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从代工到品牌:拼多多“千亿扶持”计划助推“归雁”返乡,筑就鹿邑百亿化妆刷之城
Quan Jing Wang· 2025-12-02 05:10
虽是"毫毛技艺",却是顶上功夫,更成就"顶流"产业。在河南周口鹿邑县,依托"薅羊毛"的传统技艺, 这里崛起了一个年产值超百亿元的新兴产业,让"老子故里"又添"中国化妆刷之城"新名片。 "归雁"返乡:代工厂的品牌梦 "豫东小山羊"这个名号,对于河南老饕们来说并不显得陌生,在河南周口、商丘一带的农户家中,或多 或少都会养上几只山羊。 山羊多了,当地跟羊毛相关的买卖也多了起来。但在很多年前,羊尾巴上的毛因为毛质硬且弹性大,难 以作为纺织材料使用,被人视为"废品"大量丢弃。 直到有村民探亲时发现,这些"废品"竟是国外化妆品企业急需的化妆刷原料,鹿邑化妆刷产业就此萌 芽,"梳羊毛"也成了当地"好日子"的代名词。 如今,鹿邑已坐拥"中国化妆刷之城"美誉:年产各类化妆刷1.5亿套,出口量占全国90%以上,全球95% 的化妆刷用动物毛、85%的人造纤维毛均产自这里。 "这是黄狼尾毛,这是山羊毛,这是现在常用的人造纤维毛……"在鹿邑县鸿鑫刷业展示墙前,公司副总 经理周长军手持化妆刷如数家珍。 2019年,周长军与同乡梁超杰相遇,彼时鹿邑不少尾毛加工企业扎堆赴广东做外贸,却因竞争激烈难拓 订单,急要寻找新的增量市场。恰逢鹿邑县实 ...
热门中概股收盘多数上涨





Xin Lang Cai Jing· 2025-12-01 22:34
来源:滚动播报 周一热门中概股收盘多数上涨,纳斯达克中国金龙指数涨0.87%。阿里巴巴涨超4%,拼多多涨超1%, 网易涨超5%,百度涨超2%,小鹏跌超2%,贝壳跌超3%,理想跌超2%,蔚来跌超5%。 ...
纳斯达克中国金龙指数收涨0.87%,阿里巴巴涨超4%
Mei Ri Jing Ji Xin Wen· 2025-12-01 21:11
每经AI快讯,12月2日,纳斯达克中国金龙指数收涨0.87%,热门中概股多数收涨。网易涨4.9%,阿里 巴巴涨4.4%,小马智行、新东方、文远知行、百度、拼多多至多涨3.4%。 ...
拼多多“爆改”草原传统产业:女工月入过万,全县2万人端稳就业碗
Quan Jing Wang· 2025-12-01 06:48
十月末的内蒙古乌兰察布,夜里气温已跌至零下4度,寒意沁润旷野。但在东北部的化德县,一家占地 4000多平方米的制衣工厂灯火通明。车间里,工人们坐在缝纫机旁,十指翻飞,机械的嗡鸣伴着驼绒毛 和布料摩擦的声音,一刻也不停歇。 双十一购物节正销售火热。"最近,我们工厂每天早晨五点多就开工了,一直生产到晚上十点左右。"说 话的是郝宇。他是一位85后,土生土长的化德县人。十年来,他在拼多多上创办驼绒服品牌"牧驼人", 将一个"好多人都没听过"的冷门品类,做成了年销超2000万元的大爆款。"预计整个双十一期间,拼多 多的销量要比去年增长70%—80%。"他说。 前端的销售数据不断攀升,后端车间里的薪资也水涨船高。化德县目前从事服装产业的人员约2万人, 绝大多数是拥有十年以上从业经验的"棉服娘子军"。在郝宇的工厂里,旺季的订单需求让女工们月入过 万成为常态。 这座扎根化德县的制衣厂,借着拼多多等电商平台,在大草原的肌理间跑出了属于自己的朝阳速度。昔 日的落后产业,插上电商的翅膀后,正在焕发新生。 草原汉子南下淘金,盯上银发市场 驼绒服,并不是郝宇的第一次创业。他的第一桶金,源于"一件代发"的女装电商生意。 2008年,从营 ...
重塑电商高质量发展新路径,拼多多“千亿扶持”亮出半年成绩单
Xin Jing Bao· 2025-12-01 05:27
2025年4月,拼多多推出"千亿扶持"计划,宣布未来3年投入超1000亿元资金和流量资源,全面助力中小 商家高质量发展。半年过去,这项被誉为"电商行业高质量转型强心针"的战略,已初步构建起供给升级 与消费普惠双向赋能的生态闭环。 从西部偏远地区"包邮盲区"变为"消费热土",到云南咖啡、威海钓具、邵东书包等产业带完成从"代工 腹地"到"品牌高地"的价值跃迁,再到00后新农人、年轻创业者成为产业升级主力军,"千亿扶持"正以 系统性投入重塑电商竞争逻辑:从流量争夺转向价值创造,从零和博弈转向多方共赢。 在拼多多"电商西进"的助力下,更多的商品和消费活力开始"向西行""往东输"。西部地区农特产品源源 不断走出高原大山,东部琳琅满目的时尚创新商品满足了西部消费者的期待。差异缩小、协同共进的市 场正在形成。 生态共建推动数字化转型和产业带升级 产业带"换血"、农产品价值跃迁 拼多多的"千亿扶持"并非简单补贴,而是通过"减免+扶持"组合拳,为产业带注入"造血"能力。在制造 业领域,平台专项团队深入威海钓具、佛山童装、邵东箱包等数十个产业带,依托数据洞察帮助商家避 开同质化竞争。在这样的"造血式赋能"加持之下,威海钓具产业借 ...
拼多多为什么既不分红也不回购?答案或许就藏在美团的财报里
Xin Lang Cai Jing· 2025-12-01 01:51
来源:估值之家 11月28日周五收盘,美团(03690.HK)公布了2025年三季度财报,公司于2025Q3实现营业收入955亿元, 同比增长2.0%;实现经调整EBITDA亏损148亿元,实现经调整净利润亏损160亿元。 | | 截至下列日期止三個月 | | | | | | --- | --- | --- | --- | --- | --- | | | 2025年9月30日 2024年9月30日 | | | | | | | | 佔收入 | | 估收入 | | | | 金額 | 百分比 | 金額 | 百分比 | 同比筹動 | | | (人民幣千元,百分比除外) | | | | | | 收入 | 95.488.113 | 100.0% | 93.577.319 | 100.0% | 2.0% | | 經營(虧損)/ 溢利 | (19.759.350) | (20.7%) | 13.685.176 | 14.6% | 不瘦用 | | 期内(虧損)/ 溢利 | (18,632,088) | (19.5%) | 12.864.954 | 13.7% | 不瘦用 | | 非國際財務報告會計準則計量!: | | | | ...
拼多多:2026 年估值上行空间不明,中国核心营收增速放缓且 Temu 面临压力
2025-12-01 01:29
Asia Pacific Equity Research 25 November 2025 PDD HOLDINGS INC Neutral PDD, PDD US Price (24 Nov 25): $113.49 revenue growth in China and headwinds for Temu ▲ Price Target (Dec-26): $130.00 Prior (Jun-26): $125.00 China Style Exposure | Quant | Current | | Hist %Rank (1=Top) | | | | --- | --- | --- | --- | --- | --- | | Factors | %Rank | 6M | 1Y | 3Y | 5Y | | Value | 12 | 8 | 14 | 24 | 51 | | Growth | 22 | 15 | 4 | 19 | 91 | | Momentum | 30 | 85 | 44 | 3 | 20 | | Quality | 5 | 9 | 7 | 72 | ਰੇਰੇ | | Low Vol ...
2025年Q4电商行业战略动态调查报告——AI与即时零售重塑竞争格局
Sou Hu Cai Jing· 2025-11-30 17:12
Core Insights - The Chinese e-commerce industry has transitioned from a traffic-driven era to a "hardcore competition" phase focused on technology and ecosystem collaboration by Q4 2025 [1][22] - Key trends include the commercialization of AI technology, the intensification of instant retail, the deepening of omnichannel operations, and the evolution of competitive dimensions [3] Group 1: AI Technology Commercialization - AI has shifted from a technology reserve to a key growth driver for e-commerce giants, with Alibaba making significant investments leading to substantial revenue growth in AI-related products [4] - JD has applied AI extensively in marketing and service, achieving over 90% coverage in intelligent customer service and an 18% increase in conversion rates for core categories [4] - Smaller merchants benefit directly from AI, with Pinduoduo's AI selection system improving ROI by 40% for partners, while Douyin and Kuaishou have reduced content production cycles by 50% [4] Group 2: Instant Retail Market Competition - Instant retail has become a critical battleground for growth, with Alibaba, JD, and Meituan competing fiercely, aiming for a trillion-yuan transaction scale within three years [6] - In Q4, the transaction volume for instant retail reached 220 billion yuan, a 65% year-on-year increase, with Meituan holding a 45% market share [6] - The market is projected to exceed one trillion yuan by 2026, with front warehouse models contributing over 50% of transaction volume [6] Group 3: Omnichannel Operations - The fragmentation of traffic has driven platforms to transition towards "omnichannel collaboration," with Douyin e-commerce integrating advertising and e-commerce traffic pools [8] - Traditional platforms are accelerating their content transformation, with Alibaba and JD enhancing their content capabilities to complement their existing strengths [8] - Omnichannel operations have become a standard in the industry, moving away from single-channel strategies [8] Group 4: Shift from Price Wars to Value Wars - As customer acquisition costs rise, platforms are shifting from price competition to "value wars," focusing on quality and service [9] - Pinduoduo's "billion support plan" aims to enhance merchant quality, while JD emphasizes "quality retail" strategies [9] - The emergence of "heart-price ratio" reflects a consumer trend prioritizing product quality and service experience over mere pricing [9] Group 5: Company-Specific Strategies - Alibaba is focusing on AI and instant retail as dual drivers for growth, but faces short-term profit pressures due to significant investments [12] - JD is leveraging high-frequency delivery to expand into local life services, showing promising conversion rates but facing challenges with ongoing losses [13] - Pinduoduo remains the only major player with positive net profit growth, emphasizing cost-effectiveness and agricultural product sales [15] - Douyin e-commerce is rapidly increasing its market share through deep integration of content and commerce, but still needs to cultivate user habits for shelf-based e-commerce [16] Group 6: Future Trends - AI is expected to fundamentally reshape the e-commerce landscape, with intelligent systems becoming new traffic hubs [17] - Instant retail is projected to evolve into a core business model, with continuous innovations in operational models [17] - The integration of content and commerce will become standard, with platforms adopting a closed-loop system for user engagement [17] Group 7: Strategic Variables - The focus for the next year will be on breakthroughs in AI technology and instant retail profitability models by major players like Alibaba and JD [22] - The progress of content platforms like Douyin and Kuaishou in shelf-based e-commerce will be crucial for determining the final shape of omnichannel integration [22]
滴滴国际业务已覆盖拉美、亚太、非洲的14个国家和地区;菜鸟中非跨境小包专线覆盖非洲8国|36氪出海·要闻回顾
36氪· 2025-11-30 13:35
Core Insights - The article highlights the expansion of various Chinese companies into international markets, showcasing their growth and strategic initiatives in different regions [5][6][7][9][10]. Group 1: Didi's International Expansion - Didi's international business has expanded to 14 countries and regions across Latin America, Asia-Pacific, and Africa, with a year-on-year order volume growth of 13.8% in Q3 2025, reaching 4.685 billion orders [5]. - The international segment continues to grow at over 20%, driven by investments in key markets like Brazil and Mexico [5]. Group 2: Logistics and E-commerce Developments - Cainiao has launched a cross-border small package service covering eight African countries, with plans to expand to South Africa and Egypt by the end of December, offering competitive pricing and enhanced logistics efficiency [6]. - Temu has partnered with the UK Royal Mail to enhance its local fulfillment system, adding over 24,000 package drop-off points, aiming for 80% of its European sales to come from local sellers [6]. Group 3: Automotive Industry Moves - Leap Motor has officially entered the South American market, launching its electric vehicles in Brazil and Chile, with plans to establish a network of dealerships across 27 cities in Brazil by 2025 [9]. - Avita has also entered the Latin American market, launching its Avita 11 model in Brazil, supported by local partnerships for market entry and sales [9]. Group 4: Technology and Innovation - WeRide and Uber have initiated a Level 4 autonomous Robotaxi service in Abu Dhabi, marking the first of its kind in the Middle East [6]. - JD FinTech has partnered with Banking Circle to provide cross-border payment solutions for global enterprises, enhancing financial flexibility and compliance [7]. Group 5: Robotics and AI Developments - The global humanoid robot market is projected to see annual sales exceed 10 million units by 2035, with a market size reaching $260 billion, indicating significant growth potential in the coming years [15]. - Beijing's government is actively supporting humanoid robot companies to expand internationally, fostering global collaboration and innovation in the robotics sector [15].
超百家企业捐赠总额超12亿港元,企业驰援香港大埔火灾救援





第一财经· 2025-11-29 07:06
Core Points - A significant fire occurred in Hong Kong's Tai Po district, resulting in major casualties and prompting over 100 companies and foundations to donate for emergency relief and community recovery efforts, with total donations exceeding HKD 1.2 billion [2][4]. Donation Summary - Major companies such as Yuexiu Group donated HKD 10 million, while China Overseas and China State Construction contributed HKD 20 million [3]. - Tencent donated HKD 30 million, and Alibaba made an initial donation of HKD 20 million [3]. - Other notable contributions include HKD 30 million from the Li Ka Shing Foundation and HKD 12 million from the Chaozhou Association [4]. - The total amount of donations has surpassed HKD 1.2 billion as of the latest reports [4].