每经编辑｜程鹏 8月25日，"房可圆"微信公号发文称，为更好满足居民刚性住房需求和多样化改善性住房需求，促进房地产市场平稳健康发展，8月25日，上海市住房城乡 建设管理委、市房屋管理局、市财政局、市税务局、人民银行上海市分行、市公积金管理中心等六部门联合印发《关于优化调整本市房地产政策措施的通 知》（以下简称《通知》），包括调减住房限购、优化住房公积金、优化个人住房信贷以及完善个人住房房产税等政策。《通知》自2025年8月26日起施 行。 为减轻居民购房利息负担，《通知》明确优化个人住房信贷政策。银行业金融机构根据上海市市场利率定价自律机制要求和本机构经营状况、客户风险状 况等因素，在利率定价机制安排方面不再区分首套住房和二套住房，合理确定每笔商业性个人住房贷款的具体利率水平。 关于住房贷款相关业务，可向经办银行具体咨询。 四、完善个人住房房产税政策 关于住房限购政策相关业务，可拨打房地产交易行业服务热线"962269"具体咨询。 二、优化住房公积金政策 为加大公积金支持住房消费力度，《通知》规定优化住房公积金政策。一是提高个人住房公积金贷款额度。对缴存人购买二星级及以上新建绿色建筑住房 的，住房公积金（含补 ...

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1] Core Viewpoints - The real estate sector has underperformed the market due to multiple factors, with a weekly increase of 0.5%, lagging behind the CSI 300's 4.18% rise. Key influences include a preference for more elastic sectors, a lack of stability in the housing market, and pressure on some real estate companies' interim performance [2][3] - Despite concerns, there are positive factors such as potential policy support and the ongoing demand for quality properties, which may sustain market interest [2][3] Summary by Sections Market Performance - As of August 22, the real estate sector has only increased by 3.4% year-to-date, significantly underperforming the CSI 300's 11.3% [2] - Recent comments from Premier Li Qiang emphasize the need for strong measures to stabilize the real estate market, indicating potential policy support [2][7] Market Monitoring - New home transactions in 50 key cities reached 15,000 units, a 17.4% increase week-on-week, while second-hand home transactions in 20 key cities reached 18,000 units, up 7.8% [2][9] - Inventory levels slightly increased, with a total of 9,149 million square meters and a depletion cycle of 20.1 months as of August 22 [2][12] Capital Market Monitoring - The real estate sector's PE ratio (TTM) stands at 45.69, significantly higher than the CSI 300's 13.97, indicating a valuation at the 99.84 percentile over the past five years [2][21] - This week, the issuance of domestic real estate bonds totaled 11.16 billion yuan, reflecting a rise in issuance volume [2][18] Key Company Recommendations - Recommended companies include: - China Resources Land, benefiting from stable dividends and a recovery in quality property sales [4] - Beike-W, a high-elasticity stock with significant market share in second-hand and new homes [4] - Jianfa International Group, known for its strong product quality and high dividends [4] - China Overseas Land, a leading state-owned enterprise with low valuation [4] - Greentown China, recognized for its quality and strong land acquisition capabilities [4]

Summary of China Property Weekly Wrap Industry Overview - The report focuses on the **Chinese property market**, highlighting transaction trends and market sentiments during Week 33 of 2025. Key Highlights - **Inventory Buyback Initiatives**: Policymakers are preparing to mobilize central state-owned enterprises (SOEs) to purchase unsold homes from distressed property developers. The People's Bank of China's Q2 monetary policy report emphasizes the need to enhance existing supportive measures, including the ARH relending program, which has an issuance balance of Rmb16.2 billion by the end of Q3 2024 against a total quota of Rmb300 billion, aimed at stabilizing the housing market and optimizing financing systems for the property sector [1][2]. Market Performance - **Transaction Volumes**: - Primary market transactions increased by **9% week-over-week (wow)** but decreased by **17% year-over-year (yoy)**. - Secondary market transactions decreased by **2% wow** and **1% yoy**. - Overall, the market sentiment remained stable, with new home search activities unchanged week-over-week, while secondary home visitor traffic improved by **3% wow**. However, secondary price expectations from agents weakened by **0.7 percentage points (pp) wow**, marking the second consecutive week of softening [2][5]. Key Data Points - **Sales Performance**: - New home sales volume averaged **+9% wow** and **-17% yoy**, with tier-3 cities and the Pearl River Delta (PRD) outperforming. - Secondary transactions averaged **-2% wow** and **-1% yoy**, with negative price appreciation expectations from agents but not homeowners. - Year-to-date (YTD) primary gross floor area (GFA) sold was down **7% yoy**, while secondary GFA sold was up **12% yoy** [5][25]. Inventory and Valuation Insights - **Inventory Levels**: - Inventory balance decreased by **0.1% wow** and **4.0% from end-2024 levels**, with inventory months at **25.8** (compared to an average of **26.0** in July 2025) [35]. - **Valuation Trends**: - Offshore coverage developers saw an average share price increase of **6% wow** (compared to **3% for MSCI China**), with CR Land and Greentown outperforming at **+11%** and **+10% wow**, respectively. Onshore developers averaged **+2% wow** [46][48]. Completions and New Starts - **Completions**: - The GSPC tracker indicates a **20% yoy decline** in completions for August 2025, compared to a **29% yoy decline** in July 2025 [40]. - **New Starts**: - New starts are expected to record a mid-teens level yoy decline in August, based on land sales trends in 300 cities and a **+2pp wow** increase in nationwide cement shipment ratios [40]. Implications for the Market - The report suggests that property sales in approximately **75 cities** indicate a likely **17% yoy decline** in presales for top-100 developers in August, compared to a **27% decline** in July [7]. - The overall sentiment in the property market remains cautious, with ongoing challenges in sales and price expectations, despite some positive movements in specific segments [6][7]. Conclusion - The Chinese property market is experiencing a plateau in transaction volumes, with mixed performance across different city tiers. Policymaker interventions and market stabilization efforts are crucial as the sector navigates ongoing challenges and seeks to transition to a new development model [1][2][6].

Group 1: Government Policies and Economic Measures - The State Council held a meeting to discuss the implementation of large-scale equipment updates and the trade-in policy for consumer goods, aiming to boost sports consumption and promote high-quality development in the sports industry [1] - The National Development and Reform Commission is drafting rules to regulate pricing behavior in the platform economy, emphasizing transparency and compliance with pricing regulations [2] - The People's Bank of China will conduct a 600 billion MLF operation on August 25 to maintain liquidity in the banking system [5] Group 2: Industry Developments - The China Photovoltaic Industry Association called for stronger industry self-discipline to combat malicious competition and ensure fair market order [3] - Industrial Fulian reported significant improvements in production and delivery of its GB200 series products, with expanded capacity to meet growing customer demand [9] - Longjiang Electric Power announced that its controlling shareholder plans to increase its stake in the company by 4 billion to 8 billion yuan within the next 12 months [10] Group 3: Market Movements and Corporate Actions - The Hang Seng Index Company announced the inclusion of China Telecom, JD Logistics, and Pop Mart in the Hang Seng Index, increasing the number of constituent stocks to 88 [7] - Dongfeng Group announced plans for privatization and delisting while its subsidiary, Lantu Automobile, is set to list on the Hong Kong Stock Exchange [8]

丨证券研究报告丨 行业研究丨行业周报丨房地产 [Table_Title] 股市与楼市的反差意味着什么？ ——房地产行业周度观点更新 报告要点 [Tablary] 1、长周期视角，股市和楼市都反应基本面因素，在大趋势上显著正相关。2、短周期视角，股 市和楼市主要定价估值因子，二者可以有显著反差，意味着风险偏好大不同。3、中周期视角， 股市和楼市的反差裂口终将收敛，但收敛的方式将如何演绎，一方面取决于后续宏观经济基本 盘的走势，尤其是就业和通胀预期，另一方面取决于产业政策能否更加有力，尤其是能否定向 深度降息以抹平租售比和房贷利率的倒挂，实现真正止跌回稳。 分析师及联系人 [Table_Author] SAC：S0490520040001 SAC：S0490525060001 SFC：BUV416 刘义 侯兆熔 [Table_Title 股市与楼市的反差意味着什么？ 2] ——房地产行业周度观点更新 核心观点 止跌回稳的政策目标一定程度上对市场预期曾经有所提振，但 4 月以来边际下行压力再次加 大，产业政策宽松概率逐步提高，后续只是节奏问题。周期位置角度，行业量价快速下行阶段 可能已经过去，核心区和好房子具备结构 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [3][5]. Core Viewpoints - The report emphasizes that the current policy environment is being driven by fundamental pressures, suggesting that the policy response may exceed the levels seen in 2008 and 2014, and is still evolving [3]. - Real estate is identified as an early-cycle indicator, serving as a barometer for economic trends, making it a strategic investment focus [3]. - The competitive landscape within the industry is improving, with leading state-owned enterprises and select mixed-ownership and private firms performing well in land acquisition and sales [3]. - The report continues to favor investment in first-tier cities and two-thirds of second-tier cities, as this combination has shown better performance during sales rebounds [3]. - Supply-side policies, including land storage and management of idle land, are highlighted as critical areas to monitor, with first and second-tier cities expected to benefit more from these changes [3]. Summary by Sections Real Estate Development - The 5-year LPR remains stable at 3.5% as of August, with the 1-year LPR at 3.0% [10]. - The real estate index saw a cumulative change of 0.5%, lagging behind the CSI 300 index by 3.68 percentage points, ranking last among 31 sectors [13]. - New home sales in 30 cities totaled 1.57 million square meters, a 16.7% increase month-on-month but a 16.1% decrease year-on-year [20]. - Year-to-date, new home sales in the same 30 cities are down 2.1% year-on-year, with first-tier cities showing a 2.4% increase [25]. Secondary Housing - Secondary home sales in 14 sample cities reached 1.915 million square meters, reflecting a 6.4% month-on-month increase and a 9.5% year-on-year increase [30]. - Cumulative secondary home sales for the year are 6.8677 million square meters, up 16.7% year-on-year [30]. Credit Bonds - In the week of August 18-24, 18 credit bonds were issued by real estate companies, totaling 15.282 billion yuan, an increase of 6.921 billion yuan from the previous week [39]. - The net financing amount was 3.378 billion yuan, reflecting a significant increase [39].

Group 1 - The Shanghai Urban Infrastructure Index (H50034) rose by 0.67% to 1272.83 points, with a trading volume of 20.635 billion yuan [1] - Over the past month, the index has increased by 1.45%, by 7.37% over the last three months, and by 0.56% year-to-date [1] - The index reflects the performance of listed companies influenced by changes in economic and consumption structures, focusing on themes such as intensive, intelligent, and green low-carbon development [1] Group 2 - The top ten weighted stocks in the Shanghai Urban Infrastructure Index include China State Construction (9.11%), China Railway (6.93%), and Anhui Conch Cement (6.81%) [1] - The index is composed entirely of stocks listed on the Shanghai Stock Exchange, with industrial companies making up 56.81%, real estate 32.23%, and materials 10.95% [2] - The index samples are adjusted biannually, with changes implemented on the next trading day after the second Friday of June and December [2]

在房地产行业盘整阶段，"做一成一"成为房企重要的口号和努力的目标。但真正能做到，需要拿地、定位、产品设计、销售、交付等各个环节的精准性与 纪律性，这在拿地高度一致、产品"内卷"加剧的上海市场实属不易。 今天我们就来看看从2024年以来成交的宅地，有哪些实现了"做一成一"。 表：2024年以来上海宅地"做一成一"项目（截至2025/8/20，推盘去化率>90%） | 项目名称 | 推盘去化率 | 开发企业 | 区域 | 板块 | 拿地到开工(月) | 拿地到首开(月) | 房地价比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 保利海玥外滩序98 | 100.0% | 保利发展&上海建工 | 栃浦 | 杨浦滨江 | 1.4 | 6.0 | 1.55 | | 保利·外滩序Bund88 | 100.0% | 保利发展 | 杨浦 | 杨浦滨江 | 1.8 | 5.7 | 1.43 | | 大华星楼 | 100.0% | 大华 | 冈行 | 浦江镇 | 2.5 | 6.1 | 1.63 | | 要避儿盖与 | 100.0% | 联发&象屿 | 浦东 | 曹晓 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Viewpoints - The real estate market is in a recovery phase, with ongoing policy support expected to continue [3][8] - Sales data for the first seven months of 2025 shows a decline in both sales area and sales amount, indicating a challenging market environment [11][13] - Investment in real estate remains under pressure, with new construction and completion rates showing weakness [27][34] - Financing conditions are tightening, but there is potential for improvement as policies are implemented [34][36] - The report emphasizes the importance of leading companies in the sector, suggesting a focus on those with strong fundamentals and safety margins [41][43] Summary by Sections 1. Industry Macro Data Summary - From January to July 2025, the total sales area of commercial housing was 51,560 million square meters, down 4.0% year-on-year, and the sales amount was 49,566 billion yuan, down 6.5% year-on-year [11][12] 2. Sales Recovery Phase - Sales area and amount have decreased, with residential sales showing a decline of 6.2% [13][14] - The market is experiencing a seasonal slowdown, but policy measures are expected to boost confidence and stabilize sales [3][13] 3. Investment Pressure - Real estate investment from January to July 2025 decreased by 12.0% year-on-year, with new construction area down 19.4% [27][28] - The overall investment trend remains downward, with weak land acquisition and new construction intentions [27][34] 4. Financing Conditions - The total funds available for real estate development decreased by 7.5% year-on-year, but there are signs of potential improvement due to policy support [34][36] 5. Policy Relaxation and Price Trends - Recent policies have led to a narrowing decline in housing prices, indicating a stabilizing market [36][37] 6. Focus on Leading Companies - The report suggests focusing on leading companies with strong fundamentals and safety margins, particularly in first and second-tier cities [41][43] 7. Investment Recommendations - The report recommends maintaining a long-term investment perspective in the real estate sector, particularly in companies with robust fundamentals [43]

（原标题：保利超23.4亿元拿下三亚CBD宅地） 8月19日，三亚中央商务区月川单元南片YC1-04-02A/B和YC1-04-02C地块成功出让，保利发展以超23.4 亿元的综合总价竞得该城镇住宅用地。 值得注意的是，竞得者保利发展需无偿配建海南国际文化交流中心部分及其他工程，总投资额达12.12 亿元。加上配建投资，综合成交总价达到23.46亿元，综合楼面价约为1.44万元/平方米。 该地块占地约106亩，总占地面积为70434.60平方米，将用于建设市场化商品住房。地块容积率介于2.1 至2.4之间，最大可规划计容建筑面积约为162424.07平方米，挂牌成交总价为113366万元，折合土地起 始楼面价约6980元/平方米。 ...