2025 年 08 月 26 日 投资评级：买入（维持） | 日期 | 2025/08/26 | | --- | --- | | 当前股价(美元) | 128.21 | | 一年最高最低(美元) | 155.67/87.11 | | 总市值(亿美元) | 1820.26 | | 流通市值(亿美元) | 1820.26 | | 总股本(亿股) | 56.79 | | 流通美股(亿股) | 56.79 | | 近 3 个月换手率(%) | 38.66 | | 数据来源：Wind | | 相关研究报告 《2025 年业绩或前低后高，潜在 AI 应用催化价值重估—美股公司信息更 新报告》-2025.3.21 拼多多（PDD.NASDAQ） 2025Q2 利润好于预期，持续投入长期生态建设 《2024Q3 业绩不及预期，未来有赖 TEMU 盈利改善—美股公司信息更新 报告》-2024.11.22 张可（分析师） 荀月（分析师） zhangke1@kysec.cn 证书编号：S0790523070001 《 主 站 估 值 或 受 压 制 ， 未 来 有 赖 TEMU 超预期盈利—美股公司信息更 新报告》-2024.8. ...

Core Viewpoint - Pinduoduo's performance in Q2 2023 was surprisingly in line with market expectations, despite a low revenue growth rate of 7% year-on-year, marking a rare single-digit growth in its history [4][5]. Revenue and Profit Analysis - In Q2 2023, Pinduoduo reported revenue of 1039.8 billion yuan, slightly above the market expectation of 1039.3 billion yuan [4]. - Operating profit for the quarter was 257.9 billion yuan, while net profit was 307.5 billion yuan, showing a year-on-year decline of 4% but a significant narrowing of the decline compared to the previous quarter [4][5]. - Marketing expenses in Q2 were 272 billion yuan, a 4.6% year-on-year increase, and significantly lower than the market's expectation by nearly 80 billion yuan [9][10]. Marketing Strategy and Competitive Position - Pinduoduo's marketing expenses had previously surged in Q1 due to competitive pressures, but the reduction in Q2 suggests improved efficiency in its spending [9][11]. - The company utilized smart coupons to optimize subsidies, allowing for more precise marketing and reduced overall spending [11]. - While competitors like Alibaba and JD.com were engaged in intense competition in the food delivery sector, Pinduoduo focused on refining its strategies and enhancing user experience [12]. Business Segments and Future Outlook - Pinduoduo's main site advertising revenue was 557 billion yuan, a 13% year-on-year increase, while commission revenue was 483 billion yuan, remaining relatively stable compared to the previous year [15]. - The impact of Pinduoduo's overseas business, particularly through Temu, has been notable, with a shift in focus towards European markets as the U.S. operations faced challenges [15][19]. - The company is optimistic about its future, indicating that the most challenging times may be behind it, with ongoing efforts to enhance its business model and user engagement [20].

8月25日，拼多多发布了截至6月30日的2025年第二季度财报。财报显示，本季度拼多多营收为1040 亿元，同比增长7%，增速较去年同期放缓。 二季度，拼多多在"百亿减免"等惠商举措的基础上推出"千亿扶持"新战略，将高质量发展投入提升 到了一个全新的量级，也首次在电商行业开启了"千亿级别"的惠商行动。 "过去这个季度，在商家及产业遭遇挑战的关键时刻，公司上下全力推进'千亿扶持'惠商战略，加 大投入反哺产业生态，坚定护航商家穿越周期。"拼多多集团执行董事、联席CEO赵佳臻表示，在真金 白银的持续投入下，平台生态效用持续显现，产业侧加快实现新质转型，用户侧的消费潜力进一步释 放，供需两侧都实现了高质量发展。 "当下，外部环境的快速变化还在持续，电商行业围绕新业态的竞争也愈加激烈，我们将继续专注 高质量发展，坚持消费者导向，为产业的长足发展创造空间。"拼多多集团董事长、联席CEO陈磊表 示，在持续加大投入的过程中，短期业绩难免会有波动，我们更愿意立足长远，把长期价值放在短期利 益之前，扎实做好生态建设，促进产业转型升级，持续普惠消费者。 "百亿减免"一周年，千万商家降佣增效 去年8月，拼多多在电商行业率先推出"百亿 ...

8月25日，拼多多发布了截至6月30日的2025年第二季度财报。受高质量发展加大投入的 影响，拼多多本季度营收增速放缓至7%，单季营收1 0 4 0亿元。 二季度，为了与商家共同应对新挑战，拼多多在"百亿减免"等惠商举措的基础上推出"千 亿扶持"新战略，将高质量发展投入提升到了一个全新的量级，也 首次在电商行业开启 了"千亿级别"的惠商行动。 "过去这个季度，在商家及产业遭遇挑战的关键时刻，公司上下全力推进'千亿扶持'惠商 战略，加大投入反哺产业生态，坚定护航商家穿越周期。"拼多多集团执行董事、联席 CEO赵佳臻表示，在真金白银的持续投入下，平台生态效用持续显现，产业侧加快实现 新质转型，用户侧的消费潜力进一步释放，供需两侧都实现了高质量发展。 "当下，外部环境的快速变化还在持续，电商行业围绕新业态的竞争也愈加激烈，我们将 继续专注高质量发展，坚持消费者导向，为产业的长足发展创造空间。"拼多多集团董事 长、联席CEO陈磊表示，在持续加大投入的过程中，短期业绩难免会有波动，我们更愿 意立足长远，把长期价值放在短期利益之前，扎实做好生态建设，促进产业转型升级， 持续普惠消费者。 "百亿减免"一周年 千万商家降佣增 ...

花旗发表研报指，拼多多第二季度净利润超出预期，归因于低于预期的销售与市场推广费用。但管理层 多次提醒投资者，因公司致力于商家支持，第二季度利润不可持续，花旗将此解读为管理预期并保 持"低调"。 花旗又认为，关于跨境电商平台Temu与本地供应商合作开展本地化营运，以及加强物流服务的评论， 可能暗示其将进军欧洲、美国和巴西等市场。该行将拼多多目标价从154美元上调至168美元，维持"买 入"评级。 ...

巴克莱：将拼多多(PDD.US)目标价从158.00美元上调至165.00美元。 ...

Results Largely In Line with Expectations, with Strong Bottom-Line Beat. PDD reported total revenue of RMB103 billion in 2Q25, up 7% YoY and in line with consensus. Online marketing and other services revenue rose 13% YoY to RMB55.7 billion (vs. consensus: +11.8%), while transaction services revenue edged up 0.7% YoY to RMB48.3 billion (vs. consensus: +0.6%). Gross profit came in at RMB58.1 billion, slightly below expectations (consensus: RMB61.6 billion), with a gross margin of 56% (vs. consensus: 59.3%). ...

财报显示，二季度拼多多实现营收1040亿元，增速同比放缓至7%，连续多个季度放缓；净利润为307.5亿元，连续两个季度出现同比下滑。在智通财经看 来，外界对于拼多多新披露的业绩显然已有所心理准备，毕竟报告期内公司还在"百亿减免"等惠商举措的基础上推出了"千亿扶持"新战略，主动将高质量发 展投入推升到了一个全新的量级。 到下个月，拼多多（PDD.US）创业就满10个年头。 恰值当打之年的拼多多，正"被动"见证着行业环境的剧烈变化。刚刚过去的第二季度，国内头部的电商平台不约而同对即时零售赛道加码投入，但拼多多却 是个例外。面对愈发躁动和喧闹的市场环境，拼多多却像是主动屏蔽了杂音，在继续聚焦电商主业的基础上还新推出了"千亿扶持"，只为更好反哺商家和产 业，为千万商家减佣降本。 不与同业相争的拼多多，却分明把更多资源、精力和智慧投入到了电商生态建设及普惠上。站在当前时间节点环顾四周，这样的拼多多，大概也完全可以视 为是中国电商行业"非典型竞争"的范例。 用足"千亿扶持"将赋能商家进行到底 日前，拼多多2025年第二季度财报正式出炉，这是一份深度验证了公司面对外部诱惑与干扰仍保持战略定力、并坚持以"千亿扶持"反哺商家与 ...

杰富瑞：将拼多多的目标价从121美元上调至146美元。 ...

Group 1: Hong Kong Stocks - China Gold International (02099) rose nearly 7%, reaching a new high as core product output exceeded half of the annual guidance, with significant expansion potential at the Jiama mine [1] - Pop Mart (09992) increased by nearly 2%, with new products selling out instantly and continued high growth in H1 performance [1] - Meitu (01357) surged over 7% after officially entering the MSCI China Index, with Morgan Stanley optimistic about the company's long-term growth potential [1] - China Tobacco Hong Kong (06055) climbed nearly 6.5%, setting a new high since its listing, with stable growth in H1 performance and promising expansion opportunities as an overseas platform for China Tobacco International [1] - China National Chemical Corporation (03983) fell over 1% as mid-term shareholder profit decreased by 6.74% year-on-year, with a significant drop in urea sales prices [1] - China Intelligent Transportation (01900) surged over 42% after a profit warning, expecting mid-term shareholder profit of approximately 361 million yuan [1] - Keep (03650) dropped nearly 5% post-earnings despite successfully turning a profit in H1, focusing its strategy on AI [1] - Western Cement (02233) rose nearly 6.5% post-earnings, with mid-term shareholder profit increasing by 93.4% due to high growth in overseas sales [1] - ChinaSoft International (00354) increased over 4% post-earnings, with H1 net profit rising over 10% and HarmonyOS 5 terminal devices exceeding 12 million units [1] Group 2: US Stocks - NIO (NIO.US) fell 3.94% after Citigroup set a target price of $8.1, listing five reasons to buy [3] - Shanghai's optimization of real estate policies led to significant gains for housing service platforms, with Fangduo (DUO.US) rising 28.28% and Beike (BEKE) up 1.57% [3] - Hesai (HSAI.US) rose 0.52%, with expectations of 300,000 to 400,000 units shipped in the entire robot lidar market this year, and over 200,000 units for the robot market [3] - Pinduoduo (PDD.US) increased by 0.87% ahead of its earnings report, with optimistic market expectations reflected in declining Put/Call ratios [3] - Intel (INTC.US) fell 1.01% as the federal government acquired a 10% stake in the struggling chip giant, becoming its largest shareholder [4] - American Airlines (AAL.US) dropped 4.06% after an emergency landing due to a passenger's electronic device catching fire [4] - Netflix (NFLX.US) rose 1.11%, achieving its first box office champion in North America [4] - Spirit Airlines (FLYY.US) plummeted 14.02% as financial restructuring failed to lead to sustainable development [4] - Keurig Dr Pepper (KDP.US) fell 11.48% after announcing a €15.7 billion (approximately $18.4 billion) cash acquisition of Dutch coffee giant JDE Peet's NV [4] - Roblox (RBLX.US) increased by 6.02%, with Wedbush maintaining an "outperform" rating and a target price of $165, citing strong user ecosystem and business model growth potential [4] - Opendoor (OPEN.US) dropped 9.38% despite a significant prior increase, with July existing home sales rising 2% month-on-month to an annualized 4.01 million units [5]