Summary of Key Points Core Viewpoint - The 2024 A-share Secretary Data Report indicates that the total salary of secretaries in A-share listed companies reached 4.086 billion yuan, with an average annual salary of 700,000 yuan, highlighting the significant role of secretaries in connecting investors and listed companies [1]. Group 1: Salary Overview - The total salary for secretaries in the low-alcohol beverage industry amounted to 10.5195 million yuan, with an average salary of 657,500 yuan, which is below the market average [1]. - In the low-alcohol beverage sector, 56% of secretaries earn between 500,000 yuan and 1 million yuan, while 13% earn between 1 million yuan and 2 million yuan [2]. Group 2: Age and Education - Among the secretaries in the low-alcohol beverage industry, 56% are aged 50 and above, while 31% are aged between 40 and 50, and only 2 are aged between 30 and 40 [2]. - The majority of secretaries in this industry hold a bachelor's degree, accounting for 75%, while only 25% have a master's degree [2]. Group 3: Individual Salary Highlights - The highest-paid secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan, and Zhangyu A at 997,200 yuan [3]. - The lowest-paid secretary is from Mogao Co., earning only 140,000 yuan, with the second lowest being *ST Lanhua at 293,300 yuan [3]. - Five companies reported an increase in secretary salaries, with Yanjing Beer’s secretary seeing the highest increase of 244,300 yuan [3].

Summary of Key Points Core Viewpoint - The 2024 A-share Secretary Data Report indicates that the total salary of secretaries in A-share listed companies reached 4.086 billion yuan, with an average annual salary of 700,000 yuan, highlighting the significant role of secretaries in connecting investors and listed companies [1]. Salary Distribution - In the low-alcohol beverage industry, the total salary for secretaries across 16 listed companies was 10.5195 million yuan, with an average salary of 657,500 yuan, which is below the market average [1]. - The majority of secretaries in the low-alcohol beverage sector earn between 500,000 yuan and 1 million yuan, accounting for 56% of the total [2]. Age and Education - Among the secretaries in the low-alcohol beverage industry, 56% are aged 50 and above, while 31% are aged between 40 and 50, and only 13% are aged between 30 and 40 [2]. - The educational background of secretaries shows that 75% hold a bachelor's degree, while only 25% have a master's degree [2]. Individual Salary Highlights - The highest-paid secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan, and Zhangyu A at 997,200 yuan [3]. - The lowest-paid secretary is from Mogaogongsi, earning only 140,000 yuan, followed by ST Lanhua at 293,300 yuan [3]. Salary Changes - Among the secretaries, five experienced salary increases, with the highest increase being 244,300 yuan for Yanjing Beer [3]. - Conversely, five secretaries saw salary reductions, with the largest decrease being 252,400 yuan for Zhangyu A [3].

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The low-alcohol beverage industry has 16 listed companies with a total secretary salary of 10.5195 million yuan, averaging 657,500 yuan, which is below the market average [1] Salary Distribution - In the low-alcohol beverage sector, 56% of secretaries earn between 500,000 yuan and 1 million yuan, while 13% earn between 1 million yuan and 2 million yuan [3] - The highest-paid secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan, and Zhangyu A at 997,200 yuan [3] - The lowest salary recorded is 140,000 yuan from Mogao Co., followed by 293,300 yuan from *ST Lanhua [3] Salary Changes - Among the companies, five secretaries saw salary increases, with Yanjing Beer’s secretary having the highest increase of 244,300 yuan [3] - Conversely, five secretaries experienced salary reductions, with Zhangyu A's secretary facing the largest decrease of 252,400 yuan [3] Demographics - The majority of secretaries in the low-alcohol beverage industry are aged 50 and above, accounting for 56%, while those aged 40-50 make up 31%, and only 2 are aged 30-40 [1] - Educationally, 75% of secretaries hold a bachelor's degree, while 25% have a master's degree [1]

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The low-alcohol beverage industry has 16 listed companies with a total secretary salary of 10.5195 million yuan, averaging 657,500 yuan, which is below the market average [1] Salary Distribution - In the low-alcohol beverage sector, 56% of secretaries earn between 500,000 yuan and 1 million yuan, while 13% earn between 1 million yuan and 2 million yuan [3] - The highest-paid secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan, and Zhangyu A at 997,200 yuan [3] - The lowest salary recorded is 140,000 yuan from Mogao Co., followed by 293,300 yuan from *ST Lanhua [3] Salary Changes - Among the companies, five secretaries saw salary increases, with the highest increase of 244,300 yuan for Yanjing Beer’s secretary [3] - Conversely, five secretaries experienced salary reductions, with the largest decrease being 252,400 yuan for Zhangyu A’s secretary [3] Demographics - The majority of secretaries in the low-alcohol beverage industry are aged 50 and above, accounting for 56%, while those aged 40-50 make up 31%, and only 2 are aged 30-40 [1] - Educationally, 75% of secretaries hold a bachelor's degree, while 25% have a master's degree [1]

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The low-alcohol beverage industry has 16 listed companies with a total secretary salary of 10.5195 million yuan, averaging 657,500 yuan, which is below the market average [1] Salary Distribution - In the low-alcohol beverage sector, 56% of secretaries earn between 500,000 yuan and 1 million yuan, while 13% earn between 1 million yuan and 2 million yuan [3] - The highest-paid secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan, and Zhangyu A at 997,200 yuan [3] - The lowest salary recorded is 140,000 yuan from Mogao Co., followed by 293,300 yuan from *ST Lanhua [3] Salary Changes - Among the companies, five secretaries saw salary increases, with Yanjing Beer’s secretary having the highest increase of 244,300 yuan [3] - Conversely, five secretaries experienced salary reductions, with Zhangyu A's secretary facing the largest decrease of 252,400 yuan [3] Demographics - The majority of secretaries in the low-alcohol beverage industry are aged 50 and above, accounting for 56%, while those aged 40 to 50 make up 31% [1] - Educationally, 75% of secretaries hold a bachelor's degree, while only 25% have a master's degree [1]

Core Insights - The report highlights that in 2024, the total salary for A-share company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The report indicates that over 21% of company secretaries earn more than 1 million yuan annually [1] Salary Overview - The total salary for company secretaries in the low-alcohol beverage industry amounted to 10.5195 million yuan, with an average salary of 657,500 yuan, which is below the market average [1] - In the low-alcohol beverage sector, 56% of company secretaries earn between 500,000 yuan and 1 million yuan, while 13% earn between 1 million and 2 million yuan [3] - The highest-paid company secretary is from Chongqing Beer, earning 1.3047 million yuan, followed by Yanjing Beer at 1.0516 million yuan [3] Age and Education Demographics - Among company secretaries in the low-alcohol beverage industry, 56% are aged 50 and above, while 31% are aged between 40 and 50 [1] - The majority of company secretaries hold a bachelor's degree, accounting for 75%, while only 25% have a master's degree [1] Salary Changes - Five companies reported an increase in company secretary salaries, with the highest increase being 244,300 yuan for Yanjing Beer [3] - Conversely, five companies experienced a decrease in salaries, with the largest drop being 252,400 yuan for the company secretary of Zhangyu A [3]

Summary of Key Points from the Conference Call Industry Overview - The conference call focuses on the Chinese beer industry, highlighting the competitive landscape and key players such as Yanjing Beer and Budweiser APAC [1][5][10]. Core Insights and Arguments - **Yanjing Beer**: - Yanjing Beer is recommended due to its nationwide expansion and the significant growth potential of its flagship product U8, with a profit margin that could improve by at least 3-4 percentage points compared to the industry average [1][3][4]. - The company is currently in a catch-up phase regarding supply-side reforms, which began in 2016, and its net profit margin is around 10%, indicating room for improvement [3][9]. - **Budweiser APAC**: - Budweiser APAC faces challenges in the Chinese market, including a decline in market share that has persisted since the second half of last year, with a sales drop of approximately 8% in the first half of this year [5][6]. - The tightening of expense policies post-pandemic has weakened its brand and channel barriers, leading to a significant impact on its sales performance [5]. - **Market Dynamics**: - The decline in Budweiser's market share has benefited domestic brands, particularly in regions like Guangdong (where Zhujiang Beer has gained), Fujian (where China Resources' Heineken has benefited), and Zhejiang [6]. - The overall industry has experienced pressure on ton prices, which are expected to decline throughout the year due to economic conditions and a shift towards lower-end products by breweries [7][8]. Additional Important Insights - **Ton Price Trends**: - The ton price in the Chinese beer industry has not yet peaked, with expectations for continued high-end product development and potential price increases once deflation ends [8][9]. - The current ton price is projected to improve from a base of 3,300 RMB, showing resilience even during economic downturns [8]. - **Supply-Side Reform Impact**: - Supply-side reforms initiated in 2016 have led to varying net profit margins across brands, with most brands achieving margins above 13%, while Yanjing's slower reform process has kept it at around 10% [9]. - **Future Outlook**: - The next one to two years will focus on market share dynamics, with Yanjing Beer, Qingdao Beer, and Chongqing Beer being key players to watch for potential organizational innovations [3][10]. - The restaurant sector has seen limited impact from recent policy adjustments, with non-dining channels maintaining positive growth [11]. - **Investment Timing**: - The best time for investment is suggested to be after August, following the release of mid-year reports, as traditional consumer sectors are expected to undergo revaluation and performance outlook improvements [12].

成长路径明晰，空间广阔。1）产品端：拓展U8系列产品，打造第二个全国大单品。公司计划推出U8系 列产品，助力U8体量扩大与生命周期延长，同时加快U8罐化率的提升速度，发力零售渠道。此外，公 司将通过U8大单品的经验，打造第二个全国大单品。2）渠道端： 深挖优势市场，百县、百城工程开拓弱势、空白市场。华北地区毛利率相比华南仍较低，公司将深挖北 京、河北、内蒙古优势市场终端单点效率，提升U8销量占比，助力华北毛利率提高。另外，公司积极 拥抱即时零售渠道，及以"百县工程"和"百城工程"为抓手，通过总分共建的方式，共同开拓弱势和空白 市场。3）生产端：构建卓越管理体系，推动效益释放。为提高工厂效率、稳定质量和节约成本，公司 构建了卓越管理体系，对生产过程中的操作和管理都设置了量化指标、标准动作。此外公司积极推进全 国多地产线升级，产能利用率提升有望降低折旧摊销，并提升盈利能力。若假设燕京啤酒产能利用率提 升至青岛啤酒和华润啤酒的均值53%，测算折旧摊销费用节省0.79亿元，增厚净利润0.67亿元。 投资建议："十五五"发展方向明确，U8成长势能保持强劲，未来可期。2025年1季度U8延续30%以上的 增速，1-5月销 ...

Investment Rating - The report assigns a "Buy" rating for Yanjing Beer (000729) as it shows strong growth potential and is emerging from a low-profitability situation [2][5]. Core Insights - Yanjing Beer is experiencing robust growth driven by the nationwide rollout of its flagship product U8, which has led to significant economies of scale. The company has improved its profitability through cost management and a reduction in losses from subsidiaries [5][19]. - The beer industry is expected to maintain stable production levels, with a focus on price increases as a primary growth driver, particularly in the mid-to-high-end product segments [5][44]. - The company has a clear growth path, focusing on expanding the U8 product line and optimizing its market channels, which positions it well for future growth [5][67]. Summary by Sections 1. Revitalizing Yanjing and Accelerating Catch-Up - Yanjing Beer has a stable shareholding structure, with the Beijing State-owned Assets Supervision and Administration Commission as the controlling shareholder [14]. - The company has shown strong growth momentum since 2021, with revenue and net profit increasing significantly, driven by the U8 product's performance [19][12]. 2. Strong Resilience in Premiumization - The beer industry is characterized by stable volume and price increases, with the top five companies holding over 90% market share, indicating limited room for further concentration [48]. - The company is focusing on upgrading its product structure, with a significant increase in the proportion of mid-to-high-end products, which is expected to continue [52]. 3. Internal and External Synergies for Growth - Yanjing Beer plans to expand its U8 product line and enhance its retail channel presence, aiming to create a second nationwide flagship product [67]. - The company is implementing a refined management system to improve production efficiency and reduce costs, which is expected to enhance profitability [5][31]. 4. Profit Forecast and Valuation - The forecast for Yanjing Beer's revenue and net profit shows a positive trend, with expected net profits of 15.03 billion, 18.05 billion, and 21.10 billion yuan for 2025, 2026, and 2027 respectively, reflecting growth rates of 42.41%, 20.08%, and 16.87% [6].

证券日报网讯 燕京啤酒8月4日在互动平台回答投资者提问时表示，公司积极探索品牌年轻化、高端化 路径，始终将体育营销作为品牌战略的核心构成之一，通过系统性资源整合与场景化创新，持续赋能品 牌价值提升及市场竞争力构建。当前，公司正以年度营销规划为指引，系统化、高标准推进体育营销全 链路工作。公司高度重视投资者建议，将持续优化涵盖体育营销在内的全链路营销策略，与投资者、消 费者共同成长，酿造美好生活。 （编辑 王雪儿） ...