智通财经8月1日讯（记者 李洁）随着房地产行业进入传统淡季，百强房企7月业绩出现幅度不小的回 落。 中指院数据显示，2025年7月单月，TOP100房企销售额2366亿元，同比下降18.2%。另据国泰海通证券 数据，7月仅有近3成百强房企单月销售同比实现正增长。 "在止跌回稳政策组合拳催化下，2025年以来新房销售市场呈反复波动态势，经历2月改善后，3-4月边 际回落，5月销售有所改善后，6月热度又开始回落，7月则延续保持低位。"申万宏源分析师袁豪表示。 从新增货值来看，绿城中国、中海地产和保利发展位列前三，其中绿城中国以1116亿元新增货值占据榜 单第一，中海地产以935亿元新增货值位列第二，保利发展新增货值规模为907亿元，位列第三。 "2025年7月，核心城市优质地块竞争依旧激烈，一方面，企业竞拍热情高涨，数十轮竞价争夺优质地 块。另一方面，拿地楼面价屡破纪录，如上海徐汇区一地块以20万元/平方米的成交楼面价刷新了全国 成交楼面价纪录，进一步说明房企对优质地块争夺的激烈程度。"陶淑茹称。 惠誉评级亚太区企业评级董事石露露认为，积极拿地仍是中国受评房企保持竞争力的关键因素。由于新 地块的销售速度通常快于旧 ...

Core Viewpoint - The total land acquisition amount of the top 100 real estate companies in China reached 578.3 billion yuan from January to July, marking a year-on-year increase of 34.3% [2][5][4] Group 1: Land Acquisition Data - From January to July, the top 100 real estate companies acquired land worth 578.3 billion yuan, with a slight month-on-month increase of 1 percentage point [2][5] - In terms of equity land acquisition, China Overseas Land & Investment ranked first with 54.2 billion yuan, followed by Greentown China with 52.2 billion yuan, and Poly Developments with 42.4 billion yuan [6] - Regarding new value added, Greentown China led with 111.6 billion yuan, followed by China Overseas Land & Investment with 93.5 billion yuan, and Poly Developments with 90.7 billion yuan [7] Group 2: Regional Land Acquisition Insights - The top 10 companies in the Yangtze River Delta acquired 180.2 billion yuan, leading among the four major city clusters, while the Beijing-Tianjin-Hebei region's top 10 companies acquired 89.4 billion yuan, ranking second [8] - The top 10 companies in the central and western regions acquired 45.7 billion yuan, ranking third [8] - State-owned enterprises remain dominant in land acquisition in key cities, with private enterprises only supplementing land reserves in specific areas [8] Group 3: Competitive Landscape in Key Cities - In July, competition for quality land in core cities remained intense, with some plots undergoing numerous rounds of bidding, such as 89 rounds in Nanjing and 43 rounds in Hangzhou [11] - Record-breaking land prices were observed, with a plot in Shanghai's Xuhui District selling for 200,000 yuan per square meter, setting a new national record [11] - The competition is driven by companies seizing opportunities to acquire quality plots in core cities, as local governments release premium and scarce land to attract investment [11][12] Group 4: Future Trends and Challenges - Companies are increasingly focusing on project safety and profitability certainty, particularly in core areas of major cities, where high premium transactions are expected to continue [12] - There is a growing trend towards enhancing product competitiveness, with improvements in design and construction quality becoming essential for future success [12]

导 读 | | 2025年1-7月 ·中国房地产企业 | | | --- | --- | --- | | | 新增货值TOP100 | | | 排名 | 企业名称 | 新增土地货值 | | | | (亿元) | | 1 | 中海地产 | 1315.5 | | 2 | 绿城中国 | 1116.0 | | 3 | 保利发展 | 943. 0 | | ব | 中国金茂 | 793.5 | | 5 | 花海量斯 | 736.9 | | 6 | 建发房产 | 714.6 | | 7 | 招商蛇口 | 649.0 | | 8 | 滨江集团 | 580. 1 | | | 越秀地产 | 522. 0 | | 10 | 中建智地 | 257. 1 | | 11 | 保利置业 | 240. 1 | | 12 | 象屿地产 | 232. 2 | | 13 | 联发集团 | 221. 4 | | 14 | 国贸地产 | 184.6 | | 15 | 北建城生 | 177 7 | | 16 | 中国铁建 | 168. 0 | | --- | --- | --- | | 17 | 邦泰集团 | 145. 2 | | 18 | 中建玖合 ...

本报记者 陈潇 7月31日，中指研究院发布的《2025年1—7月中国房地产企业销售业绩排行榜》显示，2025年前7个月， TOP100房企（以全口径销售额排名，下同）累计实现销售总额20730.1亿元，同比下降13.3%。单月来 看，7月份销售额同比降幅达18.2%。 中指研究院企业研究总监刘水对《证券日报》记者表示，短期来看，房地产市场仍处于波动调整过程 中，城市分化行情仍将延续，"好城市+好房子"具备结构性机会。 "随着近期多地楼市新政的推出，以及'因城施策'政策工具持续丰富，房地产市场有望保持韧性。"严跃 进表示，"对于房企而言，下半年将是比拼产品力与运营效率的关键时期，聚焦核心城市与优质项目， 有望在'金九银十'中抢占先机。" 通过销售面积与销售额的对比，不难发现部分企业正在主动聚焦高端项目，带动整体单价上移。例如， 绿城中国前7个月销售面积629万平方米、金额1368亿元，平均单价超过2万元/平方米，中海地产、华润 置地有限公司的平均单价也在2万元至3万元/平方米之间。 "头部房企通过精准拿地，加速布局改善需求市场，有望形成较好的利润空间。"上海易居房地产研究院 副院长严跃进对《证券日报》记者表示： ...

Core Insights - The land auction market is experiencing heightened activity, with record floor prices being set in multiple cities during July 2025, indicating strong competition for prime land parcels [1][2] - The total land acquisition amount for the top 100 real estate companies reached 578.3 billion yuan from January to July 2025, reflecting a year-on-year increase of 34.3% [1][3] - Major state-owned enterprises dominate land acquisitions, with eight out of the top ten companies being state-owned, while some private companies like Binjiang Group are also making significant investments [2][3] Land Auction Dynamics - Intense bidding activity is characterized by numerous rounds of bidding and high premium rates, exemplified by the Shenzhen Qianhai Guiwan plot, which saw 12 companies participate in 158 rounds, resulting in a final premium rate of 86.1% [2] - The competitive nature of land acquisition is driven by the scarcity of quality land, as seen in the Shanghai Xuhui District plot, which is the first new residential land in a decade for the area, enhancing its desirability [2][3] Future Outlook - The "reduced quantity and improved quality" model for land supply is expected to continue, particularly in first-tier cities like Beijing, Shanghai, and Shenzhen, where core land parcels will likely maintain high premium transactions [3] - In contrast, third and fourth-tier cities are anticipated to see land transactions primarily at base prices, with some cities potentially adjusting supply structures to attract investment [3] - Companies are urged to avoid acquiring high-priced land to mitigate challenges in subsequent project development, emphasizing the need for enhanced design capabilities and product competitiveness in the housing market [3]

Core Viewpoint - The Chinese real estate market continues to operate at a low level, with significant declines in sales performance among the top 100 real estate companies in July, reflecting a seasonal downturn in supply and demand [1][2][11]. Group 1: Market Performance - In July, the transaction volume of new homes in 30 key cities was only 8.36 million square meters, with cumulative sales for the first seven months remaining flat compared to the previous year [1]. - The top 100 real estate companies achieved a monthly sales amount of 211.16 billion yuan, marking a return to historically low levels [2]. - Cumulative sales for the first seven months reached 1,863.84 billion yuan, representing a year-on-year decline of 12.5%, although this decline is 25 percentage points less than the same period last year [2]. Group 2: Company Performance - The number of companies achieving over 100 billion yuan in sales increased to four in the first seven months, although this is one less than the same period last year [1]. - The sales threshold for the top 100 companies decreased by 22.4% year-on-year to 3.19 billion yuan, down from 4.1 billion yuan last year [5]. - The cumulative sales for the top 10 companies fell by over 10%, with the top three companies reporting sales of 412.26 billion yuan, down 14.4% year-on-year [8]. Group 3: Future Outlook - It is anticipated that new home sales in August will continue to fluctuate at low levels, with a cumulative year-on-year decline expected to remain within 5% [11]. - The market is expected to see continued differentiation between cities and projects, with core first and second-tier cities facing supply constraints and potential short-term declines in transaction volume [11]. - Some second-tier cities, such as Tianjin, Wuhan, and Nanjing, may experience a temporary recovery, particularly with the introduction of new housing regulations and products [11].

Core Insights - The total land acquisition amount for the top 100 real estate companies in China from January to July 2025 reached 578.3 billion yuan, representing a year-on-year increase of 34.3% [14] - The top three companies in terms of newly added value are Greentown China, China Overseas Land & Investment, and Poly Developments, with newly added values of 111.6 billion yuan, 93.5 billion yuan, and 90.7 billion yuan respectively [17] - The land market remains active, with significant competition for prime land parcels in major cities, leading to record-breaking land prices [20] Land Acquisition Overview - The top 100 companies' land acquisition amount increased by 34.3% year-on-year, with state-owned enterprises dominating the top ranks [14] - The top ten companies in land acquisition include China Overseas Land & Investment, Greentown China, and Poly Developments, with acquisition amounts of 54.2 billion yuan, 52.2 billion yuan, and 52.0 billion yuan respectively [21] - The Yangtze River Delta region leads in land acquisition, with the top ten companies acquiring 180.2 billion yuan worth of land [23] New Value Insights - The total newly added value for the top 100 companies reached 687.1 billion yuan, accounting for 43.5% of the total for the top 100 companies [17] - The threshold for newly added value among the top 100 companies was set at 5.5 billion yuan [17] Competitive Landscape - Major cities are experiencing intense bidding for land, with some parcels seeing dozens of rounds of bidding [20] - Record land prices have been set, such as the 200,257 yuan per square meter for a parcel in Shanghai, indicating fierce competition for high-quality land [20][19] Market Trends - Companies are focusing on securing prime land in key cities, with a trend towards high premium transactions in core urban areas [20] - The land supply strategy is shifting towards "quality over quantity," with cities aiming to attract investment through the release of premium land [20]

Core Insights - The core point of the article is the summary of the land auction results in Hangzhou for July, highlighting the competitive bidding for residential land and the trends in the real estate market, particularly the shift towards quality projects and the participation of private enterprises in land acquisition [1][3][10]. Group 1: Land Auction Results - On July 29, three residential land parcels were successfully auctioned in Hangzhou, marking the conclusion of the July land auction [1]. - The most competitive bidding occurred for the Shiqiao unit in Gongshu District, where Weixing Real Estate won the bid with a total price of 1.913 billion yuan and a floor price of 19,627 yuan per square meter, reflecting a premium rate of 28.13% [1][2]. - The total amount for the eight residential land parcels auctioned in July reached approximately 10.2 billion yuan, indicating a relatively stable market compared to the intense competition in the first half of the year [3][10]. Group 2: Market Trends - The land market in Hangzhou is experiencing a division, with core area quality land being highly sought after while non-core areas continue to see low premium transactions [3][11]. - Private enterprises have shown a strong willingness to acquire land, with five private companies successfully obtaining six parcels in July, including two by Binjiang Group [4][10]. - The trend of enhancing product quality is evident, with developers being pushed to improve design capabilities and meet higher standards due to the introduction of quality improvement pilot projects [3][11]. Group 3: Developer Participation - Notably, the successful bidders in July included several private companies such as Greentown China, Weixing Real Estate, and others, indicating a robust presence of private developers in the market [4][10]. - Weixing Real Estate emphasized its commitment to the Hangzhou market, stating that this acquisition is part of its strategy to maintain steady growth and risk control [9][10]. - The participation of non-local companies, such as Zhongde Tiancheng Construction Group, reflects a broader trend of external developers entering the Hangzhou market [5][10].

7月31日，1—7月百强房企销售业绩排行榜出炉。 1—7月，1000亿元以上阵营房企有5家，较去年同期减少1家，销售额均值为1320.1亿元。第二阵营 （500亿—1000亿元）以上企业6家，与上年持平，销售额均值674.1亿元。第三阵营（300亿—500亿 元）企业4家，较去年同期减少1家，销售额均值371.8亿元。第四阵营（100亿—300亿元以下）企业34 家，与上年持平，销售额均值161.8亿元。 7月单月，百强房企销售额同比下降18.2%，建发、中国金茂、滨江集团、中建壹品等房企销售表现较 为强劲。 房地产市场仍处于波动调整中 中指研究院的数据还显示，截至7月30日，沪深上市房企中约62家发布2025年半年度业绩预告，其中17 家房企为预增或扭亏，11家首亏，28家续亏，6家预减。 中指研究院指出，根据沪深上市公司业绩预告，2025年半年度业绩出现亏损的主要原因包括： 中指研究院的数据显示，1—7月，百强房企销售额同比下降13.3%，降幅较1—6月略有扩大。其中，保 利发展以1632亿元排名第一，绿城中国以1368亿元位居第二，中海地产以1319.5亿元位居第三。 同时，截至7月30日，沪深上市房企 ...

智通财经APP获悉，中指研究院发布《2025年1-7月全国房地产企业拿地TOP100排行榜》。2025年1-7月，TOP100企业拿地总额5783亿元，同比增长 34.3%，相比上月增幅小幅增长1个百分点。2025年以来，土地市场热度不减，同比不断走高。拿地企业仍以央国企为主，拿地金额前十企业中8家为央国 企，部分民企亦有一定投资强度，如滨江集团拿地金额位居前十，邦泰集团、大华集团等也进入拿地金额前二十。 | 排名 | 企业 | 拿地金额 (亿元) | 排名 | 企业 | 拿地面积 (万m2) | | --- | --- | --- | --- | --- | --- | | 1 | 中海地产 | 542 | 1 | 绿城中国 | 248 | | 2 | 绿城中国 | 522 | 2 | 保利发展 | 205 | | 3 | 保利发展 | 424 | ਤ | 中海地产 | 203 | | ব | 建发房产 | રૂટર | 4 | 建发房产 | 162 | | 5 | 滨江集团 | 347 | 5 | 邦泰集团 | 155 | | 6 | 中国余茂 - | 279 | 6 | 束润置城 | 119 | | | ...