Group 1 - The core viewpoint is that short-term beer consumption is expected to improve due to the gradual recovery of the dining sector and moderate inflation expectations, while long-term trends indicate a stable beer consumption volume supported by core consumer demographics and a shift towards premiumization [1][3] - Major beer companies are actively promoting festive marketing strategies for the 2026 Spring Festival, focusing on cultural themes and digital engagement to enhance brand competitiveness [1] - Inventory management among leading beer companies remains strong, with positive growth in offline market stocking for the Spring Festival, showing a 5.7% year-on-year increase in GMV during the stocking period [1] Group 2 - The beer sector has experienced weak sales performance in 2024, primarily due to slow recovery in consumption and a decline in the contribution rate from on-premise channels, while non-on-premise channels are becoming the main growth drivers [2] - The restaurant market is showing signs of recovery, with a higher opening rate than closing rate, which is expected to provide solid sales support for beer consumption, particularly in lower-tier markets [3] - There is significant potential for upgrading the beer consumption structure in China, with a long-term trend towards premiumization, as evidenced by the comparison of market shares of mid-to-high-end beers in China versus the US and Japan [3]

Investment Rating - The investment rating for the consumer staples sector in China is "Outperform" for multiple companies including Moutai, Wuliangye, and others [1]. Core Insights - Premium baijiu wholesale prices have rebounded month-on-month, while discounts on liquid milk and condiments have narrowed [1][11]. - The report highlights the resilience of consumer stocks amidst a volatile market, emphasizing their value [3]. Summary by Relevant Sections Baijiu Pricing - Moutai's wholesale prices for Feitian (case and single bottle) are 1700 and 1650 yuan respectively, with month-on-month increases of +100 and +70 yuan. Year-to-date changes are +100 and +60 yuan, but year-on-year changes are -530 and -560 yuan [10][40]. - Wuliangye's eighth-generation price remains stable at 830 yuan, with a year-to-date increase of +10 yuan and a year-on-year decrease of -105 yuan [4][40]. - Luzhou Laojiao's Guojiao 1573 price is 870 yuan, up by +20 yuan month-on-month and +20 yuan year-to-date, with a year-on-year increase of +10 yuan [4][40]. - Other notable prices include Shanxi Fenjiu and various products from Yanghe and Gujing Gongjiu, showing mixed trends in pricing [10][40]. Discounts on Consumer Products - Discounts on liquid milk products have decreased from an average of 62.8% to 61.4% and from 63.4% to 61.7% for median values [19][37]. - Discounts on condiments have also narrowed from 87.1% to 85.0% (average) and from 88.2% to 84.9% (median) [19][37]. - Conversely, discounts on convenience foods have slightly increased, with average discounts moving from 94.8% to 94.6% [20][37]. - Beer, soft drinks, and infant formula discounts have remained stable, with slight variations in average and median rates [21][38].

转自：中国质量报 □ 何京晶 赵一阳 本报记者 孙 圆 春节前夕见到赵伟时，她正伏案梳理今年顺义区北京市政府质量管理奖的培育计划，字里行间都是对新一年质量工作的谋划。"春节前，我们再去企业走访 一遍，听听他们的工作安排。"作为顺义区市场监管局一线工作人员，也是土生土长的顺义人，她始终觉得，能用自己的专业所长服务家乡、助力属地企业 提质升级，既是职责所在，也是心底最踏实的一份坚守。 "去年我们成功拿下北京市政府质量管理奖提名奖，这份荣誉离不开区局的全程贴心助力！"燕京啤酒生产中心质量管理部中心实验室经理陈爽说。 这一点，燕京啤酒生产中心总经理，同时也是企业首席质量官的万少平深有感触。"每项工作都要落实落细，才能让先进的管理理念真正转化为企业的发展 动能，让质量战略落地生根、发挥实效。"他说。 市场监管部门匠心培育的服务理念，与企业深耕质量的发展战略高度契合、同频共振，一大批龙头企业正向着高质量发展的目标全面迈进。自卓越管理体系 全面推行以来，燕京啤酒实现了产品品质稳步提升、生产成本持续降低、生产效率显著提高等目标，产品质量与品牌口碑获得市场和消费者的广泛认可，交 出了一份"质"效双升的优异答卷。 燕京啤酒的质量 ...

（文章来源：证券日报） 证券日报网讯 2月24日，燕京啤酒在互动平台回答投资者提问时表示，截至2026年2月13日，公司股东 总户数为43538户。 ...

[Table_Page] 跟踪分析|食品饮料 证券研究报告 [Table_Title] 食品饮料行业 春节走访：五省白酒动销跟踪反馈 [Table_Summary] 核心观点： | [Table_Grade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-02-24 | [Table_PicQuote] 相对市场表现 -10% -3% 4% 10% 17% 24% 02/25 05/25 07/25 09/25 12/25 02/26 食品饮料 沪深300 | [分析师： Table_Author]符蓉 | | | --- | --- | | | SAC 执证号：S0260523120002 | | | SFC CE No. BWC944 | | | 021-38003552 | | | furong@gf.com.cn | | 分析师： | 郝宇新 | | | SAC 执证号：S0260523120010 | | | SFC CE No. BVZ687 | | | 021-38003553 | | | haoyuxin@gf.com.cn | | ...

Investment Rating - The report rates the industry as "Buy" [5] Core Insights - The 2026 Spring Festival consumption exceeded expectations, with service consumption leading the growth, driven by a significant increase in dining and travel demand [2][7] - The report highlights a notable recovery in the travel sector, with an expected total of 9.5 billion people traveling during the Spring Festival, marking a historical high [10][12] - The report emphasizes the importance of quality and experience in consumer spending, with a shift towards premium products and services [7][19] Summary by Sections 1. Spring Festival Consumption Trends - The Spring Festival holiday from February 15 to 23, 2026, saw a "good start" in consumption, with key retail and dining enterprises reporting a 10.6% increase in average daily sales compared to the same period in 2025 [10][22] - The first four days of the holiday recorded an 8.6% increase in average daily sales for key retail and dining enterprises compared to the previous year [10][19] - Government initiatives, including a 20.5 billion yuan fund for consumer subsidies, significantly boosted consumer spending [11][10] 2. Baijiu (Chinese Liquor) Market - The Baijiu market showed signs of improvement, with a narrowing decline compared to previous major holidays, although brand differentiation became more pronounced [27][30] - High-end Baijiu brands like Moutai and Wuliangye continued to lead the market, with a focus on price elasticity and rational consumer behavior [27][30] - The report identifies three key changes in the Baijiu market: increased importance of personal consumption, a more relaxed approach from manufacturers regarding sales targets, and improved channel sentiment [30][31] 3. Snack and Food Market - The snack market is expected to benefit from an extended peak season, with a longer preparation and sales cycle compared to 2025 [33][34] - Offline channels, particularly membership-based supermarkets and discount stores, are performing better than online channels, with significant growth in sales during the holiday period [34][35] - The report notes a diversification in snack offerings, with strong performance in high-quality nut gift boxes and innovative packaging strategies enhancing brand visibility [35][36]

多元供给点燃新春消费热潮 马年春节，一股"健康、智能、绿色"的消费新风尚席卷全国。据商务大数据，2月15日，重点平台智能 穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长超60%，有机食品增长52%，用实打实的数据，彰 显出春节消费市场品质升级趋势。 在此背景下，深市食品饮料类上市公司以产品创新为核心，从节庆专属产品打造到健康品类研发，从供 应链效率提升到消费场景营造，全方位满足不同消费群体的新春需求，让节日消费既有"年味"更有"品 质"。 商超卖场年味浓郁、优质食品供销两旺、智能家电备受青睐……2026年丙午马年春节，恰逢最长春节假 期叠加消费政策红利释放，国内消费市场人气与活力双向攀升。 在这一过程中，深圳证券交易所市场（以下简称"深市"）消费类上市公司紧抓春节消费热潮，立足自身 主业优势，以产品创新贴合消费需求、以多元营销激活市场活力、以全球化布局拓展发展空间，在食品 饮料、家电等核心赛道展现出强劲的发展韧性，成为新春消费市场的活力因子，也为全年消费市场复苏 注入强劲动力。 产品创新锚定需求 例如，深耕速冻食品领域三十年的三全食品（002216）股份有限公司（以下简称"三全食品"），作为国 内速冻米面 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 转自：前瞻产业研究院 以下数据及分析来自于前瞻产业研究院啤酒研究小组发布的《中国啤酒行业品牌竞争与消费需求投资预 测分析报告》 行业主要上市公司：华润啤酒(00291.HK);青岛啤酒(600600);百威亚太(01876.HK);重庆啤酒(600132);燕 京啤酒(000729)等 本文核心数据：产业链上下游企业;产业链企业分布;代表性企业产能;代表性企业投资动向等 啤酒产业链全景梳理：中游受龙头企业垄断 啤酒行业目前在我国已经拥有较为成熟的产业链。上游企业以原材料、酿造设备以及啤酒包装等部分构 成，其中原材料以麦芽、啤酒花、酵母等产品为主。中游为啤酒生产商，目前我国中游啤酒生产商已形 成垄断趋势，市场份额主要由华润啤酒、青岛啤酒、百威亚太、重庆啤酒以及燕京啤酒垄断，五大品牌 市场份额合计约占80%左右。下游主要为实体商超以及线上零售渠道。 从中游啤酒制造商的区域分布来看，企业主要集中在粤港大湾区、山东和重庆等地区。 目前，我国啤酒行业上游原材料供应商主要为安琪酵母，永顺泰等;上游啤酒设备供应商主要为中集安 瑞科、乐惠国际等;上游啤酒包装主要有中粮 ...

新春佳节，年味儿满盈。一对跨国夫妻——在中德示范区工作的北京小伙张鼎然和他的德国太太珍妮， 在家中解锁中国春节仪式感。各类新春糖果和零食、装满中国年货的冰箱、"中西合璧"的饺子……他们 的春节，既有中国传统年俗的烟火暖意，又藏着德式浪漫。 餐桌上摆放了零食、酒饮。 走进珍妮家，浓浓的年味儿扑面而来。金色的福字贴在门窗上，桌上摆着五颜六色的新春糖果、零食和 酒饮，有北京稻香村糕点、燕京啤酒，也有德国年轮蛋糕和葡萄酒。 冰箱内放着各种食材。 "过年最不能少的就是烟火气，而冰箱里的好物，就是年味儿的证明。"珍妮一边打开冰箱一边介绍。燕 京啤酒、顺鑫鹏程鲜肉等顺义本土好物，成为他们冰箱里的"新春主角"。 采访中，张鼎然和珍妮你一言我一语，满是欢喜："我们准备了燕京啤酒、牛栏山二锅头，还有鹏程肉 制品。"张鼎然说。珍妮接过话茬，说道："对，肉好吃，酒好喝，在顺义过年，非常开心。" 珍妮正在剁馅儿。 接着，珍妮和张鼎然开始包饺子，和面、调馅儿、擀皮，动作娴熟又默契。洁白的饺子皮中，包裹着德 国特色的酸菜与香肠馅料，碰撞出别样的"跨国年味儿"。 夫妻俩包饺子。 一瓶牛栏山二锅头、一罐燕京啤酒、一块顺鑫鹏程鲜肉，看似寻常的几 ...

Investment Rating - The industry investment rating is "Buy" indicating an expected performance that will exceed the market by more than 10% over the next 12 months [27]. Core Insights - The report highlights that the Chinese liquor market, particularly in Chengdu, is showing signs of recovery as the Spring Festival approaches, with increased sales velocity for major brands like Guojiao and Wuliangye [6][8]. - The seasoning market is also experiencing improved sales, with brands like Qianhe and Haitian gaining market share, and promotional activities increasing in supermarkets [11][12]. - The report suggests a positive outlook for the liquor sector in 2026, with recommendations for key stocks including Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai among others [2][4]. Summary by Sections Chengdu Liquor Market Tracking - Sales velocity for Wuliangye and Guojiao has accelerated as the Spring Festival approaches, with Wuliangye's current batch price at 790 CNY per bottle and Guojiao at 850 CNY per bottle [7][9]. - Feedback from distributors indicates that inventory levels are healthy, with a focus on maintaining good stock levels to avoid excess [8][9]. Chengdu Seasoning Market Tracking - Soy sauce sales have improved year-on-year, with Qianhe and Haitian leading in market share, and promotional activities in supermarkets have increased significantly [11][12]. - The overall health of inventory levels in the seasoning market is noted, with major brands maintaining shorter inventory ages, indicating strong sales performance [11][15]. Investment Recommendations - For the liquor sector, the report recommends stocks such as Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai, anticipating a new growth cycle starting in 2026 [2][4]. - In the consumer goods sector, companies like Anjuke Foods and Yanjing Beer are highlighted as having potential for outperforming the market due to new products and channels [2][4].