Core Viewpoint - The live streaming event of Pop Mart experienced a significant mishap, raising concerns about the company's product pricing and quality control issues [1] Group 1: Incident Details - During a live stream on November 6, a staff member mistakenly stated that a DIMOO blind box was priced at 79 yuan, to which another staff member responded that "someone will buy it" [1] - This incident reflects potential internal communication issues within the company regarding product pricing [1] Group 2: Quality Control Issues - Prior to the live stream incident, Pop Mart faced criticism for quality control problems with its new Skullpanda tableware series, where some products were found to have incorrect branding, being stamped as "POP MAET" instead of "POP MART" [1] - Following the discovery of these issues, the affected products were urgently taken off the market [1] Group 3: Stock Performance - Since August, Pop Mart's stock price has been on a downward trend, with the price reported at 208.6 HKD per share as of November 7 at 10:15 [1]

Core Viewpoint - The company confirmed a live streaming incident occurred and is currently under investigation, but it will not terminate the employees involved in the incident [1] Group 1: Incident Details - A live streaming accident took place during a promotion for a product priced at 79 yuan, where private conversations between staff were unintentionally broadcasted [1] - One staff member questioned the high price of the product, while another assured that "someone will buy it" [1] Group 2: Company Response - The company is conducting an urgent investigation into the incident [1] - There were rumors about the termination of the involved staff and accountability for related departments, which the company has addressed [1]

Core Points - The incident involving Pop Mart's live streaming has become a trending topic, reaching the top of social media discussions on November 7 [2] - During the live stream, a staff member commented that the price of a DIMOO blind box chain, priced at 79 yuan, was "a bit expensive," to which another staff member responded that "someone will buy it anyway" [2] - Pop Mart has stated that they are investigating the incident and will not dismiss the employees involved [2]

Group 1 - The core incident involved a live streaming accident on Douyin where a staff member commented on the price of a DIMOO blind box, which is priced at ¥79, leading to public discussion [1] - Following the incident, the company announced that it is conducting internal handling of the involved staff and will verify the situation [1] - The official customer service stated that there has been no notification regarding any price adjustments for the mentioned product [1]

Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion online, particularly regarding the pricing of their IP-related products and the company's response to the situation [1] Group 1: Incident Details - During a live stream promoting a specific IP product, two staff members were recorded discussing the high price of the product, with one stating, "It's okay, someone will pay for it" [1] - The incident quickly gained traction on social media, leading to the hashtag PopMartLiveIncident trending at the top [1] Group 2: Company Response - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are facing accountability [1] - However, an internal source from Pop Mart clarified that while the incident did occur, the company is conducting an urgent investigation and will not be terminating the employees involved in the live streaming incident [1]

Core Viewpoint - The recent launch of the new DIMOO series "New Diary" by Pop Mart has sparked discussions about pricing and consumer sentiment, highlighting a divide in consumer perception regarding the product's value and pricing strategy [1][4]. Group 1: Product Launch and Consumer Reaction - The DIMOO "New Diary" series was released on November 6, featuring a blind box product priced at 79 yuan, which led to internal comments during a live stream questioning the pricing strategy [1][4]. - Social media discussions have emerged, with some consumers interpreting the comments as a critique of the company's pricing, while others defend the emotional value associated with the product [4]. - The DIMOO brand, created by designer Ayan Deng, has been acquired by Pop Mart and is recognized as a top-selling IP within the company [4][5]. Group 2: Sales Performance and Market Response - The DIMOO "New Diary" series sold out immediately upon release, indicating strong demand for the product [5]. - The highest premium for the black hidden variant "Sense of Security" reached 819 yuan, reflecting a 7.3 times increase from the original price, while the top three regular variants also saw significant price increases [5]. - Pop Mart reported robust financial performance, with a 245% year-on-year revenue growth expected by Q3 2025, driven by substantial increases in both domestic and international sales [5].

Core Viewpoint - The recent launch of the DIMOO "New Diary" series by Pop Mart has sparked discussions about pricing and consumer sentiment, highlighting the brand's strong market presence and sales performance [3][5][6]. Group 1: Product Launch and Consumer Reaction - The DIMOO "New Diary" series was released on November 6, featuring a blind box product priced at 79 yuan, which led to internal comments about its pricing during a live stream [3]. - Social media discussions revealed a divide in consumer sentiment, with some criticizing the pricing as excessive while others expressed willingness to pay for the emotional value associated with the product [5][6]. - The DIMOO series includes six basic models and one hidden model, representing various emotions, and has been well-received, selling out quickly on the platform [6]. Group 2: Sales Performance and Financial Growth - DIMOO has become one of Pop Mart's top five sales IPs since its first blind box series launched in 2019 [7]. - Pop Mart reported a significant revenue increase of 245% year-on-year for Q3 2025, with Chinese revenue growing by 185% to 190% and overseas revenue by 365% to 370% [7]. - Online sales channels saw a remarkable growth of 300% to 305%, while offline channels grew by 130% to 135% [7].

Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made about the pricing of a new product, the DIMOO blind box, which retails for 79 yuan, raising concerns about its perceived value and quality [3][7]. Group 1: Incident Details - On November 7, during a live stream, a staff member commented that the price of the DIMOO blind box was "a bit expensive," which was met with a dismissive response, leading to public outrage [3]. - The live stream team acknowledged the feedback and stated they are investigating the matter internally [3]. - Pop Mart's customer service confirmed that they are addressing the incident and have not yet decided on any price adjustments for the product [3]. Group 2: Product Information - The DIMOO blind box series includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [4]. - The blind box is priced at 79 yuan individually and 474 yuan for a full box [4]. Group 3: Financial Performance - Pop Mart reported a strong financial performance, with a 245% year-on-year increase in overall revenue for Q3 2025, including a 185% increase in China and a 365% increase overseas [7]. - The DIMOO brand is identified as Pop Mart's fifth-largest artist IP, generating 1.105 billion yuan in revenue, accounting for 8% of total revenue in the first half of the year [7]. Group 4: Executive Actions - The founder and CEO of Pop Mart, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling 1.562 billion HKD [7].

Core Viewpoint - The incident during a live broadcast by Pop Mart has sparked discussions about consumer perceptions and the value of IP, highlighting the potential for IP to enhance product value beyond traditional limits [1] Group 1: Incident Overview - A live broadcast by Pop Mart on Douyin faced criticism when a staff member questioned the pricing of a product, suggesting that consumers might be taken advantage of [1] - Following the incident, Pop Mart's customer service stated that internal measures would be taken regarding the staff involved and confirmed no current plans to adjust the product pricing [1] Group 2: IP Value Proposition - Pop Mart's founder, Wang Ning, emphasized the limitless potential of IP, stating that it can be applied to various products, enhancing their perceived value [1] - An example provided was that a transparent cup priced at 5 yuan could be sold for 10 yuan simply by adding a MOLLY design, illustrating the significant impact of IP on product pricing [1] - Wang Ning argued that while there may be a ceiling for collectible toys, the potential for IP and the company itself does not have a defined limit, suggesting ongoing opportunities for growth and diversification [1]

Core Viewpoint - The article discusses a recent incident involving Pop Mart's live streaming event, where a staff member's comment about the pricing of a product sparked public outrage, highlighting potential issues with product pricing and consumer perception [6][11]. Group 1: Incident Overview - On November 7, during a live stream, a staff member commented that a DIMOO blind box priced at 79 yuan was "a bit expensive," which led to significant backlash from viewers [6]. - The live stream team acknowledged the feedback and stated they were investigating the incident internally [6][12]. Group 2: Product Details - The DIMOO blind box series includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item. The price for a single blind box is 79 yuan, while a full box costs 474 yuan [7][8]. - The product is made from materials such as zinc alloy, polyester, resin, and glass/acrylic, but there are concerns about its perceived value compared to lower-cost imitations [11]. Group 3: Company Performance - Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by a 185% increase in domestic revenue and a 365% increase in overseas revenue [11]. - The DIMOO brand, which is part of Pop Mart's portfolio, generated 1.105 billion yuan in revenue during the first half of 2025, accounting for 8% of the company's total revenue [12].