12月29日，京东旗下七鲜小厨正式宣布，启动面向全国的经营合伙人招募计划，首批开放京津冀、长三角、珠三角三大核心区域。 目前，七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津等多地新店将于2026年1月集中亮相，并计划在同年完成国内所有一二线城市的布局。 来源：第一财经 记者：陆涵之 往期推荐 2026年1月1日起，你的房贷可能下调！ 里程碑！人形机器人与具身智能标委会成立，王兴兴彭志辉发言 关注" 新华网财经 "视频号 更多财经资讯等你来看 ...

Core Insights - Landmark agricultural products in China have established themselves as quality symbols, with products like Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep leading the market due to their stable quality and strong reputation [1] - New landmark agricultural products such as Yunnan black truffles and Suqian king crabs are emerging, leveraging unique characteristics and branding strategies to attract consumer attention and significantly expand the market [1][2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a total industry output value reaching 10 billion yuan [7] - Guangdong Maoming lychee exports have increased by 163% to 8,183 tons, with significant sales growth in regions like Shandong and Guangdong [9] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance the quality and freshness of products like Yunnan black truffles, ensuring rapid delivery through a smart cold chain [5] - The company has implemented a self-operated model for Fujian honey pomelo, reducing costs by 20% and increasing sales by 160% [7] - For Maoming lychee, JD.com has optimized costs by 10% through direct sourcing and has achieved over 220 million exposures through innovative marketing strategies [9] Group 3: Consumer Trends and Market Growth - The search volume for Yunnan black truffles has increased by over 20 times, indicating a growing consumer interest in high-end agricultural products [5] - The shopping user count for Fujian honey pomelo has surged, particularly among younger consumers who view it as a thoughtful gift [7] - The demand for Jiangsu Suqian king crabs has led to a sales figure of 500 million yuan in 2025, with a search volume increase of over 20 times [13] Group 4: Agricultural Development and Economic Impact - The development of landmark agricultural products is supported by standardized production systems and modern supply chains, contributing to rural economic growth [29] - JD.com's initiatives have evolved through three stages, from helping agricultural products reach broader markets to enhancing brand recognition and supporting farmer income [29] - The comprehensive approach to agricultural development is creating a win-win ecosystem where quality products, farmer profitability, and consumer satisfaction are aligned [29]

Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]

12月29日，京东旗下七鲜小厨正式宣布，启动面向全国的经营合伙人招募计划，首批开放京津冀、长三 角、珠三角三大核心区域。目前，七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津等多地新店将 于2026年1月集中亮相，并计划在同年完成国内所有一二线城市的布局。 （文章来源：第一财经） ...

Core Viewpoint - The entry of major internet companies like Didi, Meituan, and JD into the home service market signifies a strategic shift to tap into a massive, underexplored market, aiming to leverage their existing user bases and technological advantages to create new growth opportunities [4][15]. Group 1: Market Overview - The home service market in China is projected to reach a revenue of 1.23 trillion yuan in 2024, with an expected growth to 1.8 trillion yuan by 2025, representing a 120% increase from 2020 and an annual compound growth rate exceeding 18% [5]. - The industry employs over 30 million people and has more than 1.7 million companies, indicating a significant workforce and business presence [5]. - The market is characterized by a "dumbbell structure," with high-end and basic services coexisting, where sectors like elderly care, maternal and infant care, and high-end cleaning are leading the growth [6]. Group 2: Competitive Landscape - Major players are entering the home service sector to capture a share of the trillion-yuan market, focusing on high-frequency user engagement and business synergy [4][6]. - The home service industry is currently fragmented, with no dominant players, providing an opportunity for tech giants to leverage their user base and technology to gain market share [6][7]. - The entry of these companies is expected to lead to the emergence of concentrated market leaders, as they utilize their technological capabilities to standardize services and improve quality [7][15]. Group 3: Business Strategies - Companies like JD are integrating home services with their e-commerce platforms to enhance customer retention and drive repeat purchases, while Meituan and Didi are utilizing their logistics and driver networks to optimize service delivery [9][10]. - The use of AI and smart scheduling by these companies aims to reduce response times and improve service quality, thereby increasing consumer trust [10][11]. - The initial phase of these services often involves subsidized pricing to quickly build market presence, similar to the early days of ride-hailing services [11][13]. Group 4: Future Outlook - The home service market is expected to grow significantly, with projections indicating a market size exceeding 2.5 trillion yuan by 2030, maintaining a compound annual growth rate of over 15% [7]. - The integration of technology and service in the home service sector is transforming it from a low-end labor market to a modern service industry that emphasizes quality and consumer trust [7][15]. - The competition among major players is not merely about market share but about establishing a comprehensive ecosystem that connects various aspects of home and lifestyle services [15].

根据计划，七鲜小厨首批合伙人招募将开放京津冀、长三角、珠三角三大核心区域，覆盖北京、天津、 上海、广州、深圳等十余个重点城市。在合作模式中，七鲜小厨将提供供应链体系、厨房设备及统一的 管理标准，合伙人则主要负责提供场地并进行本地化运营。 凤凰网科技讯12月29日，京东宣布其旗下餐饮品牌七鲜小厨，正式启动面向全国的经营合伙人招募计 划，计划在2026年完成国内所有一二线城市的布局。 七鲜小厨将自己定位为"民生厨房"，主打"新鲜现炒、食材透明、后厨直播"，定价在10-20元区间，旨 在通过品质外卖替代市场上存在的"幽灵外卖"。品牌方称，其在北京的运营数据显示，旺盛的订单人气 有效带动了周边3公里范围内其他合作餐厅的外卖单量，在一些商圈实现整体增长接近10%。 目前，七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津等地的新店预计将于2026年1月集中亮 相。在此之前，其业务模式已在北京市场运行，共开设30家门店，基本覆盖北京五环内主要区域。在近 期的一次回馈活动中，北京地区日订单量突破了2万单。 ...

12月29日，据"京东黑板报"消息，京东旗下餐饮品牌七鲜小厨今日宣布，启动面向全国的经营合伙人招 募计划，首批开放京津冀、长三角、珠三角三大核心区域。目前，七鲜小厨哈尔滨首店已开业，深圳、 广州、上海、天津等多地新店将于2026年1月集中亮相，并计划在同年完成国内所有一二线城市的布 局。 ...

七鲜小厨表示，长期以来，餐饮外卖市场存在大量低质低价的"幽灵外卖"，导致劣币驱逐良币，食品安 全成为核心痛点。七鲜小厨自面市以来，凭借"新鲜现炒、食材透明、后厨直播"三大核心举措，迅速赢 得市场认可。其10-20元的亲民定价，为消费者提供了更高品质、更具性价比的选择，通过良性的市场 竞争，有效推动了品质外卖对"幽灵外卖"供给的健康替代。 目前，七鲜小厨已在北京成功开设30家门店，基本覆盖五环内主要区域。2025年12月25日至27日，七鲜 小厨举办了"随单赠送巧克力"回馈活动，活动期间北京地区日订单量突破2万单。有效带动了周边3公里 范围内其他品质餐厅的外卖单量，在一些商圈实现整体增长接近10%。 新浪科技讯 12月29日上午消息，京东旗下品质餐饮品牌七鲜小厨正式宣布，启动面向全国的经营合伙 人招募计划，首批开放京津冀、长三角、珠三角三大核心区域。目前，七鲜小厨哈尔滨首店已开业，深 圳、广州、上海、天津等多地新店将于2026年1月集中亮相，并计划在同年完成国内所有一二线城市的 布局。 七鲜小厨表示，长期以来，餐饮外卖市场存在大量低质低价的"幽灵外卖"，导致劣币驱逐良币，食品安 全成为核心痛点。七鲜小厨自面市以 ...

IT之家 12 月 29 日消息，据京东黑板报今日消息，京东旗下餐饮平台七鲜小厨面向全国招募经营合伙人，七鲜小厨要走向全国。 七鲜小厨启动面向全国的经营合伙人招募计划，首批开放京津冀、长三角、珠三角三大核心区域。 目前，七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津等多地新店将于 2026 年 1 月集中亮相，并计划在同年完成国内所有一二线城市的布局。 京东黑板报表示，长期以来，餐饮外卖市场存在大量低质低价的"幽灵外卖"，导致劣币驱逐良币，食品安全成为核心痛点。七鲜小厨主打"新鲜现炒、食 材透明、后厨直播"，定价 10-20 元。 七鲜小厨目前已在北京开设 30 家门店，基本覆盖五环内主要区域。 基于在北京市场已验证的成功模式，七鲜小厨启动全国经营合伙人招募。首批招募将聚焦于京津冀、长三角、珠三角三大核心区域，覆盖北京、天津、上 海、苏州、杭州、广州、深圳、佛山、东莞、珠海、中山等重点城市。 今年 7 月，京东外卖自营的七鲜小厨正式开业，用户可以在线上下单，采取"外卖 + 自提"的模式，但没有堂食。据IT之家了解，七鲜小厨主打品质外卖， 生鲜食材源头直采，大牌供货商，洗切装配标准化工序，24 小时后厨直播。 ...

Core Viewpoint - JD's quality dining brand Qixian Xiaochu has launched a nationwide partner recruitment plan, focusing on key urban areas in China [1] Group 1: Business Expansion - The first batch of recruitment targets the Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta regions, covering major cities such as Beijing, Tianjin, Shanghai, Suzhou, Hangzhou, Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, and Zhongshan [1] - Qixian Xiaochu's first store has opened in Harbin, with new stores set to debut in Shenzhen, Guangzhou, Shanghai, and Tianjin in January 2026 [1] - The company plans to complete its layout in all first- and second-tier cities in China by the end of 2026 [1]