【中国白酒网】最近十年，今世缘犹如一匹低调的"黑马"。 虽然今世缘没有古井贡酒、山西汾酒那样锋芒毕露，但借助全方位的市场运作，在先后精准踩中次 高端及大众白酒市场扩张机遇后，仅用几年时间今世缘便实现了规模上的跃进，营收从起初的20亿元出 头快速增长至如今的超过100亿元。 然而，"黑马"也难抵行业的逆周期。 根据最新披露的三季报，今年前三季度今世缘分别实现营收和净利润88.82亿元和25.49亿元，营收 和净利润增速分别为-10.66%和-17.39%，其中三季度实现营收和净利润19.31亿元和3.203亿元，营收和 净利润增速分别为-26.68%和-48.69%。 拉长周期来看，这也是近十年以来今世缘交出过最差的一份三季报。 受业绩负增长的影响，今年以来今世缘的股价表现也十分疲软。截至11月3日收盘，今世缘股价报 收38.79元/股，总市值为483.6亿元，今年以来今世缘股价累计下跌了11.9%，而同期上证指数上涨了 18.64%，今世缘明显跑输大盘。另外，和最高点64.02元/股相比，今世缘如今股价已接近"腰斩"。无论 是从业绩还是股价走势来看，在经历了过去十年的爆发式增长以后，今世缘的"增长神话"已经破 ...

Core Insights - The overall performance of the liquor industry, particularly regional liquor companies, is under significant pressure, with a deep adjustment phase ongoing [1][2] - Many regional liquor companies are experiencing a collective "loss of speed," with several reporting substantial declines in revenue and net profit [3][4] Industry Overview - The liquor market is facing a complex situation influenced by multiple factors, including a shift towards rational and quality consumption, moving away from traditional government consumption [1][2] - Consumers are increasingly focused on brand strength, quality, and cost-effectiveness, posing challenges for regional liquor companies with weaker brand positioning [1][2] Financial Performance - Companies like Jinshiyuan reported a 10.7% decline in revenue and a 17.4% drop in net profit for the first three quarters, with a nearly 50% decrease in net profit for Q3 [3] - W迎驾贡酒 saw a 24.67% decline in net profit for the first three quarters, with a 39.01% drop in Q3 [3] - Kouzi Jiao experienced a dramatic 43.39% decline in net profit for the first three quarters, with a staggering 92.55% drop in Q3 [3] - Laobai Gan reported a 47.55% decline in revenue and a 68.48% drop in net profit for Q3 [3] Strategic Adjustments - Many regional liquor companies have significantly reduced the number of their out-of-province distributors, indicating a potential strategic retreat or adjustment [4][5] - Jinshiyuan reduced its out-of-province distributors by 80, Jinhui by 82, Kouzi Jiao by 47, and W迎驾贡酒 by 16 [4] - This reduction is seen as a response to the challenges of national expansion, with companies realizing that rapid expansion may not be sustainable in the current market environment [4][5] Market Dynamics - The "Matthew Effect" within the industry is intensifying, with high-end brands like Moutai and Wuliangye demonstrating stronger resilience against market fluctuations [2] - These leading brands are not only dominating the high-end market but are also encroaching on the territories of regional liquor companies, increasing competitive pressure [2] Future Outlook - The reduction of distributors may reflect a strategic shift from pursuing breadth to depth, focusing on core markets rather than widespread coverage [5][6] - Companies are likely to prioritize partnerships with stronger distributors to enhance brand resilience and market presence [6] - The ability to adapt to the new market environment and effectively manage distribution channels will be crucial for regional liquor companies to navigate the ongoing industry reshuffle [6]

Group 1: Core Insights - The report emphasizes a turning point in supply and demand equilibrium, particularly in the liquor industry, with a focus on the accelerated clearance of inventory in the baijiu sector [3][15][21] - The report suggests that the liquor industry is transitioning from a "U-shaped adjustment" to a "V-shaped adjustment," indicating a potential for recovery as market pessimism is already reflected in stock prices [15][25] - The report highlights the resilience of consumer staples, particularly in the beverage and snack sectors, which are expected to show strong growth despite the challenges faced by the liquor industry [3][12] Group 2: Baijiu Industry Analysis - The baijiu sector is experiencing a significant adjustment, with sales and inventory levels rapidly clearing, particularly in the high-end and mid-range segments [3][15][21] - The report notes that the current adjustment cycle has a longer duration compared to previous cycles, with a single-quarter decline exceeding previous lows, indicating a deeper market correction [15][25] - Key companies to watch in the baijiu sector include Shanxi Fenjiu, Gujing Gongjiu, and Moutai, with a focus on both growth and stable performers [3][21][28] Group 3: Beer and Beverage Sector Insights - The beer industry is characterized by stable pricing and sales, with a recommendation to focus on regional leaders that have competitive advantages [3][41] - The beverage sector is noted for its structural growth, with leading companies like Dongpeng Beverage and Nongfu Spring expected to perform well [3][41] - The report indicates that the beer industry's profitability is improving due to cost advantages and a stable competitive landscape, despite facing demand pressures [41][42] Group 4: Consumer Goods and Snacks - The consumer goods sector is showing signs of recovery, with food raw materials and health products still in a growth phase, indicating high elasticity in certain categories [3][12] - The snack industry is highlighted for its innovation and growth potential, with companies like Three Squirrels and Wei Long expected to drive future growth [3][12] - The report suggests that the overall consumer goods market is stabilizing, with a focus on companies that demonstrate strong innovation and channel expansion capabilities [3][12]

Investment Rating - The report indicates that the white liquor sector has entered a strategic allocation period, with a focus on high-quality companies for long-term investment [3][8]. Core Viewpoints - The white liquor industry experienced significant declines in revenue and profit in Q3 2025, with major companies like Wuliangye reporting substantial drops. Public fund holdings in the food and beverage sector have returned to levels seen in Q1 2017 [3][8]. - Despite the current challenges, the report suggests that it is possible to predict a bottoming out of the market in the near future, allowing for long-term pricing of quality enterprises [3][8]. - The report emphasizes the need for patience regarding fundamental improvements, as the performance of individual stocks may vary during this adjustment phase [3][8]. Summary by Sections 1. Fundamental Analysis - In the first three quarters of 2025, the white liquor industry achieved revenue of 310.28 billion yuan, a year-on-year decline of 5.48%, and a net profit of 122.69 billion yuan, down 6.63% [4][14]. - In Q3 2025, the industry reported revenue of 76.31 billion yuan, a decrease of 18.4% year-on-year, and a net profit of 28.21 billion yuan, down 22.0% [17][19]. - The net profit margin for the industry in Q3 2025 was 38.0%, a decline of 1.7 percentage points year-on-year, primarily due to decreased gross margins and increased tax rates [24][27]. 2. Valuation Analysis - As of October 31, 2025, the absolute PE level for the white liquor sector was 18.7x, below the historical average of 27.6x since 2011. The relative PE multiple compared to the Shanghai Composite Index was 1.14x, also below the historical average of 2.01x [5][11]. - The report indicates that the current valuations of leading companies reflect market expectations of mid-term demand pressure, suggesting potential for recovery if demand improves [5][11]. 3. Company Recommendations - The report recommends focusing on high-quality companies such as Luzhou Laojiao, Shanxi Fenjiu, Guizhou Moutai, and Wuliangye, while also keeping an eye on companies like Yingjia Gongjiu and Jinhuijiu [3][8].

Core Viewpoint - The Chinese liquor industry is facing a severe downturn, with high inventory levels and weak consumer demand leading to a vicious cycle of price declines and industry consolidation, contradicting previous expectations of a rebound [3][5]. Financial Performance - By Q3 2025, the liquor industry has seen a significant divergence, with only a few leading companies maintaining growth while most mid-tier and regional brands experience declines in both revenue and profit [7]. - Kweichow Moutai reported a revenue of 130.9 billion yuan, a year-on-year increase of 6.32%, but its growth momentum has weakened significantly compared to previous years [8]. - Second-tier brands like Wuliangye and Luzhou Laojiao are under pressure, with Wuliangye's revenue down 10.26% and Luzhou Laojiao's down 4.84% year-on-year [9][10]. - Lower-tier and regional brands are facing severe losses, with companies like Yanghe and Jiu Gui reporting significant declines in revenue and profits [10]. Industry Dynamics - As of November 1, 2025, the industry dynamics continue to worsen, with no progress in inventory reduction and a collapsing price system [13]. - The price of high-end liquor has dropped significantly, with Moutai's price falling over 28% since the beginning of the year [14]. - Inventory levels are high, with Moutai's inventory turnover days reaching 995 days, indicating a prolonged inventory clearance period [11][15]. - Demand remains weak, with traditional consumption scenarios shrinking and younger consumers shifting towards lower-alcohol beverages [16]. Bottoming Indicators - The industry is far from confirming a bottom, with significant gaps in inventory reduction, price stabilization, demand transformation, competitive landscape, policy support, and valuation [18]. - Current inventory turnover days exceed 900 days, far above the target of 300 days, indicating a lengthy clearance process ahead [19]. - Price stabilization signals are absent, with Moutai's price still significantly below the target [20]. - Demand transformation is lacking, with the share of young consumers and low-alcohol products not meeting necessary thresholds [22]. Historical Context - The liquor industry has experienced two major crises in the past 30 years, both characterized by demand shrinkage, inventory buildup, price declines, and industry consolidation [27]. - The first crisis (1998-2004) was driven by external shocks and resulted in a prolonged adjustment period, while the second crisis (2012-2015) was more structural, leading to a quicker recovery [30]. - Current conditions suggest that the ongoing crisis is deeper and more complex than previous ones, with a projected bottoming period extending to around 2027 [31]. International Comparisons - Global spirits industries have faced similar crises, with recovery paths providing valuable insights for the Chinese liquor sector [34]. - The Scottish whisky industry, for example, successfully managed inventory through production cuts and market expansion, contrasting with the current reliance on price cuts in the Chinese market [36]. - Japanese sake underwent significant transformation through product innovation and cultural integration, highlighting the need for the Chinese liquor industry to adapt to changing consumer preferences [39][41]. Future Outlook - The Chinese liquor industry must meet specific conditions to confirm a bottom, including reducing inventory turnover to below 300 days and increasing the share of low-alcohol products to 30% [48]. - A successful transformation will require a focus on product innovation, digital channel development, and cultural engagement to attract younger consumers [49]. - The industry must avoid the pitfalls of prioritizing scale over value, as past strategies of simple expansion and price cuts have proven unsustainable [50].

Investment Rating - The report maintains a "Positive" investment rating for the liquor industry, particularly for high-quality companies, indicating a strategic allocation period has begun [2][7]. Core Insights - The liquor industry is experiencing a significant decline in performance, with major companies like Wuliangye reporting substantial drops in revenue and net profit. The public fund holdings in the food and beverage sector have also decreased to levels not seen since Q1 2017 [2][7]. - Despite the current challenges, the report suggests that long-term investors can start pricing high-quality companies as the market is expected to reach a predictable bottom in the near future [2][7]. - Key recommendations include focusing on premium liquor brands such as Luzhou Laojiao, Shanxi Fenjiu, Guizhou Moutai, and Wuliangye, while also keeping an eye on brands like Yingjia Gongjiu and Jinhuijiu [2][7]. Summary by Sections 1. Fundamental Analysis - The liquor industry reported a total revenue of CNY 310.28 billion for the first three quarters of 2025, a year-on-year decrease of 5.48%, with net profit falling by 6.63% to CNY 122.69 billion. The revenue decline is more pronounced in lower-tier brands compared to national brands [3][16]. - In Q3 2025, the industry generated CNY 76.31 billion in revenue, down 18.4% year-on-year, with net profit dropping 22.0% to CNY 28.21 billion. National brands outperformed lower-tier brands in both revenue and profit growth [3][19]. - The net profit margin for the liquor industry in Q3 2025 was 38.0%, a decline of 1.7 percentage points year-on-year, primarily due to decreased gross margins and increased tax rates [3][20]. 2. Valuation Analysis - As of October 31, 2025, the absolute PE level for the liquor sector stands at 18.7x, below the historical average of 27.6x since 2011. The relative PE ratio compared to the Shanghai Composite Index is 1.14x, also below the historical average of 2.01x [4][10]. - The report indicates that the current valuations of leading companies reflect market expectations of mid-term demand pressure. If demand improves, the industry could return to a phase of simultaneous valuation and performance recovery [4][10]. 3. Company Performance and Profitability Forecast - The report highlights that the profitability of the liquor industry is under pressure, with significant declines in net profit margins across various brands. The national brands have seen a smaller decline compared to lower-tier brands [3][22]. - The report provides a detailed forecast of operational goals and profitability estimates for key liquor companies, emphasizing the need for strategic adjustments in response to market conditions [4][10].

Group 1: China Petroleum - In Q3 2025, the company reported a 14% increase in net profit attributable to shareholders, demonstrating resilience in the oil and gas sector [4][5] - The company achieved a total revenue of 21,693 billion yuan in the first three quarters of 2025, a year-on-year decrease of 3.9%, with a net profit of 1,263 billion yuan, down 4.9% year-on-year [4][5] - Capital expenditures for 2025 are budgeted at 262.2 billion yuan, focusing on exploration and development in key basins and upgrading refining and chemical projects [6][7] Group 2: Shanghai Film - The company reported a revenue of 361 million yuan in Q3 2025, a year-on-year increase of 101.6%, with a net profit of 86 million yuan, up 123.51% year-on-year [10][11] - The success of the film "Wang Wang Mountain Little Monster" significantly contributed to the revenue growth, with a box office exceeding 1.7 billion yuan [11][13] - The company is actively developing its IP business, with multiple upcoming projects expected to enhance future growth [11][13] Group 3: Foton Motor - Foton Motor's revenue for the first three quarters of 2025 reached 45.45 billion yuan, a year-on-year increase of 27.1%, with a net profit of 1.11 billion yuan, up 157.5% year-on-year [15][16] - The company achieved a market share of 12.6% in heavy truck wholesale, the highest in 10 years, with significant growth in both domestic and export sales [16][17] - The annualized ROE improved to the highest level since 2013, reflecting enhanced profitability and cash flow quality [18][19] Group 4: Bojun Technology - Bojun Technology reported a revenue of 4.075 billion yuan in the first three quarters of 2025, a year-on-year increase of 42.36%, with a net profit of 627 million yuan, up 70.47% year-on-year [20][21] - The company is expanding its production capacity and has established multiple subsidiaries across key regions, enhancing its operational efficiency [22][23] - The human-robot business is steadily advancing, with ongoing collaborations in intelligent robotics [22][23] Group 5: Dingyang Technology - Dingyang Technology achieved a revenue of 431 million yuan in the first three quarters of 2025, a year-on-year increase of 21.67%, with a net profit of 111 million yuan, up 21.49% year-on-year [24][25] - The company is focusing on high-end product development, with significant growth in high-end product sales [25][26] - The overall gross margin remains high at 61.13%, reflecting effective cost management and product pricing strategies [26] Group 6: KEBODA - KEBODA reported a revenue of approximately 17.33 billion yuan in Q3 2025, a year-on-year increase of 11.76%, with a net profit of about 2.18 billion yuan [27][28] - The company is expanding its global presence, with overseas revenue growth outpacing domestic markets [28][29] - KEBODA's acquisition of intelligent technology is expected to enhance its product offerings and market competitiveness [29][30] Group 7: Desay SV - Desay SV reported a revenue of approximately 76.92 billion yuan in Q3 2025, a year-on-year increase of 5.63%, with a net profit of about 5.65 billion yuan [31][32] - The company is focusing on expanding its product structure and optimizing customer relationships to mitigate short-term performance pressures [32][33] - Desay SV is actively exploring new business areas, including smart transportation and autonomous delivery [33][34] Group 8: Aishide - Aishide reported a revenue of 393.75 billion yuan in the first three quarters of 2025, a year-on-year decrease of 31.47%, with a net profit of 33.7 million yuan [35][36] - The company is undergoing a strategic adjustment to focus on high-margin core businesses, showing signs of operational improvement [36][37] - Aishide is establishing an industry fund to invest in emerging technologies, enhancing its growth potential [38][39]

Core Viewpoint - The high-end liquor products of Jinshiyuan have significantly declined, with multiple operational indicators showing a downward trend in the first three quarters of 2025 [1][2][3]. Financial Performance - In the first three quarters of 2025, Jinshiyuan reported total revenue of 88.81 billion yuan, a year-on-year decrease of 10.66%, and a net profit of 25.49 billion yuan, down 17.39% [3][4]. - The third quarter alone saw revenue drop to 19.3 billion yuan, a decline of 26.8%, with net profit plummeting 48.69% to 3.2 billion yuan [3][4]. - The company’s cash flow from operations fell sharply by 59.33% to 9.07 billion yuan, indicating tightening liquidity [7]. Market Dynamics - Jinshiyuan's revenue from its main market in Jiangsu decreased by 12.4% to 79.55 billion yuan, while revenue from outside Jiangsu only slightly increased by 0.6%, accounting for less than 10% of total revenue [2][8]. - The company’s product lineup includes three main brands: Guoyuan, Jinshiyuan, and Gaogou, with Guoyuan focusing on high-end markets [8][12]. Competitive Landscape - The company faces intense competition in Jiangsu, with brands like Yanghe and Kuaijishan increasing their market presence [12][13]. - Jinshiyuan's high-end products are under pressure, with the "Special A+" category revenue dropping by 15.97% to 54.35 billion yuan [11][12]. Strategic Adjustments - In response to market challenges, Jinshiyuan is shifting its focus from absolute growth to maintaining market share, emphasizing the importance of market presence over revenue figures [15][17]. - The company plans to strengthen its product offerings in the 100-300 yuan price range to capture a broader consumer base [16][17]. Future Outlook - Jinshiyuan's management anticipates that despite current pressures, performance may rebound starting in the second quarter of the following year as market conditions improve [17].

2025 年 11 月 03 日 公司研究 评级：买入(维持) 证券分析师： 刘洁铭 S0350521110006 [Table_Title] 延续出清，蓄力长期 联系人 ： 郝天宇 S0350124060016 haoty@ghzq.com.cn ——今世缘（603369）2025 年三季报点评 最近一年走势 | 相对沪深 300 | 表现 | | 2025/11/03 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 今世缘 | -1.3% | -1.3% | -10.3% | | 沪深 300 | 0.3% | 14.8% | 19.6% | | 市场数据 | | | 2025/11/03 | | 当前价格（元） | | | 38.79 | | 52 周价格区间（元） | | | 37.82-57.36 | | 总市值（百万） | | | 48,363.37 | | 流通市值（百万） | | | 48,363.37 | | 总股本（万股） | | | 124,680.00 | | 流通股本（万股） | | | 124,680.00 | | 日均成交 ...

Core Viewpoint - The company reported a decline in total revenue and net profit for Q1-Q3 2025, with total revenue of 8.882 billion and net profit of 2.549 billion, reflecting a year-on-year decrease of 10.66% and 17.39% respectively. The Q3 figures showed a more significant decline, with total revenue at 1.931 billion and net profit at 320 million, down 26.78% and 48.69% year-on-year [1][2]. Revenue and Profitability - For Q1-Q3 2025, the company's total revenue, net profit, and net profit excluding non-recurring items were 8.882 billion, 2.549 billion, and 2.545 billion respectively, showing a year-on-year decline of 10.66%, 17.39%, and 17.23% [1]. - In Q3 2025, total revenue was 1.931 billion, with net profit at 320 million and net profit excluding non-recurring items at 321 million, reflecting year-on-year declines of 26.78%, 48.69%, and 48.95% respectively [1]. Product Performance - The proportion of premium products (特A类及以上) continues to increase, with revenue from these products accounting for 94.83% of total revenue in Q1-Q3 2025, up 0.44 percentage points year-on-year [2]. - Despite external pressures, the company's mass-market products, particularly the淡雅系列, are expected to perform well, while core high-end products may see a decline due to market conditions [2]. Regional Strategy - The company is focusing on regional expansion and market penetration, with Q1-Q3 2025 revenue from domestic markets down 12.40% and from external markets up 0.06% year-on-year. In Q3 2025, domestic revenue fell by 29.79%, while external revenue decreased by 13.79% [2]. - The company has increased its number of distributors, adding 4 in the domestic market and 80 in external markets by the end of Q3 2025 compared to the end of 2024 [2]. Cost and Margin Analysis - The gross margin for Q1-Q3 2025 decreased by 0.5 percentage points to 73.8%, with a more significant drop in Q3 to 75.0% [3]. - The sales expense ratio increased by 2.8 percentage points to 18.1% for Q1-Q3 2025, with Q3 showing a 9.5 percentage point increase to 30.0%, primarily due to increased marketing expenditures [3]. Future Outlook - The company is expected to benefit from strong demand in the Jiangsu market and stable external market expansion, maintaining a long-term growth momentum [3]. - Revenue forecasts for 2025-2027 have been adjusted downwards, with expected revenues of 10.15 billion, 10.67 billion, and 11.36 billion respectively, reflecting a year-on-year decline of 12.1% in 2025 but growth in subsequent years [3]. - The estimated EPS for 2025-2027 is projected to be 2.11, 2.21, and 2.31 yuan, with a downward revision of 15% for 2025 [3].