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国家新闻出版署发布9月份国产网络游戏审批信息 145款游戏获批
智通财经网· 2025-09-24 10:19
智通财经APP获悉,国家新闻出版署9月24日发布2025年9月份国产网络游戏审批信息,145款游戏获批,网易(09999)的《星绘友晴天》、中青宝(300052.SZ) 的《开派大祖师》在列。 | | | | 杭州渡口网络科技 | 上下左右(深圳) | 国新出审 | ISBN | | | --- | --- | --- | --- | --- | --- | --- | --- | | 13 | 冲啊, 逗英雄 | 移动 | 有限公司 | 互联网有限公司 | [2025] 1724 | 978-7-498-15567-2 | 2025年09月24日 | | | | | | | 름 | | | | | | 移动-休闲益 | 成都电子科大出版 | 厦门歆阳网络科技 | 国新出审 | ISBN | | | 14 | 冲破难关 | 智 | 社有限责任公司 | 有限公司 | [2025] 1725 | 978-7-498-15568-9 | 2025年09月24日 | | | | | | | 름 | | | | | | 移动-休闲益 | 河北冠林数字出版 | 成都好搭档科技有 | 国新出审 | ISBN | | | 1 ...
网易执行副总裁胡志鹏:AI的价值不在于替代人力,而在于释放创意与技术潜力
Zheng Quan Shi Bao Wang· 2025-09-24 09:50
Group 1 - The 2025 Yunqi Conference, themed "Cloud Intelligence Integration and Carbon-Silicon Symbiosis," gathered over 2,000 guests from more than 50 countries to showcase advancements in AI technology and its industrial applications [1] - Hu Zhipeng, Vice President of NetEase Group, emphasized the role of gaming technology as a key testing ground for AI advancements, highlighting its historical significance in technological evolution [1][2] - NetEase's approach focuses on "efficiency leap, innovation-driven, and industrial restructuring," exploring how gaming technology can benefit the real economy [1] Group 2 - AI's value is highlighted as a means to unleash creativity and technical potential rather than replacing human labor, with NetEase integrating AI throughout the game production process to enhance efficiency [2] - Specific improvements include a 70% increase in scene design efficiency, a 30% boost in animation production efficiency, and a 250% increase in marketing efficiency through AI-driven user profiling and intelligent customer service [2] - The "Mine Innovation Solution" by NetEase Fuxi addresses challenges in the mining industry, achieving a 20% overall efficiency increase and a 30% cost reduction through technology migration and automation [2] Group 3 - To democratize technological benefits across industries, NetEase launched the "NetEase Youling Platform," creating a global intelligent collaboration network with partners like Alibaba Cloud [3] - The AOP (Agent-Oriented Programming) paradigm introduced by NetEase emphasizes the continuous evolution of intelligent agents to enhance human-machine collaboration [3] - NetEase's AI practices span from gaming to mining, focusing on human-machine collaboration and providing a replicable path for industrial intelligent transformation [3]
网易:《射雕》游戏将于11月24日15时终止运营
Xin Lang Cai Jing· 2025-09-24 09:42
9月24日,网易公司发布公告称,鉴于网易公司与明河社就《射雕三部曲》IP之合作期即将结束,及游 戏运营策略的调整,《射雕》游戏将于2025年11月24日15时终止运营。网易公司表示,"我们跟您一样 对于《射雕》游戏有着难以割舍的情感,同时也对此次终止运营给您造成的不便深表歉意!" ...
网易雷火胡志鹏:游戏科技重塑虚拟创造力与现实生产力
Xin Lang Ke Ji· 2025-09-24 09:16
Core Insights - The conference emphasized the role of gaming technology as a key testing ground for AI, showcasing NetEase's achievements in enhancing new productivity through AI integration in game development [2] - AI is positioned not as a replacement for human labor but as a means to unlock creative and technical potential, significantly improving efficiency across various stages of game production [2][3] Group 1: AI Integration in Game Development - AI assists in creative design by generating story outlines, character settings, and dynamic adjustments, freeing up creators' time [2] - In art production, NetEase has established over 1,000 new production pipelines, achieving a 70% increase in scene design efficiency and a 30% overall improvement in animation production, with some scenes seeing efficiency gains of up to 300% [2] - AI code generation tools have improved development efficiency by 50%, with the quality of AI-generated logic reaching expert levels [2] Group 2: User-Generated Content and Community Engagement - The "Director Mode" in the game "Nirvana in Fire" allows players to take on roles such as director and screenwriter, supported by AI technologies, transforming millions of players from content consumers to creators [3] - Over 10 million UGC animations have been created, with video views reaching billions, revitalizing the gaming ecosystem [3] Group 3: AI Solutions in Traditional Industries - NetEase's "Mining Innovation Solution" addresses challenges in the mining industry through a three-step approach: game technology transformation, data collection, and gradual automation [3] - In a test at an open-pit mine in Inner Mongolia, the solution achieved 80% efficiency compared to manual labor, with 70% of processes requiring no human intervention, resulting in a 20% overall efficiency increase and a 30% cost reduction [3] Group 4: Collaborative AI Ecosystem - The "NetEase Youling Platform" aims to democratize technological benefits across industries, focusing on empowering individuals and fostering collective intelligence [4] - The AOP (Agent-Oriented Programming) paradigm promotes continuous evolution of intelligent agents to enhance human-machine collaboration [4] Group 5: Supportive AI Infrastructure - The NetEase Youling·Yisheng Zhuxiang model service platform provides integrated AIGC services, covering large language models, speech models, video models, and image models, offering cost-effective solutions for both NetEase and external users [5]
网易射雕,刚刚宣布即将停运
3 6 Ke· 2025-09-24 08:20
Core Viewpoint - NetEase's MMORPG game "The Legend of the Condor Heroes" will officially cease operations on November 24, 2024, after 545 days of operation, primarily due to the expiration of the "Condor Trilogy" IP copyright and adjustments in operational strategy [1][3]. Group 1: Game Development and Launch - "The Legend of the Condor Heroes" was in development for six years and was launched on March 28, 2024, with high expectations for its long-term narrative spanning 150 years [4]. - The game faced significant player criticism post-launch, including issues with character modeling, core combat experience, and severe mobile optimization problems, leading to an 80% loss of mobile users at launch [6]. Group 2: Performance and Adjustments - Initially, the game reached a peak ranking of 15 on the iOS sales chart but quickly fell out of rankings within a month, dropping to over 100 within two months [6]. - A new producer was appointed on May 24, 2024, leading to a major overhaul of the game, which included a comprehensive "reconstruction plan" addressing various aspects such as graphics, combat systems, and gameplay mechanics [8][12]. Group 3: Changes in Game Design - The game underwent a complete reset of its art style and martial arts system, shifting from a "combo chain" design to a more traditional attack and skill-based combat model, aimed at lowering the entry barrier for players [12]. - The focus of the game shifted significantly, with less emphasis on narrative and more on core gameplay elements like PVE, PVP, and character progression [14]. Group 4: Commercial Performance - The 2.0 version of the game, launched after extensive revisions, only managed to reach a peak of 64 on the iOS sales chart, indicating ongoing struggles despite improvements [16]. - Following the release of a major update, "Hua Shan Lun Jian," the game achieved a new high in commercial performance, reaching 52 on the iOS free chart and 63 on the sales chart [16]. Group 5: Industry Context - The journey of "The Legend of the Condor Heroes" reflects the intense competition and changing landscape of the gaming industry, highlighting the challenges faced by products in a saturated market [18].
网易:已接入通义千问,游戏开发提效50%
Zheng Quan Shi Bao Wang· 2025-09-24 06:48
人民财讯9月24日电,证券时报记者在9月24日举行的2025云栖大会上获悉,网易已接入通义千问 (Qwen)打造游戏自动测试系统,帮助游戏研发提效50%。 ...
网易易盾9周年:在算法洪流中做那根定海针,历九弥坚

Sou Hu Cai Jing· 2025-09-24 02:10
当你点开手机、电脑、平板,在数字世界畅游,是否曾感觉到有危险在靠近? 上网冲浪正酣,在评论区、直播间可能遇到不良评论与图片;与AI助手聊天解闷,它也许会冒出一句价值观不正 确的"雷人言语";兴致勃勃地玩着游戏,却感觉每一次行动都被窥屏,甚至被外挂玩家抢占先机;门票、盲盒开 售那一刻,掐点猛按却一秒失败,忍不住怀疑有人凭借黑科技抢先一步;这些不良行为与风险的背后,有一道我 们看不到却又离不开的坚实防线——数字内容安全。 而筑牢这一战线的,正是一群站在幕后、默默守护的数字世界"守夜人"——网易易盾用AI为盾,日复一日地拦截 风险、过滤恶意,从2016年至2025年坚持安全守护,正式迎来九周年。 九年一剑 磨炼四大核心能力 近二十余年,我国互联网行业进入高速发展时期,时代日新月异,市场瞬息万变。网易公司也经历了邮箱、新 闻、游戏、电商、音乐等多业务的成长,沉淀了庞大、丰富的数字内容场景。 作为网易公司的安全团队,网易易盾在经过长期的内部锤炼和技术钻研后,于2016年正式对外输出能力与服务, 至今已沉淀四大业务,为面向数字化业务的客户提供数字内容风控服务,助力客户安全合规以保障健康、稳定的 发展。四大业务分别是: 内 ...
米哈游全新IP《星布谷地》发布预热视频;网易《无限大》公布玩法预告丨游戏早参
Mei Ri Jing Ji Xin Wen· 2025-09-23 23:20
每经记者|李宇彤 每经编辑|张海妮 NO.3 小岛工作室公布多个游戏项目 | 2025年9月24日 星期三 | 9月23日,在小岛工作室的十周年特别直播上,工作室公开了多款游戏预告和游戏项目。其中,小岛工 作室与Xbox合作的恐怖游戏新作《OD KNOCK》的最新预告片在直播中公开,据小岛秀夫介绍,本作 采用虚幻引擎5打造。此外,工作室还公布了游戏《死亡搁浅》系列的延伸动画电影项目《MOSQUITO (暂定名)》的先导影像;全新IP动作谍报游戏《PHYSINT》公开首张视觉图及演员致辞视频;以及 一款与《宝可梦 GO》开发商Niantic Spatial合作开发的代号为《A NEW DAWN》的AR(增强现实)游 戏。 NO.1 网易《无限大》公布玩法预告 点评:小岛工作室十周年直播多款新作亮相,展现其在恐怖、谍报、AR等多领域的布局,技术实力与 创意储备备受瞩目。对游戏行业而言,创新IP与技术融合将推动内容多样化与体验升级,强化板块竞争 力。此类优质内容持续输出,有助于提振市场对游戏产业长期发展潜力的信心。 9月23日,网易旗下二次元开放世界新作《无限大》官方账号发布了游戏的玩法预告。据官方介绍,玩 家将扮 ...
2025倒计时100天,腾网米都押注的赛道咋就火不起来?
3 6 Ke· 2025-09-23 09:59
Core Insights - In 2023, generative AI began to gain traction in the gaming market, with major domestic companies establishing independent AI departments to enhance 3D asset production and development efficiency [1] - By 2024, the gaming industry recognized AI as a clear monetization path, with 49% of game developers admitting to using generative AI in their daily work [3] - The emergence of AI-native games and the integration of AI features into existing products are expected to accelerate by 2025, with significant advancements in AI technology [3][4] Group 1: AI Development in Gaming - Major companies like Tencent and NetEase have set up dedicated AI labs to explore AI applications in gaming [1] - Smaller firms are forming AIGC research teams, often consisting of fewer than 10 members, to experiment with AI technologies [1] - The academic community contributed to the concept of AI-native games, exemplified by Stanford's "Smallville" project, which showcased AI-driven NPCs in a virtual community [1] Group 2: Market Trends and Future Projections - The gaming industry is expected to see a significant shift towards AI-native games and AI-enhanced gameplay by 2025, with new tools and engines being developed [3][4] - The introduction of AI tools is anticipated to improve efficiency in game development, with reports of up to 50% efficiency gains in art production and community management [18][22] - The integration of AI into user-generated content (UGC) platforms is seen as a way to enhance player creativity and extend game lifecycles [20][25] Group 3: Emotional Companionship and Player Engagement - AI-driven emotional companionship is viewed as a promising direction for game development, though challenges remain regarding technology and compliance [5][7] - The market for AI companionship products is divided, with male-oriented products facing regulatory challenges, leading to a predominance of small companies in this space [8][11] - AI companionship products are still largely in the testing phase, with no clear commercial model established yet [17][18] Group 4: Perspectives from Industry Professionals - Industry professionals express optimism about AI's potential in gaming, with larger companies taking a cautious approach while smaller teams are more willing to experiment [26][28] - There is a divide in opinions regarding the concept of AI-native games, with some believing in its potential while others view it as a challenging proposition [32][33] - The future of AI in gaming is seen as a blend of creativity and technology, with the possibility of creating dynamic, evolving game worlds driven by AI [28][34]
网易灵动发布全球首款全域智能无人装载机“灵载”
Xin Lang Ke Ji· 2025-09-23 09:26
三是开放生态兼容:"灵载"解决方案具备强大的兼容性,可适配徐工、三一、临工、柳工、龙工等市场 主流品牌装载机,并支持燃油与电动多种动力车型的智能化改造,极大降低了行业智能升级的门槛。 据悉,"灵载"并非简单的远程遥控替代,而是拥有"大脑"的全域智能体。其核心技术突破在于三大层 面:一是全域泛化智能:基于网易灵动自研的"机械智心"训练框架,"灵载"突破了传统算法针对固定场 景定制的局限,通过端到端深度学习,实现了在封闭料场与开放场景等多种复杂环境下的自主适配与高 效作业,核心覆盖"铲、运、卸、拢"全流程。 效能是检验技术的唯一标准。根据已在运行的示范项目数据统计,"灵载"无人装载机已带来显著的量化 价值:作业效率提升30%:7×24小时不间断作业,远超人力极限;综合能耗降低15%:通过最优路径规 划,"黑灯工地"作业模式,大幅降低油耗与电耗;人力成本下降70%:单名操作员可远程管理多台设 备,彻底告别高危、高强作业环境;连续安全作业超50,000小时:验证了其安全系统的极致可靠性。 发布会现场,网易灵动与某能源科技有限公司完成了首批无人装载机批量采购签约。(罗宁) 二是超视距安全闭环:"灵载"基于"感知-决策- ...