家庭影院的"终极形态" 如果让你给家里的客厅选一位"C位主角"，你会怎么选？是追求极致的黑场，还是在乎色彩的鲜活？在 很长一段时间里，OLED电视被认为是高端的代名词。但如果你最近关注过电视圈的"军备竞赛"，你会 发现风向变了。一种名为RGB-MiniLED电视的新物种，正在以一种全方位的优势，挑战旧有的秩序。 试想一下，周末的晚上，一家人围坐在客厅。你打开海信100吋电视E8S，4.2.2声道的帝瓦雷音响传来 震撼的低音，屏幕上播放着最新的4KHDR大片。 特别是对于那些想入手海信100吋电视这种巨幕的朋友来说，大家最担心的往往是两个问题：第一，这 么亮的屏幕会不会刺眼、伤眼？第二，这么大的屏幕是不是特费电？今天，我们就通过海信E8S这款产 品，来深度扒一扒为什么说RGB-MiniLED才是当下更明智的选择。 在这个场景里，RGB-MiniLED电视的优势被无限放大：100%BT.2020的色域让你看到导演想表达的每 一种极致色彩；原生180Hz的高刷屏幕让游戏画面丝般顺滑；而更重要的是，即使看了一整晚，家人的 眼睛也不会感到酸涩，月底交电费时也不必心疼。海信E8S用硬核的技术证明了，好的科技不需要用户 做 ...

在营销侧，双方将联动京东MALL、五星电器等线下阵地落地世界杯主题活动，通过沉浸式观赛场景、 产品体验展示与互动玩法，带动到店体验与即时转化，形成线上声量与线下体验相互加持的闭环。同 时，依托更丰富的场景化体验与更省心的一体化服务，进一步提升用户对海信产品的关注度与品牌心智 占位。 未来，京东与海信将围绕高端供给打造、营销联动与全渠道融合持续加码，加快万元以上RGB- MiniLED电视、激光电视及游戏电视等高端产品布局，并加速建成500家"京信联名店"。与此同时，双 方也将把优势能力沉淀为更稳定的增长动能，向未来三年1000亿元目标稳步迈进。 在全渠道侧，京东覆盖线上线下的全渠道资源优势，早已成为助力海信业绩增长的核心。2025年，京东 与海信联合打造上百家"京信联名店"，落地超8300场联合展销，覆盖全国900多个乡镇，充分激活县域 消费潜力，更推动双方合作从产品供给延伸至渠道运营的全链路协同，为全渠道增长夯实基础。 在产品侧，海信2025年多品类增长动能强劲。百吋电视市场份额稳居行业第一，高端旗舰电视持续发 力，进一步巩固市场优势；容声冰箱"方糖"系列持续强化爆款心智，洗护热泵洗烘E8Q以三筒分区洗跻 ...

团圆换种方向，反向春运又暖遍社交平台。越来越多人不再挤返乡高峰，而是把父母、孩子接到自己工 作的城市过年——既不用抢难买的返乡车票，又能让家人体验自己的生活，还能省去奔波劳累，这种团 圆方式越来越受青睐。 女儿假期最期待的就是玩游戏，以前在老家只能用平板电脑，屏幕小还伤眼。现在有了海信100吋E8S Pro，我特意连了PS5，亲子游戏时光直接升级。它原生4K 170Hz的高刷太顶了，还能升级到330Hz可变 刷新率，玩《马里奥派对》时，画面丝滑无拖影，女儿操控角色跳跃、闯关特别顺畅；4.9ms的超低延 迟更是加分项，玩《Just Dance》时，我们的动作和屏幕响应几乎同步，不会有"慢半拍"的尴尬。看着 女儿兴奋的样子，我才发现，一台好电视不仅能让孩子开心，还能拉近亲子距离，这才是团圆该有的样 子。 最惊喜的是全家团聚的时刻。不管是午饭时看新闻，还是晚饭后端着碗追综艺，一家四口围坐在沙发 上，再也不用抢中间的"黄金座位"。海信100吋E8S Pro 的黑曜屏Ultra拥有1.28%的超低反射率，就算中 午阳光直射客厅，屏幕也不会反光刺眼，爸妈坐在侧边看也能看得清清楚楚；178°超广视角更是贴心， 女儿趴在地毯 ...

Core Viewpoint - The article discusses the significant shift in the Japanese television market, highlighting the increasing dominance of Chinese companies and the necessity for Japanese firms to adapt their business models as they retreat from the consumer electronics sector [4][5]. Group 1: Market Dynamics - Sony Group plans to divest its television business, transitioning it to a joint venture led by Chinese giant TCL, which will result in Chinese companies controlling 60% of the Japanese domestic television market by 2025 [5][6]. - REGZA, a brand associated with Toshiba, is primarily manufactured and sold by TVS REGZA, which is 95% owned by China's Hisense Group, indicating a significant shift in capital ownership within the market [5][6]. Group 2: Competitive Landscape - Chinese companies, such as TCL, are outperforming Japanese firms in pricing, with a 43-inch 4K LCD TV priced around 50,000 yen (approximately 2,257.55 RMB) compared to Sony's price of around 100,000 yen (approximately 4,515.1 RMB) [5]. - By 2025, if Sony's brand is fully integrated into the TCL-led joint venture, the Chinese market share in Japan's television sector is projected to reach 60% [6]. Group 3: Broader Implications - The global television market is increasingly dominated by companies like Samsung and LG, with Japanese firms losing their competitive edge [8]. - Panasonic is the only major Japanese company pursuing an independent strategy in the television sector, while others are considering divestment or restructuring [8][9]. - Japanese companies are shifting focus from hardware to digital services and infrastructure, as exemplified by Sony and Hitachi's transition to revenue models based on continuous service offerings [9].

Core Insights - The report emphasizes the importance of governance improvement and overseas expansion for leading companies in the home appliance industry, particularly in the white goods sector [2][11]. Group 1: White Goods - The governance improvements in leading white goods companies are expected to enhance market confidence in sustainable growth, which can lead to a higher valuation [16]. - Midea Group has experienced a significant valuation increase from a PE of 8x to over 20x due to governance reforms and market conditions, despite recent performance challenges [17]. - Haier Smart Home's privatization has led to a notable stock price increase, with a 59% rise following the announcement of its restructuring plan [22][23]. Group 2: Black Goods - Japanese brands like Sony and Samsung are facing significant challenges, with Sony's ET&S department reporting an 8.2% decline in revenue and a 22.6% drop in operating profit [47][49]. - Chinese brands are expected to continue gaining market share globally, with TCL Electronics forming a joint venture with Sony to enhance their market presence [48]. - The Mini LED segment is seeing increased penetration, with a 32.25% online market share, indicating a positive trend for domestic competition [50][56]. Group 3: Small Appliances - The robotic vacuum cleaner market has shown a 10% year-on-year increase in online sales, driven by a low base effect from the previous year and seasonal factors [7]. - The competitive landscape in the small appliance sector is improving, with leading brands like Ecovacs and Roborock increasing their market shares [7]. Group 4: Investment Recommendations - The report recommends investing in white goods companies like Midea Group, Haier Smart Home, Gree Electric, and Hisense Home Appliances due to their stable growth and high dividend yields [7]. - For black goods, TCL Electronics and Hisense Visual are highlighted as beneficiaries of product iteration and improved domestic competition [7]. - In the cleaning appliance sector, Ecovacs and Roborock are expected to see profit margin recovery in 2026, making them attractive investment options [7].

要说今年春节最值得入手的百吋大屏，海信2026年首款RGB-Mini LED电视100吋E8S，称得上是高端机 型里"闭眼冲"的首选。春节假期少不了休闲娱乐，而不管是全家追春晚、补大片，还是约好友打游戏、 看赛事，这台电视都能给你"相见恨晚"的绝佳体验。 前所未有的画质冲击，点亮新年的"五光十色" 马年的脚步越来越近，街头巷尾的年味也越来越浓。过年，从来都是中国人最隆重的人生大事，全家围 坐看春晚、聊家常、话未来，每一个温馨瞬间都值得好好珍藏。而一台画质顶尖、观感舒适的100吋巨 幕电视，堪称拉高团圆幸福感的"神来之笔"，让家里的年味瞬间热火起来。 前所未有的舒适畅快，适配全家才够"夯" 不少人对大屏还存有顾虑，尤其是家里有孩子的，最怕屏大伤眼，也担心自己长时间看大屏更容易视觉 疲劳。再就是屏幕虽然大，难免有不佳视角，在家庭聚会这种人多的场合，坐在角落的人反而体验不 好。针对这些痛点，海信100吋E8S逐一击破，真正让全家都满意。 先说护眼问题。E8S的三原色背光直出技术，不仅比QD-OLED电视节能40%，还能从源头有效过滤有害 蓝光，降幅达42%。这就不是那种调暗画面的"伪护眼"，而是真正的硬件级保护。老 ...

不断推出有关家庭娱乐与生活方面的创新产品。闺蜜机的AI美颜、虚拟试妆等功能，备受年轻用户欢 迎；AI眼镜则让沉浸式观影、AR互动成为现实，拓展了大屏显示边界。从语音识别到视觉感知，从单 一观影到全场景服务，计算机视觉让家电更懂用户，让家庭娱乐生活更流畅、更便捷、更具人文关怀。 海信以星海大模型为抓手，推动显示技术从"屏联万物"迈向"智联生态"。AI电视实现能效优化与场景化 智慧服务；商用大屏成为办公、医疗、教育等领域的节能中枢；工业AI视觉质检系统将检测效率提升 10倍，不仅提升了产品性能，更助力节能降碳。海信集团将人工智能技术融入产品研发体系，将绿色理 念深度融入研发、生产、供应链与产品全生命周期，走出一条"智能+绿色"双轨并进的高质量发展之 路。 随着人工智能技术与显示技术深度融合，海信积极转变自身定位，凭借技术积淀与自主创新，推动产品 从"呈现世界"到"洞察世界"的升级。 显示技术加速迭代，RGB—Mini LED正成为产业界关注的焦点。如何让画面更真实？海信以"芯"破 局，7年内发布了5颗画质芯片。针对RGB—Mini LED，海信推出RGB光色同控AI画质芯片信芯H7，通 过内置算法实时分析显示场景 ...

Group 1 - JD has signed a strategic cooperation agreement with Midea, Haier, Hisense, and TCL, aiming for a total sales target of 180 billion yuan across online and offline channels by 2026 [1][2] - The agreement emphasizes a customer-first approach, focusing on service experience upgrades, product co-creation, channel expansion, and marketing collaboration [1][2] - The partnership aims to drive sales growth in various categories, including televisions, air conditioners, refrigerators, washing machines, range hoods, water heaters, and small home appliances [1][2]

Core Insights - JD.com has signed a strategic cooperation agreement with Midea, Haier, Hisense, and TCL for the year 2026, aiming to achieve a total sales target of 180 billion yuan through JD's online and offline channels [1] Group 1 - The strategic partnership involves multiple leading home appliance companies, indicating a collaborative approach to enhance market presence [1] - The sales target of 180 billion yuan reflects a significant commitment to expanding the reach and effectiveness of the involved brands within JD.com's ecosystem [1]

Group 1 - The core viewpoint of the report indicates that the home appliance sector is expected to experience a stable performance in 2026, with domestic demand stabilizing and external demand showing signs of improvement, despite the transitional year of national subsidy policies [1][2] - The report highlights that the home appliance sector's performance in 2026 may be promising due to upward expectations in fundamentals, easing trade tensions, and anticipated overseas interest rate cuts, which could lead to surprising performances from home appliance companies venturing abroad [1] - The report notes that the home appliance sector's relative valuation remains at historically low levels, with expectations for gradual improvement in fundamentals and upward potential in valuations as the value style warms up at the end of the year [2] Group 2 - The report recommends several leading companies in the home appliance sector, including Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric for their cost-performance advantages in white goods [2] - It also suggests focusing on Hisense Visual Technology for its comprehensive strength and steady improvement in market share and profitability in the color TV segment, while keeping an eye on TCL Electronics [2] - Additionally, the report recommends leading companies in the cleaning appliance sector, such as Roborock and Ecovacs, and kitchen appliance leaders like Boss Electric, Supor, and Bear Electric for their international expansion and product innovation strategies [2]