Group 1: Overall Market Performance - The consumer market experienced a "good start" during the 2026 New Year's holiday, with a significant increase in restaurant scene activity [1] - 58.1% of surveyed restaurants reported stable or increased customer traffic on New Year's Day, while 69.6% saw stable or increased takeaway orders [1] - Daily average consumption in dine-in restaurants during the holiday increased by 19% compared to the same period in 2025 [1] Group 2: Specific Company Performance - The group behind "Xiabuxiabu" reported over 20 million yuan in revenue from its "Coucou" stores during the holiday, with a customer flow of 140,000 and a peak daily revenue exceeding 8 million yuan [2] - "Xiabuxiabu" brand stores nationwide saw a total net sales exceeding 30 million yuan, with a year-on-year growth of over 30% and a peak daily revenue surpassing 10 million yuan [2] - "Xibei" restaurants attracted around 500,000 customers during the holiday, with no impact from subsidy cessation on overall customer flow [2] Group 3: New Tea Beverage Sector - "Nayuki" tea outlets experienced a sales increase of over 700% compared to pre-holiday levels, with some stores recording single orders exceeding 1,000 cups [3] - "Nayuki" tea's overseas locations, including in New York and Bangkok, became popular among local tourists, with the New York store generating nearly 40,000 USD (approximately 279,000 yuan) in sales over three days [3] - "Moli Naibai" brand sold nearly 1.9 million cups on New Year's Eve and continued strong sales with 1.53 million cups sold on New Year's Day, with some stores seeing sales growth close to 300% [3]

Industry Overview - In November, a total of 30 chain tea brands monitored by Yilan Commercial reported 134,300 stores, with a net increase of 498 stores after opening 3,190 and closing 2,692 [1] - Among these, brands like Hu Shang A Yi and Gu Ming showed significant growth, with net increases of 231 and 190 stores respectively [1] - Tims Coffee and Grid Coffee are also expanding, with new stores set to open by the end of the year [1] New Store Openings - New flagship stores are being launched, such as Mixue Ice City in Hangzhou, which invested nearly 8 million yuan and covers approximately 700 square meters [2] - Other brands like Nayuki and WILLchá are also expanding internationally, with new openings in Thailand and Japan [2] Product Launches - Various tea and coffee brands have introduced new products, including CoCo's new tapioca peach gum dessert and Nayuki's cherry series [3] - Sales performance has been strong, with one brand's yogurt drink series surpassing 200 million cups sold [3] Collaborations and Promotions - Collaborations between brands are yielding positive results, such as Heytea's partnership with Pop Mart leading to long queues and rapid sales [5] - Other brands are also engaging in promotional activities, with some facing consumer backlash over product sizes and caffeine content [5] Corporate Developments - Starbucks appointed Anand Varadarajan as the new CTO, bringing extensive experience from Amazon [6] - The company is also enhancing its marketing team with a new senior manager from Elf Cosmetics [6] Financial Insights - Hextar Industries Berhad is divesting from its fertilizer business to focus on expanding its food and beverage retail operations, particularly Luckin Coffee in Malaysia [7] - Starbucks anticipates a busy day for gift card sales on December 24, expecting over $60 million in new card reloads [7] - The company's unredeemed gift card balance reached $1.8 billion, an increase from the previous year [7]

Core Insights - The article highlights the significant presence of milk tea brands in lower-tier markets, with a notable absence of high-end tea brands like Nayuki and Heytea in these areas [2][3] - Nayuki has faced challenges in penetrating the lower-tier market and has decided to shut down its sub-brand Taigai due to lack of profitability [4][5] Group 1: Market Trends - The lower-tier market has seen a surge in milk tea brands such as Mixue, Gu Ming, and Cha Bai Dao, while high-end brands like Nayuki and Heytea are rarely mentioned [2][3] - Nayuki's attempts to enter the lower-tier market through sub-brands have not been successful, leading to a focus on its main brand [4][7] Group 2: Nayuki's Strategy - Nayuki announced the closure of its Taigai sub-brand, which had only 7 operational stores left, indicating a drastic decline from its peak of over 800 stores [5][19] - The company has previously closed another sub-brand, Pear Mountain, which targeted price-sensitive consumers, indicating a pattern of struggling with lower-tier market strategies [5][7] Group 3: Competitive Landscape - Nayuki's market presence is significantly lower than that of Heytea, which has 3,326 stores compared to Nayuki's 1,505 [9][11] - The differences in brand strategy and market approach between Nayuki and Heytea are evident, with Heytea focusing on product innovation and collaborations to maintain consumer interest [11][12] Group 4: Challenges in Lower-Tier Markets - High-end tea brands face challenges in lower-tier markets due to higher price points and complex supply chains, making it difficult to attract price-sensitive consumers [18][19] - Nayuki's high franchise fees and operational requirements create barriers for expansion into lower-tier markets, limiting its growth potential [19][20]

"奈雪暂未披露2023年加盟店的数据。" 作者：杨雪 编辑：tuya 1月18日，奈雪的茶(02150.HK)披露2023年第四季度的运营情况。 对比喜茶刚发布的《2023年度报告》，2023年底总门店数突破3200家，其中事业合伙门店超2300家，门 店规模同比增长280%。2022年底，喜茶的门店数还比奈雪少200家左右，经过2023年一年，喜茶门店数 已接近奈雪的两倍，多出了1500多家门店。 此外，奈雪的茶正在逐步关停子品牌台盖的门店。 截至2023年12月31日，奈雪的茶合计运营7家台盖门店，将在2024年陆续关停。2023年上半年，台盖录 得门店经营亏损为469万元，门店经营利润率为亏损14.1%。关停台盖门店乃主要考虑到台盖品牌于过 往并未给集团创造可观盈利，且公司希望将业务聚焦于主营品牌奈雪的茶。 2023年第四季度，奈雪的茶录得净新增214家直营门店，关停14家直营门店。2023年全年共计净新增506 家直营门店。截至2023年12月31日，公司共经营1574家奈雪的茶直营门店。 根据地理位置划分，公司第一类茶饮店数目方面，在一线城市有398家门店，新一线城市有421家，二线 城市有278家 ...

Core Viewpoint - The new tea beverage industry in China is experiencing two main paths of breakthrough in 2025: expanding internationally towards stronger consumer markets in Europe and America, and innovating product forms by solidifying and sweetening beverages to broaden consumption scenarios [3][5]. Group 1: Market Expansion and Capital Trends - 2025 is marked as the "capital year" for Chinese tea beverages, with four companies going public, including popular brands like Mixue Ice City and Bawang Tea [5]. - The domestic new tea beverage market is expected to exceed 200 billion yuan in 2025, indicating significant growth in consumer demand [5]. - The market is shifting from incremental competition to stock competition, with a saturation of tea shops in urban areas, leading brands to seek differentiation [6]. Group 2: Product Innovation and Consumer Trends - Brands are increasingly introducing differentiated products such as Thai milk tea and solid desserts, responding to the saturated market and changing consumer preferences [6]. - The popularity of solid desserts like "solid mango sago" has surged, with sales exceeding 8 million cups since its launch, indicating a shift towards more visually appealing and substantial products [7]. - The trend of "light health" among younger consumers is driving the popularity of sugar water products, which are perceived as healthier alternatives compared to traditional milk teas [7]. Group 3: International Expansion Strategies - New tea brands are increasingly targeting North America for expansion, moving away from the highly competitive Southeast Asian market [10][11]. - The establishment of a robust overseas supply chain is identified as a significant challenge for brands looking to expand internationally [11]. - Successful internationalization requires understanding and catering to local consumer preferences, with a focus on creating a genuine global brand presence [12].

运营商财经网讯 近日，由运营商财经网独家打造的"2025年度茶饮咖啡十大杰出董事长"榜单正式揭晓，奈雪的茶董事长 兼首席执行官赵林成功入选！ 运营商财经网副总编刘平认为，近年来，奈雪的茶在赵林的领导下，不断探索新店型，积极打造多元化 健康产品矩阵，用健康战略为公司"造血"，实现了品牌形象的塑造和业绩盈利的恢复提升。 运营商财经（官方微信公众号yyscjrd）—— 主流财经网站，一家全面覆盖科技、金融、证券、汽车、 房产、食品、医药、日化、酒业及其他各种消费品网站。 奈雪的茶由赵林、彭心夫妇二人于2015年共同创立，并在2021年6月成功在港交所上市，是新茶饮行业 中第一家成功上市的公司。与大部分茶饮公司不同的是，奈雪的茶门店扩张模式以直营店为主，其今年 上半年共有1638家门店，包括1321家直营门店和317家加盟店。 此外，奈雪的茶今年上半年整体营业收入为21.78亿元，其中直营门店上半年实现收入21.04亿元，营收 占比进一步提升至87.8%。 ...

与店有关的事 11月，壹览商业跟踪的20家连锁咖啡品牌共新开2979家门店，同比增长75.64%；总门店突破8.1万家， 共计81217家，环比净增2566家。 上周，头部品牌稳健拓店。库迪咖啡开店84家；瑞幸咖啡开店132家，其今年以来，共有600余家定向点 位门店落地开业，覆盖全国183座城市，全面渗透学校、商场等领域。 与此同时，一些独具特色的品牌也在开辟新市场。上周，闲吉扬州首店正式开业，闲吉2023年诞生于杭 州，以杭州径山抹茶为核心，主打专业级抹茶饮品与抹茶衍生产品；茶理宜世开了广州东圃二马路店、 广州番禺万民城店两家新店，目前全国在营门店496家。 各大茶咖品牌的出海业务同样如火如荼。 12月15日，库迪咖啡宣布法国首店即将于巴黎开业；茶百道宣布其北美首家门店将于近期在美国纽约市 皇后区法拉盛缅街开业；12月20日，蜜雪冰城洛杉矶好莱坞店正式营业。 与产品有关的事 随着天气愈加寒冷，茶饮市场逐渐进入了最"红"的季节，苹果、草莓、车厘子成为了各大茶咖品牌上新 产品的主要原料。 特调也成为茶饮品牌上新的关键词之一。霸王茶姬上新归云南系列，以云南普洱茶为底，搭配了风千牛 肉碎、黑松露盐、芝士轻乳等原料 ...

Core Viewpoint - The company Lele Tea, a brand under the joint venture Cha Tian Catering, is facing challenges due to product quality issues with its new Apple Sugar series, leading to public apologies and immediate corrective actions [1][2][5]. Group 1: Product Issues - Lele Tea received multiple customer complaints regarding its Apple Sugar products, which were reported to not meet quality standards [2][5]. - The company acknowledged the issues, stating that they were due to insufficient preparation and oversight, which affected customer experience [2][5]. - Affected products were promptly removed from shelves, and stores were ordered to rectify the issues, with severe penalties imposed on those with significant discrepancies [2][5]. Group 2: Investment and Ownership - In December 2022, the company received an investment of 5.25 billion yuan from Nayuki Tea, acquiring approximately 43.64% equity in Cha Tian Catering [9][10]. - Cha Tian Catering, established in October 2016, has undergone multiple rounds of financing, with Nayuki Tea being a significant investor [6][8]. Group 3: Expansion Plans - Lele Tea aims to expand its store count from approximately 392 to over 1,000 by the end of 2024, with plans to open 600-800 new stores across at least 70 cities [3][12][14]. - Despite the ambitious expansion goals, recent reports indicate that the company may struggle to meet its target of 1,000 stores by the end of 2024 [3][14]. - The company has also introduced a new franchise model to accelerate growth, focusing on smaller store formats in various regions [12].

Group 1 - The "Annual Outstanding Consumer Brand Enterprises" award recognizes companies that have accelerated growth during the consumer recovery year, highlighting the importance of the consumer sector as a key driver of economic growth [4] - The award selection process evaluates companies based on brand awareness, influence, growth potential, and their ability to innovate and develop sustainably within the consumer industry [4] - The "Golden Grid Award" aims to create a valuable reference list of publicly listed companies and unicorns, covering all listed companies on major exchanges including the Hong Kong Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange, New York Stock Exchange, and NASDAQ [4] Group 2 - Ten companies were awarded the "Annual Outstanding Consumer Brand Enterprises" title, including Dashih Holdings (01405.HK), Geely (603808.SH), Bright Dairy (600597.SH), Quantum Song (QSG.US), Luyuan Group Holdings (02451.HK), Mingming Hen Mang, Nayuki Tea (02150.HK), Shanxi Fenjiu (600809.SH), Yanzhi House (01497.HK), and Zhou Black Duck (01458.HK) [1][4]

解读新茶饮品牌 TOP50：拼口味 是幌子，供应链 才是真王牌？_ 南方+_南方plus 写字楼的取餐屏 飞速滚动，街角 的茶饮店永远排 着长队，店员3 分钟内递出一排 饮品，低糖、天 然成分成标配； 千里之外的贵州 遵义茶山，鲜茶 正通过冷链发往 全国门店；后台 系统里，AI已精 准预测出爆款销 量，误差率控制 在5%以内，库 存周转率提升 40%。这杯你随 手点的新茶饮， 从茶园到杯端， 串联着一条"看 不见"却至关重 要的供应链。 日前，2025 年"珠遵杯"中国 新茶饮（供应 链）企业品牌价 值50强榜单及专 项报告（下称 "榜单""报告"） 重磅发布。该榜 单及报告具有鲜 明的东西部协作 属性，由广东省 粤黔协作工作队 遵义工作组、南 方报业传媒集团 南方农村报社、 中国广告协会国 际传播工作委员 会、中央民族大 学新闻与传播学 院等权威机构联 合发起，突破以 往仅以门店数量 或营收为核心的 传统评价视角， 转而挖掘新茶饮 供应链企业在原 料品质、供应能 力、效率模型、 服务深度、品牌 协同、生态建设 等维度的核心评 价数据，立体呈 现2025年新茶饮 产业链的核心竞 争力格局。 当前，行业正从 高 ...