total revenue[20] - Freshly-made tea drinks accounted for 75.3% of total revenue, generating RMB 1,638,847, down from RMB 1,721,778 in 2024, reflecting a change of RMB (82,931) or 7.6 percentage points[22] Store Operations - As of June 30, 2025, the Group had a total of 1,638 Nayuki teahouses, including 1,321 self-operated stores and 317 franchise stores[15] - The average daily sales per teahouse increased by 4.1% to RMB7.6 thousand from RMB7.3 thousand in the same period of 2024[14] - Average orders per teahouse per day increased by 11.4% to 296.3 orders from 265.9 orders in the same period of 2024[14] - The average daily sales per teahouse in Shenzhen remained stable at RMB10.4 thousand, while sales in Shanghai decreased from RMB6.8 thousand to RMB6.4 thousand[44] Membership and Customer Engagement - The number of registered members as of June 30, 2025, reached approximately 111.1 million, with monthly active members at approximately 3.9 million and a monthly repurchase rate of 23.5%[28] - Nayuki self-operated stores generated approximately 44.2% of their revenue from delivery orders placed by third-party platforms, and about 3.9% from their self-operated platform[60] - The Group plans to leverage its digital membership system to enhance customer engagement and boost repurchase rates in a competitive market[54] Financial Position - As of June 30, 2025, the Group held cash and deposits totaling RMB2,793.2 million, reflecting a 3.7% increase from RMB2,694.2 million as of December 31, 2024[55] - Total cash and cash equivalents as of June 30, 2025, amounted to RMB848.7 million, an increase from RMB579.1 million as of December 31, 2024[100] - The gearing ratio as of June 30, 2025, was 35.0%, a decrease from 36.5% as of December 31, 2024[113] - The current ratio as of June 30, 2025, was approximately 3.02 times, compared to approximately 2.51 times as of December 31, 2024[117] Cost Management - Cost of materials amounted to RMB743.6 million, representing 34.1% of total revenue, down from 36.7% in the same period of 2024[63] - Staff costs were RMB648.8 million, accounting for 29.8% of total revenue, compared to RMB746.7 million or 29.3% for the six months ended June 30, 2024[68] - Depreciation of right-of-use assets was RMB145.6 million, representing 6.7% of total revenue, down from RMB233.8 million or 9.2% for the six months ended June 30, 2024[70] - Other rentals and related expenses were RMB112.8 million, accounting for 5.2% of total revenue, compared to RMB140.4 million or 5.5% for the six months ended June 30, 2024[75] Capital Expenditure and Future Plans - Capital expenditures for the Reporting Period amounted to RMB 6.5 million, primarily for equipment and leasehold improvements[124] - Approximately 70.0% or HK$3,389.8 million of the net proceeds will be used to expand the Group's teahouse network and deepen market penetration[142] - The Group aims to expand its teahouse network and deepen market penetration, targeting a penetration rate of 70% by December 2025[144] - The Group plans to further improve overall operations by 10%, with an allocation of HK$484.2 million expected to be fully utilized by December 2024[144] Employee and Governance - The Group has adopted the 2020 Share Option Plan and the 2020 Share Incentive Plan to motivate and retain employees[138] - The Group is committed to establishing a competitive remuneration environment, with remuneration based on qualifications, experience, and performance[135] - The Group has implemented an employee retention initiative, incorporating employee retention rate as a key performance indicator[135] - The Group has undergone changes in its board of directors, with several resignations and appointments noted[149][150][151] Shareholder Information - As of June 30, 2025, Mr. Zhao Lin and Ms. Peng Xin hold a beneficial interest in 1,007,281,120 shares, representing approximately 58.99% of the Company's issued share capital[160] - The total number of shares in issue as of June 30, 2025, is 1,707,588,147[169] - The total number of shares underlying the Equity Incentive Plans is 110,881,012, which is about 6.5% of the total issued shares as of June 30, 2025[172] - The total number of shares available for grant under the Equity Incentive Plans is 76,828,619, representing approximately 4.5% of the total issued shares of the company[172]

Group 1 - The stock of Naixue Tea (02150.HK) increased by over 5% on September 29, reaching a rise of 5.13% [1] - The current trading price of Naixue Tea is reported at 1.23 HKD [1] - The trading volume for Naixue Tea amounted to 3.0971 million HKD [1]