Group 1 - The core theme of Hisense at the IFA Berlin Consumer Electronics Show is "AI Your Life," focusing on practical applications of AI and business innovation, showcasing a future lifestyle empowered by AI technology [1] - Hisense's Connect Life smart home platform integrates AI and IoT, enabling interconnectivity among various home appliances, voice control, and intelligent scene linkage, accelerating the realization of smart home ecosystems [3] - In the first half of the year, Hisense's smart screen refrigerator equipped with the Connect Life application sold for nearly 3000 euros, with overseas market sales increasing by 2.8 times year-on-year, highlighting the strong competitiveness of Chinese smart manufacturing in the global high-end market [3] Group 2 - Europe is a key high-end market for Hisense, where the company is accelerating the iteration of differentiated products such as smart screen refrigerators, flush-mounted refrigerators, and high-efficiency refrigerators to meet consumer demands [3] - Hisense will present exciting content at the IFA Berlin Consumer Electronics Show on September 5, inviting attendees to explore the innovative world of Hisense [3]

Core Viewpoint - The application for a Section 337 investigation has been filed by BH Innovations LLC against various companies for alleged violations related to specific liquid crystal devices, components, and downstream products imported and sold in the U.S. [1] Group 1: Companies Involved - The defendants listed in the investigation include multiple companies from China, such as HKC Corporation Ltd., Chongqing HKC Optoelectronics Technology Co., Ltd., and HiSense Group Co., Ltd. [1] - U.S. companies such as HiSense US Corporation and VIZIO Holding Corp. are also named in the complaint [1] - Other international companies involved include LG Electronics from South Korea and various subsidiaries of TCL from Hong Kong and China [1] Group 2: Legal Context - The investigation is initiated under Section 337 of the Tariff Act of 1930, which addresses unfair practices in import trade [1] - The focus of the investigation is on the alleged infringement of intellectual property rights concerning liquid crystal technology [1]

Group 1 - BH Innovations LLC filed a complaint with the U.S. International Trade Commission under Section 337 of the Tariff Act of 1930, alleging violations related to certain liquid crystal devices, components, and downstream products exported to and imported into the U.S. [1] Group 2 - The defendants named in the complaint include multiple companies from China, such as HKC Corporation Ltd., Chongqing HKC Optoelectronics Technology Co., Ltd., and several subsidiaries of HiSense, as well as companies from the U.S. like HiSense US Corporation and VIZIO Holding Corp. [2]

Group 1 - The global consumer electronics industry is focusing on Berlin in September, with the IFA 2025 taking place from September 5 to 9 [1] - Major Chinese home appliance brands such as Haier, Midea, Changhong, TCL, Hisense, and Gree will be showcasing their products at the event [1]

Group 1 - The IFA 2025 event in Berlin will showcase the latest AI technologies and products from Chinese home appliance brands, highlighting their technological leadership and overseas market performance [1][2] - Chinese companies are shifting from merely exhibiting products to becoming key definers and promoters of relevant technologies, integrating "proactive intelligence" and "full connectivity" into their offerings [2][3] - The three major trends observed in the overseas market for home appliance companies include AI becoming a standard feature, green intelligence enhancing export competitiveness, and scenario integration breaking industry boundaries [3] Group 2 - Chinese home appliance brands are increasingly leveraging international sports events for marketing, enhancing their global brand influence [4] - Companies are transitioning from "export trade" to "localized operations," strengthening both their soft and hard power in international markets [4][5] - The overseas performance of home appliance companies has become a highlight, with TCL reporting overseas revenue of 7.247 billion yuan, a year-on-year increase of 8.99%, and Haier's overseas revenue reaching 79.079 billion yuan, accounting for 50.53% of total revenue [6]

Investment Rating - The report rates the industry as "Increase Holdings" [3] Core Insights - The Q2 performance of leading brands remains stable, with short-term tariff disruptions expected to have diminishing effects. The better-than-expected performance is mainly concentrated in small appliances and cleaning appliances [1][2] - The overall revenue and profit growth for the home appliance sector in Q2 2025 is +5.6% and +3.1% year-on-year, respectively, showing a slight deceleration compared to Q1 [5][6] - The report highlights that the domestic subsidy effect continues but with diminishing marginal returns, while external tariff disruptions are anticipated to ease in the future [5][6] Summary by Sections 1. Performance Overview - The home appliance sector maintained growth in Q2, but the growth rate slowed compared to Q1. The revenue and profit growth for the white goods sector in Q2 2025 was +5.8% and +6.0% year-on-year, respectively [5][7] - Online sales for various categories showed significant growth, with cleaning appliances seeing a +35% increase in Q2 [5][6] 2. Company Performance - Among the 40 companies covered, 6 reported revenue exceeding expectations, while 4 had profits that surpassed forecasts. Conversely, 13 companies had revenue below expectations, and 19 had profits that fell short [20][21] - Leading companies in the white goods sector performed in line with expectations, while traditional kitchen appliance leaders faced slight pressure but overall met expectations [20][21] 3. Investment Recommendations - The report suggests focusing on four main lines: 1. Core drivers for overseas expansion and smart home key targets, recommending leading robot vacuum brands like Roborock and Ecovacs [22] 2. Companies with stable performance and upward elasticity, recommending Ninebot, Anfu Technology, and others [22] 3. Leading companies with stable operations and high dividends, recommending TCL Electronics, Hisense, Midea Group, and Haier [22] 4. Appliance companies expanding into new areas, recommending Rongtai Health and Wanlong Magnetic Plastic [22]

Market Overview - The black home appliance sector experienced a decline of 2.11% on September 3, with Sichuan Jiuzhou leading the drop [1] - The Shanghai Composite Index closed at 3813.56, down 1.16%, while the Shenzhen Component Index closed at 12472.0, down 0.65% [1] Stock Performance - Notable gainers included: - XGIMI Technology (688696) with a closing price of 133.60, up 3.65% [1] - *ST Gauss (002848) at 9.18, up 2.34% [1] - Zhao Chi Co., Ltd. (002429) at 5.73, up 2.14% [1] - Significant decliners included: - Sichuan Jiuzhou (000801) at 16.04, down 7.55% [1] - Sichuan Changhong (600839) at 10.64, down 3.62% [1] - NineLink Technology (688609) at 10.50, down 3.58% [1] Capital Flow - The black home appliance sector saw a net outflow of 331 million yuan from institutional investors, while retail investors had a net inflow of 364 million yuan [1] - Detailed capital flow for selected stocks showed: - Zhao Chi Co., Ltd. (002429) had a net inflow of 19.66 million yuan from institutional investors [2] - Sichuan Jiuzhou (000801) experienced a net outflow of 82.99 million yuan from institutional investors [2] - Retail investors contributed a net inflow of 88.90 million yuan to Sichuan Jiuzhou [2]

Group 1 - The annual IFA consumer electronics show in Berlin will focus on "Innovation, Connectivity, Sustainability," highlighting smart home technology, artificial intelligence, and green technology [1] - Hisense will present its theme "AI Your Life," showcasing practical applications of AI and commercial innovations, along with new global expansion initiatives [1] - Hisense has accelerated its AI technology layout, establishing cross-OS platform capabilities to connect its VIDAA OS and ConnectLife smart home platform, enhancing user experience [1] Group 2 - The ConnectLife platform will be upgraded this year, offering personalized AI Agent services to global consumers, supported by Hisense's Star Sea large model [2] - From January to June, Hisense's smart large-screen refrigerator, priced around 3000 euros, saw a year-on-year sales increase of 2.8 times in overseas markets [2] - In response to the competitive European high-end market, Hisense is rapidly iterating differentiated products like smart large-screen refrigerators and high-efficiency refrigerators to enhance consumer experience [2]

Group 1 - The annual IFA in Berlin focuses on innovation, connectivity, and sustainability, with Hisense showcasing its "AI Your Life" theme, emphasizing practical AI applications and commercial innovation [1] - Hisense has accelerated its AI technology layout, establishing cross-OS platform capabilities that connect VIDAA OS and the ConnectLife smart home platform, enhancing user experience through interconnected devices [1] - Hisense's VIDAA OS has been recognized as the fastest TV operating system, achieving a performance score of 89 in a benchmark test conducted by WEKA MEDIA PUBLISHING GmbH [3] Group 2 - The ConnectLife smart home platform integrates AI and IoT, enabling interconnectivity among various appliances and enhancing user experience with personalized AI Agent services [5] - Hisense's smart large-screen refrigerators, equipped with ConnectLife, saw a 2.8 times year-on-year sales increase in overseas markets, priced around 3000 euros [5] - Hisense aims to capture the high-end European market by iterating differentiated products like smart large-screen refrigerators and high-efficiency models, with plans to lead in market share by mid-2025 [7]

Core Viewpoint - Hisense Visual's stock price has shown fluctuations, with a recent decline despite a year-to-date increase, indicating potential volatility in the market [1][2]. Financial Performance - For the first half of 2025, Hisense Visual achieved a revenue of 27.23 billion yuan, representing a year-on-year growth of 6.95%, while the net profit attributable to shareholders was 1.06 billion yuan, up 26.59% year-on-year [2]. - The company has distributed a total of 6.97 billion yuan in dividends since its A-share listing, with 3.04 billion yuan distributed over the past three years [3]. Stock Market Activity - As of September 3, Hisense Visual's stock price was 21.62 yuan per share, with a market capitalization of 28.21 billion yuan. The stock experienced a 2.04% decline during the trading session [1]. - The stock has increased by 13.43% year-to-date, but has seen a slight decline of 1.14% over the last five trading days [2]. Shareholder Information - As of June 30, 2025, the number of shareholders increased to 32,800, with an average of 39,482 circulating shares per shareholder, a decrease of 5.86% from the previous period [2]. - Major shareholders include Hong Kong Central Clearing Limited, which holds 56.70 million shares, and new entrants like Southern CSI 500 ETF, holding 11.60 million shares [3].