1月，各阵营房企销售额均有下降。其中，TOP10房企销售额均值为93.3亿元，较上年下降11.6%；TOP11~30房企销售额均值为26.0亿元，较上年下降 25.6%；TOP31~50房企销售均值为10.3亿元，较上年下降21.0%；TOP51~100房企销售额均值为4.9亿元，同比下降26.7%。 百强房企1月卖房"成绩单"出炉。中指研究院数据显示，今年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%，相比去年全年的降幅基本持平。 其中，保利发展（600048）、中海地产、华润置地位居前三名，当月销售均超百亿元。 在"一揽子"政策推动下，房地产市场预期及购房者信心有所恢复，去年1月核心城市市场活跃度大幅提升以至于基数较高，导致今年1月同比出现下降。另 外，1月份降幅与去年全年降幅持平，表明房企销售延续了去年底的态势，保持稳定。1月，TOP100房企权益销售额为1321.4亿元，权益销售面积为654.8 万平方米。 深圳商报.读创客户端记者陈燕青 编辑吴怡漪责编朱峰校审梁荣高 具体来看，1月百亿房企3家，较上年同期减少2家；五十亿房企10家，较上年同期增加2家。房地产行业正经历调整，百亿 ...

Core Insights - In January 2026, the top 100 real estate companies in China reported a total sales revenue of 190.52 billion yuan, a year-on-year decrease of 18.9% [1] - The equity sales amount for the same group was 132.14 billion yuan [1] - The top ten companies by sales included Poly Developments, China Overseas Land, and China Resources Land, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [1] Sales Performance - The average sales revenue for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year [2] - Companies ranked 11-30 had an average sales revenue of 2.6 billion yuan, a decline of 25.6% [2] - Companies ranked 31-50 reported an average sales revenue of 1.03 billion yuan, down 21.0% [2] Market Dynamics - The decline in sales is attributed to the high base from January of the previous year when the market was more active due to policy changes [5] - The real estate industry is undergoing an adjustment, with a shift from "scale competition" to "quality competition," leading to resource concentration among stronger companies [5] - In January 2026, 32 companies among the top 100 reported year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [5] Market Trends - The new housing market showed weak performance in January, while the second-hand housing market demonstrated notable growth, with transaction volumes increasing by 33% year-on-year [6] - The central government has been signaling stability in market expectations, emphasizing the importance of managing expectations to stabilize the real estate market [6] - Recent policy measures include lowering the down payment ratio for commercial property loans and adjusting monetary policy tools [6] Future Outlook - As the Chinese New Year approaches, real estate companies are expected to increase marketing efforts, which may sustain some activity in core city markets [7] - There are ongoing challenges for companies to convert financial restructuring into sustainable operational capabilities [7]

百强房企1月卖房"成绩单"出炉。 2026年开年，百强房企1月卖房"成绩单"出炉。 1月31日，中指研究院发布数据显示，2026年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%；同期，TOP100房企权益销售额为1321.4亿元。 房企销售金额前十依次为：保利发展、中海地产、华润置地、绿城中国、中旅投资、招商蛇口、中国金茂、建发房产、万科、滨江集团，其中仅保利、中 海、华润单月销售过百亿。 对比上年同期，房企销售位次已经发生了较大变化。头部房企中，保利、中海、华润、绿城的顺序未变，但万科从上年1月的第5位，下滑至今年1月的第9 位。中旅投资短期内成为"黑马"，闯到今年1月房企全口径销售榜第5位。 TOP10随后的房企中，招商蛇口、建发房产、滨江集团变化不大、依然位列其中，但是华发股份从去年1月的第6位降至今年1月的第18位，同期中国铁建 从第10位降至第13位，中国金茂则从去年1月的第13位升至今年1月的第7位。 克而瑞数据显示，1月全国重点50城市新建商品住宅成交面积约810万平方米，表现较为清淡，新房市场整体进入淡季；同期，重点13城市二手房成交面积 约810万平方米，环比上升16% ...

房地产 2026 年 01 月 31 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 曹曼 A0230520120003 caoman@swsresearch.com 联系人 曹曼 A0230520120003 caoman@swsresearch.com ⚫ 2026 年 1 月 29 日，证监会正式受理首批三只商业不动产 REITs，分别是汇添富上海地 产、中金唯品会以及华安锦江 REIT。 点评： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 行 业 及 产 业 - ⚫ 首批 3 只商业不动产 REITs 申报，覆盖底层资产为办公楼、酒店和奥特莱斯。1 月 29 日，上交所公示首批 3 只商业不动产 REITs 申报受理：1）汇添富上海地产 REIT，底层 资产为上海黄浦区鼎保大厦、鼎博大厦两个办公楼；预计募集规模 40.02 亿元、2026-27 年净现金流分派 ...

Core Viewpoint - The majority of A-share listed real estate companies are expected to report significant losses for the year 2025, indicating a challenging market environment for the industry [1][2]. Group 1: Loss Predictions - Out of 52 listed real estate companies, 40 are expected to report losses for 2025, which means over 80% of these companies are projected to be in the red [1]. - Five companies are expected to report losses exceeding 10 billion yuan, with Vanke leading at a projected loss of 820 billion yuan, followed by China Fortune Land Development, Greenland Holdings, Overseas Chinese Town, and Gemdale [2][3]. - Vanke's cumulative losses for 2024 and 2025 are projected to be nearly 1,315 billion yuan, surpassing the total profits from 2019 to 2023 [3]. Group 2: Reasons for Losses - The losses are attributed to declining property prices and significant impairment provisions that companies have had to make over the past two years [9][10]. - Many companies had previously anticipated a market recovery and began to recognize inventory impairments, but the continued market downturn has forced them to increase these provisions [10]. Group 3: Companies Reporting Profits - Twelve companies are expected to report profits, with Jinke Real Estate projected to achieve a net profit of 300 billion to 350 billion yuan, primarily due to successful restructuring [12][13]. - Poly Developments and China Merchants Shekou are also expected to report profits, albeit with significant declines compared to 2024, primarily due to impairment provisions [16][17]. Group 4: Market Dynamics - The list of loss-making companies includes a mix of private, state-owned, and central enterprises, indicating that the nature of the company does not correlate with the likelihood of losses [7]. - State-owned platform companies, which previously supported land acquisitions, are now facing increased pressure due to the ongoing market decline [8]. Group 5: Future Outlook - The upcoming annual report season in March and April 2025 will provide more detailed insights into the operational conditions of these companies [25].

Investment Rating - The report assigns an "Overweight" rating for the commercial real estate REITs sector [6]. Core Insights - The launch of commercial real estate REITs in China is expected to significantly improve corporate cash flow and performance, optimizing financial statements and guiding the industry towards a new model of development [2][6]. - The first batch of commercial real estate REITs has entered the application stage, accelerating the development process [6]. - The report highlights several recommended companies across different categories, including development, residential-commercial, property management, and cultural tourism [6]. Summary by Relevant Sections Investment Highlights - The first batch of commercial real estate REITs covers diverse asset types such as hotels, offices, and commercial complexes, enhancing the range of underlying assets [2]. - Specific REITs mentioned include: 1. Huazhong Jinjiang Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 1.703 billion yuan and an annualized cash distribution rate forecast of 3.44% for 2025 [6]. 2. Huitianfu Shanghai Real Estate Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 4.002 billion yuan and an annualized cash distribution rate forecast of 4.50% for 2026 [6]. 3. CICC Vipshop Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 7.47 billion yuan and an annualized cash distribution rate forecast of 4.57% for 2026 [6]. Company Profitability Forecast - The report provides profitability forecasts for key companies, indicating expected earnings per share (EPS) and price-to-earnings (PE) ratios for 2024 to 2026, with all listed companies receiving an "Overweight" rating [8]. - Notable companies include: - Vanke A, with a projected EPS of -4.17 yuan for 2024 and a market cap of 54.22 [8]. - China Overseas Development, with a projected EPS of 1.43 yuan for 2024 and a market cap of 8.93 [8]. - Longfor Group, with a projected EPS of 1.58 yuan for 2024 and a market cap of 5.93 [8].

2026 年 01 月 31 日 首批 8 单商业不动产 REITs 正式申 报！ ——公募 REITs 周度跟踪（2026.01.26-2026.01.30） 相关研究 《四季报出炉，5 单 REITs 申报终 止——公募 REITs 周度跟踪 （2026.01.19-2026.01.23）》 2026/01/24 《运营整体向好，板块内部分化— —公募 REITs 周度跟踪 （2026.01.12-2026.01.16）》 2026/01/17 《市场开门红，三单项目集中获问 询——公募 REITs 周度跟踪 （2026.01.05-2026.01.09）》 2026/01/10 债 券 研 究 证 券 研 究 报 告 黄伟平 A0230524110002 huangwp@swsresearch.com 杨雪芳 A0230524120003 yangxf@swsresearch.com 研究支持 曹璇 A0230125070001 caoxuan@swsresearch.com 联系人 曹璇 A0230125070001 caoxuan@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 ...

每经记者｜陈荣浩 每经编辑｜段炼 陈梦妤 昔日地产板块的配套行业，正在成为房企核心人才的新赛场。 1月27日，保利物业的四条公告打破了物管行业的平静，这距离该公司上一次关键人事变动已过去三年。2023年1月，吴兰玉接任董事长，姚玉成空降出任 总经理。 而此次，因工作调整辞任总经理的姚玉成，其职位由47岁的王英男接棒，后者履历几乎贯穿地产开发全链条。 头部物企的人事变动并非行业孤例，随着地产行业的深度调整，拥有稳定现金流的物业板块反而成了"香饽饽"，越来越多地产高管也开始转投物企。据 《每日经济新闻》记者（以下简称每经记者）统计，仅2026年以来，保利物业、建业新生活、弘阳服务已陆续迎来了地产背景高管。 图片来源：每经媒资库 地产大佬去物业 2026年开年，多位地产老将集体奔赴物管赛道。 1月27日，保利物业连发四条公告，官宣管理层换血，深耕地产领域15年的王英男接棒姚玉成出任总经理。 事实上，约半个月前，保利发展将运营管理中心与产品管理中心合并为不动产运营中心，集团架构调整的信号刚释放，王英男调任的消息便已传开。 中国企业资本联盟副理事长柏文喜向每经记者指出，保利发展这一架构调整，标志着集团层面已打破开发与运 ...

今年，雨花台聚焦城市发展和民生改善需求，推出了位于数字城、新滨江等重点功能片区的多幅重点土地资源，地块指标设置坚持"差异化定位、精准化 匹配"原则。既有在雨核片区挖潜推出的"小而美"地块，也有秦淮河边的低密宅地，还有学校边的高层住宅用地，可满足多元化的住房需求。推介会上， 雨花台区同步推出了雨花新村二化机厂、粮仓π.数字文旅产业园、三山片区等一批待更新项目，涵盖了城镇老旧居住区域改造、老旧街区(厂区)更新改造 等多个类型，将进一步推动存量空间提质增效。 座谈交流环节，与会企业围绕土地指标、片区建设、合作模式、审批服务等话题展开深入交流，并就地块出让策略等提出了意见建议。区领导及相关部门 负责人现场回应企业关切，表示将全程做好服务保障，进一步提档工程审批的"雨花速度"。通讯员喻华轩扬子晚报/紫牛新闻记者张昊 1月29日下午，2026年南京首场土地招商推介活动在雨花台区智慧城市软件产业基地召开。活动以"数字赋能智造兴城"为主题，聚焦雨花台区的产业发展 优势和土地资源价值，现场集中推介了多幅优质地块，并发布了雨花台区城市更新机会清单。 本次活动上，雨花台区倾听企业诉求、共商发展合作。华润置地、保利发展（600048 ...

Group 1 - The first land promotion conference in Nanjing for 2026 was held on January 29, focusing on key areas such as Digital City and New Binjiang, and released an urban renewal opportunity list for Yuhuatai District [1][3] - The event attracted 15 major real estate companies, including China Resources Land and Poly Developments, as well as 10 urban renewal operators, showing strong interest in the promoted land resources and urban renewal list [3] - The promoted land resources include various types of plots, such as "small but beautiful" plots in the Yuhua core area, low-density residential land along the Qinhuai River, and high-rise residential land near schools, catering to diverse housing needs [3] Group 2 - Yuhuatai District has gathered 381 AI companies and 50,000 AI talents, aiming to create an AI and software integration zone with a target of attracting 1,000 AI companies and 100,000 AI talents, striving for a core output value of 100 billion [5] - During the discussion, participating companies engaged in in-depth exchanges regarding land indicators, area construction, cooperation models, and approval services, indicating a favorable residential supply-demand relationship in areas like Yuhua core, marking a good investment window for land [5] - Officials responded to companies' concerns, committing to enhance service guarantees and improve the "Yuhua speed" of project approvals [5]