实习记者 ｜ 王慧静 彼得・嘉高分享2021年份Grange La Chapelle葛兰许小教堂的酿造灵感与非凡风格 Grange La Chapelle葛兰许小教堂凝聚了奔富在混酿技艺上的积淀与突破，是奔富的里程碑之作。此次在中国上市的2021年份Grange La Chapelle葛兰许小教堂由泸州老窖集团锁唇国际 图片来源：品牌提供 编辑 ｜ 汤威 7月9日，Penfolds奔富于上海发布2021年份Grange La Chapelle葛兰许小教堂，这是该酒款继2月9日全球发布后，正式在中国市场上市。发布活动选址于上影CHAO酒店，多位重要嘉宾及 2021年份Grange La Chapelle葛兰许小教堂中国市场上市 晚宴现场红蓝辉映，为宾客呈现一场葡萄酒与艺术的感官盛宴 Grange La Chapelle葛兰许小教堂不仅沿袭了法国葡萄酒酿造传统，又融合了澳大利亚创新酿造工艺。以法国西拉和澳大利亚设拉子，同一品种的两个变奏葡萄品种混酿，凝聚新旧世界代表 ...

实习记者 | 王慧静 彼得・嘉高分享2021年份Grange La Chapelle葛兰许小教堂的酿造灵感与非凡风格 Grange La Chapelle葛兰许小教堂凝聚了奔富在混酿技艺上的积淀与突破，是奔富的里程碑之作。此次在中国上市的 2021年份Grange La Chapelle葛兰许小教堂由泸州老窖集团锁唇国际酒业独家代理。泸州老窖集团有限责任公司党委副 书记、副董事长、总裁廖俊先生表示，未来双方将继续深化合作，坚持为中国消费者带来奔富来自全球优质葡萄酒产区 的高品质佳酿，并推动葡萄酒文化在中国的持续传播与发展。 责任编辑：李昂 Grange La Chapelle葛兰许小教堂不仅沿袭了法国葡萄酒酿造传统，又融合了澳大利亚创新酿造工艺。以法国西拉和澳 大利亚设拉子，同一品种的两个变奏葡萄品种混酿，凝聚新旧世界代表产区的酿酒精髓，具有历史意义与窖藏价值。奔 2021年份Grange La Chapelle葛兰许小教堂中国市场上市 富首席酿酒师彼得・嘉高表示，"这是建立在两家酒庄长期友谊上碰撞出的想法，这些顶级葡萄果实混酿，创造出纯粹 且和谐的单一葡萄品种表达。" 7月9日，Penfolds奔富于上海发 ...

实习记者 ｜ 王慧静 2021年份Grange La Chapelle葛兰许小教堂中国市场上市 Grange La Chapelle葛兰许小教堂不仅沿袭了法国葡萄酒酿造传统，又融合了澳大利亚创新酿造工艺。 以法国西拉和澳大利亚设拉子，同一品种的两个变奏葡萄品种混酿，凝聚新旧世界代表产区的酿酒精 髓，具有历史意义与窖藏价值。奔富首席酿酒师彼得・嘉高表示，"这是建立在两家酒庄长期友谊上碰 撞出的想法，这些顶级葡萄果实混酿，创造出纯粹且和谐的单一葡萄品种表达。" 彼得・嘉高分享2021年份Grange La Chapelle葛兰许小教堂的酿造灵感与非凡风格 Grange La Chapelle葛兰许小教堂凝聚了奔富在混酿技艺上的积淀与突破，是奔富的里程碑之作。此次 在中国上市的2021年份Grange La Chapelle葛兰许小教堂由泸州老窖集团锁唇国际酒业独家代理。泸州 老窖集团有限责任公司党委副书记、副董事长、总裁廖俊先生表示，未来双方将继续深化合作，坚持为 中国消费者带来奔富来自全球优质葡萄酒产区的高品质佳酿，并推动葡萄酒文化在中国的持续传播与发 展。 图片来源：品牌提供 编辑 ｜ 汤威 7月9日，Pen ...

伴随着夜幕降临，麻园诗人站在主舞台中间，躁动的音乐冲击着粉丝的耳膜，一时间这里成为了粉丝 的"乌托邦"。放眼舞台之下，与音乐同频摇动的，不仅仅是感受激情的粉丝，还有被高高举起的以国窖 1573为基酒的特调鸡尾酒。这里便是泸州老窖为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者，李荔第一次来到泸州老窖窖主节便被这里的活动所吸引，无论是结合运动元素的酒 量健身区，抑或是融入沉浸式角色扮演的窖主体验场，她在这里看到了白酒的不同。通过窖主节周边产 品脱销不难发现，泸州老窖开启了独属于白酒赛道的"谷子经济"。而白酒"谷子经济"的底层逻辑，则在 于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来，包括贵州茅台、五粮液、洋河等头部 企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么，未来谁 会是下一个"网红"？ 文创产品销量增长120% "如果要选择的话，你可以不去春糖会，但你必须来窖主节。这里虽不卖白酒，却将白酒融入到每个环 节之中。"李荔兴奋地说道。 成都桂溪生态公园的春日暖阳下，一场名为"窖主节"的白酒嘉年华正掀起热潮。年轻人排着长队等待体 验"酒神飞篮"；一旁 ...

伴随着夜幕降临，麻园诗人站在主舞台中间，躁动的音乐冲击着粉丝的耳膜，一时间这里成为了粉丝的"乌托邦"。放眼舞台之下，与音乐同频摇动的，不仅 仅是感受激情的粉丝，还有被高高举起的以国窖1573为基酒的特调鸡尾酒。这里便是泸州老窖（000568）为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者，李荔(化名)第一次来到泸州老窖窖主节便被这里的活动所吸引，无论是结合运动元素的酒量健身区，抑或是融入沉浸式角色扮演的窖主 体验场，她在这里看到了白酒的不同。不仅如此，窖主节上周边产品频频脱销。借此，泸州老窖开启了独属于白酒赛道的"谷子经济"，即通过开发文创、周 边等衍生产品，挖掘消费新场景。而白酒"谷子经济"的底层逻辑，则在于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来，包括贵州茅台 （600519）、五粮液（000858）、洋河等头部企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么，未来谁会是下 一个"网红"？ 文创产品销量增长120% "如果要选择的话，你可以不去春糖会，但你必须来窖主节。这里虽不卖白酒，却将白酒融入到每个环节之中。"李荔兴奋地说道。 成都桂 ...

Core Viewpoint - Luzhou Laojiao is leveraging the "Jiao Master Festival" to create new consumption scenarios, integrating its products into lifestyle experiences and enhancing consumer engagement [4][6][8]. Group 1: Event and Consumer Engagement - The "Jiao Master Festival" features various interactive activities that attract young consumers, such as fitness zones and immersive role-playing experiences [4][5]. - The festival has successfully sold out surrounding products, indicating a strong consumer interest in the new "Guzi Economy" approach, which focuses on cultural and derivative products [4][6]. - During the festival, sales of cultural products increased by 120%, and the special cocktails sold 800 cups in a single day, with over 12,000 participants engaging in activities [7][12]. Group 2: Market Trends and Strategies - The Chinese liquor industry is shifting towards a consumer-centric model, emphasizing the need for companies to create appealing experiential scenarios to meet consumer demands [6][9]. - The "Guzi Economy" is seen as a crucial strategy for liquor companies to stimulate consumption and address inventory pressures, with many leading brands exploring new product lines and marketing strategies [9][10]. - The industry is experiencing a transformation from traditional sales methods to lifestyle-oriented marketing, with a focus on emotional value and consumer engagement [12][13]. Group 3: Future Directions - Luzhou Laojiao plans to expand the "Jiao Master Festival" to more cities in 2024, enhancing digital marketing and consumer interaction [7][8]. - The industry is expected to see more innovative forms of consumer engagement, moving beyond traditional liquor consumption to include lifestyle integration [8][12]. - Future strategies may involve developing lower-alcohol products and culturally relevant merchandise to appeal to younger consumers and diverse market scenarios [13][14].

Core Viewpoint - A revolution in the consumption of low-alcohol liquor is emerging, driven by the demand for lighter drinking experiences among consumers, particularly the younger generation [1][2] Industry Trends - The low-alcohol liquor market in China is projected to grow from approximately 20 billion yuan in 2020 to 57 billion yuan by 2024, with an expected compound annual growth rate of 30% [3] - There is a notable preference among the 20-35 age group for low-alcohol beverages, with over 60% favoring them compared to traditional spirits [4] Company Performance - The 38-degree Guojiao 1573 has become a leading product in the low-alcohol segment, with sales expected to exceed 20 billion yuan in 2024, and its single product accounting for 50% of the brand's sales [5][6] - Guojiao 1573 dominates the market in regions like Hebei, holding 80% of the market share, and is highly favored in Shandong, Jiangsu, and northern Zhejiang [5] Product Innovation - The company is focusing on product innovation in low-alcohol and liqueur categories, with Guojiao 1573 being one of the earliest low-alcohol premium liquors [5] - The introduction of ice-drinking methods and innovative social events has successfully attracted attention on social media platforms, enhancing consumer engagement [8][12] Quality and Production - The quality of Guojiao 1573 is attributed to the unique brewing environment in Luzhou, which is known for its rich history and suitable conditions for distillation [9][14] - The company has invested over 20 years in developing techniques for reducing alcohol content while maintaining quality, positioning itself as a leader in the low-alcohol liquor market [11][14] Future Outlook - The internationalization of Chinese liquor is becoming a hot topic, with Guojiao 1573 poised to bridge the gap between local and global markets [15] - The company plans to introduce a 28-degree version of Guojiao 1573, indicating ongoing innovation and adaptation to market trends [15]

Core Insights - The 38-degree Guojiao 1573 is poised to become the first low-alcohol product in the Chinese liquor industry to enter the "100 billion club," establishing its position as the "ceiling" for low-alcohol liquor [1][3] - The low-alcohol liquor market is projected to exceed 74 billion yuan by 2025, with an annual compound growth rate of 25% [3][4] - The success of 38-degree Guojiao 1573 is attributed to its alignment with consumer trends, technological breakthroughs, and effective market positioning [4][6] Market Performance - In Hebei, 38-degree Guojiao 1573 holds an 80% market share of Luzhou Laojiao, generating annual sales of 4 billion yuan [1] - The product is highly favored in various markets, with 8 out of 10 bottles sold being 38-degree Guojiao 1573 in regions like Shandong and Jiangsu [1] - The brand's sales are expected to surpass 20 billion yuan in 2024, with the 38-degree variant contributing 50% of this figure [3] Consumer Trends - There is a significant shift towards low-alcohol products driven by health-conscious consumers and the younger demographic, particularly those born between 1985 and 1994 [4][6] - The new generation of consumers values the social and health aspects of drinking, creating a favorable environment for low-alcohol liquor [4] Technological Innovations - The product's success is underpinned by 701 years of brewing heritage and the unique 442-year-old national treasure cellar group, which ensures high-quality raw materials [1][4] - Luzhou Laojiao has developed proprietary technologies to overcome challenges associated with low-alcohol liquor, such as turbidity and flavor loss, leading to the creation of a product that maintains quality while reducing alcohol content [8][10] Future Developments - Luzhou Laojiao is expanding its low-alcohol product line, having completed the development of a 28-degree Guojiao 1573, indicating a strategic focus on low-alcohol offerings [7][10] - The company aims to leverage its technological and product advantages to further penetrate the low-alcohol market across China [10]

从个股来看，贵州茅台收盘价达1422.35元/股，下跌0.11%；五粮液收盘价达122.55元/股，上涨0.32%； 泸州老窖收盘价达128.40元/股，上涨0.64%；洋河股份收盘价达69.01元/股，上涨0.31%；山西汾酒收盘 价达181.41元/股，下跌0.38%。 招商证券在其研报中指出，2024Q3-2025Q2连续四个季度前五大基金经理持仓集中度提升（洋河持续超 95%）。当前除茅台外，其他五大白酒筹码多集中于个股前五大基金经理手中，后续报表侧出清与筹码 侧出清有望同步。 北京商报讯（记者 刘一博 冯若男）8月7日尾盘，沪指3639.67点上涨0.16%。白酒板块2201.39收盘上涨 0.15% ，其中13只白酒股下跌。 ...

Core Viewpoint - The 38-degree Guojiao 1573 is emerging as a leading product in the low-alcohol liquor segment, potentially becoming the first low-alcohol product to enter the "100 billion club" in China's liquor industry, marking a significant milestone in the industry's transformation towards lower alcohol content [1][4][9] Market Performance - In the Hebei market, 38-degree Guojiao 1573 holds an 80% market share of Luzhou Laojiao, with annual sales reaching 4 billion yuan [1] - In key markets like Shandong, Jiangsu, and northern Zhejiang, 8 out of every 10 bottles sold are 38-degree Guojiao 1573, indicating its strong market presence [1] - The brand's sales are projected to exceed 20 billion yuan in 2024, with the 38-degree variant contributing 50% to this figure [4][11] Industry Trends - The low-alcohol liquor market is expected to surpass 740 billion yuan by 2025, with a compound annual growth rate of 25% [4] - Over 21% of liquor companies are prioritizing younger consumer products as a strategic focus, indicating a shift towards a dual-driven development model of "core products + innovative products" [4][5] Technological Innovations - The success of 38-degree Guojiao 1573 is attributed to Luzhou Laojiao's 701 years of brewing heritage and 442 years of continuous use of the 1573 national treasure cellar, which have overcome key technical challenges in low-alcohol production [2][5] - The company has developed a unique adsorption filtration process that ensures the product maintains quality while reducing alcohol content, achieving a breakthrough in "low but not bland" quality [2][9] Consumer Preferences - The product's characteristics, such as "slow intoxication, quick sobering, smooth taste, and sweet aftertaste," have made it popular for business banquets and social gatherings, with a 70% share in business dining in North China [7][11] - The younger generation, particularly those born between 1985 and 1994, is driving demand for low-alcohol products due to their preference for lighter drinking experiences [4][5] Future Outlook - Luzhou Laojiao plans to introduce more low-alcohol products, including the newly developed 28-degree Guojiao 1573, reflecting a commitment to expanding its low-alcohol product line [8][9] - The company's strategic focus on low-alcohol products is expected to reshape the market landscape, with high-quality low-alcohol liquors like Guojiao 1573 leading the way [11]