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中金:维持名创优品(09896)“跑赢行业”评级 下调目标价至50.18港元
智通财经网· 2025-11-24 01:26
Core Viewpoint - The company is optimistic about Miniso's (09896) refined operations and continuous efficiency improvements in both domestic and international markets, with management projecting a 25-30% year-on-year revenue growth in Q4 2025, and low double-digit same-store sales growth in both China and the U.S. [1] Group 1: Financial Performance - In Q3 2025, the company's revenue increased by 28% to 5.8 billion yuan, and adjusted net profit rose by 12% to 770 million yuan, aligning with expectations [2] - The adjusted net profit forecast for 2025 is maintained at 2.9 billion yuan, while the 2026 forecast is lowered by 4% to 3.6 billion yuan [1] Group 2: Domestic Business Performance - Domestic revenue for Miniso grew by 19% to 2.9 billion yuan in Q3 2025, with a focus on "super categories, super stores, and super marketing," particularly in the toy segment [3] - Offline revenue increased by 16% to 2.6 billion yuan, with same-store sales growth in the high single digits, and 102 new stores opened during the quarter [3] - Online revenue surged by 58% to 340 million yuan, while TOPTOY's revenue skyrocketed by 111% to 580 million yuan, with 14 new stores opened [3] Group 3: International Market Performance - Overseas revenue rose by 28% to 2.3 billion yuan, with the U.S. market seeing over 65% growth [4] - The company is enhancing local operational capabilities and plans to replicate successful strategies from the U.S. and China in Southeast Asia for sustainable long-term growth [4] Group 4: Cost Management - The gross margin slightly decreased by 0.2 percentage points due to product mix adjustments, while excluding share-based compensation expenses, the pressure on costs is easing as expected [5] - The net financial expenses for the quarter were 100 million yuan, influenced by the acquisition of Yonghui and stock-linked securities, with adjusted net profit increasing by 12% to 770 million yuan after excluding related impacts [5]
名创优品IP破圈单季营收58亿 完善布局全球门店突破8000家
Chang Jiang Shang Bao· 2025-11-24 00:42
长江商报消息 ●长江商报记者 江楚雅 凭借门店扩张与"名创优品+TOPTOY"双品牌策略,名创优品(09896.HK)营收增长。 得益于高质量发展战略深化,名创优品2025年第三季度经营质量与竞争力双提升,营收、同店销售等指标超预 期,展现强劲增长韧性。 财报数据显示,该季度集团总营收57.97亿元,同比增长28%。其中,核心品牌名创优品营收52.2亿元,同比增长 23%;潮玩品牌TOPTOY表现亮眼,单季度营收5.7亿元,同比激增111%,创历史新高。利润端同样稳健,集团该 季度毛利25.9亿元,同比增长28%,毛利率维持44.7%;经调整净利润(非国际财务报告准则)7.7亿元,同比增长 12%,经调整净利率13.2%。 门店网络布局持续完善,截至2025年9月30日,名创优品集团全球门店总数突破8000家,达8138家。具体来看,名 创优品品牌全球门店7831家;TOPTOY全球门店增至307家,其中海外门店15家,已覆盖泰国、马来西亚、印度尼 西亚、日本等市场。 渠道战略升级进一步拉动销售,公司当前进入"大店驱动增长"阶段,同店销售贡献显著。分市场来看,中国内地 市场营收29.1亿元,同比增长19%,增 ...
名创优品(MNSO):3Q业绩符合前期指引,4Q业绩可预见性强,全年逐季改善
Investment Rating - The report maintains an "OUTPERFORM" rating for Miniso Group, with a target price of USD 26.60, reflecting a potential upside from the current price of USD 19.57 [2][10]. Core Insights - Miniso's 3Q performance met guidance, with revenue of RMB 5.8 billion, a year-on-year increase of 28.2%, exceeding the upper limit of the previous guidance of 25%-28% [3][16]. - The company expects 4Q revenue growth of 25%-30%, with same-store sales growth in mainland China and the U.S. projected to be in the low double digits [3][9]. - For the full year 2025, Miniso anticipates a revenue growth rate of approximately 25% [3][9]. Financial Performance Summary - **Revenue Projections**: Expected revenues for 2025, 2026, and 2027 are RMB 21.4 billion, RMB 25.3 billion, and RMB 29.8 billion, respectively, with year-on-year growth rates of 26%, 18%, and 18% [10][18]. - **Net Profit**: Adjusted net profit is projected to be RMB 2.92 billion, RMB 3.41 billion, and RMB 4.08 billion for 2025, 2026, and 2027, respectively [10][18]. - **Gross Profit Margin**: The gross profit margin is expected to improve slightly from 44.8% in 2025 to 45.9% in 2027 [10][14]. Domestic Business Overview - Domestic revenue reached RMB 2.91 billion in 3Q, a 19% year-on-year increase, with 102 new stores added in the quarter [4][16]. - The company plans to open over 100 new stores in mainland China by 2025, focusing on channel upgrades and high-quality store openings [4][9]. International Business Overview - International revenue was RMB 2.31 billion, up 28% year-on-year, with 117 new stores added [5][16]. - The U.S. market showed significant growth, with revenue increasing by over 65% year-on-year [5][16]. TOPTOY Business Performance - TOPTOY reported revenue of RMB 575 million, a remarkable 111% increase year-on-year, with a significant improvement in same-store sales [8][16]. - The company plans to open 40-45 new TOPTOY stores by 2025 [8][16]. Valuation and Target Price - The report projects a target price of USD 26.60 based on a 20x P/E ratio for 2025, reflecting a slight adjustment from the previous target price of USD 27.30 [10][18].
钟睒睒杀入600亿冰品赛道;萨洛蒙Q3增速超始祖鸟;沃尔玛宣布CEO将换届|品牌周报
3 6 Ke· 2025-11-23 10:50
Group 1: Investment and Expansion - Nongfu Spring plans to invest 28.42 million yuan to expand its edible ice production project, aiming for an annual output of 7,000 tons [1][2] - The project will utilize existing idle production facilities and purchase advanced ice production lines [1] - The edible ice market has seen significant growth, with ice cup sales maintaining over 300% growth for two consecutive years [1] Group 2: Financial Performance - Amer Sports reported a 30% year-on-year revenue increase to $1.756 billion in Q3 2025, with a net profit of $143 million, up 156% [3][4] - The outdoor performance segment, including Salomon, showed a remarkable 35.6% revenue growth, while the technical apparel segment grew by 31.4% [3][4] - The company raised its full-year revenue growth forecast to 23%-24%, significantly above the initial 20%-21% target [4] Group 3: Retail Performance - Walmart's Q3 net sales in China reached $6.1 billion, a 21.8% increase year-on-year, driven by strong performance from Sam's Club and e-commerce [5][6] - Global e-commerce sales for Walmart grew by 27%, with all business segments exceeding 20% growth [6] Group 4: Brand Developments - Miniso's TOP TOY brand saw a 111% revenue increase in Q3, contributing to a total revenue of 5.7 billion yuan [7][8] - The brand is expanding its IP ecosystem and has launched a recruitment initiative for top IP creators [7][8] Group 5: Market Trends - The edible ice and ice drink market is projected to grow significantly, with a forecasted 39% growth in instant retail channels over the next three years, potentially exceeding 63 billion yuan by 2026 [1]
名创优品发布“IP天才少年计划”
Bei Jing Shang Bao· 2025-11-23 10:41
Core Insights - MINISO has launched the "IP Genius Youth Program" to recruit top IP creators globally with annual salaries ranging from millions to tens of millions [1] - The program aims to enhance original IP incubation and build a proprietary IP matrix, transitioning towards a leading global IP operation platform [1] Recruitment Details - The program will be open year-round, with no restrictions on nationality, educational background, or major [1] - The focus will be on creativity, aesthetic ability, and artistic influence [1] - Candidates must have demonstrated excellence in their field, such as winning professional awards or having their work exhibited or collected by professional institutions [1] Benefits for Selected Creators - Successful candidates will receive a competitive salary, a free creative environment, top-tier mentorship, and support from MINISO's global ecosystem [1] - The initiative aims to create a comprehensive creative incubation and operation platform for global creators [1]
名创优品(09896)11月21日斥资23.24万美元回购4.84万股
智通财经网· 2025-11-23 10:29
Core Viewpoint - Miniso (09896) announced a share buyback plan, intending to repurchase 48,400 shares at a total cost of $232,400 on November 21, 2025 [1] Group 1 - The company plans to execute the buyback to enhance shareholder value [1] - The total expenditure for the buyback is approximately $232,400 [1] - The number of shares to be repurchased is 48,400 [1]
名创优品(09896.HK)11月21日耗资23.2万美元回购4.8万股
Ge Long Hui· 2025-11-23 10:26
格隆汇11月23日丨名创优品(09896.HK)公告,11月21日耗资23.2万美元回购4.8万股。 ...
名创优品(09896) - 翌日披露报表
2025-11-23 10:20
FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別: 股票 狀態: 新提交 公司名稱: 名創優品集團控股有限公司 呈交日期: 2025年11月23日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司(「香港聯交所」)證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露,必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份(不包括庫存股份)變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份(不包括庫存股份)數 目 | | ...
钟睒睒杀入600亿冰品赛道;萨洛蒙Q3增速超始祖鸟;沃尔玛宣布CEO将换届|品牌周报
36氪未来消费· 2025-11-23 09:23
Group 1: Investment and Market Trends - Nongfu Spring plans to invest 28.42 million yuan to expand its edible ice production project, aiming for an annual output of 7,000 tons [3][4] - The edible ice market has seen a significant growth, with ice cup sales maintaining over 300% growth for two consecutive years [3] - The ice and beverage segment is projected to grow at a rate of 39% in the next three years, with sales expected to exceed 63 billion yuan by 2026 [3] Group 2: Company Financial Performance - Amer Sports reported a 30% year-on-year revenue increase to $1.756 billion in Q3 2025, with a net profit growth of 156% [5][6] - The outdoor performance segment, including Salomon, showed a remarkable revenue increase of 35.6% [5] - Walmart's Q3 net sales in China reached $6.1 billion, marking a 21.8% increase year-on-year, driven by strong performance in Sam's Club and e-commerce [7] Group 3: Brand Developments and New Products - Miniso Group's TOP TOY brand achieved a 111% revenue growth in Q3, with plans to expand its IP ecosystem [8][9] - Nike's ACG brand is being revitalized in China, with a focus on outdoor gear [11] - Starbucks launched a new "Cheese Latte" series, featuring unique flavor combinations [13] Group 4: Strategic Moves and Market Expansion - Decathlon is set to open its first outdoor concept store in Chengdu, focusing on specific outdoor categories [17] - Light Dairy is entering the pet food market with its new brand "Guangming Youyi" [21] - Tea Yan Yue Se has expanded its store count to over 1,200, introducing multiple sub-brands to meet consumer needs [22]
IP战略成功后还卖十元杂货吗?名创优品叶国富:刚需品类保流量 IP品类提利润
Mei Ri Jing Ji Xin Wen· 2025-11-22 13:41
Core Insights - MINISO reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28%, with adjusted net profit of 770 million yuan, up 12% year-on-year [2][4] - The growth in revenue was primarily driven by same-store sales, indicating higher quality and sustainability of growth, as well as reduced operational risks [2][4] Revenue Breakdown - Domestic business revenue grew by 19.3% year-on-year, largely due to same-store sales, while overseas revenue exceeded 2.3 billion yuan, up 28% year-on-year, with the largest overseas market, the U.S., seeing revenue growth of over 65% [4] - Overseas revenue now accounts for approximately 40% of MINISO's total revenue [4] International Expansion Strategy - The company plans to replicate successful experiences from the U.S. and China in Southeast Asia, focusing on sustainable profitability [4] - MINISO has been operating in Southeast Asia for nearly a decade, with Indonesia being a significant profit contributor, although it faces challenges due to local economic downturns [4] IP Strategy - MINISO is advancing its IP ecosystem, combining international licensed IP with exclusive artist IP, which has significantly contributed to its performance [5] - The company has developed multiple proprietary IPs, with its toy brand TOP TOY's IP "Nommi" rapidly gaining traction [5] - The new store format MINISO LAND features a high proportion of IP products, accounting for 70%-80% of offerings [5] Product Strategy and Consumer Perception - The shift towards IP products has led to higher prices, which may conflict with consumer perceptions of MINISO as a budget retailer [6] - The company emphasizes that the IP transformation does not abandon its core product advantages but aims to drive growth through a dual strategy of core categories and IP [6][7]