中国科技大厂的"内卷"神功，越来越国际范儿了。 国内"外卖大战"刚有退火迹象，鲜为人知的是，1.8万公里外的巴西市场，滴滴对美团的阻击战已呈白热化。 巴西是拉美最大的经济体，人口超2.1亿，外卖市场规模达120亿美元，年增长率约20%，是全球第五大外卖市场。该 市场长期被本土平台"iFood"垄断，占据约80%市场份额。 今年5月12日，美团旗下海外市场外卖品牌"Keeta"宣布将进军巴西。不足月余，6月9日，滴滴宣布重启其巴西外卖业 务"99Food"。 本应是一场中国双龙鏖战巴西地头蛇的戏码，未成想，一开场便扭曲成了一场内卷倾轧局。 "攘外必先安内"，100年过去了，这一隐喻的含金量依旧成色十足。 01 滴滴外卖的"三支箭" 整理巴西与国内两地公开媒体信息可知，从业务重启至今仅两个月，滴滴在巴西外卖市场已连发三支箭，直指它的老 对手美团。 1、与商户签订限制性协议 据媒体报道，今年6月下旬，巴西当地自媒体率先爆出，滴滴的99Food，与当地部分知名连锁参与商户取得接触，提 供给单个商户提供数百万元的现金激励（预付款），签订针对美团Keeta的限制性合约。部分合约内容显示，禁止商户 与美团Keeta合作，但 ...

Group 1 - Didi has launched a new project called "Hui Min Medical Travel Experience" in Huizhou, collaborating with 10 local hospitals to facilitate transportation for citizens seeking medical services [1] - The project includes online coupon distribution and offline guidance at Didi stations to enhance the convenience of medical travel for users [1] - Didi has established over 4,000 stations across more than 200 cities, including major cities like Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Wuhan, and Huizhou [1]

Core Insights - Didi's subsidiary 99Food is aggressively pursuing market share in Brazil by spending 900 million reais (approximately 1 billion RMB) to force merchants into "semi-exclusive agreements" that prohibit them from partnering with Meituan's Keeta, despite allowing continued collaboration with local giant iFood, which holds over 80% market share [1] - This strategy is seen as hypocritical, as Didi itself was a victim of similar tactics in 2022 when iFood imposed exclusive agreements that forced Didi out of the Brazilian delivery market [1] - The Brazilian court has intervened, ordering Didi to cease its unfair competition practices, including the purchase of Google Ads for the term "Keeta," which misleads users and diverts traffic away from Keeta's organic search results [1][7] Industry Context - The Brazilian food delivery market is experiencing a healthy annual growth rate of 20%, indicating a potential blue ocean for new entrants [2] - Instead of focusing on collaborative growth within this expanding market, Didi's actions reflect a more competitive and divisive approach, which may hinder overall industry development [2]

Core Insights - Didi's Brazilian food delivery business, 99Food, has been accused of engaging in "choose one" practices and unfair competition, similar to past allegations in the domestic market [1] - The company has invested over 1 billion RMB in Brazil, offering prepayments of at least 900 million Brazilian Reais to over 100 restaurant chains in exchange for exclusive agreements that primarily target Meituan's Keeta [1] - 99Food has admitted to signing "choose one" exclusive agreements with some restaurants and has been found to engage in practices that undermine Meituan's visibility in search results [1] - A Brazilian court has ruled that 99Food's actions constitute unfair competition and trademark infringement, ordering the company to cease these activities within three days or face daily fines [1] Investment and Market Dynamics - 99Food's strategy includes targeting key merchants with substantial financial incentives, such as offering 6 million Reais (approximately 8 million RMB) for semi-exclusive agreements [1] - The competitive landscape in Brazil's food delivery market is dominated by iFood, which holds an 80% market share, while Meituan's Keeta is still in the preparatory phase of entering the market [1] - The recent legal ruling against 99Food highlights the regulatory challenges and potential risks associated with aggressive competitive strategies in the Brazilian market [1]

Core Viewpoint - Didi's subsidiary, 99Food, is reportedly investing over 1 billion RMB in Brazil to secure exclusive agreements with merchants, preventing them from collaborating with Meituan's Keeta while allowing partnerships with local competitor iFood, which holds an 80% market share in Brazil's food delivery sector [1][2]. Group 1 - Didi's 99Food has approached over 100 restaurant chains in Brazil, offering at least 900 million BRL (over 1 billion RMB) in advance payments for exclusive "choose one" agreements [1]. - The "choose one" clause primarily targets Meituan's Keeta, while not restricting merchants from working with iFood, the dominant player in the market [1]. - Didi's strategy appears to be focused on maintaining a competitive position against iFood, as both 99Food and Meituan Keeta are new entrants in the Brazilian market [1][2]. Group 2 - Didi 99Food has acknowledged signing "choose one" agreements with some restaurants, with reports indicating offers as high as 6 million BRL (approximately 8 million RMB) for semi-exclusive contracts that target Keeta but allow for iFood partnerships [2]. - The company has also engaged in competitive advertising practices by purchasing Google ads containing the term "Keeta," aiming to lower the visibility of Keeta's search results [2]. - A Brazilian court has ruled that such advertising practices constitute unfair competition and trademark infringement, ordering Didi 99Food to cease these activities within three days or face a daily fine of 20,000 BRL [2].

近日，据海外媒体报道，滴滴(DIDIY.US)旗下巴西外卖业务99Food在当地通过巨额现金预付激励，与商 户签订"二选一"排他协议，明确禁止商户与美团(03690)/Keeta展开任何形式合作。对此，美团旗下国际 外卖品牌Keeta已向当地法院提起诉讼。Keeta称，这些条款的特定设计旨在阻止Keeta进入巴西市场，从 而限制竞争并减少创新。 要商家"二选一"，滴滴旗下外卖平台开出排他性合同 根据巴西媒体Globo报道，近日，巴西外卖市场"平台大战"再度升级。由滴滴出行控股的 99Food在上月 重返巴西外卖市场，并投入10亿雷亚尔。为了快速抢占份额，它向一些"战略级"餐厅提供数百万雷亚尔 的"前期激励金"(upfront)，条件是这些餐厅在合同期内不得与Keeta(美团在巴西的品牌)建立任何商业或 合同关系。但不限制商户与巴西本土外卖巨头iFood的合作 作为交换，99Food支付一笔一次性"投资"费用，但并未公开具体金额或名单。有知情人士表示，数百万 元的只是小商户，大商户收到了1.3亿元激励金。 报道中还指出，99Food回应表示，这些做法在巴西外卖行业"合法且普遍"，并称其"分层商业策略"是为 了在 ...

Core Insights - Didi's food delivery app 99Food officially launched operations in São Paulo on August 12, with an investment of 500 million Brazilian Reais, which accounts for half of 99Food's investment plan in the Brazilian market [1] Company Strategy - The strategy for 99Food in Brazil includes not only food delivery services but also plans for future integration of transportation, delivery, and payment services [1]

Group 1 - Didi has invested in the autonomous delivery vehicle company, Xinshiqi, confirming its commitment to the autonomous delivery sector [2] - Didi Freight and Xinshiqi have recently collaborated in Qingdao to test autonomous vehicle delivery services, allowing users to order deliveries via the Didi platform [2] - Xinshiqi has deployed over 7,500 autonomous vehicles across more than 280 cities in 15 countries and regions, aiming to become the first L4 autonomous vehicle fleet to reach a scale of 10,000 vehicles by the end of this year [2] Group 2 - The rapid growth of e-commerce, fresh produce, and pharmaceutical industries is increasing consumer demands for delivery efficiency and service quality, indicating a broad development prospect for autonomous delivery [2] - The entry of major companies into the autonomous delivery field is expected to drive technological innovation and expand application scenarios [2] - Didi's involvement is seen as a strategic move to position itself in the future of autonomous delivery, potentially accelerating the transition of Xinshiqi's services from experimental to scalable profitability [2]

Group 1 - Didi has invested in the autonomous delivery vehicle company "Xinshiqi," confirming its strategic expansion into the unmanned delivery sector [1] - The partnership with Xinshiqi allows Didi to leverage its platform advantages and user base, positioning itself in the unmanned delivery market [1] - The application of unmanned delivery technology is expected to reduce labor costs and enhance delivery accuracy and efficiency, improving user experience [1] Group 2 - Xiaohongshu has announced the establishment of a large commercial sector to enhance commercialization and transaction synergy [2] - The new structure will be led by COO Conan and CMO Zhiheng, aiming for better resource allocation across products, technology, and talent [2] - This adjustment is expected to improve Xiaohongshu's competitiveness in the content e-commerce sector by facilitating closer collaboration between advertising and transaction businesses [2] Group 3 - AliExpress has upgraded its logistics warehouse in Dongguan, Guangdong, making it the first fully automated cross-border logistics park [3] - The warehouse is primarily used for the domestic circulation of packages for European consumers, with domestic transport times potentially reduced by up to 6 hours [3] - The automation of logistics processes is anticipated to lower labor costs and enhance the precision and efficiency of logistics delivery [3]

Group 1 - Didi has invested in the autonomous delivery vehicle company "Xinshiqi," confirming its strategic layout in the unmanned delivery sector [1] - The partnership with Xinshiqi allows Didi to leverage its platform advantages and user base, positioning itself in the unmanned delivery market [1] - The application of unmanned delivery technology can reduce labor costs and enhance delivery accuracy and efficiency, improving user experience [1] Group 2 - Xiaohongshu has announced the establishment of a large commercial sector to enhance commercialization and transaction synergy [2] - The new structure will be led by COO Conan and CMO Zhi Heng, promoting cross-departmental collaboration of resources such as products, technology, and talent [2] - This adjustment aims to improve resource allocation in the commercial and transaction fields, enhancing Xiaohongshu's competitiveness in content e-commerce [2] Group 3 - AliExpress has upgraded its logistics warehouse in Dongguan, Guangdong, making it the first fully automated cross-border logistics park [3] - The warehouse is primarily used for the domestic circulation of packages for European consumers, with domestic transport times potentially reduced by up to 6 hours [3] - The implementation of automation technology is expected to lower labor costs and improve the accuracy and efficiency of logistics delivery [3]