Core Viewpoint - The recent adjustment in the business model of the company appears to be a hasty decision driven by pressure to change the current situation [2][20]. Group 1: Business Model Changes - The company has expanded its product offerings beyond snacks to include fresh produce and daily necessities, such as oranges, salted eggs, and shrimp [3][4]. - This shift is part of a broader strategy to transition to a full-category model by 2025, initiated by the new chairman, Cheng Hong, shortly after taking office [4][10]. - The company aims to leverage its supply chain expertise by selling raw materials and their derivatives, marking a significant change in its operational focus [4][11]. Group 2: Management Changes - In a span of three months from March to May 2025, the company underwent significant management changes, including the resignation of the former chairman and the appointment of Cheng Hong as the new chairman and acting general manager [6][7]. - The new management is expected to enhance the company's governance and strategic execution efficiency, as the previous leadership faced challenges leading to the company's first loss in a decade [10][11]. Group 3: Financial Performance - The company's financial performance has shown significant volatility since 2020, with revenue and net profit growth rates declining sharply, particularly in 2023 and 2024 [14][16]. - The gross profit margin has also decreased, remaining below 28% since 2021, compared to a historical average of around 32% [14][16]. - The decline in performance is attributed to various factors, including the impact of the pandemic on offline sales and increased competition in the online market [16][17]. Group 4: Market Competition - The company has lost market share in the snack sector, dropping from 3.7% in 2020 to 1.6% in 2022, as competitors have emerged with more diverse product offerings [17][19]. - The competitive landscape has intensified, with many brands entering the market and adopting similar strategies, making it difficult for the company to maintain its previous positioning [19][20]. Group 5: Challenges in New Product Categories - The introduction of fresh produce as a new product line may not be ideal, as it typically has lower profit margins and higher costs associated with quality control and logistics [21][22]. - The company faces stiff competition in the fresh produce market, with many established players achieving significantly higher sales volumes [22][23]. - The disconnect between the new product categories and the company's core snack offerings may hinder the success of this strategy, as consumer behavior and purchasing contexts differ significantly [24][25].

Group 1 - The core theme of the 2025 Hubei Qianjiang Lobster Industry Expo is "Qianjiang Lobster Red Across the World," focusing on industrial upgrades and consumption trends [3] - The strategic partnership between Liangpinpuzi and the leading local restaurant brand "Xiahuang" aims to launch new summer products, including crispy lobster tails and a dual-flavor hot pot set [1][3] - The brand value of "Qianjiang Lobster" is reported to be 52.72 billion yuan, with a year-on-year increase of 24.8%, maintaining its position as the industry leader for seven consecutive years [3] Group 2 - In 2024, the total processing and trading volume of Qianjiang's small lobsters is expected to exceed 800,000 tons, accounting for 60% of Hubei's total output and 25% of the national total [3] - Liangpinpuzi has been awarded the title of "Ecological Strategic Cooperation Partner of Regional Public Brands" by local government leaders during the event [5] - The company plans to establish 10 core raw material bases across 50 origin areas this year, aiming to create a full industry chain value loop from "soil to food" [5]

Core Insights - The collaboration between Liangpinpuzi and brands like Qianjiang Shrimp King and Xiaofeige has led to the launch of an innovative snack, the crispy shrimp tail hot pot set, at the 2025 Hubei "Qianjiang Lobster" Industry Expo, emphasizing the craftsmanship of "5 pounds of live shrimp yields 1 pound of shrimp tails" and traceability technology [1][3] Group 1 - Qianjiang lobster is renowned for its quality, with 3 out of every 10 small lobsters in China produced in Qianjiang, and the regional public brand value of "Qianjiang Lobster" is projected to reach 52.72 billion yuan by 2025, maintaining its national leadership for seven consecutive years [3] - The new crispy shrimp tail product adheres to a strict 5:1 shelling standard, ensuring the integrity and crispiness of the shrimp meat while incorporating the classic flavor of Qianjiang's oil-braised shrimp, delivering a spicy and sweet taste experience [3][7] - Liangpinpuzi employs digital technology to provide traceability for its products, allowing consumers to scan QR codes to access information about the origin of the shrimp, enhancing food safety and creating an emotional connection between consumers and the production area [5] Group 2 - The brand utilizes innovative techniques such as liquid nitrogen freezing to transform seasonal delicacies into convenient year-round offerings, and plans to continue developing core raw material bases in collaboration with Qianjiang, promoting an ecological model of "shrimp-rice co-cultivation" [7] - Industry experts note that Liangpinpuzi's combination of "extreme craftsmanship and traceability technology" addresses the challenge of regional delicacies gaining wider recognition, with the success of the crispy shrimp tail opening new consumption scenarios for the Qianjiang lobster industry [7] - The story of "3 out of 10 Chinese shrimp are produced in Qianjiang" is being further developed in the snack sector, as Liangpinpuzi aims to bring the essence of Qianjiang's fresh and spicy flavors to consumers nationwide this summer [7]

证券代码：603719 证券简称：良品铺子 公告编号：2025-019 良品铺子股份有限公司 2024年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 5 月 20 日 (二)股东大会召开的地点：公司 5 楼会议室（武汉市东西湖区金银湖航天路 1 号 良品大厦） (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 236 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 234,948,956 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 58.5907 | (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次股东大会由公司董事会召集，董事长程虹先生主持，会议采用现场结合 通讯的方式召开，采用现场投票和网络投票相结合的表决方式进 ...

北京市金杜（广州）律师事务所 关于良品铺子股份有限公司 2024 年年度股东大会 之法律意见书 致：良品铺子股份有限公司 北京市金杜（广州）律师事务所（以下简称本所）接受良品铺子股份有限公 司（以下简称公司）委托，根据《中华人民共和国证券法》（以下简称《证券法》） 《中华人民共和国公司法》（以下简称《公司法》）《上市公司股东会规则》（以 下简称《股东会规则》）等中华人民共和国境内（以下简称中国境内，为本法律 意见书之目的，不包括中国香港特别行政区、中国澳门特别行政区和中国台湾地 区）现行有效的法律、行政法规、规章和规范性文件和现行有效的公司章程有关 规定，指派本所律师出席了公司于2025年5月20日召开的公司2024年年度股东大 会（以下简称本次股东大会），并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 在本法律意见书中，本所仅对本次股东大会召集和召开的程序、出席本次股 东大会人员资格和召集人资格及表决程序、表决结果是否符合有关法律、行政法 规、《股东会规则》和《公司章程》的规定发表意见，并不对本次股东大会所审 议的议案内容以及该等议案所表述的 ...

Group 1: Company Developments - Proya is considering overseas acquisitions to fill gaps in its product lines, including baby care, perfumes, and men's skincare, with plans to introduce new brands to the domestic market [1] - Warner Bros. has appointed Sirena Liu as the General Manager of its China Film Division, indicating a potential increase in content investment in China and exploration of new collaboration models [2] - Good Products has undergone significant management changes, with Cheng Hong taking over as Chairman and Yang Hongchun as Manager, signaling a shift towards a professional management structure amid increasing competition in the snack industry [4] Group 2: Industry Trends - The construction of a new Spider-Man themed area at Shanghai Disneyland marks a significant milestone in the park's expansion, aimed at attracting younger families and enhancing visitor engagement through diverse offerings [3] - The expansion reflects ongoing optimism in the Chinese market and suggests a new growth cycle driven by content in the cultural tourism industry [3]

Group 1: Market Performance - The three major indices showed fluctuations, with the Shanghai Composite Index closing flat, the Shenzhen Component down 0.08%, and the ChiNext Index down 0.33%. Over 3,300 stocks rose in the two markets, with a total trading volume of approximately 1.09 trillion yuan [2] Group 2: Shipping and Port Sector - The port and shipping sector saw significant gains, with Lianyungang (601008.SH), Nanjing Port (002040.SZ), and Ningbo Maritime (600798.SH) rising by 10%. Ningbo Ocean Shipping (601022.SH) also experienced a substantial increase [2] - Huayuan Securities noted that the 90-day US-China tariff window has triggered a surge in shipping demand on US routes, which is expected to boost both volume and price. Additionally, Asian route shipping rates may benefit from spillover effects, positively impacting related companies' performance [2] Group 3: Real Estate Sector - The real estate sector strengthened, with Shahe Co. (000014.SZ) rising by 10%, and Vanke A (000002.SZ), Poly Developments (600048.SH), Tianbao Infrastructure (000965.SZ), and Shibei Hi-Tech (600604.SZ) also seeing increases [2] - The National Bureau of Statistics indicated that the real estate market stabilized in April due to various policies aimed at promoting recovery. Future demand for green, smart, and safe housing is expected to grow, with significant prospects for upgrading old residential areas and improving real estate construction quality [2] Group 4: Mergers and Acquisitions - Mergers and acquisitions concept stocks showed strong movements, with Guangzhi Technology (300489.SZ) and Jinlihua Electric (300069.SZ) rising by 20%, and Zongyi Co. (600770.SH), Binhai Energy (000695.SZ), and Jinhongshun (603922.SH) increasing by 10% [3] - The China Securities Regulatory Commission recently announced amendments to the "Management Measures for Major Asset Restructuring of Listed Companies," encouraging private equity funds to participate in mergers and acquisitions, establishing simplified review procedures, and introducing a phased payment mechanism [3] Group 5: Food Processing Sector - The food processing and manufacturing sector performed well, with Three Squirrels (300783.SZ), Liangpinpuzi (603719.SZ), Jinzhai Food (003000.SZ), and Maiqu'er (002719.SZ) all seeing increases [4] - The Ministry of Commerce and the National Development and Reform Commission jointly released the "Measures for Promoting and Managing the Catering Industry," which will take effect on June 15, 2025. The measures include 25 provisions aimed at promoting the industry, including support for international cooperation, digital development, and local specialty catering cultivation [4]

5月17日，2025湖北潜江龙虾产业博览会现场，良品铺子（603719）与当地头部餐饮品牌"虾皇"正式签 订战略合作协议。作为"寻味中国好原料"第二站，此次合作以"原产地+好原料"为核心，再次刷新零食 的地域风味边界。 良品铺子表示，今年4月28日，由央视农业中心、良品铺子、京东及7县市政府联合发起的"寻味中国好 原料暨CMG乡村地域特色首发经济启动仪式"在湖北秭归县举行。活动现场，秭归、潜江等荆楚7县主 要领导授予良品铺子"区域公用品牌生态战略合作伙伴"称号，三方达成"长期原料直采、标准共建、品 牌共推"的合作机制。 此次潜江站活动，是良品铺子"寻找中国好原料"之旅的第二站。潜江，这座"中国小龙虾之乡"，在中国 小龙虾产业中占据着举足轻重的地位。2024年，在全国416个区域公用品牌参与的中国地理标志农产品 (水产)区域公用品牌声誉排行榜中，"潜江龙虾"以846.89的高分荣登榜首。 良品铺子表示，公司围绕"品质食品、品牌引领、生态经营、以人为本"的16字经营策略，今年，良品铺 子将深入全国50个原产地产区，再建10个核心原料基地，打造从"泥土到食品"的全产业链价值闭环，为 消费者带去更多原产地好物。(胡敏 ...

Group 1 - The core point of the article highlights the significant role of Hubei province, particularly Qianjiang, in the Chinese crayfish industry, with Hubei accounting for 39% of national production and Qianjiang alone contributing 25% [1][2] - The launch of new products by Liangpinpuzi, including crispy crayfish tails and a dual-flavor crayfish hot pot set, aims to transform regional flavors into convenient food options [1][2] - The brand value of the "Qianjiang Crayfish" public brand reached 52.72 billion yuan in 2025, marking a year-on-year growth of 24.8% and maintaining its position as the industry leader for seven consecutive years [1][3] Group 2 - Liangpinpuzi has established partnerships with local brands like "Xiahuang" to enhance the quality control of crayfish sourced from Qianjiang, adhering to strict farming standards [2][3] - The company has initiated the "Taste of China Good Ingredients" plan to promote regional specialties nationwide, addressing the challenge of regional delicacies gaining wider recognition [2][3] - By 2025, the comprehensive output value of Qianjiang crayfish is expected to exceed 87 billion yuan, further emphasizing the economic impact of Liangpinpuzi's new product launches [3]

良品铺子股份有限公司 2024 年年度股东大会 会议资料 二零二五年五月 良品铺子股份有限公司 2024 年年度股东大会 一、现场会议召开时间和地点： 三、会议表决方式：现场投票和网络投票相结合。 四、会议主持人：董事长程虹先生。 五、会议审议议案： | 序号 | 议案名称 | | --- | --- | | | 非累积投票议案 | | 1 | 公司董事会 2024 年度工作报告 | | 2 | 公司监事会 年度工作报告 2024 | | 3 | 关于公司《2024 年度财务决算报告》的议案 | | 4 | 年度利润分配预案》的议案 关于公司《2024 | | 5 | 关于公司 年年度报告全文及摘要的议案 2024 | | 6 | 关于续聘公司 2025 年度财务审计机构和内部控制审计机构的议案 | | 7 | 关于公司及控股子公司 年度向金融机构申请综合授信额度及提 2025 | | | 供相应担保并授权经理层办理的议案 | | 8 | 关于使用部分闲置自有资金进行现金管理并授权经理层进行投资决 | | | 策并组织实施的议案 | | | 累积投票议案 | | 9.00 | 关于选举独立董事的议案 | | ...