Core Insights - Ctrip's 2025 National Day travel trend forecast indicates a 45% year-on-year increase in cross-province travel orders for the Mid-Autumn and National Day holidays [1] - Key factors influencing travel decisions are emotional value, time efficiency, and cost-effectiveness, with a shift from "sightseeing" to "experiential travel" [1] Summary by Category Travel Orders - Domestic inter-provincial border cities have seen a 58% year-on-year increase in holiday order volume [1] - Notable increases in specific regions include: - Zhaotong, with a 95% increase in holiday pre-orders, known for its ethnic culture and natural scenery [1] - Hezhou, famous for its karst landforms and ancient town culture, with an 88% increase [1] - Ganzhou, attracting tourists with Hakka culture and revolutionary history, showing a 70% increase [1] Travel Preferences - Emotional value is becoming the core factor in destination selection, with "check-in tourism" gradually giving way to "immersive vacations" [1] - Hotel search interest for long-distance destinations such as Xinjiang, Tibet, and Inner Mongolia has increased by 60% year-on-year, primarily from first-tier and new first-tier cities [1]

Investment Rating - The report maintains a "Buy" rating for the company [6][11]. Core Insights - The company's revenue and profit have shown robust growth, driven primarily by hotel bookings and international business [11]. - The report highlights that the company's Q2 2025 performance exceeded expectations, benefiting from a stable competitive landscape and improved marketing efficiency [2][11]. - The company is projected to achieve adjusted net profits of 183.25 billion, 206.60 billion, and 227.21 billion RMB for the years 2025, 2026, and 2027 respectively [11]. Financial Summary - Revenue (in million RMB) is forecasted to grow from 44,562 in 2023 to 78,490 in 2027, reflecting a compound annual growth rate (CAGR) of approximately 12.28% [4]. - Adjusted net profit is expected to increase from 13,071 in 2023 to 22,721 in 2027, with a significant growth of 910.12% in 2023 [4]. - Adjusted EBITDA is projected to rise from 13,975 in 2023 to 23,342 in 2027, indicating a steady increase in profitability [4]. Performance Highlights - In Q2 2025, the company achieved a revenue of 14.864 billion RMB, representing a year-on-year growth of 16.23%, and a net profit of 4.864 billion RMB, up 26.4% [11]. - The breakdown of revenue sources shows hotel bookings growing by 21.2%, transportation tickets by 10.8%, and group tours by 5.3% [11]. - The company has maintained a stable profit margin, with adjusted EBITDA margin projected at 29.6% for 2025 [4][11]. Market Position - The company is positioned to outperform its competitors, with a target market capitalization of 476.4 billion RMB, translating to a target price of 731 HKD per share [11]. - The report notes that the company's market share is increasing, particularly in the hotel sector, despite a relatively stable performance in outbound travel [11].

Core Viewpoint - The article discusses the administrative interview conducted by the Zhengzhou Market Supervision Administration with Ctrip Travel Network, highlighting the company's violations of e-commerce laws and the need for comprehensive rectification to ensure fair competition and protect the rights of platform operators [1][2]. Group 1: Regulatory Actions - On September 17, 2025, the Zhengzhou Market Supervision Administration held an administrative interview with Ctrip Travel Network due to violations of the E-commerce Law and regulations against unfair competition [1]. - The administration issued a "Notice of Correction" on September 4, 2025, requiring Ctrip to rectify unreasonable restrictions on transactions and pricing imposed on platform operators [1]. Group 2: Required Rectifications - Ctrip is mandated to complete contract revisions and optimize pricing tools within a specified timeframe, establishing a long-term compliance mechanism to prevent future violations [1]. - The company must enhance internal supervision and accountability to ensure lawful business operations [1]. Group 3: Emphasis on Fair Competition - The meeting underscored that fair competition is central to a market economy, urging internet platform companies to strengthen their legal awareness and actively cooperate with regulatory authorities [1]. - Ctrip is required to correct unreasonable restrictions, respect merchants' autonomy, and address issues such as "mandatory activation and inability to exit" [1]. - The company must ensure the legitimate rights of platform operators are protected, prohibiting the use of technical means to manipulate prices or restrict transactions [1].

Core Viewpoint - The Zhengzhou Market Supervision Administration has conducted an administrative interview with Ctrip Travel Network for violating e-commerce laws and regulations, emphasizing the need for the company to rectify its practices to ensure fair competition and protect the rights of platform operators [1][2]. Group 1: Regulatory Actions - The Zhengzhou Market Supervision Administration issued a "Notice of Correction" to Ctrip on September 4, 2025, due to unreasonable restrictions on transactions and pricing imposed on platform operators [1]. - The administrative interview aims to urge Ctrip to comprehensively rectify its operations and establish a long-term compliance mechanism to prevent similar issues in the future [1][2]. Group 2: Compliance and Fair Competition - The meeting highlighted the importance of fair competition as a core principle of the market economy, urging internet platform companies to enhance their legal awareness and actively cooperate with regulatory authorities [2]. - Ctrip is required to revise contract terms and optimize pricing tools within a specified timeframe, ensuring respect for merchants' autonomy and correcting unreasonable restrictions such as "mandatory activation and inability to exit" [2]. - The Zhengzhou Market Supervision Administration will continue to monitor the progress of Ctrip's rectification efforts and conduct inspections to ensure compliance with market regulations [2].

Core Points - Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip Travel Network on September 17, 2023, due to violations of the E-commerce Law and regulations against unfair competition [1][2] - The platform was found to impose unreasonable restrictions on transactions and pricing of operators within the platform, prompting the issuance of a corrective notice on September 4, 2025 [1] - The meeting emphasized the importance of fair competition in the market economy and urged internet platform companies to enhance legal awareness and comply with regulations [2] Summary by Sections - **Regulatory Actions** - Ctrip Travel Network was summoned for an administrative interview due to violations of the E-commerce Law and unfair competition regulations [1] - A corrective notice was issued to Ctrip, requiring the company to amend contract terms and optimize pricing tools within a specified timeframe [1] - **Compliance and Rectification** - The meeting called for Ctrip to take the administrative interview seriously and complete the required rectifications within the deadline [1] - Companies are urged to establish a long-term compliance mechanism and strengthen internal supervision to prevent similar issues in the future [1] - **Market Environment and Responsibilities** - The importance of fair competition was reiterated, with a call for internet platforms to respect merchants' rights and correct unreasonable restrictions [2] - Continuous monitoring and inspections will be conducted by the Zhengzhou Market Supervision Administration to ensure compliance and maintain a healthy market order [2]

Core Viewpoint - The article discusses the administrative interview conducted by the Zhengzhou Market Supervision Administration with Ctrip Travel Network, highlighting the company's violations of e-commerce laws and the need for comprehensive rectification to ensure fair competition and protect the rights of platform operators [1][2]. Group 1: Regulatory Actions - On September 17, the Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip Travel Network due to violations of the E-commerce Law and regulations against unfair competition [1]. - The administration issued a "Notice of Correction" on September 4, 2025, mandating Ctrip to rectify unreasonable restrictions on transactions and pricing imposed on platform operators [1]. - Ctrip is required to complete contract revisions and optimize pricing tools within a specified timeframe, establishing a long-term compliance mechanism to prevent future issues [1][3]. Group 2: Emphasis on Fair Competition - The meeting emphasized that fair competition is central to a market economy, urging internet platform companies to enhance their legal awareness and actively cooperate with regulatory authorities [2]. - Companies are encouraged to establish a regular legal education mechanism to improve compliance capabilities among management and operational staff [2]. - There is a strong call for platforms to respect merchants' autonomy, correct unreasonable restrictions, and create an open, fair, and transparent environment for transactions [2]. Group 3: Ongoing Monitoring - The Zhengzhou Market Supervision Administration will continue to monitor the progress of Ctrip's rectification efforts and conduct inspections to ensure compliance with regulations [3].

Group 1 - The Zhengzhou Market Supervision Administration conducted an administrative interview with the operating entity of Ctrip Travel Network on September 17, 2025, due to violations of the E-commerce Law and regulations against unfair competition [1] - The investigation revealed that Ctrip imposed unreasonable restrictions on transaction and pricing for operators on its platform through service agreements and technical means [1] - A corrective notice was issued to Ctrip on September 4, 2025, requiring the company to rectify its practices and ensure compliance with market regulations [1] Group 2 - The meeting emphasized the importance of fair competition as the core of the market economy, urging internet platform companies to enhance their legal awareness and actively cooperate with regulatory authorities [2] - Companies are required to establish a regular legal education mechanism to improve compliance capabilities among management and operational staff, and to correct unreasonable restrictions on merchants' rights [2] - The Zhengzhou Market Supervision Administration will continue to monitor the progress of Ctrip's rectification efforts and conduct inspections to ensure the company fulfills its responsibilities in maintaining a fair and orderly market environment [2]

Core Viewpoint - The Zhengzhou Market Supervision Administration has conducted an administrative interview with Ctrip Travel Network for violating e-commerce laws and regulations, emphasizing the need for the company to rectify its practices to ensure fair competition and protect the rights of platform operators [2][3]. Group 1: Regulatory Actions - Ctrip Travel Network was found to have unreasonably restricted transactions and pricing of platform operators, violating the E-commerce Law and the Interim Provisions on Anti-Unfair Competition [2]. - A corrective notice was issued to Ctrip on September 4, 2025, requiring the company to amend contract terms and optimize pricing tools within a specified timeframe [2]. - The administrative interview aims to ensure the company takes the necessary steps to comply with regulations and maintain a fair market order [2][3]. Group 2: Compliance and Accountability - Ctrip is required to establish a long-term compliance mechanism, enhance internal supervision, and hold accountable those responsible for similar issues in the future [2]. - The meeting emphasized the importance of fair competition in the market economy and urged internet platform companies to strengthen their legal awareness and actively cooperate with regulatory authorities [2]. - Ctrip must correct unreasonable restrictions, respect merchants' autonomy, and address issues such as "mandatory activation and inability to exit" to reshape its service philosophy centered on users and merchants [2][3]. Group 3: Ongoing Monitoring - The Zhengzhou Market Supervision Administration will continue to monitor the progress of Ctrip's rectification efforts and conduct inspections to ensure the company fulfills its responsibilities [3].

Group 1 - The platform has violated the Electronic Commerce Law of the People's Republic of China and the Interim Provisions on Unfair Competition, leading to a corrective notice issued by the Zhengzhou Market Supervision Administration on September 4, 2025 [1][4] - The meeting emphasized the importance of fair competition in the market economy and required the platform to complete rectification tasks within a specified timeframe, including revising contract terms and optimizing pricing tools [2][4] - The Zhengzhou Market Supervision Administration will continue to monitor the progress of the rectification and conduct inspections to ensure compliance with market regulations [2][4] Group 2 - Internet platform companies are urged to enhance their legal awareness and establish a regular mechanism for learning laws and regulations to improve compliance capabilities among management and operational staff [2] - Companies must correct unreasonable restrictions and respect merchants' autonomy, addressing issues such as "mandatory activation and inability to exit" [2] - The platform is required to ensure the legitimate rights and interests of operators, prohibiting the use of technical means to manipulate prices or restrict transactions [2]

Core Viewpoint - The article discusses the administrative interview conducted by Zhengzhou Market Supervision Administration with Ctrip Travel Network, highlighting the company's violations of e-commerce laws and the need for compliance and rectification measures [2][3]. Group 1: Regulatory Actions - Zhengzhou Market Supervision Administration conducted an administrative interview with Ctrip Travel Network on September 17, 2025, due to violations of the E-commerce Law and regulations against unfair competition [2]. - The administration issued a "Notice of Correction" on September 4, 2025, mandating Ctrip to rectify unreasonable restrictions on transactions and pricing imposed on platform operators [2]. Group 2: Compliance Requirements - Ctrip is required to take the administrative interview seriously and complete the necessary rectifications within the specified timeframe, including revising contract terms and optimizing pricing tools [2]. - The company must establish a long-term compliance mechanism, enhance internal supervision, and ensure that similar issues do not recur [2]. Group 3: Fair Competition Emphasis - The article emphasizes that fair competition is central to a market economy, urging internet platform companies to enhance legal awareness and actively cooperate with regulatory authorities [3]. - Companies are encouraged to correct unreasonable restrictions, respect merchants' autonomy, and address issues like "mandatory activation and inability to exit" [3]. - The Zhengzhou Market Supervision Administration will continue to monitor the progress of rectifications and conduct inspections to ensure compliance and maintain a fair market order [3].