Core Viewpoint - The "30 Billion Free Order" campaign by Qianwen App launched on February 6, aiming to invite users to experience AI in daily consumption, despite facing initial server issues and restrictions from WeChat [1][4][5]. Group 1: Campaign Details - The campaign allows users to order milk tea for free using a 25 yuan no-threshold coupon, available from February 6 to February 12, with over 1 million orders placed within the first three hours [1][12]. - Users can earn additional 25 yuan coupons by inviting friends to download the app, with a maximum of 21 coupons per person, potentially totaling 525 yuan [12]. - The second phase of the campaign will start on February 13, offering cash red envelopes with a maximum value of 2888 yuan [12]. Group 2: User Experience and Technical Issues - Users reported server lag during the initial launch, with messages indicating high traffic and the need to wait [4]. - WeChat blocked the sharing links for the campaign, requiring users to copy a code instead of sharing directly [5][9]. Group 3: Strategic Implications - The campaign represents the largest investment in a Spring Festival activity by Alibaba, with 30 billion yuan allocated to attract users and shift their consumption habits towards the Qianwen App [12][13]. - The initiative aims to simplify the shopping experience by allowing users to express their needs directly to the AI, potentially revolutionizing consumer behavior in the AI shopping era [13].

Core Viewpoint - Alibaba's Qianwen "Spring Festival Treat Plan" launched successfully but faced server issues due to high user traffic, indicating strong initial interest in the promotion [1][2] Group 1: Event Details - The "Spring Festival Treat Plan" offers users a chance to receive a 25 yuan discount card for milk tea, applicable at over 300,000 stores nationwide, including popular brands like Heytea, Nayuki, Luckin Coffee, and others [2] - The plan represents Alibaba's largest investment in a Spring Festival activity to date, with a total budget of 30 billion yuan, marking the highest expenditure in the ongoing AI competition among major tech companies this year [2] Group 2: Technical Issues - Users reported server lag and error messages when trying to share the event on WeChat, indicating that the promotion's popularity led to technical challenges [1] - Alibaba is actively working to increase resources to ensure a smoother user experience during the promotion [1] Group 3: Market Reaction - Following the announcement of the promotion, Alibaba's stock opened lower and fell over 3%, with Tencent and Baidu also experiencing declines of more than 1% [2]

据媒体报道，千问"请你喝奶茶"活动上线不到3小时，APP端已送出超100万单奶茶。下单过程中，千问 APP多次出现卡顿现象，无法完成下单付款和分享。对此阿里方面回应称：正在紧急加资源，全力保障 顺畅。 凤凰网科技讯2月6日上午，千问开启新年送奶茶活动，访问人数短时间内激增。页面提示："当前千问 请客活动参与人数较多，正在努力处理中，请稍后再试。"凤凰网科技查询发现，多家奶茶门店因单量 过多，已经选择临时闭店。 ...

2026.02. 06 本文字数：868，阅读时长大约2分钟 作者 | 第一财经 陈杨园 2月6日，阿里千问正式上线"春节30亿免单"，发放奶茶免单卡。随后，千问app在全国多个地区出现小范围系统故障，部分用户打开活动页面，发 现"千问请客"页面无法点击，页面信息显示"系统开小差了，稍后再试吧"。有用户对记者反馈，除活动页面外，问答功能仍可正常使用。 不过，AI应用寻求社交裂变仍难过腾讯关。记者发现，2月6日上午，继微信封杀自家腾讯元宝、百度文心助手后，千问的红包分享链接也被微信屏蔽， 页面显示网页存在诱导或误导下载/跳转的内容，需要跳转第三方浏览器访问。同时，部分用户在千问APP点击分享活动至微信好友时，已自动改为复 制口令形式。 ¥25免車卡 去下单 c 25元无门槛免单卡,喝奶茶、订餐、年货全都能用 邀请1位新用户再得1张 每人最多可得20张 还有机会每天抽万元AI生活卡 · 千阿AI生活卡 邀请 3 位新用户即可参与抽奖 价值 系统开小差了,稍后再试吧 I O'O'O' RMB 已邀请 0 人 / 再邀请 3 人即可参与抽奖 抽奖记录 > → 888 对此，阿里巴巴回应第一财经称，"我们正在紧急加资源 ...

Core Viewpoint - Alibaba's Qianwen launched a promotional campaign "Spring Festival 3 Billion Free Orders" with milk tea vouchers, but faced system issues shortly after the launch, affecting user access to the event page [1][4] Group 1: Promotional Campaign - The Qianwen app distributed over 1 million milk tea orders within 3 hours of the campaign launch [4] - The campaign aims to attract new users by offering rewards for inviting friends, including a potential prize of a 10,000 yuan Qianwen AI lifestyle card [4] - A second wave of the campaign is set to begin on February 13, offering cash red envelopes with a maximum value of 2,888 yuan [4] Group 2: System Performance and User Experience - Users reported issues accessing the promotional page, with messages indicating system errors, although the Q&A function remained operational [1] - Alibaba is responding to the issues by increasing resources to ensure smooth operation [4] - The challenge remains for Qianwen to maintain user experience and system stability while managing the influx of new users [5] Group 3: Competitive Landscape - The AI application sector is becoming increasingly competitive, with Alibaba entering the cash red envelope market following Tencent and Baidu [4] - However, Qianwen's promotional links faced restrictions on WeChat, indicating challenges in social sharing and user engagement [4]

2月6日，阿里千问上线"春节30亿免单"，发放奶茶免单卡。 有网友算了一笔账，如果一家6口人参与千问免单活动，5分钟就可获得275元的无门槛免单卡，如果用来点蜜雪冰城柠檬茶，可以免费喝84杯。 活动上线后，不少网友反馈，千问明显出现卡顿，"千问请客"页面无法点击，页面信息显示"系统开小差了，稍后再试吧"。有用户对记者反馈，除活动页 面外，问答功能仍可正常使用。 2月6日，港股阿里巴巴低开低走，截至10:39，股价报154.5港元跌超3%。腾讯控股、百度集团同步走低，均跌超1%。 值得注意的是，继微信封杀自家腾讯元宝、百度文心助手后，千问的红包分享链接也被微信屏蔽，页面显示网页存在诱导或误导下载/跳转的内容，需要 跳转第三方浏览器访问。同时，部分用户在千问APP点击分享活动至微信好友时，已自动改为复制口令形式。 此前，对于封禁腾讯旗下元宝红包链接，微信官方曾表示，为了打击春节期间的过度营销和诱导分享，维护良好的用户体验，所以对违规链接进行了处 理。简单说就是，元宝的红包活动，因为"利诱"用户分享，踩到了微信生态规则的"红线"。元宝随后回应称，经过调整后，目前元宝红包微信分享机制已 变更为"口令红包"。 ...

微信界面则提示：网页包含诱导分享、关注等诱导行为内容，请长按网址复制后使用浏览器访问。此 前，微信已经使用同样的方式封禁了腾讯元宝和百度文心的红包链接。 此外，观察者网还注意到，目前用户如果在千问APP点击分享活动到微信，自动复制的文本已经修改为 了口令形式，与元宝和文心的模式相同。 2月6日，阿里千问APP正式开启"千问请客瓜分30亿"活动。用户如果使用相关链接邀请新用户，还可以 获得更多奖励。但观察者网注意到，若把该链接发送至微信，将会被微信平台屏蔽。 此前，对于封禁元宝的红包分享链接，微信官方曾回应称，其相关春节营销活动存在通过"做任务""领 红包"等方式诱导用户高频分享链接到微信群等场景，干扰平台生态秩序、影响用户体验、对用户造成 骚扰。经官方研判，对元宝的违规链接进行处置，限制其在微信内直接打开。 本文系观察者网独家稿件，未经授权，不得转载。 ...

新浪科技讯 2月6日上午消息，今日，有用户反馈，阿里千问30亿红包活动，已出现服务器卡顿问题。 部分用户分享页页面，会出现"活动太火爆，请稍后再试"字样。 对此，新浪科技向阿里方面进行问询，阿里方面回应表示，"免单送奶茶活动太火爆了，我们正在紧急 加资源，全力保障顺畅。"（闫妍） 责任编辑：宋雅芳 新浪科技讯 2月6日上午消息，今日，有用户反馈，阿里千问30亿红包活动，已出现服务器卡顿问题。 部分用户分享页页面，会出现"活动太火爆，请稍后再试"字样。 对此，新浪科技向阿里方面进行问询，阿里方面回应表示，"免单送奶茶活动太火爆了，我们正在紧急 加资源，全力保障顺畅。"（闫妍） 责任编辑：宋雅芳 ...

责任编辑：宋雅芳 责任编辑：宋雅芳 新浪科技讯 2月6日上午消息，今日一早，阿里千问App"春节30亿大免单"活动正式上线，发起奶茶攻 势，邀请全国人民体验AI购物。 新浪科技讯 2月6日上午消息，今日一早，阿里千问App"春节30亿大免单"活动正式上线，发起奶茶攻 势，邀请全国人民体验AI购物。 据悉，活动上线不到3小时，通过千问App已下单超过100万单。（闫妍） 据悉，活动上线不到3小时，通过千问App已下单超过100万单。（闫妍） ...

编辑｜钉钉 记者｜陈杨园 2月6日，阿里千问正式上线"春节30亿免单"，发放奶茶免单卡。记者发现，继微信封杀自家腾讯元宝、 百度文心助手后，千问的红包分享链接也被微信屏蔽，页面显示网页存在诱导或误导下载/跳转的内 容，需要跳转第三方浏览器访问。同时，部分用户在千问APP点击分享活动至微信好友时，已自动改为 复制口令形式。 此外，千问上线奶茶免单活动后，部分用户打开活动页面，发现"千问请客"页面无法点击，页面信息显 示"系统开小差了，稍后再试吧"。有用户对记者反馈，除活动页面外，问答功能仍可正常使用。 ...