证券代码：688696 证券简称：极米科技 公告编号：2024-047 截至 2024 年 7 月 30 日，公司 2024 年员工持股计划的银行账户及证券账户 已开立完毕，已通过二级市场以集中竞价交易方式累计买入公司股份 381,031 股， 占公司总股本的 0.54%，成交金额为人民币 25,255,567.67 元（不含佣金、过户 费等交易费用）。 公司将持续关注本持股计划实施的进展情况，根据法律、法规、规范性文件 及业务规则的要求，及时履行信息披露义务。敬请广大投资者关注相关公告，注 意投资风险。 特此公告。 极米科技股份有限公司董事会 2024 年 7 月 31 日 极米科技股份有限公司 关于 2024 年员工持股计划实施进展的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 极米科技股份有限公司（以下简称"公司"）于 2024 年 5 月 16 日召开了第二 届董事会第十七次会议、第二届监事会第十一次会议，并于 2024 年 6 月 7 日召 开了 2023 年年度股东大会，审议通过了《关于公司<2024 ...

Investment Rating - The report assigns an "Accumulate" rating to the company, with a target price of 65.41 CNY per share based on a 25x PE ratio for 2024 [7][2]. Core Views - The company is expected to recover quickly from its current operational downturn, with projected net profits of 183 million CNY, 384 million CNY, and 489 million CNY for 2024, 2025, and 2026 respectively, reflecting growth rates of 52.0%, 109.7%, and 27.3% [2][5]. - The sales gross margin has declined due to inventory issues, but improvements are anticipated as old products are phased out and new products gain market share [2][19]. Financial Summary - Revenue for 2024 is estimated at 3.662 billion CNY, with a growth rate of 3.0% compared to 2023 [5]. - The company's EBITDA is projected to be 251 million CNY in 2024, with a significant recovery expected in subsequent years [5]. - The net profit margin is under pressure, but product structure optimization is expected to enhance profitability in the future [19][2]. - The company’s earnings per share (EPS) is forecasted to be 2.62 CNY in 2024, increasing to 5.49 CNY in 2025 and 6.99 CNY in 2026 [5][2]. Market Performance - The overall smart projection industry is facing challenges, with the market for products priced below 2000 CNY showing growth, indicating a shift in consumer preference towards more affordable options [19]. - The company has launched several new products priced under 2000 CNY, including the RS 10 series and the PLAY5, which are expected to drive sales [19][2]. - The company is expanding its overseas presence, with a growing share of revenue coming from international markets [19][2].

敬请参阅末页重要声明及评级说明 证券研究报告 免责声明 敬请参阅末页重要声明及评级说明 3 / 4 证券研究报告 收入转正控费强化，H2 有望轻装上阵 | --- | --- | --- | --- | --- | --- | |-------|-------------------------------|--------|-------------------------|-----------------------|------------------| | ⚫ | 重要财务指标 \n主要财务指标 | 2023 | 2024E | 单位 \n2025E | : 百万元 \n2026E | | | 营业收入 | | 3557 3742 4115 4568 | | | | | 收入同比（ % ） | -15.8% | 5.2% | 10.0% | 11.0% | | | 归属母公司净利润 | | 121 99 228 316 | | | | | 净利润同比（ % ） | -76.0% | -18.0% | 130.8% | 38.7% | | | 毛利率（ % ） | 31.2% | 31.3% | 33 ...

收入转正控费强化，H2 有望轻装上阵 敬请参阅末页重要声明及评级说明 证券研究报告 | --- | --- | --- | --- | --- | --- | |-------|-------------------------------|--------|-------------------------|-----------------------|------------------| | ⚫ | 重要财务指标 \n主要财务指标 | 2023 | 2024E | 单位 \n2025E | : 百万元 \n2026E | | | 营业收入 | | 3557 3742 4115 4568 | | | | | 收入同比（ % ） | -15.8% | 5.2% | 10.0% | 11.0% | | | 归属母公司净利润 | | 121 99 228 316 | | | | | 净利润同比（ % ） | -76.0% | -18.0% | 130.8% | 38.7% | | | 毛利率（ % ） | 31.2% | 31.3% | 33.7% | 35.4% | | | ROE （ % ） | 3.9% ...

事件：公司发布 24H1 业绩预告，2024 年半年度实现归属于母公司所有者 的净利润为 367.31 万元，同比-96.04%；实现归属于母公司所有者的扣除 非经常性损益的净利润为-1,526.83 万元，同比-126.09%。其中 24Q2 实现 归母净利润-1064.6 万元，同比-126.3%；实现扣非归母净利润-2338 万元， 同比-238.5%。 投资建议：公司坚持底层技术创新与产品创新双轮驱动，积极推出多项创 新性技术及多款新品，力争满足消费者不同场景与价格段的多样化需求； 同时公司坚定实施品牌出海战略，持续推进海外本土化团队建设，扩大海 外渠道覆盖范围。根据公司 24H1 的预告，我们略下调了收入增速和毛利 率，预计 24-26 年归母净利润为 1.2/1.7/2.3 亿元（前值 1.6/2.1/2.6 亿元）， 对应动态 PE 为 36.2x/25.7x/19.7x。 请务必阅读正文之后的信息披露和免责申明 1 作者 | --- | --- | |------------------------|----------| | | | | 股价走势 | | | 极米科技 | 沪深 300 | ...

Investment Rating - The investment rating for the company is "Buy" (首次) [2] Core Views - The company has a strong R&D capability and innovative technology that leads the market, with new products and overseas expansion driving growth [4] - The company is a leader in the home smart projection industry, with a significant market share and continuous product innovation [20] - The company has faced temporary performance pressure, but profitability is expected to recover with new product launches in 2024 [40] Summary by Sections Company Overview - The company is a leading player in the home smart projection industry, having broken the foreign brand monopoly since 2018 and maintaining the top shipment volume for six consecutive years [20][29] - The founder holds an 18.79% stake, and the company has strategic investment from Baidu [12][14] Market Position and Product Strategy - The company covers a wide range of price segments, with products ranging from 2,000 to 30,000 yuan, and has expanded its product layout continuously [32][29] - The company has launched the Play series to compete in the low-end market, which has shown strong sales performance [21] Financial Performance and Forecast - The company is expected to achieve net profits of 201 million, 297 million, and 390 million yuan for 2024, 2025, and 2026 respectively, with corresponding PE ratios of 23.26, 15.78, and 12.00 [4][5] - Revenue for 2024 is projected at 4.1 billion yuan, with a growth rate of 15.27% [5] Innovation and Growth Drivers - The company is focusing on innovative technologies, with breakthroughs in three-color laser technology enhancing its high-end market position [3][20] - The overseas business has grown significantly, with the revenue contribution from international markets increasing from 2% in 2019 to 26% in 2023 [20][35] Challenges and Market Dynamics - The company has faced challenges due to price competition and market conditions, but it is actively adjusting its product structure to maintain its market position [40][52] - The domestic market for home projectors has shown resilience, with a shipment volume of 4.036 million units in 2023, despite a slight decline [43]

Financial Performance - The company expects a net profit attributable to shareholders of the parent company for the first half of 2024 to be 3.6731 million yuan, a decrease of 89.0543 million yuan or 96.04% compared to the same period last year[2]. - The net profit attributable to shareholders of the parent company for the same period last year was 92.7273 million yuan[3]. - The net profit attributable to shareholders of the parent company, after deducting non-recurring gains and losses, is projected to be -15.2683 million yuan, a decrease of 73.7865 million yuan or 126.09% year-on-year[13]. - The company's gross profit margin has decreased due to inventory clearance of older products, impacting net profit[7]. - The performance forecast is based on preliminary calculations by the company's finance department and has not been audited by registered accountants[5]. - Investors are advised to pay attention to investment risks as the forecast data is preliminary and the accurate financial data will be disclosed in the official half-year report[17]. Product Development and Strategy - The company launched new products including the portable projector Play 5 priced under 2,000 yuan and the RS 10 series of eye-protecting three-color laser projectors to enhance product competitiveness[6]. - The company plans to optimize resource allocation and improve revenue structure and gross margin by launching more differentiated and competitive products in both domestic and overseas markets[7]. Sales and Market Expansion - The company is expanding its sales channels and implementing a global branding strategy, resulting in increased overseas revenue during the reporting period[6]. - The overall revenue scale for the first half of 2024 is expected to be roughly flat year-on-year, despite weak domestic demand[15].

今天主要探讨一下行业和公司在这个位置的一个变化及一些未来的风向 本次来看看中国研究赛道它在国内它是属于一个很低深入率的品类出产的分边呢也很差其实呢这两年股价表现不佳是因为内销方面因为它属于一个科学品类科学的属性比较强那需求端呢还是遇到了一个比较大的压力确实遇到一些问题我们一起来看一下这些问题的改善情况以及未来的一个会是怎样的一个趋势好,那我们来一起探讨一下行业内销的一个情况 其实从这两年的情况来看呢人力钢啊还是保持一个比较强的韧性22年行业的整个销量达到巅峰23年呢韧热的下滑但也是维持到了将近600万台的一个销量那这600万台的销量其实在整个行业里面啊在新兴家电品类里面我们合相来看它对于扫地机以及洗碗机就这些同样的一个新兴的家电品牌来说销量是一个大的规模了啊毕竟已经是将近600万台的一个品类了 有一定的韧性再看均价均价是有一个比较明显的下滑为时23年它整个均价其实也下滑到一个比较低的位置大概只有1700多块钱这块均价的下滑主要是于产品结构的变化产品结构我们可以看这张图在22年23年在产品结构其实是出现了一个比较明显的两极分化低端这块2000块钱以内尤其是500块钱以内的 这个低端产品占比就提升比较大需求是比较 ...

| --- | --- | --- | --- | --- | --- | --- | |-------|-------------|-----------------|-----------------------|-----------------|-------------|--------------| | | | 极米 | 坚果 | Vidda | 当贝 | EPSON | | | 产品型号 | RS 10 | N1S Pro 4k 至臻版 | C2 至臻版 | X5S | TW5750 | | | 价格（元） | 4999 | 5999 | 5699 | 4999 | 4299 | | | 光源 | 护眼三色激光 | 三色激光 | 三色激光 | ALPD 激光 | 灯泡 | | | 显示技术 | DLP | DLP | DLP | DLP | 3LCD | | | 显示芯片 | 0.47'' 4K DMD | 0.47'' 4K DMD | 0.47'' 4K DMD | 0.47''DMD | 0.61" 3LCD | | | 长焦 / 短焦 | 中长焦 | 长焦 | 长焦 | 长焦 | 长焦 ...

中国国际金融股份有限公司 关于极米科技股份有限公司 差异化分红事项的核查意见 中国国际金融股份有限公司（以下简称"中金公司"或"保荐机构"）作为 极米科技股份有限公司（以下简称"极米科技"或"公司"）首次公开发行股票 并在科创板上市的保荐机构，根据《中华人民共和国公司法》《中华人民共和国 证券法》《证券发行上市保荐业务管理办法》《上海证券交易所上市公司自律监 管指引第 7 号——回购股份》等法律法规，对公司 2023 年度利润分配所涉及的 差异化分红进行了核查，核查情况如下： 一、本次差异化分红的原因 根据《上市公司股份回购规则》等有关规定，上市公司回购专用证券账户中 的股份，不享有利润分配的权利。因此，公司回购专用证券账户中的股份将不参 与公司本次利润分配，故 2023 年年度利润分配实施差异化分红。 二、本次差异化分红方案 根据公司 2023 年年度股东大会审议通过的 2023 年年度利润分配方案，公司 拟以实施权益分派股权登记日登记的总股本扣减公司回购专用证券账户中股份 为基数，拟向股权登记日登记在册的全体股东每 10 股派发现金红利人民币 3.00 元（含税），不进行资本公积金转增股本。 三、本次差异 ...