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ChatGPT和谷歌双双落地AI广告丨合规周报(第222期)
同时,英国监管机构要规制马斯克的Grok,美国反垄断机构开始关注"人才收购"模式,这两起海外的监 管风向值得关注。国内方面,同样有两起司法和行政监管的动态引起了激烈讨论:携程正式被反垄断立 案调查,AI陪伴涉黄获刑案进入二审。 21世纪经济报道记者肖潇 报道 每周,"合规周报"会盘点上一周国内外人工智能、互联网平台治理、科技竞争上值得关注的动态。 本周,我们重点关注ChatGPT和谷歌都在落地的AI广告模式——电商赞助的香饽饽被越来越多AI公司看 中,但每家的着陆方式都不同,跟此前的互联网广告也并非同一路线。广告新模式在逐渐成型,对各大 公司和社会公众的影响会越来越清晰。 ChatGPT官宣广告投放测试 1 月 17日,OpenAI 官方宣布将在 ChatGPT 中测试广告投放。该测试将于未来几周内在美国率先启动, 仅面向免费版用户及每月 8 美元的 ChatGPT Go 订阅用户,而Plus、Pro 等高价订阅用户及 18 岁以下用 户将无广告干扰。 据介绍,广告将以对话底部标注形式呈现,与回答内容明确区分,且仅在与用户当前需求高度相关时触 发。比如,提问有哪些墨西哥小吃时,ChatGPT会在回答底部展示一 ...
携程闹乌龙,误发通知全员都被离职了。
猿大侠· 2026-01-18 04:11
Group 1 - The core incident involves a miscommunication at Ctrip, where employees received unexpected layoff notifications due to a system error during a software shutdown [2] - Ctrip clarified that the incident was a mistake related to a system test and there was no actual layoff plan, apologizing to affected employees [2] - The incident sparked various reactions on social media, with some users mocking the situation and others suggesting it was a clever marketing move by Ctrip [2]
大数据“杀熟”再引争议,“看人下菜碟”式价格歧视该休矣!
凤凰网财经· 2026-01-17 13:00
Core Viewpoint - The online travel industry leader, Ctrip, is facing multiple crises, including a wrongful termination notice, an antitrust investigation, and allegations of price discrimination through data manipulation, reflecting a broader consumer discontent with internet platforms [4][5]. Group 1: Pricing Discrimination Issues - Consumers have reported experiences of price discrimination, such as significant price differences between accounts or devices, abnormal price increases after repeated searches, and higher prices for long-term users compared to new users [4]. - The algorithmic pricing strategy employed by platforms like Ctrip is a form of price discrimination based on user characteristics, utilizing big data to analyze consumer habits and willingness to pay [4][5]. - Traditional economic theories suggest that reasonable price discrimination can expand market size and efficiency, benefiting both producers and consumers, as seen in practices like discounted afternoon tea in Hong Kong [4]. Group 2: Algorithmic Pricing and Market Dynamics - In the context of platform economies, algorithmic pricing has deviated from optimizing resource allocation and has become a tool for platforms to exploit information asymmetry, leading to consumer trust erosion [5][6]. - Consumers often lack a clear understanding of how pricing mechanisms work, while platforms leverage their data advantages to implement dynamic pricing that consumers may not notice, undermining fairness in the digital market [5]. - Examples of pricing anomalies include varying delivery fees based on smartphone brand and model, and ride-hailing prices that increase based on the user's phone battery level, indicating a shift from efficiency tools to profit extraction mechanisms [6]. Group 3: Regulatory Response and Industry Implications - The Chinese government has initiated regulatory measures, including the issuance of guidelines to standardize pricing behaviors on internet platforms, aiming to protect consumer and operator rights [6]. - Ctrip's recent investigation is not an isolated incident but signals a critical industry-wide issue regarding algorithmic pricing practices, emphasizing the need for transparency and fairness in pricing strategies [6]. - The long-term value of a business is rooted in consumer trust, and sacrificing this trust for short-term gains can undermine the foundation of the digital economy [6].
携程被立案调查背后,谁在博弈
Di Yi Cai Jing Zi Xun· 2026-01-17 10:37
Core Viewpoint - The online travel agency (OTA) industry is facing significant scrutiny as Ctrip Group is under investigation for alleged monopolistic practices, which may impact its operations and market dynamics [2] Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip Group for suspected abuse of market dominance under the Anti-Monopoly Law of the People's Republic of China [2] - Ctrip has stated that its business operations are normal and that it will cooperate with regulatory authorities to ensure compliance [2] - Ctrip has faced multiple regulatory discussions since 2025, including issues related to "choose one from two" practices and price manipulation [2] Group 2: Financial Performance - In Q3 2025, Ctrip reported a net operating revenue of 18.3 billion RMB, a year-on-year increase of 16% and a quarter-on-quarter increase of 24% [3] - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB [3] - The accommodation booking segment contributed over 40% of Ctrip's revenue [3] Group 3: Market Dynamics - The hotel industry in China has approximately 570,000 facilities and 19.27 million rooms, with a chain rate of 26.75% for hotels and 40.09% for rooms, indicating significant room for growth compared to developed countries [3] - The low chain rate suggests many hotels lack strong direct sales capabilities, relying heavily on large OTAs for room distribution, which strengthens the market position of major OTAs [3] Group 4: Pricing and Competition Issues - Some OTAs exert pressure on hotels regarding pricing, promotion, and platform rankings, leading to conflicts where hotels may have to subsidize lower prices while OTAs profit [4][5] - Smaller accommodation providers, such as guesthouses, face challenges without reliance on large OTAs, exacerbating the power imbalance between platforms and merchants [5] - The imbalance in revenue and commission structures has led to dissatisfaction among merchants, particularly in the hospitality sector [5] Group 5: Regulatory Framework - In December 2025, new regulations were issued to govern pricing behaviors on internet platforms, emphasizing that platform operators cannot force merchants to lower prices or impose unfair fees [6] - These regulations reflect a governmental effort to address conflicts between channels and merchants, ensuring fair practices in the OTA industry [6][7] Group 6: Future Considerations - The necessity of OTAs and e-commerce platforms is acknowledged, but there is a call for a balanced approach to commission structures to prevent merchant losses and market shrinkage [7] - The rise of live streaming and fragmented sales channels may divert consumers and merchants from traditional OTAs, prompting a need for these platforms to explore diversified business models [7]
携程被立案调查,背后OTA博弈该如何平衡
Di Yi Cai Jing· 2026-01-17 10:24
Core Viewpoint - The OTA (Online Travel Agency) industry is facing significant scrutiny due to long-standing imbalances between platform and merchant interests, highlighted by an investigation into Ctrip for alleged monopolistic practices [1][7]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip for suspected abuse of market dominance under the Anti-Monopoly Law [1]. - Ctrip has stated that its operations are normal and that it will cooperate with regulatory authorities to foster a sustainable market environment [1]. - Since 2025, the OTA industry has faced multiple regulatory inquiries, including discussions about practices like "choose one from two," price manipulation, and other unfair practices [1][7]. Group 2: Financial Performance - Ctrip's revenue has remained robust, with a reported net operating income of 18.3 billion RMB in Q3 2025, marking a 16% year-over-year increase and a 24% quarter-over-quarter increase [2][8]. - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB, where accommodation booking contributed over 40% of the revenue [2][8]. Group 3: Market Dynamics - The hotel industry in China has approximately 570,000 facilities and 19.27 million rooms, with a chain rate of 26.75% for hotel stores and 40.09% for rooms, indicating significant room for growth compared to over 70% in developed countries [2][8]. - The low chain rate suggests many hotels operate independently, lacking strong direct sales capabilities, which increases reliance on large OTAs for room distribution [2][8]. Group 4: Merchant-Platform Relations - Some OTAs exert pressure on hotels regarding pricing, promotion, and platform ranking, often requiring hotels to subsidize lower room rates, leading to profit erosion for hotels [3][9]. - Smaller accommodation providers, such as guesthouses and small restaurants, face challenges without the support of large OTAs, exacerbating the tension between merchants and platforms [3][9]. - The imbalance in revenue between OTAs and merchants has intensified post-pandemic, particularly affecting the hospitality sector [3][9]. Group 5: Regulatory Framework - In December 2025, new regulations were issued to govern pricing behavior on internet platforms, emphasizing that platform operators cannot force merchants to lower prices or impose unfair fees [4][10]. - These regulations reflect a governmental effort to address the conflicts between channels and merchants, aiming to create a more equitable environment [5][10]. Group 6: Future Considerations - The necessity of OTAs and e-commerce platforms is acknowledged, but there is a call for a balanced approach to commission structures to prevent merchant losses and market shrinkage [6][10]. - The rise of live streaming and fragmented sales channels is expected to diversify consumer options, prompting OTAs to explore varied business models for sustainable growth [6][10].
携程被立案调查,背后OTA博弈该如何平衡|乐言商业
Di Yi Cai Jing· 2026-01-17 10:18
Core Viewpoint - The OTA industry is facing significant scrutiny due to long-standing imbalances between platform and merchant interests, highlighted by an investigation into Ctrip for alleged monopolistic practices [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip for suspected abuse of market dominance under the Anti-Monopoly Law of the People's Republic of China [1]. - Ctrip has previously faced multiple regulatory discussions since 2025, including being summoned by market regulators in Guizhou, Zhengzhou, and Yunnan for issues related to pricing and anti-competitive practices [1]. - In December 2025, new regulations were issued by the National Development and Reform Commission and other agencies, emphasizing that platform operators must not impose unfair pricing practices on merchants [4][5]. Group 2: Financial Performance - Ctrip reported a net operating revenue of 18.3 billion RMB in Q3 2025, marking a 16% year-on-year increase and a 24% quarter-on-quarter increase [2]. - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB [2]. - The accommodation booking segment contributed over 40% of Ctrip's revenue, indicating its significance in the company's overall financial performance [2]. Group 3: Market Dynamics - The low chain rate in China's hotel industry, at 26.75% for stores and 40.09% for rooms, suggests significant room for growth compared to over 70% in developed countries, indicating a reliance on OTAs for distribution [2]. - Some OTAs exert pressure on hotels regarding pricing and promotions, leading to conflicts where hotels may have to subsidize lower prices while platforms profit [3]. - The imbalance between OTAs and smaller accommodation providers, particularly in the wake of the pandemic, has intensified tensions, especially in the vacation rental sector [3][6]. Group 4: Future Considerations - The emergence of new sales channels, such as live streaming and fragmented retail, is expected to divert some consumers and merchants away from traditional OTAs, prompting a need for these platforms to explore diversified business models [6]. - The necessity of OTAs in the digital age is acknowledged, but there is a call for fair commission structures to prevent merchant losses and ensure sustainable market growth [6].
反携程,到底反的什么?
商业洞察· 2026-01-17 09:22
Core Viewpoint - The article discusses the recent antitrust investigation against Ctrip, highlighting the shift from a reminder to serious action against monopolistic practices in the online travel industry. It emphasizes that antitrust measures aim to ensure fair competition and prevent platforms from exploiting their market dominance to the detriment of merchants and consumers [4][5][14]. Group 1: Antitrust Investigation - The State Administration for Market Regulation has initiated an investigation into Ctrip for alleged monopolistic practices, marking a significant escalation in regulatory scrutiny [4]. - Ctrip holds over 56% of the domestic online travel market and reported a daily net profit of 216 million yuan in Q3 2025, which exceeds the total net profit of the entire A-share tourism sector [5]. Group 2: Platform Dynamics - Platforms, initially designed to connect merchants and consumers, have increasingly become "harvesters," extracting commissions from merchants while inflating prices for consumers [7][10]. - The article notes that platforms like Ctrip have evolved from being helpful intermediaries to monopolistic entities that dictate terms to merchants, often leading to unsustainable business practices for those merchants [11][12]. Group 3: Revenue Models and Practices - Ctrip's commission structure includes three tiers: 10% for basic cooperation, 12% for gold cooperation with price guarantees, and 15% for exclusive partnerships, which can pressure merchants into unfavorable agreements [13]. - The investigation likely stems from practices such as "choose one from two," which restricts merchants' options and creates a coercive environment [13][14]. Group 4: Long-term Business Models - The article argues that a successful business model should focus on creating value for all participants rather than exploiting them, advocating for a shift back to a cooperative approach where platforms help merchants succeed [16][18]. - It emphasizes that sustainable business practices should prioritize long-term relationships and mutual benefits among platforms, merchants, and consumers [19][20]. Group 5: Regulatory Perspective - Effective antitrust measures should restore competition rather than impose blanket restrictions, allowing platforms to innovate while preventing exploitative practices [24][25]. - The article suggests that healthy competition will naturally regulate commission rates and service quality, benefiting both merchants and consumers [24]. Group 6: Conclusion - The article concludes that platforms must remember their original purpose of facilitating commerce rather than dominating it, advocating for a collaborative ecosystem where all parties can thrive [28][29].
反垄断调查:商家苦携程久矣
Jing Ji Guan Cha Bao· 2026-01-17 06:09
当"天下苦携程久矣"这句话在酒店民宿商家间流传,携程在2025年先后被贵州省市场监管局、郑州市市 场监管局约谈,还被云南省旅游民宿行业协会、黄山市徽州民宿协会公开发函,启动了针对其不正当竞 争行为的反垄断维权工作。 2026年1月14日,国家市场监督管理总局依据《中华人民共和国反垄断法》(下称《反垄断法》),对 携程集团有限公司涉嫌滥用市场支配地位实施垄断行为立案调查。 一位接近监管部门的人士告诉经济观察报,此次的反垄断调查不局限于携程的酒店业务,还包括机票等 业务,以及是否存在大数据杀熟消费者等情况。 经济观察报调查发现,携程的佣金6年未涨,包括金字塔、云梯等收费玩法近两年也未发生变动,但商 家和携程的矛盾却愈演愈烈。 在携程推广的操作后台,一位成都民宿主把单次点击的报价出到了3.5元,系统给出的竞争力评分只有 7.9,满分是10分。后台提示:再涨3毛,预计7天可获曝光6455—8733次,点击781—1057次。 这位民宿主算了笔账:消费者点击一次,他就要掏三块多,一天烧掉几百元,一个月就是几千元。可停 掉推广,民宿曝光下降,入住率低,他还是亏。 多位云南民宿主反映,综合携程的特牌、云梯、金字塔等推广方式 ...
反垄断调查:商家苦携程久矣
经济观察报· 2026-01-17 04:59
Core Viewpoint - Ctrip has faced increasing tensions with merchants despite its commission rates remaining unchanged for six years, leading to investigations into its market practices and potential antitrust violations [1][3]. Group 1: Commission Structure and Merchant Relations - Ctrip's commission costs for merchants have reached 30%-40%, with many merchants feeling they are working for the platform due to declining traffic and prices [2][3]. - The introduction of promotional tools like "Pyramid" and "Cloud Ladder" has increased the financial burden on merchants, with some reporting costs of several thousand yuan per month just for advertising [2][14]. - Merchants in Yunnan have reported that Ctrip's special label ("Te Pai") restricts their ability to sell on other platforms, leading to significant pushback against Ctrip's practices [5][8]. Group 2: Antitrust Investigations - Ctrip is under investigation by the National Market Supervision Administration for potential monopolistic behavior, which includes its hotel and flight booking services [3][18]. - The investigation may lead to penalties, including fines based on Ctrip's previous annual sales, which could be between 3%-4% of its revenue [19][21]. - The antitrust inquiry is expected to address whether Ctrip has abused its market dominance, particularly through practices that may harm competition [18][19]. Group 3: Market Dynamics and Competition - Ctrip's market share in the hotel and travel sector is projected to reach 56% by the end of 2024, significantly outpacing competitors like Meituan and Fliggy [18]. - The competitive landscape has intensified, with merchants reporting that the effectiveness of advertising has diminished as competition increases, leading to higher costs without guaranteed returns [13][14]. - The overall market for tourism in China is experiencing "involution," where excessive competition is driving down profitability for many operators [20]. Group 4: Future Outlook - Ctrip is focusing on international expansion to seek new growth opportunities, particularly in attracting foreign tourists to China [20][21]. - The company has committed to cooperating with regulatory investigations and aims to maintain its service quality for users and partners [21].
9点1氪丨贾国龙罗永浩微博被禁言,罗永浩朋友圈最新发声;李湘多平台账号被禁止关注;特朗普拿到诺贝尔和平奖奖章
3 6 Ke· 2026-01-17 01:12
Group 1 - The accounts of well-known figures Jia Guolong and Luo Yonghao have been banned on Weibo due to negative behavior, as stated by Weibo's CEO Wang Gaofei [1] - Jia Guolong responded to accusations from Luo Yonghao, emphasizing that his company, Xibei, has operated legally and has not engaged in any illicit activities [1][2] - Xibei's public relations vice president, Song Xuan, has resigned, citing personal development reasons and the pressure from recent events [4][6] Group 2 - Ctrip has been under investigation by local market regulatory authorities for alleged monopolistic practices, including price manipulation and forced exclusivity [5][7] - Some Moutai provincial direct stores are now allowing eligible taxpayers to purchase the Flying Moutai at a price of 1499 yuan per bottle, without the need to buy additional products [7] - New regulations for the recycling and utilization of used power batteries from electric vehicles will be implemented starting April 1, 2026, focusing on comprehensive lifecycle management [7] Group 3 - Several smartphone manufacturers, including Xiaomi and OPPO, have lowered their annual shipment forecasts by over 20% due to rising upstream supply chain costs [8] - Porsche announced a 10% decrease in global deliveries for 2025, totaling 279,449 vehicles, with significant declines in the European market attributed to supply shortages [12][13] - Gree Electric plans to distribute over 5.58 billion yuan in cash dividends to shareholders, with a payout of 10 yuan per 10 shares [10] Group 4 - Smart has suspended its charging cooperation with multiple charging operators, possibly due to financial pressures [11] - Major banks in the U.S. have reduced their workforce by approximately 10,600 employees, marking the highest reduction in nearly a decade [14] - The AI startup Anthropic has appointed former Microsoft executive Irina Ghose as its General Manager for India [14]