作者 | 黄昱 编辑 | 周智宇 2025年是AI应用爆发的一年，而被视作"AI大模型落地的最佳载体之一"的智能眼镜，无疑是科技行业中最"热闹"的赛道之一。 从 Meta 推动 Ray-Ban Meta 销量快速增长，到国内"百镜大战"骤然升温，从创业公司到互联网大厂、手机厂商，几乎所有人都在谈论 AI/AR 眼镜。资本的 迅速涌入，让这个曾一度沉寂的行业迅速站上风口。 然而，"百镜大战"背后，真正能形成持续出货和用户留存的产品并不多。出货量、渠道能力和技术积累，正成为分水岭，资本和资源正向少数头部公司集 中。 在这样一个时间点，2026年开年的第二个工作日，头部 AR眼镜厂商雷鸟创新宣布完成了新一轮融资，由中国移动、中国联通旗下基金联合投资。 而这也是中国主流运营商首次共同投资智能眼镜赛道。 "过去一年来，涌入智能眼镜行业赛道的投资方明显变多了。"近日，雷鸟创新创始人兼CEO李宏伟在接受华尔街见闻专访时透露，这轮融资雷鸟创新超募了 很多，是原计划的两到三倍。 同时，他指出，虽然现在投资者热情高涨，但资金仍然向头部聚拢。 Counterpoint数据显示，雷鸟创新2025年Q3季度全球市场份额达 24%，连续 ...

2025.12. 11 本文字数：2154，阅读时长大约4分钟 作者 | 第一财经 吕倩 AI赛道的"流量争夺战"进入白热化阶段。其中，腾讯持续发力，为元宝大额买量投放；阿里巴巴"千 问"后发制人，增长势头迅猛。据第三方机构DataEye研究院旗下ADX行业版数据，11月大陆市场头 部原生AI APP中，腾讯元宝买量素材领先，千问增长明显，月末日投放素材量甚至反超腾讯元宝。 今日DataEye在报告中披露国内外头部AI原生应用下载量与买量投流两大核心维度数据变化。国内 市场中，字节系的两家豆包、即梦AI，以及腾讯元宝、千问、DeepSeek总下载量位列前五。其中阿 里千问表现突出，11月中旬前其前身通义APP日下载量约1万次，中旬后暴涨至15万次左右并维持 至月底。 在基础模型训练效率进入瓶颈期的当下，海内外头部模型厂商开始探索新的路径，迈入算力规模扩张 与架构优化多场景落地的差异化方向。字节跳动通过豆包AI手机将AI超级入口的争夺战争挑明后，阿 里也向千问投入更多资源。大模型时代的商业竞争，再次回归大厂比拼资源与速度的"轮回"。 千问投放量 暴涨 DataEye旗下点点点数据显示，2025年10月至11月大 ...

行业看好各头部大厂凭借自身生态积淀打造AI 超级入口。 AI赛道的"流量争夺战"进入白热化阶段。其中，腾讯持续发力，为元宝大额买量投放；阿里巴巴"千问"后发制人，增长势头迅猛。据第三方机构DataEye研 究院旗下ADX行业版数据，11月大陆市场头部原生AI APP中，腾讯元宝买量素材领先，千问增长明显，月末日投放素材量甚至反超腾讯元宝。 今日DataEye在报告中披露国内外头部AI原生应用下载量与买量投流两大核心维度数据变化。国内市场中，字节系的两家豆包、即梦AI，以及腾讯元宝、千 问、DeepSeek总下载量位列前五。其中阿里千问表现突出，11月中旬前其前身通义APP日下载量约1万次，中旬后暴涨至15万次左右并维持至月底。 在基础模型训练效率进入瓶颈期的当下，海内外头部模型厂商开始探索新的路径，迈入算力规模扩张与架构优化多场景落地的差异化方向。字节跳动通过豆 包AI手机将AI超级入口的争夺战争挑明后，阿里也向千问投入更多资源。大模型时代的商业竞争，再次回归大厂比拼资源与速度的"轮回"。 千问投放量暴涨 DataEye旗下点点点数据显示，2025年10月至11月大陆市场苹果端头部AI APP下载量前五名中， ...

Core Insights - The AI industry is experiencing an accelerated competition for terminal entry points, particularly in mobile devices, with major players like Zhiyu and ByteDance making significant advancements in AI capabilities [1][2][3] Group 1: AI Model Developments - Zhiyu has open-sourced its AutoGLM model, aiming to make AI capabilities accessible for the entire industry, thereby lowering entry barriers [2][5] - ByteDance's Doubao team has introduced a mobile assistant that integrates deeply with the operating system, showcasing capabilities such as executing tasks based on user commands [2][3] Group 2: Industry Challenges - Both companies acknowledge that the performance of AI agents in real-world scenarios is still far from perfect, with significant challenges remaining in model intelligence and task execution [3][5] - Concerns regarding user privacy and data security are paramount, especially as AI systems gain access to sensitive applications like payment software [3][5] Group 3: Strategic Implications - The competition for AI super entry points is not limited to mobile phones; it is expanding to wearable devices and native applications, indicating a strategic battle for the next generation of traffic entry [6][7] - Companies like Xiaomi and Alibaba are exploring new hardware forms, such as AI glasses, to redefine user interaction with digital environments [6][7] Group 4: Future Directions - The evolution of applications into super AI applications is underway, with Alibaba focusing on both AI for businesses and consumers, potentially transforming how users interact with services [8] - The shift towards AI agents as super entry points raises questions about the future value of traditional app advertising and the willingness of major apps to share data with AI systems [8]

Core Insights - The competition for AI Agents is intensifying among major tech companies, including Tencent, Alibaba, ByteDance, Huawei, and various hardware manufacturers, as they aim to establish themselves in the AI era [3][15] - ByteDance has launched the Doubao mobile assistant, which collaborates with smartphone manufacturers at the operating system level, marking a shift from developing its own AI phone to partnering with existing hardware providers [5][6] - The integration of AI Agents into mobile operating systems is seen as a critical turning point for AI technology to fully integrate into the real economy by 2025 [8] Industry Dynamics - The AI Agent landscape is evolving, with companies moving from traditional app development to creating intelligent agents that can autonomously interact with users and other applications [9][11] - The market for AI applications is growing rapidly, with mobile active users exceeding 729 million in China as of September 2025, indicating a significant shift in user engagement with AI technologies [9] - The competition is not just about technology but also about controlling user data and access to applications, which is reshaping the roles of app developers and hardware manufacturers [16][17] Technological Challenges - AI Agents face significant challenges related to data privacy and security, particularly concerning the use of "accessibility permissions" that can lead to unauthorized data access and potential privacy violations [20][22] - The development of AI Agents involves navigating complex legal and compliance issues, as existing frameworks may not adequately address the risks posed by these technologies [23][24] - The future of AI Agents is uncertain, with ongoing exploration of business models and data privacy responsibilities as the industry seeks to balance innovation with risk management [25]

Core Insights - Alibaba's ambition in AI to C is evident as it launches the Qianwen app, aiming to compete directly with ChatGPT and establish itself as a key player in the AI consumer market [2][5] - The rapid success of Qianwen, achieving over 10 million downloads in just one week, indicates a potential shift in market dynamics, challenging the notion that Alibaba has lost its first-mover advantage [2][4] Financial Performance - Alibaba's latest financial report shows a revenue of 247.8 billion yuan, with a 15% year-on-year growth excluding certain retail segments, surpassing market expectations [4] Strategic Direction - Alibaba's CEO emphasizes a dual strategy focusing on both AI to B and AI to C, aiming to become a leading full-stack AI service provider while also developing consumer-facing AI applications [5][6] - Qianwen is positioned as a critical component of Alibaba's strategy to create a "super entrance" for AI, leveraging its technological advancements and ecosystem advantages [6][10] Technological Advancements - The Qianwen app utilizes the Qwen 3 - Max model, touted as the "world's strongest open-source model," with significant global downloads and recognition in AI performance rankings [5][6] - As of September 2024, the Qwen series has surpassed 600 million downloads globally, indicating strong adoption and interest from major tech players [6] Market Positioning - Despite technological strengths, Alibaba's presence in the domestic AI to C market has been limited, with Qianwen's current monthly active users (MAU) significantly trailing competitors like ByteDance's Doubao [6][10] - Qianwen's launch is seen as a strategic move to address Alibaba's shortcomings in the consumer AI space, aiming to enhance user engagement and ecosystem integration [6][10] User Experience and Functionality - Qianwen is designed to be a versatile AI assistant, offering features such as content generation, investment decision support, and image processing, catering to immediate user needs [8][9] - The long-term vision for Qianwen is to evolve into a comprehensive AI agent capable of executing tasks autonomously, integrating various Alibaba services seamlessly [9][10] Competitive Landscape - The relationship between Qianwen and Quark, another Alibaba product, raises questions about internal competition versus collaboration in the AI space [11][16] - Quark's previous focus on AI search and browsing may limit its effectiveness as a standalone AI assistant compared to the more specialized Qianwen [11][15] Future Challenges - Qianwen faces significant challenges in establishing user trust and habitual usage, akin to the long journey of WeChat in becoming an essential digital tool [10][20] - The need for effective integration of e-commerce, payment, and other services within Qianwen's ecosystem is critical for its success [20]

Core Insights - Alibaba has launched the "Qianwen" app, a rebranded version of the previous "Tongyi" app, which has not shown significant user growth compared to competitors like Doubao and DeepSeek [1][4] - The shift in Alibaba's strategy towards AI consumer applications indicates a change in focus from the "Tongyi" app to the "Qianwen" app as a core AI entry point [2][3] Group 1: App Performance and Market Position - "Qianwen" app has been in development for two years and has undergone two rebrandings, but it currently ranks tenth in monthly active users (MAU) among AI applications in China, with only 3.06 million users [1] - In contrast, Doubao and DeepSeek lead the market with MAUs of 172 million and 145 million, respectively [1] Group 2: Strategic Shift in AI Consumer Applications - Alibaba's narrative around AI consumer applications has evolved, with a renewed emphasis on the "Qianwen" app as a potential core AI entry point, moving away from the previous focus on the Quark app [2][3][6] - The Quark app was initially positioned as an "AI super frame" but is now being redefined to focus on AI search and browsing capabilities, while "Qianwen" is being positioned as a chatbot [14][24] Group 3: Competitive Landscape and Challenges - The competition for AI consumer applications is intensifying, with Alibaba needing to establish "Qianwen" as a significant player to compete against established apps like Doubao and Tencent's offerings [4][26] - Alibaba's strategy includes leveraging its existing ecosystem to integrate "Qianwen" into various services, but it faces challenges in user retention and engagement due to the tool-like nature of its applications [29][30] Group 4: Future Outlook and Investment - Alibaba is committing significant resources to the "Qianwen" project, indicating a strong belief in its potential as a core AI entry point, despite the current user base lagging behind competitors [22][23] - The company aims to achieve a breakthrough in user engagement and application utility, recognizing that no AI application in China has yet reached a stable user base of over 100 million daily active users (DAU) [23][24]

Core Viewpoint - Alibaba has officially launched the public beta of the Qianwen App, aiming to compete directly with ChatGPT and establish itself as a future AI life gateway. This app is an upgrade from the previous Tongyi app and Quark AI dialogue assistant, utilizing Alibaba's latest Qwen 3-Max model [1][6]. Group 1: Strategic Shift - The launch of Qianwen is attributed to the maturity of model capabilities and the development of the Agent ecosystem, indicating a reactive strategic shift by Alibaba in response to the rapid growth of AI products in the past two years [2][6]. - Alibaba's AI products have lagged in the consumer market, with Qianwen's predecessor, Quark, failing to gain significant traction compared to competitors like Doubao and Deepseek, which have MAUs of 172 million and 144 million respectively, while Tongyi only reached 3.05 million [2][3]. Group 2: Competitive Landscape - Qianwen aims to address the shortcomings of Quark, which was seen as a traditional search tool rather than a comprehensive AI assistant. The new app is designed to be perceived as a personal assistant or super-intelligent agent, free from historical baggage [6][12]. - The competitive landscape is shifting towards AI-driven shopping experiences, as seen with ChatGPT's instant checkout feature and Doubao's integration of e-commerce links, indicating a trend where consumer decision-making is moving from traditional search to AI dialogue [8][11]. Group 3: Advantages and Challenges - Alibaba possesses significant advantages, including technological leadership with the Qwen 3-Max model, which has over a trillion parameters, and a strong presence in various high-frequency consumer scenarios through its platforms [13][14]. - However, these advantages also come with challenges, particularly regarding consumer trust in AI-driven shopping decisions. The ability to ensure neutrality in decision-making is crucial, as consumers prioritize efficiency and trust when using AI for shopping [15][16].