Core Insights - MINISO has launched the "IP Genius Plan" to recruit top IP creators globally with annual salaries ranging from millions to tens of millions, aiming to enhance original IP incubation and build its own IP matrix [1] Group 1: Recruitment Strategy - The "IP Genius Plan" will be open for recruitment year-round, with no restrictions on nationality, educational background, or major [1] - The focus is on creativity, aesthetic ability, and artistic influence, targeting creators who have made a mark in their professional fields [1] Group 2: Creator Qualifications - Applicants must have notable achievements, such as winning professional awards or having their works exhibited or collected by professional institutions [1] - Candidates should also possess keen perception and a strong desire for expression [1] Group 3: Benefits for Selected Creators - Successful candidates will receive a competitive salary, a free creative environment, and access to a top-tier mentorship system [1] - MINISO will provide global ecological resource support, creating a comprehensive creative incubation and operation platform for creators [1]

Core Insights - Miniso reported a 28.2% year-on-year increase in revenue for the third quarter, reaching 5.7966 billion yuan [1] - The adjusted net profit grew by 11.7% year-on-year, amounting to 766.8 million yuan [1] Financial Performance - Revenue for the third quarter was 5.7966 billion yuan, reflecting a significant growth compared to the previous year [1] - Adjusted net profit reached 766.8 million yuan, indicating a positive trend in profitability [1]

Core Insights - MINISO reported a total revenue of 5.8 billion yuan for Q3 2025, marking a 28% year-on-year increase, with the MINISO brand revenue at 5.22 billion yuan (up 23%) and TOP TOY brand revenue at 570 million yuan (up 111%) [2] - The gross profit for the quarter was 2.59 billion yuan, reflecting a 28% increase, with a gross margin of 44.7%. Adjusted net profit reached 770 million yuan, a 12% increase, with an adjusted net profit margin of 13.2% [2] - As of the end of Q3 2025, MINISO's global store count exceeded 8,000, with same-store sales showing positive growth [2] Revenue Breakdown - MINISO brand revenue in mainland China was 2.91 billion yuan, a 19% year-on-year increase, primarily driven by same-store sales [2] - The overseas market generated 2.31 billion yuan in revenue, up 28% year-on-year, with the U.S. market seeing a 65% increase [2] - Same-store sales in October continued to show double-digit growth [2] Store Expansion - As of September 30, 2025, MINISO had 7,831 global stores, including 4,407 in mainland China and 3,424 overseas, with net additions of 102 and 117 stores respectively in the quarter [3] - The MINISO LAND store format is expanding in major cities, with 17 locations opened in key domestic markets [3] IP Development - MINISO has signed contracts with 16 toy artists for its own IP development and is collaborating with Disney's "Zootopia" for a major product launch [4] - TOP TOY brand revenue reached 570 million yuan in Q3 2025, a significant 111% increase, with 307 global stores, including 15 overseas [4] - TOP TOY's flagship store in Guangzhou and its first store in Japan have opened, achieving notable sales figures [4]

Core Insights - MINISO has launched the "IP Genius Youth Program" to recruit top IP design talents globally, offering annual salaries ranging from millions to tens of millions [1] - The program aims to enhance original IP incubation and build a proprietary IP matrix, transitioning towards a leading global IP operation platform [1] Recruitment Details - The program will be open year-round, with no restrictions on nationality, educational background, or major [1] - The focus will be on creativity, aesthetic ability, and artistic influence, with candidates required to have notable achievements in their fields, such as winning professional awards or having their work exhibited or collected by professional institutions [1] Benefits for Selected Candidates - Successful candidates will receive a competitive salary, a free creative environment, top-tier mentorship, and support from MINISO's global ecosystem [1] - Promising original IPs will benefit from a complete incubation process, from concept to product [1]

人民财讯11月21日电，11月21日，名创优品(09896.HK)发布"IP天才少年计划"，以百万至千万年薪面向 全球招募顶尖IP设计人才，以加强原创IP孵化，构建自有IP矩阵，向全球领先的IP运营平台升级。该计 划将常年开放招募，不限国籍、不限院校、不限专业，重点关注创造力、审美力与艺术影响力。 ...

Core Insights - MINISO Group (NYSE: MNSO, HKEX: 9896) reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28% [1] - The company has surpassed 8,000 global stores, with same-store sales showing a continued positive trend, achieving mid-single-digit growth [1] - MINISO LAND, a flagship store type for channel upgrades, has opened 17 locations in key domestic cities such as Guangzhou, Hangzhou, Chongqing, and Wuhan, with the first overseas store launched in Bangkok, Thailand [1] - The company is enhancing its IP ecosystem by implementing a dual-driven strategy of "international licensed IP + exclusive signed artist IP," solidifying its industry position [1] - As of November 2025, MINISO has signed contracts with 16 trendy toy artist IPs, creating a diverse and rich proprietary IP matrix [1]

Financial Performance - The total revenue of Miniso Group for Q3 2025 reached nearly 5.8 billion RMB, representing a year-on-year growth of 28% [2] - Revenue from the Miniso brand was 5.22 billion RMB, up 23% year-on-year, while TOP TOY brand revenue hit 570 million RMB, marking a record high for a single quarter with a growth of 111% [2][3] - The gross profit for the quarter was 2.59 billion RMB, reflecting a 28% increase, with a gross margin of 44.7% [3] - Adjusted net profit (Non-IFRS) was 770 million RMB, a 12% increase year-on-year, with an adjusted net profit margin of 13.2% [3] Store Expansion - As of the end of the quarter, Miniso Group's global store count surpassed 8,000, with 4,407 stores in mainland China and a net increase of 102 stores in the quarter [4] - The overseas store count reached 3,424, with a net increase of 117 stores during the same period [4] - The MINISO LAND flagship store model has been introduced in major cities such as Guangzhou, Hangzhou, Chongqing, and Wuhan, with 17 stores opened domestically [4] IP Development - Miniso has signed contracts with 16 trendy toy artists for IP operations, creating a diverse self-owned IP matrix [4] - The company is launching products related to its flagship IP, Zootopia, in anticipation of the upcoming release of Zootopia 2 [4] - The company aims to become a "global leading IP operation platform" and is focusing on the interest consumption sector to drive high-quality growth [4]

Group 1 - The core financial performance of Miniso Group for Q3 2025 shows total revenue of 5.8 billion yuan, a year-on-year increase of 28%, and adjusted net profit of 770 million yuan, up 12% year-on-year [1] - The company's strategy focuses on "opening good stores and large stores," entering a "large store-driven growth" phase, significantly boosting same-store revenue [1] - In Q3 2025, Miniso's brand revenue reached 5.22 billion yuan, a 23% increase year-on-year, with mainland China revenue at 2.91 billion yuan (up 19%) and overseas revenue at 2.31 billion yuan (up 28%) [1] Group 2 - The U.S. market, Miniso's largest overseas market, saw revenue growth of approximately 65% year-on-year in Q3, with same-store sales achieving double-digit growth [1] - The number of new members in the U.S. market has more than doubled in 2025 [1] - As of September 30, 2025, Miniso's global store network reached 7,831 locations, with 4,407 in mainland China (net increase of 102) and 3,424 overseas (net increase of 117) [1] Group 3 - Miniso's "Miniso Land" stores are expanding rapidly in global high-end cities and high-potential business districts, with 17 stores opened in China by Q3 [2] - The first overseas "Miniso Land" store opened in Bangkok, Thailand, marking a brand upgrade and new phase of globalization in Southeast Asia [2] - The subsidiary brand "Top Toy" reported strong growth with total revenue of 570 million yuan in Q3 2025, a 111% increase year-on-year, and a total of 307 global stores [2] Group 4 - Miniso's founder and CEO emphasized the company's core advantages in IP operations, category structure, and channel control, aiming to explore new growth patterns in the interest consumption sector [2]

Core Insights - Miniso Group reported strong financial performance for Q3 2025, with total revenue reaching 5.8 billion yuan, a year-on-year increase of 28% [2] - The company's brand revenue was 5.22 billion yuan, up 23% year-on-year, while TOP TOY brand revenue surged to 570 million yuan, reflecting a remarkable 111% growth [2] - Gross profit for the quarter was 2.59 billion yuan, with a gross margin of 44.7%, and adjusted net profit was 770 million yuan, marking a 12% year-on-year increase [2] Revenue and Sales Performance - The company's channel strategy of "opening good stores and large stores" has entered a "large store-driven growth" phase, significantly boosting same-store sales and revenue [3] - In Q3 2025, Miniso's brand revenue in mainland China was 2.91 billion yuan, achieving a 19% year-on-year growth, primarily driven by same-store sales [3] - The overseas market generated 2.31 billion yuan in revenue, a 28% increase year-on-year, with the U.S. market alone seeing a revenue growth of approximately 65% [3] Future Outlook and Strategy - Miniso aims to enhance its global presence and brand influence through TOP TOY, focusing on IP operations and product innovation [3][4] - The company is committed to becoming a "global leading IP operation platform," leveraging a diverse IP portfolio and comprehensive category structure [4] - The strategic upgrade aims to tap into the interest consumption sector, paving the way for high-quality growth [4]

Core Insights - Miniso Group (NYSE: MNSO, HKEX: 9896) reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28% [1] - The number of global stores surpassed 8,000, with same-store sales showing a mid-single-digit growth [1] Financial Performance - Total revenue for the group reached 5.8 billion yuan, marking a 28% increase compared to the previous year [1] - TOP TOY, a brand under Miniso, achieved a revenue of 570 million yuan in Q3 2025, a significant year-on-year increase of 111%, setting a new quarterly revenue record [1] Store Expansion - As of the end of September, TOP TOY's global store count increased to 307, with 15 of those located overseas [1] - The global store network continues to expand, enhancing the brand's market presence [1] Product Performance - The proprietary IP "Nommi" has been performing well globally, contributing significantly to revenue growth [1] - Both channel expansion and product operations have seen breakthroughs, driving overall performance [1]