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茶咖日报|“小票文学”冲上热搜,蜜雪冰城回应
Guan Cha Zhe Wang· 2025-10-09 09:45
Group 1: Honey Snow Ice City - Honey Snow Ice City has launched a serialized novel titled "The Snow King Sells Coffee in Ancient Times," which is printed on purchase receipts, creating an interactive experience for consumers [1][4] - The novel consists of 20 chapters and was released in a daily update format from September 17 to October 6, with plans for a cyclical update to ensure all customers can read the complete story [4] - A short drama based on the novel has been produced and is available on platforms like Douyin and Bilibili, with future content updates planned based on consumer feedback [5] Group 2: Bawang Tea Princess - Tennis player Zheng Qinwen has been appointed as the first global brand ambassador for Bawang Tea Princess, previously serving as the global health ambassador [6] - The brand aims to strengthen its connection with the health and sports sector, having previously partnered with major tennis events [6] Group 3: Nayuki Tea - Nayuki Tea has opened its first store in the U.S. in Flushing, New York, generating nearly $87,000 (approximately 620,000 RMB) in sales within the first three days, setting a record for the brand [7] - The company plans to open a second store in Long Island and is expanding its presence in Southeast Asia while maintaining growth in the domestic market [7] Group 4: Tianrun Dairy - Tianrun Dairy is set to complete a new 200,000-ton factory by the end of 2025, focusing on long-term dairy products for markets outside Xinjiang [8] - The company is enhancing its e-commerce strategy, including partnerships with major platforms and leveraging social media for brand exposure [8] Group 5: Bawang Tea Princess - Golden Week Performance - During the recent Golden Week, Bawang Tea Princess experienced a surge in customer traffic, particularly in transportation hubs and popular tourist areas [9] - The product "Light Cause: Bo Ya Absolute String," which features reduced caffeine, saw a significant increase in sales, highlighting consumer preferences for lower caffeine options [9] Group 6: Cha Baidao - Cha Baidao opened its first store in France in late September, achieving over 1 million RMB in sales by the National Day holiday [10] - The brand is benefiting from increased foreign tourist interest in Chinese tea drinks, with significant sales growth reported during the holiday period [10]
奈雪的茶美国首店落地纽约:百米长队绕街角 三天营业额近8.7万美金
Zhi Tong Cai Jing· 2025-10-09 09:37
近日,健康茶饮领导者奈雪的茶(02150)正式登陆美国市场,首店位于纽约华人/亚裔最集中商业区域——法拉盛,奈雪凭借健康茶饮产品和品牌号召力,开 业首日便迎来排队狂潮,店外百米长队蜿蜒至街角,热闹景象成了法拉盛最吸睛的风景。据悉,奈雪美国首店开业三天营业额近8.7万美金(约62万人民币), 三日售出近1.3万份产品,刷新奈雪门店开业纪录。 与此同时,适逢国庆长假,奈雪国内门店也引来消费热潮,全国门店店均订单量与营收同比实现双增长,多地门店环比节前增长超700%,其中不乏成都、 大连、横店等热门旅游城市门店。 纽约"奈雪热":排队2小时,三日营收创海外新高 国庆期间,纽约法拉盛主街道被"奈雪绿"包围,每天早晨九点不到,店外就已排起蜿蜒长队,最长等待时间超2小时。队伍中除了华裔面孔,更有不少肤色 各异的本地"老外","之前已经刷到NaiSnow美国店即将开业的消息,听说是非常有名的茶饮品牌,今天特地提早过来看看,计划三款'绿色'产品都试一 试!"排队中的大学生Judy笑着说。原来这场火爆早有铺垫:此前奈雪为开业预热举办的快闪活动引发广泛关注,相关话题#奈雪快闪纽约排长龙#更是冲上微 博多个热搜高位,为正式开业攒足 ...
奈雪的茶(02150)美国首店落地纽约:百米长队绕街角 三天营业额近8.7万美金
智通财经网· 2025-10-09 09:35
智通财经APP获悉,近日,健康茶饮领导者奈雪的茶(02150)正式登陆美国市场,首店位于纽约华人/亚裔最集中商业区域——法拉盛,奈雪凭借健康茶饮产 品和品牌号召力,开业首日便迎来排队狂潮,店外百米长队蜿蜒至街角,热闹景象成了法拉盛最吸睛的风景。据悉,奈雪美国首店开业三天营业额近8.7万 美金(约62万人民币),三日售出近1.3万份产品,刷新奈雪门店开业纪录。 与此同时,适逢国庆长假,奈雪国内门店也引来消费热潮,全国门店店均订单量与营收同比实现双增长,多地门店环比节前增长超700%,其中不乏成都、 大连、横店等热门旅游城市门店。 纽约"奈雪热":排队2小时,三日营收创海外新高 国庆期间,纽约法拉盛主街道被"奈雪绿"包围,每天早晨九点不到,店外就已排起蜿蜒长队,最长等待时间超2小时。队伍中除了华裔面孔,更有不少肤色 各异的本地"老外","之前已经刷到NaiSnow美国店即将开业的消息,听说是非常有名的茶饮品牌,今天特地提早过来看看,计划三款'绿色'产品都试一 试!"排队中的大学生Judy笑着说。原来这场火爆早有铺垫:此前奈雪为开业预热举办的快闪活动引发广泛关注,相关话题 #奈雪快闪纽约排长龙# 更是冲上 微博多个 ...
奈雪的茶海外拓展步伐加快 美国首店三天营业额近8.7万美元
Group 1 - Nai Xue's Tea has successfully opened its first store in the United States, located in Flushing, New York, a commercial area with a high concentration of Chinese and Asian populations [2] - The store achieved a revenue of approximately $87,000 (around 620,000 RMB) within the first three days of operation, selling nearly 13,000 products, setting a new record for Nai Xue's store openings [2] - The Flushing location experiences a daily foot traffic of over 100,000 people, and the store spans nearly 120 square meters over two levels [2] Group 2 - Following the success of its first U.S. store, Nai Xue is accelerating its overseas expansion, with plans for a second store in a key commercial area of Long Island, New York, expected to open soon [2] - In the domestic market, during the 2025 National Day holiday, Nai Xue's nationwide stores experienced a surge in consumer activity, with average order volume and revenue both showing year-on-year growth [3] - The newly upgraded "Low GI Green Bottle" and "66 Blueberry and Mulberry Yogurt Smoothie" products performed exceptionally well during the holiday, becoming top-selling items [3]
奈雪的茶海外拓展步伐加快 美国首店三天营业额近8.7 万美元
Group 1 - The core viewpoint of the articles highlights the successful launch of Nayuki's Tea in the U.S. market, with the first store in Flushing, New York, achieving record sales and customer traffic [1] - The first store generated nearly $87,000 (approximately 620,000 RMB) in revenue within three days, selling around 13,000 products, setting a new record for Nayuki's overseas store openings [1] - Nayuki plans to accelerate its overseas expansion, with a second store confirmed in Long Island, New York, and ongoing efforts to strengthen its presence in Southeast Asia through localized operations [1] Group 2 - During the National Day and Mid-Autumn Festival holiday, Nayuki experienced a significant increase in average order volume and revenue, with many stores seeing over 700% growth compared to the pre-holiday period [2] - The newly upgraded "Low GI Green Bottle" and "66 Blueberry and Mulberry Yogurt Smoothie" were highlighted as top-selling products during the holiday, showcasing the company's focus on health-oriented offerings [2] - Since April, Nayuki's stores have achieved six consecutive months of year-on-year growth in both average order volume and revenue [2]
品牌主动营造场景、区域限定创造稀缺、IP内容强化情感:新茶饮成……
Xin Lang Cai Jing· 2025-10-04 05:34
随处可见的新茶饮店和咖啡店为顾客提供"舌尖上的满足",也为顾客提供了社交与休息的场景 文/图 羊城晚报全媒体记者 廖梦君 当久违的假期如约而至,在国庆节、中秋节双重节日的加持下,门票经济、餐饮经济、演出经济等多种 形态的消费模式百花齐放,全方位满足游客与消费者的多元需求。其中,奶茶、果茶、咖啡等新茶饮品 类表现尤为抢眼,各品牌纷纷以新品发布、限定联名、区域专属等多种方式,为双节消费热潮再添一把 火,推动了"品牌+文旅"的双向奔赴。 新茶饮,不仅是节庆消费的重要参与者,更成为许多消费者休闲生活的"固定搭子"。与此同时,以"品 牌创始店+限定经济+IP联动"为抓手的本土新茶饮品牌,正通过与城市文旅的深度融合,悄然改写"消费 引流"的叙事逻辑。 用"情感认同"吸引顾客 火热的中秋国庆双节,不仅点燃了人们的消费热情,也放大了日常生活中的消费惯性,形成强烈的市场 需求。对不少都市人而言,逛街、会友、小憩时点上一杯咖啡或奶茶,已成为一种自然而然的生活节 奏。这一节奏,在假期氛围的烘托下,被放大数倍。 在深圳一家奈雪门店外,从事外贸行业的张先生正边喝奶茶边与朋友闲谈。他坦言自己并无固定偏好的 茶饮品牌,但出门会友或工作间隙 ...
奈雪的茶(02150) - 截至二零二五年九月三十日止月份之股份发行人的证券变动月报表
2025-10-02 08:36
股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致:香港交易及結算所有限公司 公司名稱: 奈雪的茶控股有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02150 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00005 USD | | 250,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00005 USD | | 250,000 | 本月底法定/註冊股本總額: USD 250,0 ...
广西横州打造茉莉花新式茶饮产业生态圈
Zhong Guo Xin Wen Wang· 2025-09-30 10:55
中新网南宁9月30日电 广西南宁横州市委书记梁枫表示,作为全球最大的茉莉花和茉莉花茶生产基地, 该市已成为全国茉莉花新茶饮科创研发中心,接下来,将着力打造茉莉花新式茶饮产业生态圈。 广西香茹怡茉茶业有限公司是横州市的一家新式茶饮制作和产品研发企业,该公司研发技术中心总监赖 碧云介绍,随着新式茶饮市场需求不断更新迭代,该企业已研发水果茶、冷泡茶、围炉煮茶等新式饮品 超200款,接下来,将通过区块链技术实现原料溯源,降低供应链成本。 (文章来源:中国新闻网) 9月28日—30日,2025年横州茉莉花文化节在横州市举行,与会嘉宾在探讨茉莉花和茉莉花茶产销趋势 的同时,聚焦新式茶饮创新等议题。 梁枫介绍,横州市正以数字技术串联茉莉花种植、采摘、加工每个环节,并依托国家茉莉花及制品质量 检验检测中心,对茉莉花香气物质、农残等130余项指标从严检测,为新式茶饮企业提供放心的原料。 当前,有150多家头部新茶饮品牌在横州建立直供基地,蜜雪冰城、霸王茶姬、奈雪的茶等新茶饮头部 品牌和横州强化供应链合作。 此次活动期间,中国茶叶流通协会授予横州市"2025茉莉花新茶饮供应链核心县域"称号。中国茶叶流通 协会副会长梅宇接受采访时 ...
奈雪的茶(02150) - 2025 - 中期财报
2025-09-29 08:33
CONTENTS 目錄 2 Corporate Information 公司資料 5 Management Discussion and Analysis 管理層討論及分析 27 Other Information 其他資料 41 Review Report 審閱報告 43 Consolidated Statement of Profit or Loss 綜合損益表 44 Consolidated Statement of Profit or Loss and Other Comprehensive Income 綜合損益及其他全面收益表 45 Consolidated Statement of Financial Position 綜合財務狀況表 47 Consolidated Statement of Changes in Equity 綜合權益變動表 49 Condensed Consolidated Cash Flow Statement 簡明綜合現金流量表 51 Notes to the Unaudited Interim Financial Report 未經審核中期財務報告附註 69 Defin ...
港股奈雪的茶涨超5%
Mei Ri Jing Ji Xin Wen· 2025-09-29 06:25
Group 1 - The stock of Naixue Tea (02150.HK) increased by over 5% on September 29, reaching a rise of 5.13% [1] - The current trading price of Naixue Tea is reported at 1.23 HKD [1] - The trading volume for Naixue Tea amounted to 3.0971 million HKD [1]