Summary of Ctrip Group's Conference Call Company Overview - **Company**: Ctrip Group (携程集团) - **Date**: November 21, 2025 Key Points Industry and Market Dynamics - Ctrip's domestic and outbound tourism is entering a low season, while overseas tourism is entering a peak season, with Trip.com’s revenue share expected to rise from 13% in Q3 to 17-18% in Q4, indicating a seasonal revenue structure change [2][5] - The company has not been significantly impacted by new competitors due to rational competition post-pandemic, with brands focusing on core positioning and customer loyalty rather than price wars [2][6] - The average daily rate (ADR) for hotels has shown signs of recovery, with a 15% increase in domestic hotel bookings in Q3 and a return to 2019 levels for outbound travel bookings [3][4] Financial Performance - In Q3 2025, domestic market performance was strong, particularly in leisure travel, with a 10% growth rate maintained in the first two months of Q4 [3] - Trip.com is expected to maintain over 50% growth in Q4, despite a high base from the previous year, with hotel business growth exceeding 40% of total revenue [3][4] AI Integration and Technology - Ctrip is implementing an "AI everywhere" strategy, integrating AI into its app for customer service, sales optimization, and user experience enhancement [2][7] - The company is developing an AI itinerary planning assistant that generates travel recommendations based on user inputs, aiming to improve operational efficiency and customer engagement [8][10] Revenue Structure and Commission Rates - Ctrip has no immediate plans to adjust commission rates for domestic or outbound businesses, focusing instead on market share growth [4][11] - Future commission rate increases may occur for Trip.com, currently at 8-9%, as the company prioritizes market share over immediate profitability [11] Market Recovery and Competition - The APAC market is recovering rapidly, with capacity restored to 90%, and Ctrip expects to capture more market share as some overseas OTAs have not returned to the Chinese market [13][15] - The company is focusing on high-value markets like Hong Kong and Singapore, where it has achieved profitability and is shifting marketing strategies from brand advertising to performance-based advertising [17][18] Challenges and Strategic Responses - Recent events in Japan have led to increased order cancellations, but Ctrip is adapting by promoting alternative destinations and monitoring travel trends [12] - The company is aware of the unique competitive landscape in Japan and Korea, where local OTAs dominate, and is adjusting its strategies accordingly [22][23] Future Outlook - Ctrip plans to maintain its marketing budget at current levels, with no immediate expansion expected, while anticipating a stable loss rate in 2026 [26][27] - The company is optimistic about its growth trajectory, particularly in the APAC region, and aims to leverage AI and data analytics to enhance its service offerings and operational efficiency [10][20] Additional Insights - Ctrip's focus on high-end international travel customers through Trip.com aligns with its strategy to enhance user experience and reduce reliance on third-party platforms [24][25] - The company is committed to optimizing its revenue structure by increasing the share of higher-margin segments like hotel bookings [11][19]

Group 1 - Douyin e-commerce's GMV growth exceeded 30% from January to October 2025, with an expected annual GMV surpassing 4 trillion yuan, approaching Pinduoduo levels [1][8] - Douyin's local life service business also saw significant growth, with a year-on-year increase of nearly 60% from January to October, and the annual GTV expected to exceed 800 billion yuan [1][8] - ByteDance's new strategy for Douyin e-commerce focuses on durable consumer goods to achieve market share breakthroughs and optimize traffic distribution mechanisms to enhance GMV [2][9] Group 2 - The Macau SAR government estimates the gross gaming revenue for 2026 to be 236 billion patacas, with a cautious outlook considering external economic uncertainties [2][11] - The government anticipates that tourism will continue to develop positively in 2026, supported by various favorable factors, despite a slight underperformance in actual gaming revenue in early 2025 [11][12] - The Macau government revised its 2025 gross gaming revenue estimate down to 228 billion patacas, reflecting a monthly revenue adjustment from 20 billion to 19 billion patacas [12]

Core Viewpoint - The article discusses the newly released draft regulations for personal information protection by large internet platforms in China, emphasizing the responsibilities and obligations these platforms must adhere to in safeguarding user data [1][3]. Group 1: Regulatory Framework - The draft regulations define large internet platforms based on user scale, specifically those with over 50 million registered users or 10 million monthly active users [5]. - Major companies like Tencent, Alibaba, ByteDance, and emerging AI firms such as DeepSeek and MiniMax are included under this definition, indicating a broader scope of regulation [3][5]. - The principle of "with great power comes great responsibility" is highlighted, indicating that larger platforms will face stricter compliance requirements [1][3]. Group 2: Compliance Requirements - Large platforms are required to establish dedicated personal information protection teams responsible for creating and implementing internal management systems and emergency response plans [10]. - The regulations mandate that personal information collected within China must be stored in domestic data centers, and platforms must conduct compliance audits and risk assessments [11]. - There is an emphasis on the need for platforms to publish social responsibility reports regarding personal information protection, which has previously been inadequately addressed by many companies [10]. Group 3: Independent Oversight - The draft regulations propose the establishment of independent supervisory committees composed mainly of external members to oversee personal information protection practices [13][15]. - These committees are tasked with monitoring compliance, evaluating the protection of sensitive personal information, and ensuring regular communication with users [15]. - Concerns are raised about the feasibility of these committees, as many platforms have yet to take significant steps towards establishing them [14].

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights a strong performance in the tourism sector, with Ctrip achieving a revenue of 18.37 billion yuan, a year-on-year increase of 15.5% [17] - The report indicates a structural shift in the toy industry, with a net closure of 9 stores in October 2025, leading to a total of 3,967 stores [29] - The restaurant industry is experiencing a contraction in tea supply while coffee continues to grow, with Haidilao focusing on increasing its takeout sales [36] Summary by Sections Ctrip Performance - Ctrip's Q3 2025 revenue reached 18.37 billion yuan, reflecting a year-on-year growth of 15.5% [17] - The adjusted EBITDA for Ctrip was 6.35 billion yuan, up 11.7% year-on-year [22] - The revenue breakdown shows ticketing, accommodation, vacation, and business travel management growing by 11.6%, 18.3%, 3.1%, and 15.2% respectively [21] Toy Industry - As of October 2025, the number of offline toy stores in China was 3,967, with a net decrease of 9 stores [29] - The average store efficiency for toy brands increased by 10% year-on-year, with top brands like Pop Mart showing significant growth [31] Restaurant Industry - The tea beverage sector is entering a contraction phase, while the coffee sector is accelerating [36] - As of October 2025, the average monthly store efficiency for the tea industry was 212,400 yuan, a 5.8% increase year-on-year [39] - The coffee industry saw a net increase of 5,600 stores, with an average monthly store efficiency of 289,000 yuan, up 1.2% year-on-year [39]

证券研究报告·海外公司点评·旅游及消闲设施(HS) 携程集团-S（09961.HK） 海外市场持续拓展，看好国际业务份额提升 及利润空间 买入（维持） | Table_EPS] [盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 44,510 | 53,294 | 61,878 | 69,635 | 76,171 | | 同比（%） | 122.12 | 19.73 | 16.11 | 12.54 | 9.39 | | 归母净利润（百万元） | 9,918 | 17,067 | 32,267 | 19,109 | 21,221 | | 同比（%） | 606.91 | 72.08 | 89.06 | (40.78) | 11.05 | | Non-GAAP 净利润（百万元） | 13,071 | 18,041 | 32,263 | 20,009 | 22,023 | | 同比（%） | 910.12 | 38.02 | 78.83 | (37.98) | ...

Core Viewpoint - The draft regulations on personal information protection for large internet platforms have been released, establishing criteria for identifying such platforms and outlining their obligations for personal information protection [1][2]. Group 1: Identification of Large Platforms - The draft specifies that platforms with over 50 million registered users or 10 million monthly active users will be classified as large internet platforms, which includes traditional internet giants and emerging AI companies [3][4]. - Companies like DeepSeek, MiniMax, and Kimi, as well as smart device manufacturers such as OPPO, vivo, and Honor, are also likely to fall under this classification due to their user base [1][3]. Group 2: Responsibilities and Compliance - Large platforms are required to establish dedicated personal information protection teams, appoint responsible personnel, and publish annual social responsibility reports regarding personal information protection [6][7]. - The draft emphasizes the need for platforms to store personal information generated within China in domestic data centers and to conduct compliance audits and risk assessments [7]. Group 3: Independent Supervision - The draft regulations propose the establishment of independent supervisory committees composed mainly of external members to oversee personal information protection compliance [10][11]. - These committees will be responsible for monitoring compliance with personal information protection regulations and will need to maintain regular communication with users [11].

Core Viewpoint - Ctrip Group-S (09961) maintains a "Buy" rating with Q3 2025 performance slightly exceeding expectations, net revenue increased by 16% year-on-year to 18.4 billion RMB, and operating profit margin stable at 30% [1] Financial Performance - Q3 performance slightly exceeded expectations with net revenue of 18.4 billion RMB, a year-on-year increase of 16%, surpassing the bank/market expectations by 2%/1% [1] - Accommodation bookings increased by 14% year-on-year, while transportation ticketing revenue rose by 9%, accounting for 44% and 34% of total revenue respectively, contributing 51% and 27% to revenue growth [1] - Gross profit increased by 15% year-on-year with a gross margin of 82%, remaining stable both year-on-year and quarter-on-quarter [1] - Operating profit reached 5.6 billion RMB, an 11% year-on-year increase, exceeding bank/market expectations by 4%/5%, with an operating profit margin rising to 30% [1] - Adjusted net profit attributable to shareholders was 19.2 billion RMB, significantly above market expectations of 5.6 billion RMB, primarily reflecting gains from the disposal of overseas investment in MakeMyTrip [1] Operational Data - Domestic hotel ADR and ticket prices saw a slight decline in Q3, with domestic tourism revenue per capita increasing by 5% and total visits up by 13% year-on-year [2] - Outbound hotel and ticket bookings increased by 20% year-on-year, and 40% compared to Q3 2019, indicating a recovery faster than the industry average [2] - International OTA hotel and ticket bookings maintained over 60% year-on-year growth, with the Asia-Pacific market being the largest [2] - Inbound tourism bookings more than doubled year-on-year [2] - TripGenie has expanded to over 200 countries, with user growth exceeding 200% year-on-year [2] Financial Forecast and Valuation - During the National Day holiday, outbound hotel and ticket bookings increased by 30%, with strong growth in Europe and stable hotel ADR [3] - Q4 total revenue is expected to grow by 16% year-on-year, with accommodation and transportation bookings projected to increase by 15% and 12% respectively [3] - For 2026, total revenue is forecasted to grow by 14%, with adjusted net profit expected to reach 20.8 billion RMB and a profit margin of 29.6% [3] - The bank is optimistic about the company's long-term profit margin exceeding 30%, driven by supply advantages and improved profitability in overseas operations [3] - The valuation benchmark has been adjusted to 2026, with a target price raised to 693 HKD (9961.HK) / 89 USD (TCOM.US) based on a 20x 2026 P/E ratio [3] - The company continues to invest in AI and overseas markets while maintaining good ROI and financial discipline [3]

Core Viewpoint - Ctrip Group-S (09961) maintains a "Buy" rating with Q3 2025 performance slightly exceeding expectations, net revenue increased by 16% year-on-year to 18.4 billion RMB, and operating profit margin stable at 30% [1] Financial Performance - Q3 revenue reached 18.4 billion RMB, a 16% year-on-year increase, slightly above the firm's and market expectations by 2% and 1% respectively [2] - Accommodation bookings grew by 14% year-on-year, while transportation ticketing revenue increased by 9%, accounting for 44% and 34% of total revenue, contributing 51% and 27% to revenue growth [2] - Gross profit rose by 15% year-on-year with a gross margin of 82%, remaining stable both year-on-year and quarter-on-quarter [2] - Operating profit was 5.6 billion RMB, an 11% year-on-year increase, exceeding the firm's and market expectations by 4% and 5% respectively, with an operating profit margin of 30% [2] - Adjusted net profit attributable to shareholders was 19.2 billion RMB, significantly above market expectations of 5.6 billion RMB, mainly reflecting gains from the disposal of overseas investment in MakeMyTrip [2] Operational Data - Domestic hotel ADR and ticket prices saw a slight decline in Q3, with domestic tourism revenue per capita increasing by 5% and total visits up by 13% year-on-year [3] - Outbound hotel and flight bookings increased by 20% year-on-year, and 40% compared to Q3 2019, indicating a faster recovery than the industry average [3] - International OTA hotel and flight bookings maintained over 60% year-on-year growth, with the Asia-Pacific market being the largest [3] - Inbound travel bookings more than doubled year-on-year [3] - TripGenie has expanded to over 200 countries, with user growth exceeding 200% year-on-year [3] Financial Forecast and Valuation - During the National Day holiday, outbound travel hotel and flight bookings increased by 30%, with notable growth in Europe and stable hotel ADR [4] - Q4 total revenue is expected to grow by 16% year-on-year, with accommodation and transportation bookings projected to increase by 15% and 12% respectively [4] - For 2026, total revenue is forecasted to grow by 14%, with adjusted net profit expected to reach 20.8 billion RMB and a profit margin of 29.6% [4] - The firm is optimistic about the company's long-term profit margin exceeding 30%, driven by supply advantages and improved profitability in overseas operations [4] - The valuation benchmark has been adjusted to 2026, with a target price raised to 693 HKD (9961.HK) / 89 USD (TCOM.US) based on a 20x 2026 P/E ratio [4] - The company continues to invest in AI and overseas markets while maintaining good ROI and financial discipline [4]

Core Insights - Ctrip Group reported strong financial performance for Q3 2025, with revenue reaching 18.3 billion yuan, a year-on-year increase of 16%, and a net profit of 19.9 billion yuan [1] - The company benefited from robust travel demand during the peak season, with both domestic and international markets showing healthy growth [1] Revenue Breakdown - Accommodation booking revenue was 8 billion yuan, up 18% year-on-year, driven by strong outbound travel and international hotel bookings [1] - Transportation ticketing revenue reached 6.3 billion yuan, a 12% increase year-on-year, supported by strong growth in international air bookings [1] - Vacation revenue was 1.6 billion yuan, growing 3% year-on-year, primarily due to the expansion of international product lines [1] - Business travel management revenue was 756 million yuan, up 15% year-on-year, as more companies adopted this service [1] International Business Performance - The international OTA platform saw total bookings increase by approximately 60%, with the Asia-Pacific region being the largest contributor [2] - Inbound travel bookings more than doubled year-on-year, with strong growth also observed in Europe and the U.S. [2] - Outbound hotel and flight bookings increased nearly 20% year-on-year, reaching 140% of the levels seen in the same period of 2019 [2] Demographic Trends - Demand from both senior and young travelers is strong, indicating a trend of intergenerational diversity [3] - The number of users in the "Old Friends Club" grew over 70%, with affluent senior travelers focusing on quality travel experiences [3] - Young travelers are increasingly driven by experiential tourism, with significant revenue growth in this segment due to events like concerts [3] Future Outlook - The company expects to achieve revenues of 61.56 billion yuan, 70.78 billion yuan, and 80.36 billion yuan for 2025-2027, with year-on-year growth rates of 15.5%, 15.0%, and 13.5% respectively [3] - Projected net profits for the same period are 31.92 billion yuan, 20.58 billion yuan, and 23.86 billion yuan, with growth rates of 87.0%, -35.5%, and 15.9% respectively [3] - Ctrip's domestic business advantages and potential growth in international markets suggest long-term investment value, with a target PE of 20.5X for 2026 [3]

机构：华创证券 研究员：饶临风/曹锦瑜 事项：携程集团发布2025 年三季报 公司于2025 年三季度实现营业收入183.7 亿元，yoy+15.5%；毛利率81.7%，yoy-0.7pcts；营业利润55.7 亿元，yoy+ 11.3%；净利润198.9 亿元，yoy+194.0%，主要系三季度处置部分投资带来利润增量。 评论： 住宿预订业务营收增速超预期。营收分拆看，住宿预订业务营收80.5 亿元，yoy+18.3%；交通票务收入 63.1 亿元，yoy+11.6%；旅游度假业务营收16.1 亿元，yoy+3.1%；商旅管理业务营收7.6 亿元， 185.4/210.5/242.9 亿元）。参考可比公司估值，给予公司2026 年20×PE，目标市值4524 亿港元，对应目 标价635 港元/股，对应空间12.3%，维持"推荐"评级。 风险提示：海外业务扩张不及预期；国内需求增长放缓；行业竞争加剧；地缘政治风险。 国际业务高增持续。2025 年三季度，国际OTA 平台总预订同比增长约60%，入境旅游预订同比增长超 100%，出境酒店和机票预订达到2019 年同期的140%。其中，亚太地区贡献主要增长，三季度 ...