Group 1 - The core viewpoint of the article highlights a significant decline in the sales of traditional large-screen televisions and projectors in China, indicating a shift in consumer preferences towards smaller screens and alternative entertainment formats [1][2][3][4][6][12] - In 2025, the domestic color TV market is projected to see a shipment volume of 32.895 million units, a year-on-year decline of 8.5%, marking the lowest level in nearly 16 years [1][3] - The projector market is also facing challenges, with an expected total sales volume of 5.203 million units in 2025, down 13.9% year-on-year, and a sales revenue of 8.36 billion yuan, a decrease of 16.5% [2][6] Group 2 - Domestic brands such as Hisense, TCL, Xiaomi, and Skyworth dominate the TV market, accounting for 77.8% of the market share, despite a 9.2% year-on-year decline in their combined shipment volume [3][4] - Foreign brands like Samsung, Sony, Philips, and Sharp have seen their combined shipment volume drop below 1 million units in 2025, leading to strategic shifts such as Panasonic's plan to sell its TV business [4][5] - The market concentration remains high, with the top 10 manufacturers accounting for 66.5% of total sales revenue, indicating that smaller brands may struggle to survive in the shrinking market [7] Group 3 - The rise of micro-short dramas and short videos has shifted consumer entertainment preferences, with the micro-short drama market expected to reach a value of 100 billion yuan in 2025, nearly double that of the national film box office [8][9][10] - The "girlfriend machine," a new category of mobile smart screens, has shown significant growth, with a 45.4% year-on-year increase in sales volume in the first half of 2025, suggesting a potential threat to traditional TVs and projectors [11][12] Group 4 - Predictions for 2026 indicate continued declines in both the TV and projector markets, with TV shipments expected to drop to 30.12 million units, a decrease of 8.4% year-on-year [13][14] - The upcoming 2026 World Cup may provide a temporary boost to large-screen usage, as past events have shown significant marketing success for Chinese brands [14][15] - Chinese TV brands are gaining ground in international markets, with a combined global market share of 31.3% for TCL, Hisense, and Xiaomi, surpassing South Korean competitors [16]

本次获奖是海信长期以来坚持"技术立企"战略，持续推动AIoT技术与家电产业深度融合的成果体现。AI美食管家等智 能体的创新实践，不仅为消费者带来了更便捷、健康、个性化的智慧厨房体验，助力家庭饮食生活的品质升级，也为 整个家电行业从单品智能迈向场景智能、生态智能提供了转型范本。（永文） 编辑：赵鼎 （海信AI美食管家，海信冰箱供图） 据了解，海信AI美食管家依托先进的图像识别与自然语言交互技术，能够智能识别超过800种常见食材。用户只需通 过语音或界面简单操作，即可获得针对不同食材的个性化保鲜方案。AI美食管家会自动记录食材的存入时间与状态， 并在临期前主动发出提醒，有效减少食物浪费。 AI美食管家还内置超过20万道菜谱，并能结合冰箱内现有食材、时令季节及用户所在地域口味偏好，主动推荐当季健 康菜谱与购物建议，实现从"人找服务"到"服务为人"的智慧生活范式转变。 转自：新华财经 近日，新京报"2025智慧生活年度榜单颁奖盛典"成功举行。由海信好空气管家、AI美食管家、AI洗护管家共同组成的 海信AI生活管家，凭借卓越的智能体创新与主动服务场景创新，荣膺"年度家电智能体创新案例"大奖。以海信冰箱AI 美食管家为代 ...

1月31日，海信正式推出全新产品——海信璀璨大冻梨冰箱。新款冰箱旨在系统性解决中国家庭在食材冷冻存储中长 期面临的容积不足、冷冻效果差等核心痛点，将行业竞争从"容积参数"引向"用户体验"。 转自：新华财经 长期以来，冰箱冷冻空间小、食材堆积杂乱、大块肉类冻不透、化冻后口感劣化等问题，困扰着无数中国家庭。尽管 用户需求清晰，但受限于传统设计定式、对"总容积"这一市场显性指标的盲目追逐以及技术突破难度，行业整体解决 方案进展缓慢。 在整机606升容积内，海信璀璨大冻梨冰箱"腾挪"出267升的超大冷冻空间，相当于"一台冰箱加一台冷柜"的复合能 力，满足家庭大批量、长周期存储需求。为提升使用便利性，其还采用98厘米高腰线设计，并将冷冻空间科学划分 为"3+3+1"精储分区，配备可平放整条羊腿或整扇排骨MAX超大抽屉。 （海信璀璨大冻梨冰箱，海信冰箱供图） 海信璀璨大冻梨冰箱在细节上也有创新考量。该产品采用特种玻璃与创新SMI磁性复合工艺，实现了玻璃质感与磁吸 功能的结合，在满足家居美学质感需求的同时，也能稳固吸附各类冰箱贴，承载家庭生活美好记忆。 业内观察人士指出，海信璀璨大冻梨冰箱的推出，说明头部企业主动跳出同质化 ...

Core Insights - The new "National Subsidy" policy for home appliances has significantly boosted the market, with major appliances seeing a nearly 30% year-on-year increase in consumption and a nearly 90% month-on-month surge [1][4] - The policy has led to a structural shift in consumer preferences towards high-end products, such as 100-inch televisions and energy-efficient refrigerators, indicating a trend of consumption upgrading [1][6] Group 1: Market Trends - The implementation of the new subsidy policy has resulted in a clear structural change in the home appliance market, with a focus on larger and higher-quality products [5][6] - High-end products, including smart and energy-efficient appliances, are driving innovation and sales, reflecting a shift in consumer demand towards quality and experience [6][7] - The market is experiencing a polarization effect, where leading brands with core technologies and comprehensive high-end product lines are gaining market share, while low-cost competitors may struggle [7][9] Group 2: Delivery and Service Challenges - The rise of 100-inch televisions has highlighted significant delivery and installation challenges, as only about 5% of elevators can accommodate these large products without removing packaging [9][10] - To address these challenges, logistics companies have developed integrated delivery and installation services, improving the success rate of home delivery for large appliances to over 95% [10][13] - The integration of delivery, installation, and old appliance recycling services is becoming a key competitive advantage for brands and platforms, enhancing customer satisfaction [13][14] Group 3: Future Outlook - The home appliance market is expected to see the emergence of new product categories that cater to specific consumer needs, driven by ongoing consumption upgrades and technological innovations [14] - The focus is shifting from merely selling products to providing comprehensive service experiences, which will shape the future landscape of the home appliance industry [14]

国家知识产权局信息显示，海信集团控股股份有限公司、贵阳海信网络科技有限公司取得一项名为"用 于车路协同的加密通信方法及具有加密通信功能的设备"的专利，授权公告号CN115119178B，申请日期 为2021年3月。 来源：市场资讯 贵阳海信网络科技有限公司，成立于2015年，位于贵阳市，是一家以从事互联网和相关服务为主的企 业。企业注册资本10000万人民币。通过天眼查大数据分析，贵阳海信网络科技有限公司共对外投资了1 家企业，参与招投标项目84次，专利信息12条，此外企业还拥有行政许可4个。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 天眼查资料显示，海信集团控股股份有限公司，成立于2001年，位于青岛市，是一家以从事计算机、通 信和其他电子设备制造业为主的企业。企业注册资本245394.1254万人民币。通过天眼查大数据分析， 海信集团控股股份有限公司共对外投资了25家企业，参与招投标项目44次，财产线索方面有商标信息22 条，专利信息965条，此外企业还拥有行政许可9个。 ...

图片来源：世界知识产权组织（WIPO） 证券之星消息，根据企查查数据显示海信视像（600060）公布了一项国际专利申请，专利名为"一种显 示设备及用于显示设备的媒资播放方法"，专利申请号为PCT/CN2025/109650，国际公布日为2026年1月 29日。 专利详情如下： 今年以来海信视像已公布的国际专利申请13个，较去年同期增加了116.67%。结合公司2025年中报财务 数据，2025上半年公司在研发方面投入了12.1亿元，同比增8.1%。 数据来源：企查查 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成 投资建议。 ...

今年以来海信视像已公布的国际专利申请13个，较去年同期增加了116.67%。结合公司2025年中报财务 数据，2025上半年公司在研发方面投入了12.1亿元，同比增8.1%。 证券之星消息，根据企查查数据显示海信视像（600060）公布了一项国际专利申请，专利名为"视频表 示方法、视频重建方法及装置"，专利申请号为PCT/CN2025/080085，国际公布日为2026年1月29日。 数据来源：企查查 专利详情如下： 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成 投资建议。 图片来源：世界知识产权组织（WIPO） ...

然而，市场数据揭示了另一番景象：伴随着冷链物流的完善和家庭备餐习惯的普及，中国家庭对冷冻空间的需求持续快速增长。海信冰箱决定打破这一僵 局，其第一步是尝试重塑行业话语体系——牵头制定《冰箱冷冻性能评价标准》，提出涵盖冷冻能力、容积、容积率及深冷温度的"真大冷冻"四维评价体 系。这旨在将"冻不透"、"存不久"、"口感差"等感性体验，转化为可衡量、可对比的硬性指标。 海信璀璨大冻梨冰箱正是这一新标准的实体化。其最引人注目的是在606L总容积内实现了267L的冷冻空间，相当于一台冰箱就等于1台冰箱+1台冷柜的配 置。它不仅能轻松装下一头牛，更能一次性囤满为全家两周备餐的各种食材。这并非简单的空间分配游戏，而是基于整机系统的重新设计。高腰线结构让存 取食材免于频繁深蹲弯腰；"3+3+1"分区与MAX抽屉设计，则源于对中国家庭存储多样食材（从整扇排骨到手工面食水饺）的深入洞察，旨在实现有序收纳 与空间灵活度的统一。 如果说重构空间是"形"，那么核心冻藏科技的突破则是"神"。海信璀璨大冻梨冰箱核心武器之一是-36℃极冻冰鲜技术。普通冷冻过程中，缓慢降温会在食 材细胞内形成粗大冰晶，刺破细胞壁，导致营养汁液在化冻时流失。- ...

来源：行家talk 随着贵金属原材料价格的剧烈波动，涨价持续发酵，自2025年12月起，近40家企业先后发布涨价通知。此前调价回顾 而在近期，国星光电、天电光电、强力巨彩、领灿科技、国鑫股份、富满微电子、明微电子、英飞特、鑫彩晨等企业又发布涨价函，部分企业已是年内第 二次上调价格，整体涨幅区间扩大至3%-25%。 行家说Display观察到，本轮调价的直接导火索是贵金属及关键材料价格的空前涨幅。 据行业数据，2026年开年不足一个月，黄金价格涨幅超20%，白银涨幅突破60%，铜价较2025年初累计上涨近50%。多家企业在调价函中明确提到，贵金 属、晶圆、玻璃布、板料等材料成本持续飙升，导致原有定价体系无法覆盖生产成本。 以下是2025年12月起，超30家LED显示相关企业调价最新动态： | 时间 | 企业 | 调价情况 | 生效时间 | | --- | --- | --- | --- | | 2025年12月1日 | 永铭电子 | 叠层全系列产品价格上调10%~20% | 2026年1日1日 | | 2025年12月1日 | 广东建滔积层板 | 所有材料价格加价5-10% | 2025年12月1日 | | 2 ...

Investment Rating - The report maintains a recommendation for the home appliance industry, specifically for white goods, black goods, and two-wheeled vehicles [1]. Core Insights - The proportion of actively managed equity funds holding home appliance stocks has slightly increased, with a Q4 holding ratio of 3.14%, up by 0.04 percentage points from the previous quarter. The over-allocation ratio for home appliances is 0.74%, an increase of 0.15 percentage points [10][9]. - The report anticipates that the continuation of national subsidy policies in 2026 will support domestic sales, while leading home appliance companies are expected to accelerate penetration into emerging markets such as Europe, the Middle East, and Latin America, leading to steady growth in export revenues [10][9]. - The white goods sector has seen an increase in fund holdings, with a Q4 market value accounting for 1.58% of total fund holdings, up by 0.23 percentage points. The number of funds holding white goods stocks has increased by 79 [18][17]. - The report suggests that leading companies in the white goods sector, such as Midea Group, Gree Electric, and Haier Smart Home, are expected to benefit from stable performance and high dividend yields, making them attractive investment options [63][64][65]. Summary by Sections Home Appliance Sector - The report indicates a slight recovery in the proportion of actively managed equity funds holding home appliance stocks, with a Q4 holding ratio of 3.14% and an over-allocation ratio of 0.74% [10][9]. - The white goods sector has seen a recovery in fund holdings, with a market value of 1.58% of total fund holdings, and an increase in the number of funds holding these stocks [18][17]. - The black goods sector has also experienced a slight increase in fund holdings, with a market value of 0.22%, up by 0.03 percentage points [28][29]. - The two-wheeled vehicle sector has seen an increase in fund holdings, with a market value of 0.74%, up by 0.08 percentage points [32][35]. Investment Recommendations - For white goods, the report recommends Midea Group, Gree Electric, Haier Smart Home, and Hisense Home Appliances due to their strong performance and high dividend yields [63]. - In the black goods sector, companies like Hisense Visual and TCL Technology are highlighted for their technological leadership in the MiniLED field [63]. - For two-wheeled vehicles, the report suggests focusing on Ninebot, Aima Technology, and Yadea Holdings, as market demand is expected to concentrate on leading companies [63]. - In the kitchen small appliances sector, companies like Supor, Bear Electric, and Beiding Co. are recommended for their growth potential through brand expansion [63]. - The report also highlights electric tools companies such as Techtronic Industries and Greebo for their expected order growth due to rising market demand [63].