Investment Rating - The report assigns no rating to the company [1] Core Views - The company is focusing on consolidating its leading position in the home furnishing sector and is actively developing its integrated channel strategy [1] - In 2024, the company reported a revenue of 10.494 billion yuan, a year-on-year decrease of 10.0%, while the net profit attributable to the parent company was 1.371 billion yuan, an increase of 8.7% [1][2] - The company is implementing a "multi-brand + all-channel + all-category" strategy to enhance market share and maintain stable operations [1][2] Revenue and Profitability - The company's revenue from the integrated channel reached 2.216 billion yuan in 2024, showing a year-on-year increase of 16.22% [3] - The gross profit margin for 2024 was 35.43%, a decrease of 0.72 percentage points year-on-year, while the net profit margin was 13.06%, an increase of 2.25 percentage points [4] - The company expects net profits for 2025-2027 to be 1.48 billion, 1.61 billion, and 1.79 billion yuan respectively, with corresponding P/E ratios of 9.9X, 9.1X, and 8.2X [6] Brand and Channel Strategy - The company operates four major brands to meet diverse customer needs, with significant upgrades in product categories in 2024 [2] - The number of exclusive stores for the main brand, Sophia, decreased to 2,503 by the end of 2024, down by 224 stores year-on-year [2] - The company is expanding its digital and integrated marketing efforts, with over 30 million followers in its private domain matrix [3] Financial Performance - The company reported a significant decline in operating cash flow in Q1 2025, amounting to -700 million yuan, although it was an improvement of 317 million yuan year-on-year [6] - The company maintained a high dividend payout ratio of 77.54% in 2024, with total cash dividends and buybacks amounting to 1.063 billion yuan [6] - The company’s inventory turnover days were 35.85 days, a decrease of 2.74 days year-on-year, indicating efficient inventory management [4]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company is focusing on consolidating its leading position in the home furnishing sector and is actively developing its integrated channel strategy [1] - In 2024, the company reported a revenue of 10.494 billion yuan, a year-on-year decrease of 10.0%, while the net profit attributable to the parent company was 1.371 billion yuan, an increase of 8.7% [1][2] - The company is implementing a "multi-brand + all-channel + all-category" strategy to enhance market share and maintain stable operations [1][2] Summary by Sections Revenue and Profitability - In 2024, the company's revenue was 10.494 billion yuan, down 10.0% year-on-year, with a net profit of 1.371 billion yuan, up 8.7% [1][6] - The gross margin for 2024 was 35.43%, a decrease of 0.72 percentage points year-on-year, while the net profit margin was 13.06%, an increase of 2.25 percentage points [4] Brand and Product Strategy - The company is expanding its product categories and brands to meet the demand for one-stop customized solutions, with four major brands targeting different customer segments [2] - The main brand, Sophia, saw a revenue of 9.448 billion yuan in 2024, a decrease of 10.46%, but achieved a record high average transaction value of 23,370 yuan [2] Channel Development - The company is optimizing its retail store strategy by enhancing online traffic and focusing on integrated channels, achieving a revenue of 2.216 billion yuan from integrated channels, a year-on-year increase of 16.22% [3] - The company has expanded its digital marketing efforts, with over 30 million followers across its private domain matrix [3] Financial Forecast - The company forecasts net profits for 2025, 2026, and 2027 to be 1.48 billion yuan, 1.61 billion yuan, and 1.79 billion yuan respectively, with corresponding P/E ratios of 9.9X, 9.1X, and 8.2X [6][8]

Core Insights - Sophia Home Co., Ltd. reported a revenue of 10.494 billion yuan for the year 2024, with a net profit attributable to shareholders of 1.371 billion yuan, reflecting an 8.69% year-on-year growth, showcasing the company's strong operational resilience and stable profitability [1][2] - The company announced a profit distribution plan, proposing a cash dividend of 10 yuan per 10 shares, totaling 1.063 billion yuan, which accounts for 77.54% of the net profit attributable to shareholders, emphasizing its commitment to shareholder returns [1][2] Financial Performance - The net profit margin for the year reached 13.06%, an increase of 2.25 percentage points from 10.81% in 2023, indicating a significant enhancement in profitability [1][2] - The gross margin for the furniture manufacturing business remained stable at 34.73%, while selling expenses decreased by 10.23% year-on-year to 1.011 billion yuan, reflecting effective marketing strategies [2] - Financial expenses saw a substantial decline of 119.67%, resulting in a net financial income of -0.11 billion yuan, attributed to improved financial management and increased interest income [2] Strategic Initiatives - The company maintains a "precision farming" operational model, demonstrating strong risk resistance and competitive advantages in a complex market environment [2] - Research and development (R&D) expenditures for 2024 amounted to 375 million yuan, representing 3.57% of revenue, with cumulative R&D investments exceeding 2.518 billion yuan since 2011, highlighting the company's commitment to innovation and product upgrades [2] - Moving forward, the company aims to solidify its operational foundation through a "cost leadership + collaborative efficiency" strategy, focusing on internal management enhancement and resource optimization to create greater value for shareholders and support industry health [2]

Financial Performance - In 2024, the company achieved operating revenue of CNY 10.494 billion, with a net profit attributable to shareholders of CNY 1.371 billion, representing a year-on-year growth of 8.69% [2] - For Q1 2025, the company reported operating revenue of CNY 2.038 billion and a net profit of CNY 0.151 billion [2] - The proposed cash dividend for 2024 is CNY 10 per 10 shares, totaling CNY 1.063 billion, which accounts for 77.54% of the net profit attributable to shareholders [2] Brand Performance - The Sofia brand generated CNY 9.448 billion in revenue with an average order value of CNY 23,370, supported by 1,797 dealers and 2,503 stores [2] - The Milan brand achieved CNY 0.510 billion in revenue, marking an 8.09% increase, with 530 dealers and 559 stores [3] - The Simi brand reported revenue of CNY 0.166 billion, with 156 dealers and 161 stores [3] - The Huaher brand generated CNY 0.166 billion in revenue, supported by 264 dealers and 279 stores [3] Channel Performance - Revenue from the dealer channel reached CNY 8.523 billion [4] - The integrated channel (direct and dealer) generated CNY 2.216 billion, reflecting a year-on-year growth of 16.22% [4] - The bulk channel contributed CNY 1.321 billion, while the direct channel reported CNY 0.359 billion, up 14.00% [4] - The overseas market has established 22 dealers and is involved in approximately 80 engineering projects globally [4] Cost and Profitability - Sales expenses totaled CNY 1.011 billion, with a sales expense ratio of 9.64% [5] - Management expenses were CNY 0.792 billion, with a management expense ratio of 7.55% [5] - R&D expenses amounted to CNY 0.374 billion, representing 3.57% of revenue [5] - The overall gross margin for the furniture manufacturing industry was 34.73%, a decrease of 0.73% year-on-year [6] Strategic Initiatives - The company is focusing on enhancing quality and efficiency through refined expense management and supply chain control [7] - The "1+N+X" model is being implemented to deepen market penetration and attract diverse retail distributors [9] - The company is actively expanding its overseas market presence, with a focus on engineering business development and retail channel expansion [10] - Future plans include dynamic adjustments to the store and channel matrix based on regional conditions [12] Market Outlook - The home furnishing industry is undergoing significant adjustments due to market demand contraction and ecological restructuring [14] - The company is proactively addressing the renovation needs of existing homes and is preparing for the challenges of the stock market era [14] - The integrated channel is expected to maintain growth potential, with ongoing efforts to capture front-end traffic [15]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6]. Core Views - The company achieved a revenue of 10.49 billion yuan in 2024, a year-on-year decrease of 10.0%, while the net profit attributable to the parent company was 1.37 billion yuan, an increase of 8.7% [6]. - In Q1 2025, the company reported a revenue of 2.04 billion yuan, down 3.5% year-on-year, and a net profit of 0.01 billion yuan, down 92.7% [6]. - The company is expected to benefit from its whole-house strategy and government subsidies for replacing old products, which will drive an increase in average transaction value [6]. - The company maintains a multi-brand, full-category, and omni-channel strategy, which is expected to continue to support growth [6]. Financial Performance Summary - In 2024, the company's gross margin was 35.4%, and the net profit margin was 13.7%, an increase of 2.3 percentage points year-on-year [7]. - For Q1 2025, the gross margin was 32.6%, and the net profit margin was 0.9%, a decrease of 7.4 percentage points [7]. - The company forecasts net profits of 1.407 billion yuan, 1.543 billion yuan, and 1.578 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.46, 1.60, and 1.64 yuan [6][10]. Revenue Breakdown - In 2024, the company's main brand, Sophia, generated revenue of 9.45 billion yuan, a decrease of 10.5%, while the average transaction value increased by 19.1% to 23,370 yuan [8]. - The Milan brand saw an increase in revenue of 8.1% to 0.51 billion yuan, with an increase in average transaction value of 8.7% [8]. - The company’s revenue from wardrobes and related products was 8.33 billion yuan, down 11.5%, while the revenue from cabinets and related products was 1.25 billion yuan, up 0.7% [8]. Financial Summary and Valuation Metrics - The company’s total market capitalization is 14.648 billion yuan, with a circulating market capitalization of 9.909 billion yuan [1]. - The projected P/E ratios for 2025, 2026, and 2027 are 10.4, 9.5, and 9.3 respectively [10]. - The company’s return on equity (ROE) is projected to be 15.9%, 15.7%, and 14.5% for 2025, 2026, and 2027 respectively [10].

证券研究报告 索菲亚 (002572 CH) 扣非净利表现具韧性，重视股东回报 | 华泰研究 | | | 年报点评 | | --- | --- | --- | --- | | 2025 年 | 4 月 | 30 日│中国内地 | 家居用品 | 索菲亚发布年报，24 年实现营收 104.94 亿元（yoy-10.0%），归母净利 13.71 亿元（yoy+8.7%），超过我们此前预期（12.62 亿元），主要系公司出售参 股公司股权确认 2.6 亿投资收益所致。此外，25Q1 实现营收 20.38 亿元 （yoy-3.5%），归母净利 0.12 亿元（yoy-92.7%），扣非净利 1.51 亿元 （yoy-3.2%），扣非净利表现优于归母，主要系公司持有国联民生股票公允 价值下降带来约 2 亿公允价值变动损失所致。公司坚定"多品牌、全品类、 全渠道"发展战略，伴随地产有望企稳回升&以旧换新政策红利释放，终端 零售表现有望逐步回暖，维持"增持"评级。 索菲亚主品牌收入有所承压，期待 25 年改善，米兰纳/整装延续稳健成长 分品牌看：1）索菲亚品牌营收同减 10.5%至 94.48 亿元，伴随大家居战略 推进，客 ...

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company reported a revenue of 10.49 billion yuan in 2024, a decrease of 10.0% year-on-year, while the net profit attributable to shareholders was 1.37 billion yuan, an increase of 8.7% year-on-year. In Q4 2024, revenue was 2.84 billion yuan, down 18.1% year-on-year, but net profit increased by 45.5% to 450 million yuan. For Q1 2025, revenue was 2.04 billion yuan, down 3.5% year-on-year, with a net profit of 12.1 million yuan, a significant drop of 92.7% year-on-year [5][6]. Summary by Sections Financial Performance - In 2024, the company's wardrobe business generated 8.33 billion yuan in revenue, down 11.5% year-on-year, while the cabinet business saw a slight increase of 0.7% to 1.25 billion yuan. The wooden door business revenue was 540 million yuan, down 7.6% year-on-year. The main brand, Sophia, achieved 9.45 billion yuan in revenue, down 10.5% year-on-year, while the Milan brand grew by 8.1% to 510 million yuan [6][7]. Channel Performance - The company reported that the dealer channel generated 8.52 billion yuan in revenue, down 11.5% year-on-year, while the direct sales channel increased by 14.0% to 360 million yuan. The bulk channel revenue was 1.32 billion yuan, down 8.9%, and the integrated channel continued to grow, achieving 2.22 billion yuan, up 16.2% year-on-year [6][7]. International Expansion - The company has established 22 overseas dealers covering 22 countries and regions, and has partnered with quality overseas developers and contractors for approximately 80 projects across 21 countries, generating 75.69 million yuan in overseas revenue, an increase of 50.9% year-on-year [7]. Strategic Outlook - The company is focusing on a "multi-brand, all-channel, all-category" strategy to adapt to the challenging domestic real estate market. It aims to accelerate the transformation of its business model and expand its overseas operations to create new growth opportunities. The revenue forecasts for 2025 and 2026 have been adjusted downwards to 11.71 billion yuan and 13.12 billion yuan, respectively [9]. Valuation Metrics - The report projects earnings per share (EPS) of 1.45 yuan for 2025, 1.66 yuan for 2026, and 1.88 yuan for 2027, with corresponding price-to-earnings (P/E) ratios of 11, 9, and 8 times [9][10].

Summary of Sofia's Conference Call Company Overview - **Company**: Sofia - **Industry**: Home furnishing and custom furniture Key Financial Metrics - **2024 Revenue**: 10.493 billion CNY, up 3.66% YoY - **Net Profit**: 963 million CNY - **Gross Margin**: 34.73%, down 0.73% YoY - **Segment Margins**: - Wardrobes and related products: 37.73% - Cabinet accessories: 21.99% - Wooden doors: 27.24% [2][3] Brand Performance - **Sofia Brand**: Approximately 2,500 stores, revenue of 9.448 billion CNY - **Milana Brand**: Revenue over 500 million CNY, up 8% YoY - **Simi**: Focus on high-end whole-house customization - **Huaha**: Revenue of 166 million CNY [2][4] Channel Development - **Direct Sales and Whole-house Customization**: Revenue of 2.216 billion CNY, up 16% YoY - **Overseas Market**: Revenue of 76 million CNY, up 50.94% YoY, covering 22 countries and regions [2][6][7] Dividend Policy - **2024 Dividend**: 10 CNY per share, total of 963 million CNY, over 70% of net profit - **Cumulative Cash Dividends**: Over 6 billion CNY since 2011 [2][8] Government Subsidy Impact - **Participation Rate**: Approximately 50% of dealers involved in government subsidies - **Expected Policy Changes**: Anticipation of more provincial subsidy policies to improve cash flow and dealer participation [2][10] Market Outlook - **2025 Revenue Target**: 10.494 billion CNY, down 10% YoY - **Net Profit**: 1.37 billion CNY, up 8.8% YoY - **Cost Management**: Focus on reducing expenses and improving efficiency [3][26] Strategic Initiatives - **New Business Models**: Introduction of city operator model and "One Plus N Plus X" strategy to expand dealer network and market coverage [4][15][19] - **Customer Engagement**: Increase in average transaction value by over 20% in 2024 [14][18] Global Market Strategy - **Focus Regions**: Middle East and Southeast Asia, with expectations of sustained growth over the next 5 to 8 years [2][24] - **Long-term Vision**: Plan to open 1,000 stores globally over the next 10 to 20 years [25] Challenges and Adaptations - **Market Conditions**: Anticipated pressure in the first half of 2025, with expectations of improvement in the latter half due to stabilizing real estate impacts and policy support [11][30] - **Dealer Support**: Enhanced training and operational support for dealers to maintain profitability despite rising costs [23][32] Conclusion - **Overall Strategy**: Sofia aims to solidify its retail base while exploring new business models to adapt to changing market demands, focusing on efficiency and growth in both domestic and international markets [17][20]

Core Viewpoint - Sophia achieved a unique performance in the home furnishing industry, reporting a total revenue of 10.494 billion yuan in 2024, a year-on-year decline of 10.04%, but a net profit attributable to shareholders of 1.371 billion yuan, an increase of 8.69% year-on-year, marking the third consecutive year of net profit growth since a significant decline in 2021 [1][2] Financial Performance - Total revenue for 2024 was 10.494 billion yuan, down 10.04% year-on-year [1] - Net profit attributable to shareholders reached 1.371 billion yuan, up 8.69% year-on-year, setting a historical high for the company [1] - Gross margin in the furniture manufacturing sector decreased to 34.73%, a reduction of 0.73 percentage points compared to the same period in 2023 [1] Cost Management - Sales expenses for 2024 were 1.011 billion yuan, down approximately 116 million yuan or 10.29% from 2023 [2] - R&D expenses decreased to 374 million yuan from 413 million yuan, a reduction of approximately 38.79 million yuan [2] - Financial expenses significantly decreased from 53.46 million yuan in 2023 to -10.52 million yuan in 2024, a drop of 119.67% due to optimized financial management and increased interest income [2] Workforce and Brand Strategy - The number of sales personnel at Sophia decreased to 2,213 by the end of 2024, down 422 from 2,635 at the end of 2023, representing a 16% reduction [2] - Sophia operates several brands targeting different market segments, including the "Sophia" brand for the mid-to-high-end market, "Milan" for the mass market, "Simi" for the light high-end market, and "Huahai" for the mid-to-high-end Chinese demographic [2]

索菲亚家居股份有限公司 独立董事 2024 年度述职报告 （述职人：吉争雄） 各位股东及股东代表： 本人作为索菲亚家居股份有限公司（以下简称"公司"）独立董事，严格按 照《公司法》《上市公司独立董事管理办法》《深圳证券交易所上市公司自律监 管指引第 1 号——主板上市公司规范运作》等法律法规和《索菲亚家居股份有限 公司章程》《独立董事制度》的规定，在 2024 年的工作中，勤勉履职，积极出 席公司股东大会、董事会及各专门委员会会议，对公司的生产经营和业务发展提 出合理建议，充分发挥独立董事的作用，积极维护了公司整体利益，保护中小股 东合法权益。现就本人在 2024 年度履行独立董事职责情况汇报如下： 一、独立董事的基本情况 本人吉争雄，1963 年 8 月出生，中国国籍，本科学历，高级会计师、注册 会计师、注册税务师，曾任公司第五届董事会独立董事，现任公司第六届董事会 独立董事。2009 年至 2011 年获中国证监会聘任为第一、第二届创业板发行审核 委员会专职委员，曾任广州明道财务咨询有限公司董事长、经理，广州广哈通信 股份有限公司独立董事，苏州迈为科技股份有限公司独立董事。现任广东司农会 计师事务所（特殊 ...