Investment Rating - The report maintains an "Outperform" rating for the media and internet industry, indicating expected performance above the market index by over 10% [5][40]. Core Insights - The media industry has shown a weekly increase of 0.32%, outperforming both the CSI 300 index (0.08%) and the ChiNext index (-0.09%) during the week of January 26 to February 1 [1][11]. - Key companies that performed well include Tiandi Online, Hengdian Film, Yinsai Group, and Dingsheng Co., while companies like Giant Network and Baina Qiancheng faced declines [1][11]. - The report highlights the success of AI applications and game IPs, particularly the popularity of the Clawdbot AI project and the DeepSeek-OCR2 document recognition model [2][15][16]. - The report emphasizes the potential for investment in AI marketing and gaming sectors, suggesting a focus on companies like Giant Network, Jibite, and Kayi Network for their promising product cycles and performance [4][36]. Industry Performance - The media sector ranked 9th in terms of weekly performance among all sectors, with notable increases in stock prices for companies like Tiandi Online (51% increase) and Hengdian Film (32% increase) [11][12]. - The top three films at the box office during the week generated a total of 2.57 billion yuan, with "Zootopia 2" leading at 0.41 billion yuan [3][19]. - In the gaming sector, the top three mobile games in December 2025 were "Whiteout Survival" by Diandian Interactive, "Gossip Harbor: Merge & Story" by Lemon Microfun, and "Kingshot" by Diandian Interactive [26][27]. Company Earnings Forecast and Investment Ratings - Key companies with an "Outperform" rating include: - Kayi Network (24.92 yuan, market cap 532 million yuan, EPS 1.01 for 2025E) [5][38]. - Jibite (455.00 yuan, market cap 328 million yuan, EPS 22.92 for 2025E) [5][38]. - Sanqi Interactive (26.52 yuan, market cap 587 million yuan, EPS 1.38 for 2025E) [5][38].

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry, indicating expected performance above the market index by over 10% [5][40]. Core Insights - The media industry saw a weekly increase of 0.32%, outperforming both the CSI 300 index (0.08%) and the ChiNext index (-0.09%) during the week of January 26 to January 30 [1][11]. - Key highlights include the popularity of the AI project Clawdbot, the release of the DeepSeek-OCR2 document recognition model, and the success of new products from Pop Mart [2][4][17]. - The report emphasizes the potential of AI applications in marketing and content services, particularly in the context of the GEO restructuring and commercialization efforts [4][36]. Industry Performance - The media sector ranked 9th in terms of weekly performance among all sectors, with notable gainers including Tiandi Online (up 51%), Hengdian Film (up 32%), and Insai Group (up 28%) [11][12]. - Conversely, companies like Giant Network and Baida Qiancheng experienced significant declines [11][12]. Key Company Forecasts and Ratings - Key companies with "Outperform" ratings include: - Kaiying Network (24.92 CNY, market cap 532 million CNY, EPS 1.01 for 2025E) [5][38] - G-bits (455.00 CNY, market cap 328 million CNY, EPS 22.92 for 2025E) [5][38] - 37 Interactive Entertainment (26.52 CNY, market cap 587 million CNY, EPS 1.38 for 2025E) [5][38] Important Data Tracking - The box office for the week of January 26 to February 1 reached 257 million CNY, with top films including "Zootopia 2" (41 million CNY, 16.0% market share) and "Water Pipe" (63 million CNY, 13.8% market share) [3][19]. - In the gaming sector, the top three mobile games by revenue in December 2025 were Point Interactive's "Whiteout Survival," Lemon Micro's "Gossip Harbor: Merge & Story," and Point Interactive's "Kingshot" [26][27]. Investment Recommendations - The report suggests focusing on AI applications and the gaming sector for investment opportunities, particularly in companies that are expected to benefit from AI-driven marketing and product cycles [4][36].

Core Viewpoint - The market reacted negatively to rumors suggesting that the financial and internet value-added services sectors, including gaming, might face tax rate adjustments similar to those applied to liquor, leading to a decline in stock prices for major companies like Tencent and others in the gaming sector [1][10]. Group 1: Market Reaction - On February 3, the A-share gaming sector experienced a significant drop, with Century Huatong's stock falling over 9%, and other major gaming stocks like Kaixin Network, Giant Network, and 37 Interactive Entertainment also declining [1][10]. - Following the initial drop, gaming stocks rebounded, with Shunwang Technology rising by 14.65%, and other companies like Xunyou Technology, Zhejiang Shuju, and Perfect World seeing increases of over 5% [1][10]. Group 2: Tax Rumors and Industry Response - Industry insiders have confirmed that there has been no official communication regarding tax rate adjustments, indicating that the rumors are likely unfounded [5][14]. - A representative from a leading gaming company stated that no formal documents or meetings regarding tax adjustments have been received, further supporting the notion that the rumors lack credibility [5][14]. - According to a report from Everbright Securities, the rumors are based on a misunderstanding of tax categories, as the proposed comparison between gaming and liquor tax rates is misleading [6][15]. Group 3: Tax Policy Context - The current tax rate for financial services and modern services, including gaming and advertising, is set at 6%, contrasting with the 9% rate applicable to basic telecommunications and construction sectors [6][15]. - The recent tax rate adjustment announced by the Ministry of Finance and the State Administration of Taxation only pertains to basic telecommunications services, not affecting financial or internet value-added services [6][15]. - The prevailing policy focus is on stabilizing growth and promoting innovation, suggesting that significant tax increases in key sectors would contradict current governmental objectives [7][16].

Core Viewpoint - The article discusses rumors regarding potential tax rate adjustments for the financial and internet value-added services sectors, particularly gaming, which led to a decline in stock prices for major internet companies like Tencent. However, industry insiders have largely dismissed these rumors as unfounded and lacking credibility [1][6][7]. Group 1: Market Reactions - On February 3, market rumors about tax rate adjustments caused a significant drop in the A-share gaming sector, with Century Huatong's stock falling over 9%, and other major gaming stocks like Kaixin Network and Giant Network also experiencing declines [1]. - Despite the initial drop, gaming stocks rebounded later, with Shunwang Technology rising by 14.65% and other companies like Xunyou Technology and Zhejiang Shuju Culture seeing increases of over 5% [1][2]. Group 2: Tax Rate Rumors - The rumors suggested that the gaming tax rate might align with the 32% rate applied to liquor, which is a consumption tax, while gaming services are subject to a value-added tax (VAT) of 6% [6][7]. - Industry experts confirmed that there has been no official communication regarding tax rate changes, and the credibility of the rumors is considered low [6][7]. Group 3: Tax Policy Context - The current VAT law, effective from January 1, 2026, specifies three tax rates: 13%, 9%, and 6%, with financial and modern services, including gaming, falling under the 6% category [7]. - Recent adjustments in tax rates have only affected basic telecommunications services, and any changes to the tax structure would require rigorous legislative or administrative processes [7]. - The prevailing policy focus is on stabilizing growth and supporting innovation, making significant tax increases on key industries unlikely [7].

规模方面，截至2026年2月2日，传媒ETF近1周规模增长2.52亿元，实现显著增长。份额方面，传媒ETF 最新份额达95.61亿份，创成立以来新高！资金流入方面，传媒ETF最新资金净流入1.05亿元。拉长时间 看，近5个交易日内有4日资金净流入，合计"吸金"4.94亿元。 传媒ETF(512980)紧密跟踪中证传媒指数，指数覆盖分众传媒、易点天下、利欧股份等GEO概念股， GEO权重占比超36%！场外联接(A：004752；C：004753；E：018864；F：021952)。一键共享影视行 业发展红利！ 影视方面，春节档内容供给集中释放，影视IP商业化进程提速。浙商证券指出，2026年春节档已定档6 部影片，《飞驰人生3》《镖人：风起大漠》《惊蛰无声》等头部作品合计预估票房超70亿元，博纳影 业、大麦娱乐、上海电影等出品方深度参与；同期《进一步丰富电视大屏内容促进广电视听内容供给的 若干举措》印发，明确支持长剧创制与IPTV/OTT平台协同发展，政策端与市场端共振下，优质IP的跨 媒介开发、衍生运营及广告变现效率有望系统性提升。 场内ETF方面，截至2026年2月3日 09:57，中证传媒指数(3999 ...

Core Insights - The gaming industry is witnessing a significant influx of new titles, with 124 games either launched or in testing in Q1 2026, of which 84.7% have obtained approval numbers [1][44] - A notable trend is the migration of 21 games from the Steam platform to mobile, indicating a shift towards innovative gameplay and artistic styles that may rejuvenate the mobile gaming market [1][44] - Several new games have shown promising market performance, including "Survival 33 Days," "Crazy Water World," "Goose Duck," "Counterattack: Future," and "Arknights: End of the World," which have all achieved strong rankings in various app stores [6][10][15][17] Game Launches and Performance - Five standout games have performed well at the start of 2026, with "Survival 33 Days" leading the charge, achieving top rankings on both WeChat and Douyin mini-game platforms shortly after launch [6][8] - "Crazy Water World," a survival simulation game, has also maintained a strong presence in the top 10 of mini-game rankings and is showing upward momentum in the iOS charts [10][11] - "Goose Duck," a social deduction game, has rapidly gained a large user base, surpassing 1 million users within six days of its mobile launch [13] - "Counterattack: Future," a PvE shooter, has successfully positioned itself within the top 20 of the iOS game rankings shortly after its release [15] - "Arknights: End of the World," a strategy RPG, has also made a strong debut, reaching the top ranks in the iOS charts [17] Upcoming Titles and Trends - The upcoming quarter is set to feature several high-potential titles, including Tencent's "Kingdom of Rock," NetEase's "Forgotten Sea," and FunPlus's "Imo," all of which are expected to enter testing soon [19][30] - The trend of porting games from PC to mobile is gaining traction, with complex genres like SOC and Roguelike also being adapted for mobile platforms, indicating a broader acceptance of diverse gameplay styles in the mobile market [44][48] - The industry is experiencing a renewed sense of optimism, with the potential for quality products to thrive despite challenges, suggesting a possible turnaround in market sentiment [47]

Group 1 - The AI social platform Moltbook has gained significant popularity overseas, featuring 1.5 million AI agents engaging in discussions across thousands of forums, mimicking human social patterns [1][3] - Tencent's AI platform Yuanbao launched a cash red envelope activity on February 1, leading to a surge in downloads, topping the iPhone app rankings on the same day [2][3] - The advancements in large model reasoning and multi-modal capabilities indicate a strong foundation for human-like interactions in AI social platforms, suggesting a pathway from niche applications to broader social engagement [1][3] Group 2 - Google announced the public testing of its world model Genie3, allowing users to create real-time interactive virtual worlds through natural language dialogue, enhancing game development accessibility [4] - The launch of Taptap Maker by Xindong Company enables game creators to develop games directly within a chat interface, significantly lowering the barriers to game development [4] - The gaming sector is expected to benefit from AI advancements, with recommendations to focus on companies with strong platform attributes, including Xindong Company and others [4]

Industry Dynamics - The first batch of game licenses for 2026 has been officially issued, totaling 182 games, including 177 domestic games and 5 imported games, marking a high value for recent years [3][4] - Notable games that received licenses include NetEase's "Yao Yao Chess," 37 Interactive's "Douluo Dalu: Qicheng," and Giant Network's "Moonlight Night: Master Duel" [4] Company Updates - NetEase's "Yanyun Sixteen Sounds" won multiple awards at the 2025 TapTap Annual Game Awards, including Best Game and Best Narrative [5] - Century Huatong forecasts a revenue of approximately 38 billion yuan for 2025, representing a year-on-year growth of about 68%, with net profit expected to surge by 357.47% to 475.34% [6] - Perfect World anticipates turning a profit in 2025, projecting a net profit of 720 million to 760 million yuan [7] - Gigabit expects a net profit of 1.69 billion to 1.86 billion yuan, a year-on-year increase of 79% to 97% [8] - Glacier Network predicts a turnaround with a net profit of 436 million to 516 million yuan, recovering from a loss of 247 million yuan in the previous year [9] - Electric Soul Network forecasts a loss of 160 million to 230 million yuan for 2025, marking its first annual loss since going public [10] - NetEase's Montreal studio has reportedly undergone layoffs, primarily affecting the quality assurance department [11] Overseas and Compliance - Valve, the parent company of Steam, is facing a collective lawsuit in the UK, accused of abusing its dominant position in the PC gaming market, with claims for damages amounting to 6.56 billion pounds (approximately 62.40 billion yuan) [12] - Google has launched a new interactive world AI creation tool, Project Genie, which allows users to generate playable 3D environments [13] - Ubisoft plans to lay off up to 200 employees at its Paris headquarters following a restructuring announcement [14]

Industry Dynamics - The first batch of game licenses for 2026 has been officially issued, totaling 182 games, including 177 domestic games and 5 imported games, marking a high value for recent years [3] - Among the approved domestic games, 176 are mobile games and 12 are client games, while 4 of the 5 imported games are mobile games and 1 is a client game [3] Key Companies and Products - NetEase's game "Yanyun Sixteen Sounds" won multiple awards at the 2025 TapTap Annual Game Awards, including Best Game and Best Narrative [5] - Century Huatong expects to achieve approximately 38 billion yuan in revenue for 2025, a year-on-year increase of about 68%, with net profit projected to be between 5.55 billion and 6.98 billion yuan, a significant increase of 357.47% to 475.34% [6] - Perfect World anticipates turning a profit in the 2025 fiscal year, with net profit expected to be between 720 million and 760 million yuan [7] - Gigabyte forecasts a net profit of 1.69 billion to 1.86 billion yuan for the year, representing a year-on-year growth of 79% to 97% [8] - Glacier Network expects to achieve a net profit of 436 million to 516 million yuan, reversing a loss of 247 million yuan from the previous year [9] - Electric Soul Network predicts a loss of 160 million to 230 million yuan for 2025, marking its first annual loss since going public [10] - NetEase's Montreal studio has reportedly undergone layoffs, primarily affecting the quality assurance department [11] Overseas and Compliance - Valve, the parent company of Steam, is facing a collective lawsuit in the UK, alleging it abused its dominant position in the PC gaming market, with claims for damages amounting to 6.56 billion pounds (approximately 62.40 billion yuan) [12] - Google has released a virtual world generation model called Genie3, which allows users to create playable 3D environments based on prompts [13] - Ubisoft plans to lay off up to 200 employees at its Paris headquarters following a restructuring announcement [14]

Core Viewpoint - The stock of 37 Interactive Entertainment has experienced fluctuations, with a recent decline of 2.04%, while the company shows a mixed performance in revenue and profit metrics [1][2]. Group 1: Stock Performance - As of February 2, the stock price of 37 Interactive Entertainment is 25.98 CNY per share, with a market capitalization of 57.474 billion CNY [1]. - The stock has increased by 10.08% year-to-date, but has decreased by 3.85% over the last five trading days [1]. - The trading volume on February 2 was 9.83 billion CNY, with a turnover rate of 2.34% [1]. Group 2: Financial Performance - For the period from January to September 2025, the company reported a revenue of 12.461 billion CNY, a year-on-year decrease of 6.59% [2]. - The net profit attributable to shareholders for the same period was 2.345 billion CNY, reflecting a year-on-year increase of 23.57% [2]. Group 3: Shareholder Information - As of September 30, 2025, the number of shareholders has increased to 159,300, up by 5.86% from the previous period [2]. - The average number of circulating shares per shareholder is 10,034, which has decreased by 5.54% [2]. - The top circulating shareholder is Hong Kong Central Clearing Limited, holding 128 million shares, a decrease of 4.3869 million shares from the previous period [3].