Core Insights - The essence of a true high-end brand lies in its spiritual value proposition and the recognition of its values by users, emphasizing trust and responsibility in addressing issues [2][8][21] - The founder of Great Wall Motors, Wei Jianjun, emphasizes the importance of maintaining the original intention of creating a high-end brand, which requires patience and resilience [3][22] - The brand WEY, named after the founder's surname, represents a commitment to integrity and courage, reflecting the responsibility associated with its name [6][20] Brand Development - The WEY brand was established as China's first high-end automotive brand named after its founder, aiming to unify product DNA and create a dedicated high-end SUV brand [6][10] - Despite challenges, the brand's positioning as a high-end entity has not wavered, with a focus on building brand value rather than just high-end products [10][11] - The brand's logo design draws inspiration from historical elements, showcasing a connection to its roots and a sense of pride in its heritage [7] Market Strategy - The company believes that a true high-end brand must prioritize user-centric values, focusing on creating vehicles that are beneficial to users and society rather than merely pursuing luxury [9][12] - The transition to high-end markets is challenging, with many domestic brands still in the entrepreneurial phase, and the company acknowledges the need for a focused approach to high-end product development [10][11][22] - The company has invested over 2 billion yuan in establishing a direct sales system to better support its high-end brand strategy [11] Technological Advancements - The WEY brand has made significant strides in intelligent driving technology, with the latest models featuring advanced systems that enhance user experience [12][13] - The introduction of a multi-power platform aims to adapt to various market needs and energy structures globally, reflecting the company's commitment to innovation [12][14] Organizational Structure - The company has restructured its organization to be more user-centric, allowing for agile responses to market demands while maintaining a focus on long-term strategic goals [16][17] - The new organizational model emphasizes the integration of resources to support brand development and ensure quality consistency across products [17] Long-term Vision - The company maintains a long-term perspective on investment in research and development, focusing on building a solid technological foundation for future growth [19] - The global strategy is pragmatic, aiming to adapt to different markets while ensuring that the brand's core values remain intact [19]

Group 1 - The company has announced that the "Changqi Convertible Bonds" are expected to meet the conditions for a downward adjustment of the conversion price [1] - The company issued 35 million convertible bonds with a total value of 3.5 billion yuan, which began trading on July 8, 2021 [2] - The initial conversion price was set at 38.39 yuan per share, and the current conversion price is 39.16 yuan per share [2] Group 2 - The downward adjustment clause allows the company to propose a new conversion price if the stock price is below 85% of the current conversion price for at least 15 out of 30 consecutive trading days [3] - The adjustment requires approval from two-thirds of the voting rights at a shareholders' meeting, excluding bondholders from voting [3] - If the adjustment is made, the new conversion price must be higher than the average stock price over the 20 trading days prior to the meeting [3] Group 3 - The company previously decided not to exercise the downward adjustment right on July 4, 2025, and will reconsider after January 5, 2026, if the conditions are met again [5] - As of January 16, 2026, the company's stock price has been below 85% of the current conversion price for ten trading days, indicating a potential trigger for the adjustment [6] - If the stock price remains below the threshold for five out of the next twenty trading days, the downward adjustment clause may be triggered [6]

Core Viewpoint - Great Wall Motors announced plans to leverage its Guiyuan platform to launch over 50 global vehicle models across 5 powertrain types and 7 categories, including sedans, sports cars, pickups, and MPVs [1] Group 1 - The company aims to cover a wide range of product forms with its new vehicle lineup [1] - The initiative reflects Great Wall Motors' strategy to expand its global presence and diversify its offerings [1]

| 证券代码：601633 | 证券简称：长城汽车 | 公告编号：2026-004 | | --- | --- | --- | | 转债代码：113049 | 转债简称：长汽转债 | | 长城汽车股份有限公司 关于"长汽转债"预计满足转股价格向下修正条件的提示性公告 在本次发行的可转债存续期间，当公司A股股票在任意连续三十个交易日中至少有 十五个交易日的收盘价低于当期转股价格的85%时，公司董事会有权提出转股价格向下 修正方案并提交公司股东大会审议表决。 上述方案须经出席会议的股东所持表决权的三分之二以上通过方可实施。股东大会 进行表决时，持有本次发行的可转债的股东应当回避。修正后的转股价格应不低于前述 的股东大会召开日前二十个交易日公司股票交易均价和前一个交易日公司股票交易均 价之间的较高者。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、"长汽转债"发行上市概况 经中国证券监督管理委员会《关于核准长城汽车股份有限公司公开发行可转换公司 债券的批复》（证监许可[2021]1353号）核准，长城汽车股份有限公司（以下简称 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何 聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 長 城 汽 車 股 份 有 限 公 司 GREAT WALL MOTOR COMPANY LIMITED* （於中華人民共和國註冊成立的股份有限公司） 股份代號：02333（港幣櫃台）及82333（人民幣櫃台） 海外監管公告 於本公告日期，董事會成員如下： 執行董事： 魏建軍先生、趙國慶先生及李紅栓女士。 职工董事：盧彩娟女士。 非執行董事：何平先生。 獨立非執行董事： 樂英女士、 輝先生及鄒兆麟先生。 此海外監管公告是根據香港聯合交易所有限公司證券上市規則第 13.10B 條發出。以下為長城汽 車股份有限公司於上海證券交易所網站（www.sse.com.cn）所刊發之「長城汽車股份有限公司關 於"長汽轉債"預計滿足轉股價格向下修正條件的提示性公告」。 承董事會命 長城汽車股份有限公司 公司秘書 李紅栓 李紅栓 公司秘書 中國河北省保定市，2026 年 1 月16日 * 僅供識別 | 证券代码：60163 ...

Core Insights - The automotive market in 2026 is characterized by significant differentiation in sales targets among major car manufacturers, with a total target exceeding 21.55 million units, approximately 63% of the 2025 domestic sales volume [1] - Traditional automakers are focusing on stable growth rates of 10% to 30%, while new entrants and cross-industry brands are setting aggressive targets of 34% to 67.5%, indicating a strong push for market share [1] Summary by Company - **Geely**: Set a sales target of 3.45 million units for 2026, a 14% increase from 2025, with a focus on 2.22 million units of new energy vehicles (NEVs), achieving a penetration rate of 64.3% [1] - **Chery**: Aims for 3.2 million units, a 14.03% increase from 2025's 2.81 million units, with plans to launch 17 key models [2] - **Dongfeng Group**: Targets 3.25 million units, a 30% increase from 2025, with 1.7 million NEVs and 600,000 units for export [2] - **Great Wall Motors**: Sets a more conservative target of 1.8 million units, a 36% increase from 2025's 1.32 million units [2] - **Leap Motor**: Aims for 1 million units, a 67.5% increase from 2025's 596,600 units, leveraging core technology and a competitive parts system [2] - **Xiaomi**: Targets 550,000 units, a 34% increase from 2025's 410,000 units, emphasizing a stable expansion strategy [3] - **NIO**: Plans for a sales range of 456,000 to 489,000 units, maintaining a growth rate of 40% to 50% [3] - **GAC Toyota**: Sets a conservative target of 800,000 units, a 3.6% increase from 2025 [3] - **SAIC Volkswagen**: Aims for 1 million units, maintaining 2025 levels, with plans for 7 new NEV models [3] Market Dynamics - The automotive industry is shifting from incremental expansion to competition within existing market shares, with varying growth rates reflecting companies' strategies and market conditions [4] - Traditional automakers are generally targeting growth rates between 13% and 30%, with NEV sales growth rates significantly higher, indicating a consensus on NEVs as the main growth driver [4] - New energy vehicle sales targets are notably higher than overall sales targets, with Geely and Changan targeting 32% and 26.2% growth rates respectively [4] Strategic Considerations - The high growth targets set by new entrants are driven by the need for scale to improve cash flow and profitability, but achieving these targets will require strong organizational capabilities [5] - Key factors influencing the achievement of sales targets include the rollout of new energy products, success in overseas markets, and the overall capability of the companies [6] - The industry is expected to see a 4.3% growth in exports, with companies like BYD targeting 1.5 to 1.6 million units for overseas sales [6]

Core Insights - The automotive market in 2026 is characterized by significant differentiation in sales targets among major car manufacturers, with a total target exceeding 21.55 million units, approximately 63% of the 2025 domestic sales volume [1] - Traditional automakers are focusing on stable growth rates of 10% to 30%, while new entrants and cross-industry brands are setting aggressive targets ranging from 34% to 67.5%, indicating a strong push for market share [1] Summary by Company - Geely aims for a sales target of 3.45 million units in 2026, a 14% increase from 2025, with a focus on 2.22 million units of new energy vehicles, achieving a penetration rate of 64.3% [1] - Chery targets 3.2 million units, a 14.03% increase from 2025, with plans to launch 17 key models focusing on electrification and intelligence [2] - Dongfeng Group sets an ambitious target of 3.25 million units, a 30% increase from 2025, with a focus on 1.7 million new energy vehicles and 600,000 exports [2] - Great Wall Motors adopts a more cautious approach with a target of 1.8 million units, reflecting a 36% increase from 2025 [2] - Leap Motor aims for 1 million units, a 67.5% increase, building on a strong 2025 performance of 596,600 units [2] - Xiaomi targets 550,000 units, a 34% increase, emphasizing a production strategy driven by orders [3] - NIO sets a sales target range of 456,000 to 489,000 units, maintaining a growth rate of 40% to 50% [3] - GAC Toyota's target is 800,000 units, a modest 3.6% increase, while SAIC Volkswagen aims for 1 million units, maintaining its 2025 target [3] Market Dynamics - The differentiation in sales targets reflects a shift from incremental expansion to competition within existing market shares, with the difficulty of achieving these targets closely tied to each company's base, product layout, and systemic capabilities [4] - Traditional automakers are generally targeting growth rates between 13% and 30%, with a notable emphasis on new energy vehicle sales growth, which is significantly higher than overall growth targets [4] - New energy vehicles are recognized as the main growth engine, with companies like Geely and Changan setting ambitious growth targets for their new energy vehicle sales [4] - The aggressive targets set by new entrants are seen as a response to the need for scale, cash flow improvement, and valuation support, although they face challenges in converting scale into systemic strength [5] Key Factors for Target Achievement - The success of sales targets hinges on three main dimensions: the rollout of new energy products, effectiveness in overseas market expansion, and the overall systemic support capabilities of the companies [5] - Companies like Geely and Changan are expected to achieve their targets due to stable completion rates and robust channel layouts, while some joint venture brands may face risks of market share erosion despite conservative targets [5]

Core Insights - The pickup truck market in December 2025 saw sales of 52,000 units, marking an 8.8% year-on-year increase and reaching a five-year high [1] - For the entire year of 2025, total pickup truck sales reached 589,000 units, reflecting an 11.8% year-on-year growth [1] - The production of pickup trucks in December 2025 was 48,000 units, a 5.2% increase year-on-year, with total production for the year at 575,000 units, up 14% [1] Market Performance - The leading company in the pickup truck segment remains Great Wall Motors, with stable performance both domestically and internationally [1] - Other strong performers include Changan Automobile, SAIC Maxus, JAC Motors, and Zhengzhou Nissan, driven by continuous export growth [1] - The domestic retail market is characterized by a "one strong, many strong" structure, with Great Wall, JMC, Zhengzhou Nissan, Radar, and Jiangxi Isuzu showing notable performance [1] Regional Demand - The main demand for pickup trucks is concentrated in the Southwest and Northwest regions, which together account for 46% of total demand in December 2025 [1] - The performance in the Beijing-Tianjin-Hebei region is relatively weak compared to the core markets [1] Export and New Energy Pickup Trucks - In December 2025, the national pickup truck exports reached 28,000 units, a 12% year-on-year increase but a 7% decrease month-on-month [2] - For the entire year, exports totaled 300,000 units, up 21% year-on-year, with exports expected to account for 50% of total sales in 2025 [2] - New energy pickup truck sales in December 2025 were 6,000 units, down 3% year-on-year and 30% month-on-month, but cumulative sales for the year reached 73,000 units, a significant 243% increase [2] Company Rankings - In December 2025, the top three pickup truck manufacturers by sales were: 1. Great Wall Motors: 15,338 units (down 5.6% year-on-year) 2. JAC Motors: 6,869 units (up 27.5% year-on-year) 3. Changan Automobile: 6,037 units (up 91% year-on-year) [5][6] - For the full year 2025, the rankings were: 1. Great Wall Motors: 181,660 units (up 2.6% year-on-year) 2. JAC Motors: 60,711 units (down 4% year-on-year) 3. Changan Automobile: 56,640 units (up 8.9% year-on-year) [7]

Core Viewpoint - Great Wall Motors showcased its advanced technologies and four key models at the 2026 CES in Las Vegas, emphasizing the depth of Chinese automotive technology and culture [1][2][3] Group 1: Technological Innovations - Great Wall Motors introduced the ASL (Spatial and Language Intelligent Agent) at CES 2025, which perceives the world from a 3D perspective and serves as a communicative travel partner [1] - The VLA large model, launched in December 2025, equips vehicles with three core capabilities: understanding, seeing, and thinking, and will be integrated into more models this year [1] - The Hi4 intelligent electric hybrid four-wheel drive technology, inspired by ancient Chinese irrigation engineering, showcases the company's innovative power distribution technology [2] Group 2: Product Offerings - Great Wall Motors presented its self-developed V8 engine and the H8 engine featuring the Soul Motor, along with semi-solid state batteries and hydrogen fuel cell engines, highlighting its comprehensive technology layout [2] - The company introduced four models, including the Wei brand Gaoshan 9, catering to various user needs and emphasizing a user-centric approach to market segmentation [2] Group 3: Global Vision and Cultural Exchange - Great Wall Motors aims to convey not only products and technologies but also values and cultural exchanges, using its innovations to connect different civilizations [2] - The company expresses a commitment to continuous improvement and global resource integration, positioning "Chinese intelligence" to shine on the world stage [3]

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant year-on-year growth in both sales and production, driven by strong demand in specific regions and the increasing export of Chinese pickup trucks [2][3]. Pickup Truck Sales - In December 2025, the pickup truck market sold 52,000 units, marking an 8.8% year-on-year increase and reaching a five-year high. For the entire year, sales totaled 589,000 units, up 11.8% year-on-year [2]. - December 2025 production reached 48,000 units, a 5.2% increase year-on-year, with total production for the year at 575,000 units, reflecting a 14% year-on-year growth [2]. - Great Wall Motors continues to lead the market, with strong performances from other manufacturers like Changan, SAIC Maxus, and JAC Motors. The market remains characterized by a "one strong, many strong" structure [2]. Regional Demand - The main demand for pickup trucks is concentrated in the Southwest and Northwest regions, which accounted for 46% of total demand in December 2025. In contrast, the performance in the Beijing-Tianjin-Hebei region was weaker [2]. Export Performance - In December 2025, China exported 28,000 pickup trucks, a 12% year-on-year increase, although it saw a 7% month-on-month decline. Total exports for the year reached 300,000 units, up 21% year-on-year [3]. - By 2024, exports are expected to account for 45% of total pickup truck sales, increasing to 50% in 2025, indicating a strong acceleration in the export of Chinese-made pickups [3]. New Energy Pickup Trucks - In December 2025, sales of new energy pickup trucks were 6,000 units, a 3% year-on-year decrease and a 30% month-on-month decline. However, total sales for the year reached 73,000 units, reflecting a remarkable 243% year-on-year growth [3]. - The article notes that the demand for electric light trucks is surging, positioning electrification as a key factor for commercial vehicles to gain road rights. The growth potential for the pickup market is expected to improve with the development of electrification and passengerization [3].