Core Insights - The Milan-Cortina Winter Olympics is showcasing a strong presence of global brands, particularly Chinese sponsors, marking a significant moment in sports marketing [1][7]. Group 1: Sponsorship and Advertising - Major sponsors like TCL, Alibaba, and Coca-Cola are leveraging the Olympics for extensive advertising, with TCL securing the largest outdoor billboard in Milan [1][2]. - The city has transformed into a winter Olympics-themed venue, with advertisements from various sponsors visible in public spaces, including bus stops and tram bodies [2]. - The current Winter Olympics features 12 TOP sponsors, including three from China, highlighting the increasing influence of Chinese brands in global sports [3][7]. Group 2: Services and Products Provided by Sponsors - TOP sponsors are not only providing financial support but also services, such as TCL setting up a lounge in the Olympic Village equipped with their products [4]. - Other sponsors like Alibaba and Procter & Gamble are also providing unique experiences and products for athletes, enhancing the overall Olympic experience [4]. - The use of advanced technology, such as AI and cloud services, is evident in the broadcasting and event management, with Alibaba's AI assistant deployed for operational support [9]. Group 3: Economic Impact and Market Dynamics - The TOP sponsorship program is a significant revenue source for the International Olympic Committee, with companies paying over $300 million per cycle [6]. - The financial contributions from TOP sponsors are crucial for the organization and development of Olympic events globally [5]. - TCL's market share in Italy has grown by approximately 50%, indicating the effectiveness of sports marketing in enhancing brand recognition [10]. Group 4: Changes in Sponsorship Landscape - The upcoming Paris Olympics will see a shift in the sponsorship landscape, with several long-standing sponsors exiting the TOP program, creating opportunities for new entrants [8]. - The departure of traditional sponsors reflects a broader trend of industry transformation, with a focus on new technologies and market dynamics [8]. - The increasing presence of Chinese brands in the TOP sponsorship ranks signifies a shift in global commercial power within the Olympic framework [7].

Core Insights - The Milan-Cortina Winter Olympics has become a significant platform for commercial competition among global brands, with a strong presence of sponsors in the city and at the events [1][3][12] Group 1: Sponsorship and Advertising - Major sponsors like TCL, Alibaba, and Coca-Cola are part of the Olympic Top Partners (TOP) program, with this edition featuring the highest number of Chinese brands as TOP sponsors [3][12] - The city of Milan has transformed into a Winter Olympics-themed venue, with prominent outdoor advertisements from sponsors like TCL and Samsung, showcasing their products alongside Olympic imagery [4][5] - The TOP program includes 12 sponsors, with significant representation from both Chinese and American companies, highlighting a shift in commercial power dynamics [5][12] Group 2: Brand Engagement and Experience - Sponsors have created interactive experiences for athletes and visitors, such as TCL's lounge in the Olympic Village featuring their products and Alibaba's interactive booth [6][8] - The use of advanced technology, including AI and cloud services, enhances the viewing experience and operational efficiency during the Olympics, with Alibaba and TCL playing key roles [14][16] Group 3: Financial Impact and Revenue - The TOP program is a crucial revenue source for the International Olympic Committee (IOC), contributing significantly to the funding of the Olympics and global sports development [8][9] - Historical data shows that the TOP program's revenue share has increased from 30% to 36% in recent Olympic cycles, indicating its growing importance [9] Group 4: Market Expansion and Strategy - Companies like TCL are leveraging the Olympics to expand their international market presence, particularly in Italy, where they have seen substantial growth in market share [16] - The competitive landscape is shifting, with traditional brands exiting the TOP program and new technology-focused companies gaining prominence, reflecting changes in consumer preferences and market dynamics [13][16]

Business and Technology Development - Alibaba's AI application Qianwen App achieved over 10 million downloads in its first week of public testing, with the Cloud Intelligence Group's revenue continuing to grow due to AI demand [1] - The company plans to invest 380 billion yuan in cloud and AI infrastructure over the next three years, with the possibility of additional investments [1] Performance and Operating Conditions - For the first quarter of fiscal year 2026 (April to June 2025), Alibaba reported revenue of 247.65 billion yuan, with the Cloud Intelligence Group's revenue increasing by 26% year-on-year, and AI-related product revenue achieving triple-digit growth for several consecutive quarters [2] - Investors should monitor upcoming quarterly earnings releases to assess the monetization effects of AI investments [2] Strategic Advancement - Over the past four quarters, Alibaba's capital expenditure on AI and cloud infrastructure amounted to approximately 120 billion yuan, with 31.5 billion yuan spent in the second quarter of fiscal year 2026, representing an 80.1% year-on-year increase [3] - The company is optimizing its capital allocation by divesting non-core assets and promoting IPOs of invested enterprises, such as MiniMax and Changxin Technology, to focus on the AI sector [3] Business Progress - Following the release of Quark AI glasses in November 2025, Alibaba continues to enhance its consumer application matrix, including the AI upgrade of Gaode Map and the transformation driven by DingTalk Agent, strengthening the synergy between AI, e-commerce, and local services [4] - These initiatives may impact future user experience and revenue structure [4]

Core Insights - Major tech companies are investing heavily in AI platforms, with Alibaba, Tencent, and Baidu collectively spending over 45 billion yuan to attract new users during the 2026 Spring Festival [2][8] - The marketing strategies have evolved from simple cash giveaways to more sophisticated methods that include subsidies, scenario binding, and social sharing, reflecting a shift from technical competition to ecosystem development [2][4] Group 1: Investment and Marketing Strategies - Tencent initiated the competition by distributing 10 billion yuan in cash red envelopes, leveraging its social ecosystem with over 1.4 billion monthly active users to enhance user engagement [3] - Baidu followed with 5 billion yuan in red envelope benefits, integrating its AI product with its existing app ecosystem to capture new traffic [3] - Alibaba's strategy involved offering 30 billion yuan in vouchers through its app, which connects various services within its ecosystem, enhancing user experience and engagement [3] Group 2: Evolution of AI Applications - AI applications are transitioning from basic functionalities to becoming integral parts of daily life, evolving into comprehensive digital assistants that can handle various tasks beyond simple queries [4][7] - The competition is moving towards embedding AI deeply into everyday scenarios, making it a necessity rather than an optional feature [7][12] Group 3: Future Implications and Competitive Landscape - The current marketing tactics are seen as a short-term strategy for user acquisition, with the real challenge being user retention post-subsidy [9][12] - The battle for AI dominance is not just about immediate user engagement but about establishing a long-term operational system that can integrate various services seamlessly [9][17] - Companies that can effectively create a reliable and compliant AI ecosystem will likely emerge as leaders in the global market, as the competition extends beyond local user engagement to include technological sovereignty and adaptability [16][17]

Core Insights - Alibaba is set to release its third quarter earnings soon, with expectations for continued profit improvement and core e-commerce growth [1][2] - The company is undergoing a significant AI transformation project valued at $380 billion, which is expected to enhance profitability through cloud and AI solutions [5][7] Financial Performance Expectations - Analysts are looking for profit improvement from Q1 to Q4, alongside a resurgence in core e-commerce growth, which has been lacking [2][4] - Cloud revenue is projected to grow at 38%, indicating strong performance in this segment [7] Market Dynamics - The Chinese e-commerce market is shifting towards quality over volume, with consumers becoming more strategic in their purchasing decisions [8][9] - Government policies aimed at reducing excessive competition may help Alibaba stabilize its e-commerce profitability [10] Investment Sentiment - Current market conditions show a decline in stock prices, but analysts suggest that this presents a buying opportunity, particularly in the KWEB ETF [11][12] - There has been significant buying activity from mainland Chinese investors in the Hong Kong market, totaling $11 billion this week [13] AI and Robotics Trends - The AI sector is experiencing rapid growth, with triple-digit increases in AI-related cloud billings expected [16] - China is positioned as a leader in the robotics market, commanding 90% of global humanoid robot sales projected for early 2026, providing a first-mover advantage [17]

2月13日，市场监管总局约谈阿里巴巴、抖音、百度、腾讯、京东、美团、淘宝闪购等平台企业，要求有关平台企业严格遵守《中华人民共和 国反不正当竞争法》《中华人民共和国价格法》《中华人民共和国消费者权益保护法》《中华人民共和国电子商务法》等法律法规规定，主 动落实主体责任，进一步规范平台促销推广行为。提醒相关平台企业要杜绝各种形式的"内卷式"竞争，共同维护公平竞争市场环境，促进平 台经济创新和健康发展。 2月13日，市场监管总局约谈阿里巴巴、抖音、百度、腾讯、京东、美团、淘宝闪购等平台企业，要求有关平台企业严格遵守《中华人民共和 国反不正当竞争法》《中华人民共和国价格法》《中华人民共和国消费者权益保护法》《中华人民共和国电子商务法》等法律法规规定，主 动落实主体责任，进一步规范平台促销推广行为。提醒相关平台企业要杜绝各种形式的"内卷式"竞争，共同维护公平竞争市场环境，促进平 台经济创新和健康发展。 编辑/木言 编辑/木言 复核/覃达 复核/覃达 终审/付诚 终审/付诚 ...

以下文章来源于星海情报局 ，作者星海老局 星海情报局 . 见证中国科技奔赴星辰大海，专注产业链分析和案例写作，关注AI、互联网、汽车、消费电子、半导 体等前沿科技产业。 本文来自微信公众号： 星海情报局 ，作者：星海老局 这个春节，国产AI应用成了每个人手机里的主角。 一边是千问豪掷30亿，请你"一分钱喝奶茶"，一边是元宝撒下十亿红包，而豆包和百度也没闲着， 相继拿下了春晚的广告位。大厂们打得火热，朋友圈、群聊、微博热搜、App Store榜单，都被国产 AI的广告刷屏。 乍一看，这似乎还是互联网行业烧钱换增长的熟悉剧本。而实际上，一次关于AI入口的争夺战正在 徐徐拉开帷幕。 和几年前的"百模大战"不同，今年的AI厂商们不再沉迷参数对比，而是开始转身杀入生活场景。 沉迷于参数的对比，仍然是一个技术验证味道相当浓厚的事情。 杀入生活场景，则是一个离钱很近、讲究扩张的事情。 也正因如此，在老局看来：2026年春节之后，整个中国社会，都不可逆地将会进入一个前所未有的 AI时代。 根据《财经》杂志报道，早在去年，夸克、UC、AI硬件业务线就相继正式并入千问，组成C端事业 群，全面接入淘宝、支付宝、高德、飞猪等核心应用 ...

然而更魔幻的是，这份名单刚提交给《联邦公报》准备公示， 短短时间内就被官方紧急撤回 ，全程没有给出 任何理由，五角大楼对此拒绝置评。 该清单虽非直接制裁，但会禁止美国国防部与名单内企业开展合作。 前脚刚拉黑，后脚就撤销 ， 动作仓促、 逻辑混乱，更像是一场 目的性极强的政治试探 。 外界普遍认为，此举是为特朗普两个月后访华提前造势施压，结果发现操作太草率，只能紧急 "撤回止损"。 2 月 14 日，美国五角大楼上演了一出让全世界哭笑不得的 光速变脸 。 美方先是突然发布新版 "中国军方企业清单"，将 阿里巴巴、比亚迪、百度、药明康德、速腾聚创 等多家中国 企业列入，同时将长江存储从名单中剔除。 (参考：thenationalnews ) ...

2月13日，市场监管总局约谈阿里巴巴、抖音、百度、腾讯、京东、美团、淘宝闪购等平台企业，要求 有关平台企业严格遵守《中华人民共和国反不正当竞争法》《中华人民共和国价格法》《中华人民共和 国消费者权益保护法》《中华人民共和国电子商务法》等法律法规规定，主动落实主体责任，进一步规 范平台促销推广行为。提醒相关平台企业要杜绝各种形式的"内卷式"竞争，共同维护公平竞争市场环 境，促进平台经济创新和健康发展。 ...

百万用户都在看 刚刚，集体大涨！美国财长，突发重磅信号！ 深夜变局！美联储，降息大消息！ 集体大涨！刚刚，利好突袭！芯片，大消息 突变！美联储，重磅来袭！ 违法和不良信息举报电话：0755-83514034 邮箱：bwb@stcn.com 2月13日，市场监管总局约谈阿里巴巴、抖音、百度、腾讯、京东、美团、淘宝闪购等平台企业，要求有 关平台企业严格遵守《中华人民共和国反不正当竞争法》《中华人民共和国价格法》《中华人民共和国消 费者权益保护法》《中华人民共和国电子商务法》等法律法规规定，主动落实主体责任，进一步规范平台 促销推广行为。提醒相关平台企业要杜绝各种形式的"内卷式"竞争，共同维护公平竞争市场环境，促进平 台经济创新和健康发展。 来源："市说新语"微信公众号 原标题： 市场监管总局约谈7家平台企业 责编：罗晓霞 校对：吕久彪 看券商中国 知天下财经 F 券中社 × 券商中国 券 中 社 扫码下载券中社APP 扫码关注券商中国公众号 quanshangcn qzs.stcn.com 舞中 券中社APP 券 商 中 国 是 证 券 市 场 权 威 媒 体 《 证 券 时 报 》 旗 下 新 媒 体 , 券 ...