今天分享的是：电商运营：2025年Q4中国电商平台商家投诉数据报告 报告共计：26页 2025年Q4电商行业呈现经营旺季与商家投诉并存的态势，各大平台在推出扶持政策与节日促销活动的同时，也面临诸多商家权益相关问题。快手电商以"年 终购物狂欢节"为核心，围绕冬季保暖、节日礼赠等场景发力，销售与推广热度环比分别增长1.50%和5.62%，黄金、玉石、车厘子/樱桃、男士面部护肤等品 类热销，平台还升级生鲜返佣政策、发布年货节营销作战图等助力商家发展。而同期电商平台商家投诉情况突出，抖音电商（38.75%）和拼多多 （33.55%）的投诉占比位居前两位，投诉问题以任意仅退款（37.09%）、过度维护消费者（19.97%）、扣押保证金（9.99%）和任意罚款（9.73%）为主。 投诉商家主要集中在广东省、浙江省等地区，经营类目以服装服饰、3C数码、食品生鲜居多，投诉金额超九成集中在0-5万元。抖音电商的投诉问题中任意 仅退款占比达46.64%，淘宝平台则以任意仅退款和过度维护消费者为主要投诉点，十大典型案例还涉及随意封店、规则矛盾等问题。整体来看，电商平台 在推动销售增长、丰富营销场景的同时，仍需优化规则制定与执行，平 ...

近日，Similarweb2025年全球电商APP月活榜单出炉，Temu以2.464亿月活用户稳居第三，给全球电商行业投下了一颗"惊雷"。要知道，这个拼多多旗下的 跨境电商平台，2022年才在北美上线，仅用三年就走完了拼多多国内主站十年的发展路程，与亚马逊和Shopee共同构成全球电商"三强格局"。这份成绩单 背后，不只是一个平台的狂飙，更是中国供应链与数字技术协同出海的一次成功验证。 更深层来看，Temu的供应链体系并非单向输出，而是与中国产业带形成了"双向赋能"的闭环。在浙江平湖羽绒服产业带，Temu通过分析全球用户数据， 指导工厂改进面料与设计，推出的防风羽绒服在欧洲冬季销量暴涨200%；山西文水牛肉产业带则在Temu的建议下进行精细化加工，从散装肉升级为真空 包装的即食产品，溢价能力提升50%，成为平台爆款。这种"全球需求反馈 — 国内产业升级 — 全球市场输出"的逻辑，让中国供应链从"单纯生产"转 向"精准创新"，也让Temu的商品持续保持竞争力。正如拼多多联席董事长赵佳臻在2025 年股东大会上所言："Temu的规模跃迁，本质是中国供应链产业 红利的释放，而我们要做的，是把这种红利转化为长期竞争力 ...

Financial giants have made a conspicuous bearish move on PDD Holdings. Our analysis of options history for PDD Holdings (NASDAQ:PDD) revealed 28 unusual trades.Delving into the details, we found 17% of traders were bullish, while 82% showed bearish tendencies. Out of all the trades we spotted, 26 were puts, with a value of $6,564,377, and 2 were calls, valued at $148,058.Predicted Price RangeAnalyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price win ...

来源：市场资讯 （来源：科创100ETF基金） 美股三大指数集体低开，标普500指数跌0.1%，道指跌0.35%，纳指跌0.15%。大型科技股方面，谷歌A 涨1.43%，Meta跌1.01%，苹果跌1.33%，特斯拉跌1.37%。中概股方面，哔哩哔哩涨3.24%，携程涨 1.02%，理想汽车跌1.10%，京东跌1.14%，拼多多跌1.19%。 ...

Core Insights - The article discusses the transformation of traditional small appliance manufacturers in Zhongshan, Guangdong, into players in the burgeoning pet economy, highlighting the challenges and opportunities they face in adapting to new consumer trends [1][3][15] Group 1: Industry Transformation - The "home appliance island" in Huangpu Town has seen many small enterprises evolve through smart upgrades, leading to significant production values exceeding 100 million yuan for several projects [1] - Companies like "Kawoo" have pivoted from traditional small appliances to pet products, such as heated pet bowls, in response to market saturation and competition in the small appliance sector [1][3] - The pet economy is driven by a strong emotional connection between young consumers and their pets, similar to the bond between parents and children, creating a new market for pet-related products [3][4] Group 2: Market Opportunities - The transition to pet products allows companies to leverage existing supply chains while addressing new consumer demands, although aligning product offerings with actual market needs remains a challenge [7][8] - Successful pet product companies, like "Meow Enjoy Home," have seen significant sales growth on platforms like Pinduoduo, with daily order volumes exceeding 300 for their automatic feeding devices [6][11] - Innovative products, such as temperature-controlled pet bowls, have gained traction quickly on e-commerce platforms, demonstrating the effectiveness of rapid market testing [14][15] Group 3: Consumer Insights - The pet economy is complex, as consumer spending is influenced not only by pet needs but also by human desires for aesthetics and social status [8][9] - Brands like "Zhe Zhe" have capitalized on the demand for stylish pet apparel, achieving high sales volumes and collaborations with major brands [11] - The evolving understanding of pet care among consumers presents both challenges and opportunities for businesses to educate and align their products with consumer expectations [12][15] Group 4: E-commerce Influence - Pinduoduo has played a crucial role in supporting traditional manufacturers' transition to the pet economy by providing a low-barrier, high-efficiency platform for product testing and market entry [14][15] - The platform's focus on reducing unnecessary complexities allows businesses to concentrate on supply chain optimization and product development, enhancing their competitive edge in a rapidly changing market [14][15]

A-share market liquidity and flows, continued below. January 7, 2026 09:00 PM GMT China Equity Strategy | Asia Pacific Positions of Active Long-only Managers in China/HK Foreign inflows into Chinese equities accelerate to US$3.5bn in December, driven by US$4.4bn of inflows from passive funds and US$0.9bn of outflows from active funds. Foreign funds added their UW to China slightly in November. Key Takeaways Foreign-domiciled long-only fund flows: | M | | | | --- | --- | --- | | | | Foundation | | January 7, ...

Core Insights - The article discusses a rural business experiment aimed at increasing farmers' income by extending the agricultural value chain, moving from merely producing crops to processing and selling them as higher-value products [1][2][11] Group 1: Agricultural Innovation - The Liu Zhuang Technology Courtyard in Hebei has shifted its focus from just increasing crop yields to enhancing the value of agricultural products through processing, such as turning wheat into flour and then into bread [1][2] - The courtyard has successfully sold over 3,000 bags of high-quality flour and more than 20,000 pieces of bread within six months of implementing this new model [1][12] Group 2: Educational and Community Engagement - Graduate students from agricultural programs across China are participating in this initiative, helping farmers increase both production and income through hands-on involvement [1][2] - The project emphasizes the importance of understanding market dynamics and consumer preferences to ensure that farmers benefit from their produce [11][12] Group 3: Market Challenges and Solutions - Initial attempts to sell flour faced challenges due to lack of market experience, leading to issues such as order confusion and product spoilage [9][10] - Collaboration with the Pinduoduo platform has provided essential support, including sales training and direct market access, which has significantly improved the project's viability [10][12] Group 4: Future Goals and Sustainability - The long-term objective is to create a replicable model that allows farmers to participate in the entire value chain, ensuring they benefit from both production and processing [12] - The courtyard aims to develop a standardized operational manual to facilitate the sharing of successful practices among farmers, promoting sustainable income growth [12]

Core Insights - The Asia-Pacific ecommerce market is projected to grow at a CAGR of 5.9%, reaching approximately US$4.83 trillion by 2029, up from US$3.58 trillion in 2024 [2][10] - The market is expected to grow by 7% annually, reaching US$3.83 trillion by 2025 [1][10] Market Growth - The ecommerce market in Asia-Pacific has experienced a robust growth rate of 9.7% from 2020 to 2024 [2] - The forecast indicates a continued upward trajectory with a CAGR of 5.9% from 2025 to 2029 [2] Competitive Landscape - Competitive intensity is increasing as short-video platforms integrate commerce in China and Southeast Asia, while cross-border entrants are reshaping price expectations in Australia and Japan [4] - India is witnessing stronger competition in grocery and FMCG sectors due to the expansion of quick-commerce into more categories [4] Current State of the Market - The ecommerce landscape in Asia-Pacific is characterized by high competitive intensity, with multinational platforms, domestic marketplaces, social-commerce players, and quick-commerce operators expanding their presence [5] - In China, Alibaba and JD.com are facing pressure from short-video ecosystem platforms like Douyin and Kuaishou [5] Key Players and New Entrants - Major players include Alibaba, JD.com, and Pinduoduo in China; Amazon, Flipkart, and Reliance in India; Shopee, Lazada, and Tokopedia in Southeast Asia; Rakuten and Yahoo! Shopping in Japan; and Coupang in South Korea [8] - New entrants are primarily cross-border Chinese platforms like Temu and Shein, which are gaining consumer adoption in Australia and Japan [8] Recent Developments - TikTok's integration with Tokopedia in Indonesia marks a significant restructuring, allowing it to resume ecommerce operations after regulatory restrictions [9] - In Australia, increased scrutiny of consumer protection is prompted by rising activity from Temu and Shein [9] - Reliance is actively acquiring and partnering with offline retail brands to enhance omnichannel capabilities [9]

One pundit tracking the company feels it's been rather adaptable given the challenges of China-U.S. trade these days.Chinese e-commerce stock PDD Holdings (PDD +3.05%) was a winner on Tuesday, rising to close the day 3% higher. That performance, inspired by an analyst's price target hike, was more than good enough to beat the 0.6% rise of the benchmark S&P 500 index. A 21% raiseThat morning, Freedom Capital Markets pundit Roman Lukianchikov pulled the switch on that price target move. He now feels PDD's Ame ...

Core Viewpoint - The majority of Chinese concept stocks experienced gains, with notable increases in companies such as Hesai (HSAI.US), Pinduoduo (PDD.US), Futu Holdings (FUTU.US), Pony.ai (PONY.US), and Trip.com (TCOM.US) [1] Group 1: Stock Performance - Hesai (HSAI.US) rose over 6% [1] - Pinduoduo (PDD.US) increased by more than 4% [1] - Futu Holdings (FUTU.US) and Pony.ai (PONY.US) both saw gains exceeding 3% [1] - Trip.com (TCOM.US) experienced a rise of over 2% [1] Group 2: Market Indices - The Shanghai Composite Index opened high and continued to rise, achieving a rare 13 consecutive days of gains, breaking the previous high from November 14, 2025, and reaching the highest level since July 2015 [1] - The Hang Seng Index increased by 1.38% [1] Group 3: Monetary Policy - The People's Bank of China is set to hold its work conference on January 5-6, 2026, where it will discuss the implementation of a moderately accommodative monetary policy for the year [1]