舍得酒业董秘张伟虽以130.63万元居第四，但其薪酬同比大幅下滑67.12%，成为行业最大降幅。泸州老 窖董秘李勇薪酬107.05万元，同比增长11.85%，跻身前五。 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年 度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪75.43万元。 分行业来看，白酒行业（根据申万二级行业分类）上市公司中，2024年度董秘薪酬总额为1479.7万元 （仅统计2024年度完整任期董秘），平均薪酬达92.48万元，远高于市场平均值。 古井贡酒董秘朱家峰以221.69万元年薪蝉联行业薪酬榜首，虽同比微降1.5%，但仍为唯一一位年薪突破 200万元董秘。口子窖董秘徐钦祥以189.96万元紧随其后，薪酬与上年持平。今世缘董秘王卫东以175.06 万元位列第三，年薪增长9.51%，增幅显著。 专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 古井贡酒董秘朱家峰今年47岁，学历为大专，2024年薪酬较去年下降1.5万元。除担任公司董秘外，朱 家峰还任古井贡酒副总经理，总会计 ...

回溯公司2024年年报，全年实现营业收入约115.44亿元，同比增长14.32%；归母净利润约34.12亿元，同比增长8.88%。在此背景下，今世缘高管层的薪酬均有不同程度的上调。 其中，副董事长、副总经理吴建峰的薪酬从 2023 年的172.1万元涨到 2024 年的182.2万元，在已披露薪酬的高管中位居第二，仅次于董事长顾祥悦的189万元。 | | ○ 高管列表 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序号 | 姓名 | 性别 | 年前 | 学历 | 排酸数(脸) | 标图(元) | 职务 | | | 1 | 顾排校 | તો | 57 | RE- | 0 | 189.071 | | Lal 资事长,总裁,法定代表人,非独立董事 | | i 2 | 美濃味 | तो | 59 | 博士 | 1000万 | 182, 27 | 或 副就要长 副总经理,非粮立覆盖 | | | , 3 | 王君东 | di | 54 | 局上 | 141871 | 175, 173 | | 量 高总经理,非独立管事,家 ...

Core Viewpoint - The article discusses a marketing conflict between two Chinese liquor companies, Yanghe and Jinshiyuan, sparked by provocative advertising campaigns that target each other, indicating a competitive landscape in the liquor industry. Group 1: Marketing Strategies - Yanghe's recent marketing campaign features a poster with the message emphasizing self-improvement and patience, which is seen as a response to Jinshiyuan's earlier ads that contained pointed references to Yanghe [1][3]. - Jinshiyuan's two recent ads focus on the quality of their liquor, questioning the importance of aging and promoting a communal drinking experience, which are perceived as direct jabs at Yanghe's offerings [5][8]. - The controversy escalated when it was revealed that Jinshiyuan's ads were not officially sanctioned, leading to internal communications about managing the fallout and avoiding negative comments about competitors [7][8]. Group 2: Financial Performance and Goals - Jinshiyuan's flagship brand, Guo Yuan, achieved over 10.84 billion yuan in revenue last year, accounting for 94.5% of the company's total revenue, highlighting its significance in the company's national expansion strategy [9]. - The company aims to increase its market share outside its home province, with a target of over 20% by 2025, but current progress suggests this goal may be difficult to achieve [15]. - Despite a revenue increase of over 27% in provincial markets last year, Jinshiyuan's overall market share remains below 9%, indicating challenges in scaling operations [15]. Group 3: Cost and Profitability Challenges - Jinshiyuan's push into the high-end liquor market has resulted in increased costs, with the cost of goods sold rising significantly compared to revenue growth, leading to a decline in gross margins for its premium products [15]. - The projected gross margins for Jinshiyuan's premium products are lower than previously anticipated, indicating potential profitability challenges in the near future [15].

Core Viewpoint - The competition between liquor companies has escalated into a public marketing war, particularly between Yanghe and Jinshiyuan, with both companies launching provocative advertising campaigns against each other [1][3]. Group 1: Marketing Strategies - Yanghe's recent advertisement emphasizes self-improvement and patience, suggesting a long-term focus on quality rather than direct competition [1]. - Jinshiyuan's recent marketing materials, which include pointed questions about product quality and consumption scenarios, are seen as a direct jab at Yanghe, igniting a marketing battle [5][8]. - Jinshiyuan's internal communications indicate a crisis management approach, urging employees to refrain from negative comments about competitors and to focus on promoting their own products [8]. Group 2: Financial Performance and Goals - Jinshiyuan's Guoyuan brand achieved over 10.84 billion yuan in revenue last year, accounting for 94.5% of the company's total revenue, highlighting its role as a key player in the company's national expansion strategy [9]. - The company aims to increase its market share outside its home province, targeting a 20% contribution from external markets by 2025, although current progress suggests this goal may be difficult to achieve [13]. - Despite a 27% year-on-year revenue increase in external markets, Jinshiyuan's total revenue from these markets remains low at 930 million yuan, indicating challenges in scaling operations [13]. Group 3: Cost and Profitability - Jinshiyuan's high-end product lines have seen revenue growth exceeding 15%, but the corresponding cost increases have outpaced revenue growth, leading to a decline in gross margins for these products [14]. - The projected gross margins for Jinshiyuan's premium products are lower than previously anticipated, with actual figures for 2024 falling below forecasted levels [15].

Group 1 - The A-share market saw a general rise in liquor stocks, with notable increases in stocks such as JiuGuiJiu and LuZhouLaoJiao, which rose over 2% [1] - Other companies like YingJiaGongJiu, YangHe股份, ShunXin Agriculture, GuJingGongJiu, and JinShiYuan experienced increases of over 1%, while Moutai, KouZiJiao, and WuLiangYe rose nearly 1% [1] Group 2 - Specific stock performance includes LuZhouLaoJiao with a rise of 2.17% and a total market value of 186.9 billion, while JiuGuiJiu increased by 2.07% with a market value of 16.1 billion [2] - YingJiaGongJiu rose by 1.48% with a market value of 34.5 billion, and YangHe股份 increased by 1.46% with a market value of 103.8 billion [2] - Other notable performances include GuJingGongJiu up by 1.42% (market value 75.7 billion), and ShanXiFenJiu up by 1.25% (market value 226.1 billion) [2]

| 代码 | 名称 | | 涨幅% ↓ | 总市値 | 年初至今涨幅%。 | | --- | --- | --- | --- | --- | --- | | 000568 | 泸州老窖 | 来 | 2.17 | 1869亿 | 2.64 | | 000799 | 酒鬼酒 | 4 | 2.07 | 161亿 | -10.64 | | 603198 | 迎驾贡酒 | 1 | 1.48 | 345亿 | -16.97 | | 002304 | 洋河股份 | -06- | 1.46 | 1038亿 | -11.98 | | 000596 | 古井贡酒 | 来 | 1.42 | 757亿 | -13.74 | | 600809 | 山西汾酒 | 来 | 1.25 | 2261亿 | 4.15 | | 000860 | 顺鑫农业 | 张 | 1.19 | 119亿 | -16.46 | | 603369 | 今世缘 | | 1.10 | 505亿 | -7.98 | | 600519 | 贵州茅台 | 1 | 0.94 | 18247亿 | -2.82 | | 603589 | 口子窖 | -306- | 0.89 | ...

Core Viewpoint - The company, Jinshiyuan, is experiencing a stable stock performance and is actively enhancing its marketing strategies while pursuing national expansion in the competitive liquor industry [1] Group 1: Stock Performance - As of July 29, the stock price of Jinshiyuan closed at 40.04 yuan, up 0.13% from the previous trading day, with a trading volume of 363 million yuan [1] - The intraday price fluctuation ranged from 39.60 yuan to 40.08 yuan, with a volatility of 1.20% [1] Group 2: Business Overview - The company operates in the liquor industry, focusing on the production and sales of baijiu, with brands such as "Guoyuan" and "Jinshiyuan" [1] - Jinshiyuan is a representative liquor enterprise in Jiangsu, primarily targeting the mid-to-high-end baijiu market [1] Group 3: Marketing and Strategy - Recent marketing efforts have drawn industry attention due to a controversial advertisement perceived as a jab at competitor Yanghe's product strategy; the company clarified that the ad was not officially released [1] - Jinshiyuan plans to invest 888 million yuan in advertising for 2024, utilizing sponsorships of sports events and concerts to enhance brand visibility [1] Group 4: Financial and Strategic Goals - On July 29, there was a net outflow of 11.14 million yuan in main funds [1] - The company is advancing its national strategy, with projected revenue growth of 27.37% from outside Jiangsu in 2024, although this still accounts for less than 10% of total revenue [1] - In a recent strategic meeting, the company set a goal to establish the Guoyuan brand as a well-known baijiu brand around Jiangsu within five years [1]

Core Viewpoint - The recent marketing strategies and advertising campaigns by Jiangsu-based liquor companies, particularly Jinshiyuan and Yanghe, have sparked significant industry discussions, highlighting the competitive landscape in the Chinese liquor market [2][4]. Group 1: Marketing Strategies - Jinshiyuan's recent advertisements, which include slogans that indirectly reference Yanghe's new product launch, have been interpreted as a direct challenge to Yanghe's marketing approach [3][4]. - Yanghe's new product, priced at 59 yuan, has gained rapid market traction, with reports of immediate sell-outs and high demand from distributors [3][4]. - Jinshiyuan has been actively increasing its marketing efforts, with a 50.88% year-on-year increase in sales expenses in 2023, reaching 2.097 billion yuan [8]. Group 2: Financial Performance - In 2024, Yanghe's revenue in Jiangsu province is projected to decline by 11.43% to 12.748 billion yuan, while Jinshiyuan is expected to achieve a 16% growth, reaching 10.553 billion yuan [6]. - The revenue gap between Yanghe and Jinshiyuan in Jiangsu is narrowing, currently standing at 2.2 billion yuan, indicating intensifying competition [6]. Group 3: National Expansion Plans - Jinshiyuan has set ambitious national expansion goals, aiming for 2 billion yuan in revenue from outside Jiangsu by 2025, which would account for approximately 13.3% of total revenue [9][10]. - Despite the slow progress in national expansion, Jinshiyuan's revenue from outside Jiangsu was 926 million yuan in 2024, making up only 8.02% of total revenue [10]. - The company plans to leverage its strong brand presence in Jiangsu to penetrate surrounding markets and establish itself as a well-known liquor brand nationally [10].

Core Viewpoint - The competition between Yanghe and Jinshiyuan in the liquor market is intensifying, with Yanghe's new product, the "High-Line Light Bottle Wine," facing criticism from Jinshiyuan, which has led to a focus on their respective market strategies and financial performance [2][4][6]. Group 1: Product Launch and Marketing - Yanghe launched the "High-Line Light Bottle Wine" in June, priced at 59 yuan, emphasizing its quality with 100% three-year aged base liquor [2]. - The product achieved significant sales success, selling out over 10,000 bottles within 48 hours of online pre-sale and experiencing explosive demand in offline channels [4]. Group 2: Competitive Dynamics - Jinshiyuan's recent marketing campaign appears to mock Yanghe's "true vintage" strategy and "brotherhood" marketing approach, indicating a competitive response to Yanghe's positioning [6]. - Jinshiyuan's chairman emphasized a focus on promoting their own products rather than disparaging competitors, reflecting a strategic shift in the industry [6]. Group 3: Financial Performance - Jinshiyuan's revenue is projected to grow from 78.88 billion yuan in 2022 to 115.46 billion yuan in 2024, with net profits increasing from 25.03 billion yuan to 34.12 billion yuan during the same period [6]. - In contrast, Yanghe's revenue is expected to decline from 301.05 billion yuan in 2022 to 288.76 billion yuan in 2024, with net profits dropping from 93.78 billion yuan to 66.73 billion yuan [7]. - In Q1 2025, Jinshiyuan reported a revenue increase of 9.17% to 50.99 billion yuan, while Yanghe's revenue fell by 31.92% to 110.66 billion yuan [7]. Group 4: Strategic Changes - Yanghe has undergone leadership changes, with the departure of former chairman Zhang Liandong and the appointment of Gu Yu, indicating potential shifts in strategic direction [8].

Core Viewpoint - The recent marketing controversy surrounding Jiangsu Jinshiyuan has sparked significant discussion in the liquor industry, particularly regarding its competition with Yanghe and the implications of their marketing strategies [2][3]. Group 1: Marketing Controversy - A widely circulated poster questioned the value of original and vintage liquors, seemingly targeting competitors like Gujing Gongjiu and Yanghe, which have strong associations with family gatherings and vintage concepts [2]. - Jinshiyuan denied that the controversial poster was officially released, attributing its spread to distributors [2]. - The marketing strategy has been interpreted as an attempt to undermine Yanghe's reputation, leading to public backlash [3]. Group 2: Production Capacity and Inventory - Jinshiyuan's actual production capacity is 60,000 tons per year, with an additional 20,000 tons of original liquor capacity under construction, while its semi-finished liquor inventory stands at 161,768 kiloliters [6][7]. - In contrast, Yanghe's production capacity exceeds 140,000 tons, with a semi-finished liquor inventory nearing 700,000 tons, highlighting a significant competitive advantage in terms of scale and storage [8][9]. Group 3: Market Position and Strategy - Jinshiyuan's revenue growth has primarily come from within Jiangsu, with only 8% of its 2024 revenue generated from outside the province, indicating a need for expansion beyond its home market [10][12]. - The company aims to penetrate surrounding markets such as Shanghai, Zhejiang, and Anhui, as it seeks to establish a national presence [12]. - Jinshiyuan's product strategy has focused on premium offerings, with over 90% of its main revenue coming from products priced above 100 yuan, while Yanghe has introduced more affordable options to compete in the mass market [13][14]. Group 4: Product Comparison - Jinshiyuan's flagship product, Guoyuan Danya, is positioned in the 100-300 yuan price range, competing directly with Yanghe's Hai Zhi Lan, which is priced similarly but emphasizes its three-year aging certification [14][16]. - The lack of clear aging information for Guoyuan Danya compared to Yanghe's transparent aging claims may affect consumer perception and loyalty in a highly competitive market [16][17].