Group 1 - The core viewpoint of the articles highlights the recognition of the Chairman of Yanjing Beer, Geng Chao, as an ESG pioneer at the 19th Listed Company Value Forum, emphasizing his strategic vision for the company's sustainable development [2] - Geng Chao has proposed a "second entrepreneurship, revitalizing Yanjing" strategy, defining the "14th Five-Year Plan" period as a strategic restructuring phase for the company, with clear goals outlined in the "Five Battles, Five Victories" strategy [2] - The company has actively embraced and implemented ESG principles, aiming to improve governance, operational efficiency, and innovation quality, while integrating sustainable development into its business practices [2] Group 2 - In 2025, Yanjing Beer achieved an upgrade in its Wind ESG rating from A to AA, ranking 4th in the beverage industry, and its Huazheng ESG rating improved from BBB to AA, indicating a leading position in the domestic beer industry [3] - The company has received over 20 honors, including "Best Practice Case for Sustainable Development of Listed Companies" and "ESG Excellent Case in Governance" among others, showcasing its commitment to sustainability [3] - The 2024 Sustainable Development Report will feature an independent third-party verification statement for the first time, enhancing transparency and communication regarding the company's sustainable development progress [2]

Group 1: Strategic Achievements - The "14th Five-Year Plan" is a crucial strategic restructuring period for Yanjing Beer, focusing on transformation and strong brand development, resulting in continuous growth in key economic indicators for five consecutive years [2][3] - The implementation of a major product strategy has effectively upgraded the product structure, with significant improvements in operational efficiency and development quality [2][3] Group 2: Transformation Initiatives - The company views transformation as essential for survival and development, emphasizing ideological, governance, organizational, operational, production, marketing, research and development, and cultural changes to enhance management effectiveness and team vitality [2][3] - A robust organizational mechanism has been established to activate internal motivation and vitality, marking growth and transformation as key themes during the "14th Five-Year Plan" [2][3] Group 3: Major Product Strategy - Yanjing Beer is committed to advancing the major product strategy centered around Yanjing U8, increasing the proportion of mid-to-high-end products, which has positively impacted product structure optimization and profitability [4] - The Yanjing U8 has received widespread consumer acclaim, maintaining strong growth since its launch, and is recognized as one of the most promising national products in recent years [4] Group 4: ESG Governance and Management - The company integrates ESG principles into its development strategy and operations, establishing a "green brewing-responsible supply chain-value co-creation" system to promote sustainable and high-quality development [5][6] - Achievements include certifications in ESG management, compliance management, innovation management, and anti-bribery management systems, reflecting a significant upgrade in governance capabilities [6]

Investment Rating - The investment rating for the beer industry is "Positive" and is maintained [6]. Core Insights - As of December 12, 2025, Meituan's liquor instant retail platform "Yaimasongjiu" has surpassed 2,000 stores, serving nearly 30 million users, with a transaction volume exceeding 6 billion yuan, entering the top three liquor brands, indicating strong growth momentum [2][4]. - The instant retail platform leverages digitalization to better understand consumer preferences and trends, allowing beer companies that can quickly respond to market demands and create popular products to gain larger market shares in new channels [2][4]. Summary by Sections Industry Overview - The rapid expansion of the instant retail platform has prompted beer companies to increasingly engage in this sector. By early 2025, several beer brands have indicated their plans to enter the instant retail market [4]. - Qingdao Beer, for instance, has been strengthening its layout in instant retail and flash warehouse models, while China Resources Beer has collaborated with "Yaimasongjiu" to launch self-operated products [4]. Market Dynamics - The traditional beer sales channels are primarily focused on dining and distribution, where suppliers have more control. The open nature of instant retail platforms challenges these traditional barriers, presenting opportunities for the beer industry [4]. - Companies that can quickly adapt to market needs and create hit products are expected to thrive in this competitive landscape [4]. Recommended Companies - The report specifically recommends investing in Qingdao Beer, Yanjing Beer, China Resources Beer, and Chongqing Beer due to their strong positioning in the evolving market [2][4].

在悦己消费的驱动下，啤酒正在发生一系列新变化。 在过去几年中，啤酒行业通过高端化升级实现了快速增长，但今年上市整体增速普遍有所放缓。论坛上多位与会者认为，这既与国内传统低端啤酒产品消费 持续减量有关，也是由于在社会消费下行、成本上升和消费能力持续弱化的大环境下，消费升级呈现动态变化，即消费需求升级，消费能力波动上行。不过 目前，中国啤酒的高端化并未止步，中高端啤酒产品的比例已增长至40％以上。 从半年报和三季报的情况也可以看到，华润啤酒、青岛啤酒、燕京啤酒等头部品牌收入和净利润均保持增长，而增长的原因主要是来自于高端化带来的结构 升级带动。以青岛啤酒为例，今年第三季度青岛啤酒销量216.2万千升，同比增长0.3%，但主品牌青岛啤酒实现销量127.7万千升，同比增长4.2%，中高端以 上产品实现销量94.3万千升，同比增长6.8%，中高端产品销量占比提升了2.6个百分点至43.6%，产品结构仍在提升。 啤酒消费的稳定增长和高端化前景也引来了大量业外资本的目光。2025年，跨界进入啤酒行业的淘金者络绎不绝，尤其集中在高增长、高毛利的精酿及特色 啤酒赛道。今年以来，白酒企业五粮液、珍酒李渡、甚至好想你、三只松鼠、蜜 ...

NO.1 飞天茅台批价连续两日回升 飞天茅台批价连续两日明显回升。12月13日，各平台飞天茅台散瓶批价已经重新站上1500元/瓶，飞天 茅台原箱最高报价为1560元/瓶。12月14日，各报价平台数据显示，相比12月13日飞天茅台批价上涨幅 度在40元~80元/瓶。目前，飞天茅台散瓶批价最高报价1580元/瓶，原箱最高突破1600元/瓶。此外，蛇 茅、精品茅台、公斤茅台等其他非标产品的市场批价也迎来了普遍上涨。其中，蛇茅的市场批价在某第 三方报价平台上涨80元/瓶。 点评：这一价格反弹对茅台而言，既缓解了此前渠道恐慌性抛售的压力，又巩固了其核心产品的价格锚 点，修复了经销商体系的盈利预期，为春节旺季动销筑牢基础。在白酒行业深陷库存高企、需求收缩的 调整期内，茅台的价格企稳不仅为高端白酒市场划定了价格底线，也为同行提供了渠道调控的参考范 式。 NO.2 布局散酒零售终端，古井打酒铺开业 近日，古井打酒铺·亳州桐乡路店正式开业。据悉，该店铺主打"现打现卖""即打即喝"模式，前店后坊 工厂直供，满足消费者对新鲜、实在、高性价比光瓶酒的需求。作为老八大名酒企业推出的新型散酒零 售终端，该店提供浓香、清香、明绿香型白酒及 ...

证券日报网讯12月12日，燕京啤酒（000729）在互动平台回答投资者提问时表示，公司借助啤酒与汽水 在生产设备、供应链、终端渠道的高度协同优势，聚焦餐饮现饮场景，形成"啤酒+汽水"的产品组合， 满足消费者多样化的选择需求，不断提升渠道盈利水平、市场份额和品牌影响力，推进企业有限多元化 战略稳步落地。 ...

Investment Rating - The report does not provide a specific industry rating but emphasizes a positive outlook for the food and beverage sector based on the central economic work conference's focus on domestic demand and consumption opportunities [5][6]. Core Insights - The central economic work conference highlighted the importance of domestic demand, aiming to boost consumption through various initiatives, including income distribution reforms and the removal of unreasonable consumption restrictions, which is expected to benefit the food and beverage sector [6][7]. - The report suggests that the food and beverage industry could see structural opportunities in 2026, driven by high-growth companies and favorable policy directions [7]. Sub-industry Ratings - No specific ratings are provided for sub-industries such as liquor, beverages, and food [3]. - Recommended companies include: - Guizhou Moutai: Buy - Shanxi Fenjiu: Hold - Guming: Buy - Mixue Group: Hold - Ximai Food: Buy - Dongpeng Beverage: Buy - Wancheng Group: Buy - Pop Mart: Buy - Yanjing Beer: Hold - Dashihua: Buy [3][11]. Recommended Companies and Earnings Forecast - The report includes earnings forecasts for recommended companies, indicating expected growth in EPS from 2024 to 2027 for each company, with Guizhou Moutai projected to have an EPS of 80.79 in 2027 [11].

Core Insights - Yanjing Beer is expanding into the health industry with its Yanjing Nutrition initiative, focusing on promoting self-developed health products like natto and polypeptides [1][2] - As of the first half of 2025, beer products still account for 92.26% of Yanjing Beer's revenue, amounting to 7.896 billion yuan [1] - The company aims to strengthen its core beer business while diversifying into health products, indicating a strategic shift towards a broader market [1][3] Group 1: Health Product Development - Yanjing Natto, made from fermented soybeans, is highlighted for its high nutritional value, containing essential amino acids, calcium, iron, potassium, and vitamin K2 [2] - The company has established Beijing Yanjing Biotechnology Co., Ltd. in collaboration with the China Food Fermentation Industry Research Institute, focusing on a dual-driven model of "independent research and collaborative development" [2] - Yanjing Beer is committed to providing high-quality health products, emphasizing a focus on fermentation and health [2] Group 2: Financial Performance - For the first nine months of 2025, Yanjing Beer reported a revenue of 13.433 billion yuan, a year-on-year increase of 4.57%, and a net profit of 1.770 billion yuan, up 37.45% [4] - The company is implementing a diversified strategy, combining beer and beverage marketing to enhance its product matrix and market presence [4] Group 3: Product Diversification - Yanjing Beer has launched a beverage line, including the Best Soda series, which aims to complement its beer offerings and expand its commercial portfolio [4] - The health product range includes various items such as natto capsules, polypeptides, organic whole milk powder, probiotics, and fermented liquids, showcasing the company's commitment to health [5]

近日，燕京啤酒在互动平台向投资者表示，燕京营养家是燕京啤酒布局大健康产业的重要市场举措，由 北京燕京中发生物技术有限公司专业运营，作为其线下销售渠道，重点推广燕京纳豆、纳福多肽等自主 研发的健康产品。燕京啤酒总部位于北京市顺义区，公司股票于1997年7月在深交所挂牌上市交易。 2025年1至9月，燕京啤酒实现营收65.45亿元，同比增长8.58%（调整后）；实现归母净利润14.66亿 元，同比下降4.28%（调整后）。2025年上半年，燕京啤酒的啤酒产品实现营收78.96亿元，占营收比重 为92.26%。 ...

晨 会 纪 要 [2025]第 228 号 主 题：公司深度报告汇报 时 间：2025 年 12 月 12 日 8:50-9:30 会议形式：腾讯会议 参会人员：曹旭特 仇华 许雯 王攀 蒋栋 轩鹏程 文正平 李杰 张智珑 郭怡萍 李育文 李正威 别璐莎 邢维洁 马丽明 贺钰偲 汪炜 聂孟依 张弛 整理记录：张弛 研究所今日晨会要点如下: 一、行业公司 1、公司深度——燕京啤酒首次覆盖报告（张弛） 人员变革让燕啤这家老国企焕发新生 昨日的燕啤：曾经辉煌，暂时落后。燕京啤酒是中国五大啤酒集团中唯一没有外资背 景的民族企业，母公司为燕啤投资，实控人为北京国资委下属的北控集团。公司自 80 年 代成立以来不断发展，但 2014 年后随行业一起陷入低谷，存在体制僵化、转型迟缓、收 入下滑等问题，发展滞后于同业。 今日的燕啤：人员调整，改革提速。20-22 年期间公司管理团队发生较大变化，耿超 为核心的新任领导班子推行大刀阔斧的改革，帮助公司自 21 年起利润年年创新高，股价 显著跑出超额收益。 行业现状 价格端持续上涨，瓶快于罐，主流价格带仍低。燕啤自身吨价不高，且扎实做好大众 档到次高档的消费升级，在本周期内表现强 ...