Core Viewpoint - The real estate market is experiencing a significant decline in sales performance, with a year-on-year decrease of 13.3% for the top 100 real estate companies in the first seven months of the year, indicating a worsening trend compared to the previous months [1][4]. Group 1: Sales Performance - In the first seven months, the total sales of the top 100 real estate companies reached 20,730.1 billion, reflecting a 13.3% year-on-year decline, which is an increase in the decline rate by 1.5 percentage points compared to the first half of the year [4]. - The average sales for the top 10 companies was 1,010.3 billion, down 13.6% year-on-year, while the second tier (ranked 11-30) saw an average sales of 256.3 billion, down 15.2% [4]. - In July alone, the sales of the top 100 companies dropped by 18.2% year-on-year, with companies like Jianfa, China Jinmao, and Binjiang Group showing relatively strong sales performance [5]. Group 2: Market Outlook - The real estate market is still in a phase of volatility and adjustment, with a continued trend of city differentiation, suggesting that "good cities + good properties" present structural opportunities [3]. - As of July 30, about 62 listed real estate companies in Shanghai and Shenzhen released their half-year performance forecasts for 2025, with 17 companies expecting to increase profits or turn losses into profits [6]. Group 3: Reasons for Losses - The main reasons for the expected losses in the half-year performance of real estate companies include a significant decrease in the scale of project settlements, influenced by sales strategies, pricing, land acquisition costs, development cycles, and product positioning, leading to low gross margins [7]. - The increase in business risk exposure has led to additional asset impairment provisions due to changes in the industry, market, and operational environment [8]. - Some large asset transactions and equity trades are expected to be priced below book value, contributing to the anticipated losses [9]. - The increase in interest expenses on interest-bearing liabilities is also a contributing factor to the losses [10]. - Companies facing financial difficulties may incur provisions for overdue interest, penalties, and losses from the forced sale of mortgaged assets due to inability to repay debts [11].

通过销售面积与销售额的对比，不难发现部分企业正在主动聚焦高端项目，带动整体单价上移。例如， 绿城中国前7个月销售面积629万平方米、金额1368亿元，平均单价超过2万元/平方米，中海地产、华润 置地有限公司的平均单价也在2万元至3万元/平方米之间。 "头部房企通过精准拿地，加速布局改善需求市场，有望形成较好的利润空间。"上海易居房地产研究院 副院长严跃进对《证券日报》记者表示："单价高的项目不仅代表市场认可，也反映出企业产品力和所 拿地块地段资源的优势。" 从各阵营表现来看，今年前7个月，有部分中小房企实现逆势突破。其中，TOP10房企销售额均值为 1010.3亿元，较上年下降13.6%；TOP11至TOP30区间房企销售额均值为256.3亿元，较上年下降15.2%； TOP31至TOP50区间房企销售额均值为125.2亿元，较上年下降7.8%，降幅最小；TOP51至TOP100区间 房企销售额均值为60.0亿元，同比下降13.5%。 7月31日，中指研究院发布的《2025年1—7月中国房地产企业销售业绩排行榜》显示，2025年前7个月， TOP100房企（以全口径销售额排名，下同）累计实现销售总额20730 ...

Core Viewpoint - The real estate market in China is experiencing a significant downturn, with the top 100 real estate companies reporting a total sales revenue of 20,730.1 billion yuan from January to July 2025, reflecting a year-on-year decline of 13.3% [1] Group 1: Sales Performance - In July 2025, the sales revenue of the top 100 real estate companies also saw a decline, with a year-on-year drop of 18.2% [1] - The average sales revenue for the top 10 real estate companies in the first seven months was 1,010.3 billion yuan, down 13.6% year-on-year [2] - Among the top 20 real estate companies, only seven firms, including Jianfa Real Estate and Yuexiu Property, reported an increase in sales, while the rest experienced varying degrees of decline [2][3] Group 2: Company Rankings and Changes - Companies like Jindi Group and New Town Holdings saw their sales drop by over 50%, causing them to fall out of the top 20 rankings [3] - Poly Developments, China Overseas Property, and China Resources Land experienced sales declines between 10% and 20%, aligning with industry trends [4] - The top 20 real estate companies saw a reshuffling in rankings, with nine companies improving their positions, while six companies, including Vanke and Longfor Group, saw their rankings decline [4] Group 3: Future Market Outlook - The Central Political Bureau's recent meeting emphasized maintaining policy continuity and stability, suggesting that more supportive measures may be introduced to stabilize the market [5] - The new housing market is expected to continue experiencing low transaction volumes in August, with significant differentiation between cities and projects [5]

导 读 ☉ 文／克而瑞研究中心 | | | | 2025年1-7月 ·中国房地产企业 | | 日完重 · 原田家 · | | --- | --- | --- | --- | --- | --- | | | | | 肖售榜TOP100 | | | | 排名 | 企业简称 | 全口径金额 (亿元) | 排名 | 企业简称 | 权益金额 (亿元) | | 1 | 保利发展 | 1632.0 | 1 | 保利发展 | 1286. 1 | | 2 | 中海地产 | 1319.5 | 2 | 中海地产 | 1213.9 | | 3 | 华润置地 | 1236.0 | 3 | 辛海置地 | 849.2 | | 4 | 招商蛇口 | 1045.2 | 4 | 招商蛇口 | 716.0 | | 5 | 绿城中国 | 857.0 | 5 | 绿城中国 | 581.0 | | 6 | 万科地产 | 821. 1 | 6 | 建发房产 | 576.6 | | 7 | 建发房产 | 770. 3 | 7 | 万科地产 | 533.7 | | 8 | 越秀地产 | 675.0 | 8 | 中国金茂 | 426. 4 | | 9 | 中国 ...

7月29日，西湖区三墩单元、拱墅区石桥单元和临平区星桥单元等3宗涉宅地块顺利完成出让，宣告杭州7月土拍收官。 在当日的土拍中，拱墅区石桥单元地块竞争最为激烈，经过43轮竞价，最终由伟星房产以总价19.13亿元、楼面价19627元/平方米、溢价率28.13%竞得；拱 墅区石桥单元地块则被"华润置地+杭地发展+杭州地铁"联合体以底价竞得。这两宗地块均属于杭州市住宅品质提升试点项目。 | | | | | | 【杭州】7月29日土拍结果 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 地块编号 | 地块位置 | 建设用地面 规划建筑面 积(m2) | 积(m³) | 容积率 | 用地 性质 | 起始价 (万元) | 成交总价 (万元) | 成交楼面价 (元/m²) | 深似率 | | 杭政储出 [2025]93号 | 三墩单元 XH010101-14地块 | 89157.17 | CHE 205061.5 | 2.30 | 综合用地 (含住宅) | 268463 | 268463 | 13092 | 0.00% | | ...

Group 1 - The article provides a list of companies listed on the Hong Kong stock market along with their dividend distribution dates and shareholder meeting dates [1][4][5] - Notable companies mentioned include China Railway, Green Town China, and Budweiser APAC, which are scheduled for dividend payments [4][5] - The document outlines various companies' actions regarding capital increases and dividend distributions, indicating ongoing corporate activities in the market [4][5]

观点指数在7月25日观点指数研究院发布的《缩量提质 | 2025年7月房地产企业新增土地储备报告》中，我们发现，期内房地产土地市场在政策调控与市场自 主调节的双重作用下，呈现出鲜明的分化特征：头部企业凭借资金与资源优势持续加码，央国企成为土地市场的绝对主力，而拿地方式的创新则为行业注入 新活力。 典型案例显示，6 月中海地产在北京、青岛等核心城市竞得 5 宗地块，权益拿地金额达 115.72 亿元；保利发展控股在上海、三亚等城市拿下 4 宗地块，权益 拿地金额 85.4 亿元；招商蛇口在郑州、深圳等城市竞得3宗地块，权益拿地金额12.62亿元；反映央国企在核心城市的拿地力度持续领先。 从新增货值看，保利发展控股以 814.8 亿元位居第一，中海地产（719.2 亿元）、中国金茂（608.4 亿元）分列二、三位。货值规模直接关系企业未来销售业 绩，头部企业通过重仓核心城市优质地块，为后续营收增长奠定基础。例如，保利发展控股在上海苏河湾、深圳南山区的项目，因区位优势显著，预计货值 回报率超 25%；中国金茂在杭州、南京的低密生态地块，凭借稀缺性成为市场热门。 区域布局上，头部企业聚焦高能级城市：保利发展控股重点布 ...

Group 1: Real Estate Development and Property Services Valuation - As of July 25, 2025, the real estate sector (Shenwan) has a price-to-book ratio (PB) of 0.78, ranking in the 90.45th percentile historically since 2024 [3] - The Hang Seng real estate and construction sector has a PB of 0.44, ranking in the 98.69th percentile historically since 2024 [3] - From July 1 to July 25, 2025, the real estate sector (Shenwan) increased by 7.8%, outperforming the CSI 300 index by 2.93 percentage points [3] - Key A-share real estate companies with the highest gains during this period include New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and Gemdale Corporation (+7.4%) [3] Group 2: Property Services Market Performance - From July 1 to July 25, 2025, the property services sector (Shenwan) rose by 3.7%, underperforming the CSI 300 index by 1.20 percentage points [4] - The Hang Seng property services and management index increased by 5.1%, also underperforming the Hang Seng index by 0.37 percentage points [4] - Key A-share property service companies with the highest gains include TeFa Service (+10.4%), World Union (+9.2%), and Ningbo Fuda (+5.9%) [4] Group 3: Public Fund Holdings in Real Estate - As of the end of Q2 2025, public funds held a total market value of approximately 48.4 billion yuan in real estate stocks, down from 54.8 billion yuan at the end of Q1 2025 [5] - This represents about 0.14% of net asset value and 0.67% of stock investment value, indicating a lower allocation compared to standard industry benchmarks by 0.56 percentage points [5] Group 4: Market Trends and Opportunities - In the first half of 2025, the sales amount of commodity residential properties in six major cities (excluding affordable housing) reached 913.3 billion yuan, reflecting a 6.0% increase [6] - The average transaction price of land in core cities increased by 22.8% to 12,009 yuan per square meter [6] - Notable real estate companies with strong sales performance include China Jinmao (36.8 billion yuan, +19.6% YoY) and Yuexiu Property (36.9 billion yuan, +10.8% YoY) [6]

Core Viewpoint - The land supply scale has decreased while transaction volume has rebounded, with premium rates continuing to rise, reaching a four-month high [1]. Supply Summary - The supply of land this week was 3.05 million square meters, a 42% decrease compared to the previous week [2]. - A total of 24 residential land plots were supplied in key cities, with an average plot ratio of 2.14 [2]. - Notable land supply includes a residential plot in Beijing's Shunyi District with a starting price of 1.03 billion yuan and a plot ratio of 1.6 [2]. Transaction Summary - The transaction volume reached 3.38 million square meters, a 35% increase week-on-week, with a transaction value of 48.5 billion yuan, up 251% [3]. - Major cities like Shanghai, Shenzhen, Hangzhou, Chengdu, and Suzhou saw multiple high-premium land transactions, raising the average premium rate to 16.2%, the highest since April 2025 [3]. Shanghai Land Auction Highlights - Shanghai's sixth round of land auctions in 2025 included 10 residential and 3 commercial plots, with significant premium transactions [4]. - The highest premium was recorded for a residential plot in Hongkou District at 46.33%, with a total transaction price of 6.47 billion yuan [4]. - The Xuhui District plot set a new national record at 20 million yuan per square meter, located in a culturally rich area with a low plot ratio of 1.3 [4]. Suzhou Land Auction Highlights - Suzhou also set a new record for residential land prices, with a low-density plot in the Industrial Park area sold at a floor price of 6.5 million yuan per square meter [5].

Core Insights - The sixth batch of land auctions in Shanghai raised a total of 28.96 billion yuan, with an overall premium rate of 22.33% [1] - The auction saw 8 plots available, with 7 plots sold at a premium, indicating strong demand in the Shanghai land market [1][6] - The XH-02 (TPL) unit 051-11 plot in Xuhui District set a new national floor price record, sold for 1.225 billion yuan at a price of 200,300 yuan per square meter [2][6] Company Insights - Shanghai Qixiang Wangyu Real Estate Co., Ltd., a new player in the market, won the record-setting plot, indicating the entry of new developers into the competitive landscape [2][5] - The actual controller of Shanghai Qixiang is Ye Shuqing, who is linked to multiple enterprises across various sectors, including real estate and automotive [2][5] - Ye Huabiao, associated with Shanghai Qixiang, is known for his significant role in the automotive industry, particularly as a major supplier for leading car manufacturers [5] Industry Trends - Major real estate companies such as China Overseas Land & Investment, China Merchants Shekou, and Poly Real Estate actively participated in the bidding, reflecting the attractiveness of Shanghai's land market [1][6] - The auction results suggest that developers are focusing on prime urban areas, as these locations tend to maintain strong market performance [8] - The competitive bidding for core plots indicates a strategic move by leading firms to secure valuable land for future projects, ensuring a healthy cycle in the real estate market [8]