Core Viewpoint - Pop Mart has denied rumors of developing a mobile phone, stating that it will collaborate with a well-known mobile brand for an IP co-branded product targeting young consumers [1]. Group 1: Product Development and Collaborations - Pop Mart has no plans to develop a mobile phone but will launch an IP co-branded product with a popular mobile brand [1]. - The upcoming product is expected to combine elements of trendy toys with smart device functionalities, aimed at young consumers [1]. - Pop Mart's jewelry brand, POPOP, is set to officially open in September 2025, featuring products themed around its popular IP BabyMolly [1]. Group 2: Financial Performance - In Q3 2025, Pop Mart reported a 245% to 250% year-on-year increase in overall revenue, with China revenue growing by 185% to 190% and overseas revenue increasing by 365% to 370% [1]. - Revenue from offline channels in China grew by 130% to 135%, while online channels saw a growth of 300% to 305% [1]. - In the first half of 2025, the IP THE MONSTERS, including Labubu, generated revenue of 4.81 billion yuan, marking a 668% year-on-year increase and accounting for 34.7% of total revenue [2]. Group 3: Market Performance - As of January 12, Pop Mart's stock price decreased by 0.2%, trading at 196.6 HKD per share [3].

Core Viewpoint - The discussion around Pop Mart highlights a mix of admiration for its business model and skepticism about its long-term sustainability, emphasizing the importance of understanding consumer demand for its products [2][5]. Group 1: Company Insights - The company Pop Mart is recognized for its ability to create products with emotional value, which is seen as a significant achievement rather than mere luck [2][5]. - There is uncertainty regarding the future demand for Pop Mart's products, with concerns that consumer interest may wane in the coming years [2][5]. Group 2: Investment Perspective - The investment potential in Pop Mart is contingent on the belief that consumer demand will remain strong over time, which could lead to continued business growth [2][5]. - An investment decision should consider whether one would be willing to buy the company at its market value, which encourages a long-term perspective on the investment [2][5].

Core Viewpoint - Pop Mart is launching a collaboration with Honor, a leading smartphone brand, to create a trendy toy-themed smartphone, which has generated significant interest in both the toy and tech communities [2][4]. Group 1: Collaboration Details - The collaboration is not a self-developed phone by Pop Mart but an IP co-branding partnership with Honor [2]. - The specific collaboration model between Honor and Pop Mart has not been disclosed yet, but it could range from lightweight branding to deep customization across the product lifecycle [4]. - Pop Mart is known for its "IP + blind box" model, successfully creating and operating several popular IPs, including MOLLY and SKULLPANDA, and has established three core business segments: consumer products, service experiences, and entertainment [4]. Group 2: Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [5]. - The THE MONSTERS series, which includes the LABUBU IP, generated revenue of 4.81 billion yuan, marking a 668% increase and accounting for 34.7% of total revenue [5]. - Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also surpassed 1 billion yuan in revenue [5][6]. Group 3: Market Context - Honor, originally a sub-brand of Huawei, has become a leading smartphone brand in China, holding a market share of 19.5% in Q2 2022, 19.4% in Q3 2023, and 17.1% in Q1 2024 [6]. - The Chinese smartphone market is experiencing intense competition, with Honor facing challenges from brands like vivo, Apple, and Huawei, which have recently outperformed it in terms of shipment volumes [7][8]. - The overall smartphone market in China saw a slight decline in shipments, with a total of approximately 68.5 million units shipped in Q3 2025, down 0.5% year-on-year [8][9].

Group 1 - The core point of the article is the collaboration between HONOR and POP MART for an IP co-branding initiative, targeting the young and trendy market with the HONOR 500 series [1] Group 2 - The collaboration aims to leverage both brands' appeal to young consumers, enhancing product visibility and market reach [1] - The HONOR 500 series is positioned to attract a youthful demographic, aligning with current market trends in consumer electronics [1] - This partnership reflects a growing trend in the industry where tech companies collaborate with lifestyle brands to create unique product offerings [1]

Group 1 - The core point of the article is that Honor is collaborating with Pop Mart to launch the Honor 500 series as the first trendy toy phone, set to be unveiled on January 19 [1] - The collaboration involves comprehensive co-creation, including ID design, packaging, system themes, and exclusive accessories, rather than just simple graphics [1] - The special edition phone will feature a Molly theme, including dedicated icons, boot animations, and ringtones, along with a gift box containing the phone, a limited Molly figurine, a custom phone case, and stickers [1] Group 2 - In a highly competitive mid-range market, simply focusing on hardware specifications is no longer sufficient to attract consumers, making this collaboration a strategy to emphasize "emotional value" [2] - Previous successful collaborations in the industry, such as OnePlus's partnership with the game "Genshin Impact," have shown that limited edition phones can command high prices in the second-hand market, sometimes being referred to as "investment products" [2] - Other brands like Redmi and Realme have also engaged in successful IP collaborations, indicating a trend where such partnerships can lead to significant consumer demand and sales [2][3] Group 3 - Analysts note that IP collaborations have become a key strategy for mobile manufacturers seeking differentiation in the market [3] - However, there is a risk that if the collaboration lacks depth, such as simple logo overlays or color changes without meaningful customization, it may face criticism and potentially impact sales negatively [3]

Investment Rating - The report gives a "Buy" rating for Pop Mart (9992.HK) for the first time [1]. Core Views - Pop Mart is a leading cultural and entertainment company in China, focusing on IP incubation, consumer engagement, and the promotion of trendy toys [3]. - The company has established a comprehensive operational platform covering the entire trendy toy industry chain, leveraging its strong brand and designer partnerships [10]. Summary by Sections Company Overview - Pop Mart was founded in 2010 and has developed a robust platform around five key areas: global artist discovery, IP incubation, consumer engagement, trendy toy culture promotion, and related industry investment integration [3][10]. - The company has signed renowned designers and collaborated with global brands to create popular trendy toy products, building a strong fan base [10][14]. Horizontal Performance: IP Leadership in the Trendy Toy Market - The Chinese IP derivative and toy market is expected to grow significantly, with the market size projected to increase from RMB 99.4 billion in 2020 to RMB 174.2 billion by 2024, representing a compound annual growth rate (CAGR) of 15.1% [5][17]. - Pop Mart holds a market share of 11.5% in the trendy toy sector, positioning itself as a benchmark enterprise with strong global layout and IP operation capabilities [23]. Vertical Performance: Channel Growth Driving Revenue - The company has diversified its sales channels both domestically and internationally, utilizing offline retail stores, online platforms, and wholesale channels [35]. - In 2024, Pop Mart's revenue is expected to reach RMB 13.04 billion, a year-on-year increase of 106.9%, with a gross margin of 66.8% [35][58]. - The company has seen significant growth in its online sales, particularly through its blind box machines and e-commerce platforms like Douyin and Tmall [37][41]. Investment Recommendations - The report forecasts that Pop Mart's overall revenue will reach RMB 33.83 billion, RMB 47.92 billion, and RMB 61.83 billion in 2025, 2026, and 2027, respectively, with growth rates of 159.5%, 41.7%, and 29.0% [54][58]. - The net profit attributable to shareholders is projected to be RMB 7.95 billion, RMB 10.81 billion, and RMB 13.82 billion for the same years, reflecting year-on-year growth of 154.2%, 36.0%, and 27.9% [54][58].

Core Viewpoint - The collaboration between Pop Mart and a well-known mobile brand is set to launch an IP co-branded product, marking a significant innovation in the mobile phone industry with the introduction of the first "trendy toy" phone [1] Group 1: Company Collaboration - Pop Mart will collaborate with Honor to release a co-branded mobile phone [1] - The new device is positioned as the industry's first trendy toy phone [1] - The official launch date for the new phone is January 19 [1]

Core Viewpoint - The company has no plans to develop a smartphone but will collaborate with a well-known mobile brand for an IP co-branding project [1] Group 1: Smartphone Collaboration Rumors - A digital blogger claimed that the company would launch a "trendy phone" this month, likely in partnership with a popular youth-oriented mobile brand [1] - Another blogger mentioned that the company is negotiating with a well-known mobile brand to combine trendy elements with phone design, potentially launching trendy phone cases or co-branded models [1] - The company confirmed that it is not developing a smartphone but will engage in IP co-branding with a mobile brand [1] Group 2: Business Expansion and Performance - Since 2025, the company has been rumored to expand into AI toys and home appliances, although it denied such claims in the past [2][3] - The company is actively pursuing overseas expansion, with partners in Indonesia, Cambodia, and Mexico starting shipments, indicating a deepening global supply chain [3] - The company reported a 245% to 250% year-on-year revenue growth in Q3 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue by 365% to 370% [3] Group 3: Strategic Partnerships and Initiatives - The Henan Provincial Department of Culture and Tourism is seeking opinions on a plan to support creative design companies and international brands, including the company, for high-profile cultural events in Henan [4]

Group 1 - The core point of the article is that Honor will collaborate with Pop Mart to launch the industry's first trendy toy smartphone [1] Group 2 - The collaboration signifies a strategic move to combine technology with popular culture, potentially attracting a younger demographic [1] - This partnership may enhance brand visibility and market reach for both companies in the competitive smartphone and toy markets [1] - The launch of the trendy toy smartphone could set a new trend in the industry, merging collectibles with mobile technology [1]

Group 1 - Honor Mobile has confirmed a collaboration with Pop Mart for the launch of the 500 series, positioning it as the industry's first trendy toy phone, set to debut on January 19 [1] - The Honor Magic8 Pro Air will feature a lightweight design with a thickness of approximately 6.3mm and a weight of around 158g, making it lighter than the 165g iPhone Air [1] - The Magic8 Pro Air will be equipped with a 6.31-inch display, a Dimensity 9500 chip, a 5500mAh battery, and support for 80W fast charging [1] Group 2 - The Honor Magic8 RSR Porsche Design Edition, the most powerful version in the Magic series, will also be released on the same day, featuring a triple-camera system with a 50MP wide-angle main camera, a 200MP periscope telephoto camera, and a 50MP ultra-wide camera [2] - The front camera setup includes a 50MP ultra-wide and a 3D depth-sensing camera, with the device housing a 7200mAh battery that supports 120W wired and 80W wireless fast charging [2] - Honor established a strategic partnership with Porsche Design in December 2023, ensuring that each generation of Magic flagship will feature a Porsche Design variant starting from the Magic6 [2]