2024年1至12月份，长城汽车的营业收入构成为：汽车行业占比98.72%，其他业务占比1.28%。 每经AI快讯，长城汽车（SH 601633，收盘价：24.6元）10月8日晚间发布公告称，长城汽车2025年9月 汽车总销量约13万辆，同比增加23.29%；今年累计销量约92万辆，同比增加8.15%。 截至发稿，长城汽车市值为2105亿元。 每经头条（nbdtoutiao）——上海一城中村试水房票安置，村民组团买房，有楼盘已预收约70张房票 （记者 王瀚黎） ...

证券代码：601633 证券简称：长城汽车 公告编号：2025-120 转债代码：113049 转债简称：长汽转债 长城汽车股份有限公司 2025 年 9 月产销快报 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 务请注意，上述产销量数字未经审核，亦未经本公司审计师确认，或会予以调整并有待最终确认。本公司刊发财务业绩后，股东及潜在投资者务必详阅。 特此公告。 长城汽车股份有限公司董事会 2025年10月1日 1 本公告乃由长城汽车股份有限公司（「本公司」）自愿刊发。 本公司董事会谨此宣布，本公司于2025年9月产销量详细如下(单位:台)： | 车型 | | | 销量 | | | | | | 产量 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 月度同比 | | | 年度同比 | | | 月度同比 | | | 年度同比 | | | | | 本月 | 去年同期 | 增减(%) | 本年累计 | 去 ...

呈交日期: 2025年10月1日 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 長城汽車股份有限公司 第 1 頁 共 10 頁 v 1.1.1 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02333 | | 說明 | 無 | | | | | | | | 多櫃檯證券代號 | 82333 | RMB | 說明 | 無 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | | 2,318,776,000 | RMB | | | 1 RMB | | 2,318,776,000 | | 增加 / 減少 (-) | | | | 0 | | | | ...

Group 1 - The core viewpoint of the article highlights that Great Wall Motors (601633) reported significant growth in both production and sales for September 2023, indicating a strong performance in the automotive market [1] Group 2 - In September 2023, Great Wall Motors achieved total sales of 133,639 units, representing a year-on-year increase of 23.29% [1] - The total production for the same month was 134,404 units, which reflects a year-on-year growth of 25.38% [1]

Core Insights - The European Union Chamber of Commerce in China successfully held its second working meeting of the Automotive Working Group on October 6, 2023, with participation from major companies such as NIO, Changan, Xpeng, Xiaomi, Great Wall, Guoxuan High-Tech, HRC, and the China Automotive Technology and Research Center [1] Group 1: Meeting Highlights - The meeting involved in-depth discussions on the latest developments regarding EU electric vehicle tariffs and China's newly issued export licensing management policy for pure electric passenger vehicles [1] - Progress on the establishment of the European Connected and Automated Driving Vehicles Alliance (ECAVA) was also a key topic of discussion [1] - The working group outlined its priorities for the fourth quarter, aiming to ensure steady progress and effectiveness in achieving its tasks by the end of the year [1]

Core Insights - The global market for electric compressor controllers in the new energy vehicle (NEV) sector is experiencing rapid growth, with China being the largest market, accounting for over 50% of global demand [1][3][4] - The market size for global NEV electric compressor controllers is projected to reach 6.656 billion yuan in 2024, with China's market size expected to be 4.069 billion yuan, representing approximately 61.13% of the global market [1][3] - By 2025, the global market size is anticipated to grow to about 8.48 billion yuan, while China's market size is expected to reach 4.683 billion yuan, accounting for around 55.22% of the global market [1][3] Industry Definition and Classification - NEV electric compressor controllers are critical components in the thermal management systems of electric vehicles, controlling the operation of electric compressors to regulate cabin temperature and battery thermal management [2][3] Industry Development Status - The demand for NEV electric compressor controllers in China is projected to be 12.888 million units in 2024, with 95.45% for passenger vehicles and 4.55% for commercial vehicles [4] - The production capacity of NEV electric compressor controllers in China is expected to increase significantly from 1.271 million units in 2018 to 12.542 million units in 2024 [6] Industry Chain - The upstream of the NEV electric compressor controller industry includes raw materials such as aluminum alloys, steel, copper, and power devices, with increasing domestic production quality and rates [6][7] Industry Development Environment - Related Policies - The Chinese government has implemented various policies to support the development of the NEV industry, including initiatives to promote the replacement of old vehicles and enhance product technology standards [7] Market Competition Landscape - The market for NEV electric compressor controllers is characterized by an oligopolistic structure, with leading companies like Fudi Power, Aotegia, and others holding significant market shares [8] - Fudi Power leads the market with a 27.02% share, followed by Aotegia (14.67%), Aiwei Electric (13.35%), and Rujing Technology (12.74%), collectively accounting for nearly 68% of the market [8] Industry Development Trends - The adoption of high-voltage silicon carbide (SiC) devices is increasing, enhancing efficiency and reducing energy loss in NEV electric compressor controllers [11] - The integration of smart and connected features is expected to improve data interaction and remote diagnostics capabilities [12] - Future developments will focus on higher integration and multifunctionality, reducing component count and improving reliability [13] - Electric compressor controllers will increasingly integrate with overall vehicle energy management strategies for optimized performance [14]

Core Insights - The automotive industry is experiencing a surge in sales as companies rush to capitalize on the "golden September and silver October" period, with over 70 new models launched in September, predominantly SUVs [1] Group 1: New Energy Vehicle Sales - In September, new energy vehicle companies saw significant sales growth, with Li Auto's deliveries declining while others like Leap Motor, Xpeng, and Xiaomi achieved record numbers [2][3] - Leap Motor's sales reached approximately 66,770 units, marking it as the first new force brand to surpass 60,000 monthly sales [3] - Xpeng delivered 41,670 units in September, a 95% year-on-year increase, with a total of 312,000 units delivered in the first nine months [4] - Xiaomi also broke the 40,000 monthly delivery mark for the first time, indicating strong growth potential [4] Group 2: Company Performance - NIO delivered about 34,700 vehicles in September, a 64% increase year-on-year, with a total of 201,200 units delivered in the first nine months [4] - Li Auto's September deliveries were 34,000 units, showing a 19% month-on-month increase but a nearly 40% decline year-on-year [6] - Zeekr's sales reached 18,300 units in September, with a strong pre-sale performance for its flagship model, the Zeekr 9X [8] - The brand's rapid growth is attributed to its comprehensive product lineup, with the C10 and C16 models leading in their respective categories [3] Group 3: Traditional Automakers - BYD's September sales slightly decreased by 5.52% to 396,300 units, primarily due to a significant drop in plug-in hybrid vehicle sales [11] - Great Wall Motors achieved sales of 133,600 units in September, a 23.29% increase, with both new energy and overseas sales reaching new highs [11] - Geely's sales reached 273,100 units in September, a 35% year-on-year increase, with new energy vehicle sales growing by 81.27% [11]

Core Insights - The automotive industry is experiencing a surge in new vehicle launches, particularly in the SUV segment, as companies aim to boost sales during the "golden September and silver October" period [1] Group 1: New Energy Vehicle Sales - In September, several new energy vehicle companies reported significant sales growth, with Li Auto being a notable exception [3][6] - Leap Motor achieved a monthly delivery of approximately 66,700 units, marking a record for the brand and contributing to a cumulative total of 395,670 units for the year, achieving 60% to 68% of its annual target [3] - Xiaopeng Motors delivered 41,600 units in September, a 95% year-on-year increase, with a total of 312,700 units delivered in the first nine months, reaching 82.37% of its annual target [4] - Xiaomi also surpassed 40,000 units in September deliveries, indicating a potential increase in sales for the remaining months of the year [4] Group 2: Performance of Established Brands - NIO delivered approximately 34,700 vehicles in September, a 64% increase year-on-year, with a total of 201,200 units delivered in the first nine months, achieving 45.73% of its annual target [5] - BYD's September sales slightly decreased by 5.52% to 396,300 units, primarily due to a significant drop in plug-in hybrid vehicle sales [11] - Geely and Great Wall Motors both reported record sales in September, with Geely achieving 273,100 units, a 35% year-on-year increase, and Great Wall Motors reaching 133,600 units, a 23.29% increase [11] Group 3: Emerging Brands and Market Trends - Zeekr's sales reached 18,300 units in September, driven by the launch of its flagship model, the Zeekr 9X, which saw high pre-order numbers [8] - The overall market is witnessing a trend where new energy vehicles are gaining traction, with companies like Geely achieving a 60.49% penetration rate in September [11] - The competitive landscape is intensifying as new entrants and established brands alike strive to capture market share in the rapidly evolving automotive sector [1][3][11]

Core Insights - The establishment of the desert off-road base by Great Wall Motors marks a strategic move to deepen its commitment to the off-road vehicle sector, integrating training, events, research, and testing into a comprehensive ecosystem [2][3] - The base is designed to enhance the company's "technology-driven enterprise" strategy, facilitating the transformation of competitive racing experiences into practical vehicle performance improvements [2] - Great Wall Motors aims to popularize automotive sports in China and elevate automotive culture through this initiative, making off-road events more accessible to the public [3] Group 1: Strategic Development - The desert off-road base includes three core functions: off-road testing, rally car testing, and a training academy, reflecting Great Wall Motors' strategic focus on the off-road segment [2] - The company has maintained a 35-year commitment to independent research and development across various powertrains and environments, building a global technical solution framework [2] - The chairman emphasizes that real-world testing in extreme conditions is essential for validating vehicle performance, which the new base will support [2] Group 2: Cultural Impact - The base is a significant step towards making off-road motorsport more mainstream and enhancing automotive culture in China [3] - Great Wall Motors is actively participating in and co-creating events like the 2025环塔拉力赛 and 2025敦煌耐力赛, aiming to broaden the appeal of off-road racing [3] - The off-road academy will provide professional training to enthusiasts, lowering barriers to entry for participation in off-road events [3]

Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].