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资料配图 图据视觉中国 这是京东入局外卖以来的半年成绩单。从业绩来看，外卖所在的新业务板块，为京东拉高了营收，同时需要大量投入。 红星资本局8月15日消息，昨日晚间，京东集团（JD.US；09618.HK）公布2025年二季度业绩，期内营收3566.6亿元，同比增长22.4%；归属于普通股股东的 净利润62亿元，同比下滑51%。 京东集团2025年第二季度成本 图源：京东财报 红星资本局注意到，京东对外卖业务，还有自己的一笔账。今年6月，京东集团创始人、董事局主席刘强东曾表示，投入很大成本做京东外卖划算。他解 释，在京东买餐饮外卖的消费者中有40%的人会交叉去买京东的电商产品，"我们做外卖亏的钱，比去抖音、腾讯买流量要划算"。 京东方面透露，二季度，京东集团的季度活跃用户数和购物频次均同比增长超过40%。财报显示，其核心业务京东零售收入3100.75亿元，同比增长 20.62%，经营利润率达4.5%。 按京东的说法，他们做外卖业务追求的不是一个月、两个月的成绩，而希望能够长期做下去，5年、10年，甚至是20年。7月22日，京东提出要投入百亿资金 建设新型供应链，并计划三年内在全国建设一万家"七鲜小厨"——由京 ...

Core Viewpoint - JD Group's Q2 2025 financial report shows strong retail performance but significant losses in the new food delivery business due to high marketing expenditures and subsidies [5][21][35]. Group 1: Financial Performance - JD Group achieved Q2 2025 revenue of 356.66 billion RMB, a year-on-year increase of 22.4%, while net profit dropped by approximately 51% to 6.178 billion RMB [5][22]. - The retail segment alone saw revenue of 310.075 billion RMB, growing 20.6% year-on-year, with operating profit increasing by 37.9% to 13.939 billion RMB [22][32]. - New business revenue, including food delivery, surged nearly 200% year-on-year to 13.852 billion RMB, but operating losses expanded to 14.777 billion RMB [10][12]. Group 2: Impact of Food Delivery Business - The food delivery business has been categorized under new business metrics, which previously included JD's other ventures [9]. - The rapid increase in operating expenses, particularly marketing costs, which rose by 128% to 27.013 billion RMB, is the primary driver of losses in the food delivery segment [15][19]. - The food delivery business is expected to continue incurring high marketing expenses in the short term due to competitive pressures in the market [35]. Group 3: User Engagement and Ecosystem Synergy - The food delivery service has positively impacted user engagement, with active user growth exceeding 40% year-on-year and increased shopping frequency on the platform [19][36]. - JD plans to enhance cross-category shopping capabilities, integrating food delivery with traditional retail to optimize user experience [20][26]. Group 4: Future Outlook - To mitigate the financial impact of the food delivery business, JD needs to scale operations to cover rider costs and gradually reduce subsidies [35]. - The company is investing in its self-operated food delivery service "Seven Fresh Kitchen" to differentiate itself from competitors, although this will be a long-term process [35][36]. - Despite short-term profit volatility, the long-term synergy between food delivery and retail could yield significant benefits for JD's ecosystem [36].

Investment Rating - The investment rating for JD Group is "Buy" (maintained) [1] Core Insights - JD Group's Q2 2025 performance exceeded expectations, with revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, surpassing Bloomberg consensus estimates of 335.5 billion yuan [5] - Non-GAAP net profit for Q2 2025 was 7.4 billion yuan, a decline of 49% year-on-year, but also better than the expected 5.35 billion yuan [5] - The company has adjusted its non-GAAP net profit forecasts for 2025-2027 to 27.7 billion, 46 billion, and 52.6 billion yuan respectively, reflecting a year-on-year growth rate of -42%, +66%, and +15% [4] Revenue and Profit Analysis - Revenue from product sales grew by 20.7% year-on-year, with core electronics and home appliances increasing by 23.4% [5] - Service revenue rose by 29.1%, driven by a 21.7% increase in platform and advertising services due to user traffic growth [5] - The retail operating profit margin improved by 0.6 percentage points to 4.5%, while logistics operating profit margin decreased by 1.1 percentage points to 3.8% [5] Business Strategy and Market Position - The company is benefiting from the "trade-in" policy for electronics and home appliances, which has significantly improved core business performance [4] - Continued investment in the food delivery business is expected to enhance user engagement and cross-purchase rates, contributing to long-term growth [6] - JD Group's share buyback program has repurchased approximately 2.8% of its outstanding shares, with a remaining buyback amount of 3.5 billion USD [6] Financial Summary and Valuation Metrics - For 2025, the projected revenue is 1,313.5 billion yuan, with a year-on-year growth of 13.3% [7] - The projected diluted EPS for 2025 is 8.7 yuan, with a corresponding P/E ratio of 12.7 times [7] - The gross margin is expected to remain stable around 15.5% for the coming years [7]

Core Viewpoint - JD.com reported a revenue of 356.7 billion RMB for the second quarter, representing a year-on-year growth of 22.4%, emphasizing its commitment to long-term strategic development in the competitive food delivery industry [1] Group 1: Financial Performance - The revenue for the second quarter reached 356.7 billion RMB, marking a 22.4% increase compared to the same period last year [1] Group 2: Strategic Focus - JD.com management highlighted the importance of food delivery and instant retail in the overall strategy, aiming to build a sustainable business model that can endure for five, ten, or even twenty years [1][3] - The company introduced the concept of "quality food delivery" as a differentiation strategy, focusing on enhancing platform systems and user experience rather than engaging in price wars [3] Group 3: User Engagement and Cross-Selling - There is an observed increase in cross-buying behavior among users of JD.com's food delivery service, indicating growing user stickiness and laying a solid foundation for long-term development [3] Group 4: Investment Strategy - While new business investments may impact short-term profit margins, management believes these will open up greater growth potential and create synergies with core businesses in the long run [3] - JD.com will maintain investment discipline and closely monitor return on investment (ROI) to ensure effective allocation of resources [3]

Group 1 - JD Group reported Q2 2025 revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate in nearly three years [1] - Core retail business showed strong performance with a 20.6% year-on-year growth and an operating profit margin of 4.5%, the highest in promotional quarters [1] - New business revenue surged by 199%, primarily driven by JD's food delivery services [1] Group 2 - User traffic, active user count, and purchase frequency all saw significant growth, with active user count increasing by over 40% year-on-year for seven consecutive quarters [1] - During the "618" shopping festival, JD's overall order volume exceeded 2.2 billion, with daily active users reaching a historical high [1] - JD Supermarket launched new products and enhanced user experience through supply chain innovations, including the introduction of "JD label" products [2] Group 3 - JD's food delivery service achieved over 25 million daily orders, covering 350 cities with over 1.5 million quality restaurant partners [2] - The company has invested over 150 billion yuan in R&D since 2017, with supply chain infrastructure assets nearing 170 billion yuan [2] - JD plans to recruit 35,000 positions in 2026 and has invested 7 billion yuan in youth apartments in Beijing [3] Group 4 - JD has employed over 4,000 disabled individuals and supports their employment through training and operational guidance [3] - The company aims to introduce 1,000 overseas brands within three years, targeting a cumulative sales growth of 10 billion yuan [2]

Core Viewpoint - JD Group reported a net profit of 6.178 billion yuan for Q2 2025, a 50.8% decrease year-on-year, primarily due to losses from its new food delivery business [2][4]. Financial Performance - JD's Q2 2025 operating loss was 859 million yuan, compared to an operating profit of 10.501 billion yuan in Q2 2024 [4]. - Total revenue for Q2 2025 was 356.66 billion yuan, a 22.4% increase year-on-year, while operating costs rose by 22.2% to 300.02 billion yuan [4][6]. - Marketing expenses surged to 27.013 billion yuan, nearly a 129% increase year-on-year [4][6]. Business Segments - The food delivery segment generated 13.852 billion yuan in revenue but had an operating profit margin of -106.7% [7]. - The strategic investment in new businesses, including food delivery, has led to significant short-term losses, impacting overall profitability [4][7]. Market Reaction - JD's stock price fell over 4% during trading on August 15, dropping below 120 HKD, reflecting investor concerns over the impact of the food delivery business on profits [3][9]. - Analysts predict that losses in the food delivery segment may continue to expand in Q3 2025, further affecting JD's overall financial performance [9][12]. Cash Flow and Share Buyback - JD repurchased approximately 80.7 million Class A ordinary shares for about 1.5 billion USD in the first half of 2025, with a remaining buyback amount of 3.5 billion USD as of August 14 [8]. - Free cash flow decreased significantly from 49.555 billion yuan in Q2 2024 to 22.018 billion yuan in Q2 2025, indicating potential future funding needs [10][11]. Competitive Landscape - The CEO of JD noted intensified competition in the food delivery market since July, which has disrupted pricing structures and created unsustainable business practices [7]. - Other companies in the sector, such as Meituan and Alibaba, are expected to face similar challenges, although their prior investments may mitigate the impact compared to JD [12].

证券研究报告 | 公司点评报告 2025 年 08 月 15 日 京东集团-SW（09618.HK）25Q2 财报点评 电商收入及利润超预期，关注外卖后续投入与生态协同 财务数据与估值 | 会计年度 | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 主营收入(百万元) | 1084662 | 1158819 | 1317886 | 1338673 | 1383240 | | 同比增长 | 4% | 7% | 14% | 2% | 3% | | Nongaap 归 母 净 利 润 | 35200 | 47827 | 27603 | 49083 | 63430 | | 同比增长 | 25% | 36% | -42% | 78% | 29% | | 每股收益(元) | 8.34 | 14.27 | 7.25 | 14.37 | 18.83 | | P/E(nongaap) | 9.3 | 6.8 | 11.8 | 6.7 | 5.1 | 强烈推荐（维持） 消费品/商业 目标估值：146-182 港元 当前股 ...

Core Viewpoint - Dongfeng Motor and JD Group have officially signed a strategic cooperation agreement to establish a comprehensive strategic partnership, focusing on leveraging JD's advantages in digital supply chain, platform ecosystem, and user services [2] Group 1: Strategic Cooperation - The strategic cooperation will focus on three core areas: vehicle marketing and after-sales service ecosystem, procurement and supply chain, and smart logistics [2] - The signing ceremony was attended by key executives, including Dongfeng Motor's Party Secretary and Chairman Yang Qing and JD Group's SEC Vice Chairman and CEO Xu Ran [2]

证券研究报告 京东集团-SW (9618 HK/JD US) 零售板块稳健增长带动收入超预期 华泰研究 中报点评 2025 年 8 月 15 日│中国香港/美国 互联网 京东 2Q25 营收同增 22.4%至 3,567 亿元，优于 VA 一致预期/华泰预测的 +15.0/+15.6%，非 GAAP 归母净利润 74 亿元，同比-48.9%，优于一致预 期/华泰预测的-58.8/-69.9%，主因零售板块经营利润释放好于预期和非经常 性损益及所得税情况好于预期。在外卖行业激化的竞争中，我们预计京东的 投入或在 3Q25 起进入效率优化阶段，但整体投入量级受季度总订单量环比 增长明显影响或继续维持在较高水平（2Q 估算为 130-140 亿元）。展望后 续，京东如何长效留存其通过国补行动与外卖业务探索获得的新用户并提升 核心客户的活跃度，将是其核心零售业务下一阶段增长的关键，建议持续关 注。维持"买入"评级。 活跃买家增长迅速，国补利好下带电品类延续加速增长 2Q25 京东零售总收入 3,101 亿元，同增 20.6%，经营利润 139 亿元，同增 37.9%，优于一致预期的同增 17.5%，主因国补带动的经营 ...