Core Viewpoint - The report from Huayuan Securities indicates that China Merchants Shekou is the real estate operation platform under China Merchants Group, focusing on development, asset operation, and property services as its three core pillars [1] Group 1: Business Strategy - The company is building a diversified business structure with a focus on "rent and purchase coexistence, light and heavy combination" [1] - It aims to leverage the industrial synergy and financing advantages of China Merchants Group to deepen its presence in key economic zones such as the Greater Bay Area, Yangtze River Delta, and Chengdu-Chongqing region [1] Group 2: Market Position and Performance - Despite short-term profit pressure due to adjustments in the real estate market, the company maintains a leading sales scale in the industry [1] - The company is focusing on land acquisition with an emphasis on intensity [1] Group 3: Financial Strength and Shareholder Returns - The company has significant financing advantages and places importance on shareholder returns [1] - Comparable companies selected include Poly Developments, China Overseas Development, and Jianfa International Group, all of which have state-owned enterprise backgrounds and focus on first- and second-tier cities [1] Group 4: Future Outlook - In the context of industry adjustments and increasing differentiation, the company is expected to benefit from its low financing cost advantage and core city focus strategy, leading to steady performance recovery and value reassessment [1] - The initial coverage gives a "buy" rating for the company [1]

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [6] Core Insights - The real estate market is showing signs of stabilization with various supportive policies being implemented by the central and local governments, which is expected to enhance market confidence [17] - New home sales are relatively flat, but leading real estate companies are demonstrating resilience, with the top three companies showing slight year-on-year sales growth [14] - The second-hand housing market is experiencing a significant increase in transaction volume, with a year-on-year growth of 37.5% in 16 sample cities [15] - The average price decline of second-hand homes is slowing down, indicating a potential stabilization in the market [16] - The report anticipates that 2026 will see more favorable policies aimed at supporting the real estate market, particularly in the context of the 14th Five-Year Plan [18] Market Performance - In January 2026, the sales amount of the top 100 real estate companies was approximately 178.4 billion yuan, reflecting an 18.4% year-on-year decline, consistent with the overall trend for the year [14] - The A-share real estate sector underperformed the market with a decline of 2.21%, while the Hong Kong real estate sector outperformed with a gain of 5.71% [19][32] - The issuance of real estate credit bonds decreased significantly, with a net financing amount of -95.854 billion yuan in the week ending January 30, 2026 [19][38] REITs Market - The REITs index increased by 0.51% this week, with the property REITs index rising by 0.33% and the operating rights REITs index increasing by 0.74% [40][44] - The total transaction volume for REITs was 1.452 billion yuan, with property REITs accounting for 744 million yuan of this total [53] - Over the past month, the REITs index outperformed the CSI 300 index by 1.65 percentage points [50]

地产股重估拉开帷幕，后续怎么看？20260130 摘要 2026 年地产板块大概率向上，但当前政策尚未有实质性改变，财政态 度是关键，去库存和化解风险工作仍在研判阶段，需观察基本面是否展 现积极迹象。 一线城市房价走势需谨慎，虽有积极迹象但尚不能确认企稳，需等待三 四月份传统成交旺季验证，无强力政策或经济预期变化，过程可能不会 一帆风顺。 四季度主动基金全面减配 A 股开发商，深度减持保利、招商蛇口等，增 持港股开发商如华润置地、万象及贝壳，反映资金对博弈地产基本面及 政策风险意愿趋冷。 推荐关注存货充足、质量好的大票如华润、中海、招商蛇口，以及出租 质量高、周转快的标的如建发国际和滨江，新中控股及其母公司新城发 展，以及先发股份也值得关注。 新中控股转型为以商业为主导的轻资产运营模式，先发股份因稳定增长 前景受推荐，未来 2-3 年有望实现商业模式升级，带来戴维斯双击效应。 Q&A 2026 年地产股的整体趋势如何？ 四季度以来基金持仓情况如何变化？ 四季度主动基金持仓显示，A 股开发商全面减配，如保利、招商蛇口等主流公 司均被深度减持。而港股开发商则表现较好，如华润置地、万象及贝壳等持仓 提升明显。这反映 ...

1 月百强房企销售数据解读 20260131 摘要 房地产市场整体下行，头部房企销售额显著下降，前 50 强同比下降 15%，前 10 强门槛降幅达 30%，但部分企业如中海、金茂等在核心城 市新项目表现突出，实现单月业绩正增长。 预计 2026 年市场格局与 2025 年相似，千亿级房企数量维持在 10-12 家左右，深耕型中小房企将迎来第三轮崛起，尤其是在区域市场有产品 优势的民营房企，如四川邦泰、浙江星耀等。 民营房企崛起受益于市场体量、机制灵活和政策支持，以及对产品打磨 和现金流管理的重视，在区域深耕方面具有优势，财务策略审慎，自有 资金比例高。 甲乙一体化模式在房地产企业中广泛应用，通过省料总包降低成本、提 高效率和品质，成长型民营房企多有自有工程公司或固定合作方，便于 沟通和税务筹划。 房地产市场正从增量发展转向增量、存量并重，二手房市场占比提升， 核心城市达 60%-70%，全国 45%，库存和房价问题是关键，需政府调 控，新开工项目减少，库存压力仍存。 Q&A 2026 年 1 月百强房企的销售数据有哪些显著变化？ 2026 年 1 月百强房企的销售数据显示出一些显著变化。首先，前十强房企的 ...

Summary of Real Estate Market Trends and Company Insights Industry Overview - The real estate market in January 2026 saw a significant decline in sales, with the top 100 real estate companies experiencing a year-on-year decrease of 27.3%. However, the top 10 companies showed relative stability with an average decline of 18%, outperforming the overall average. Notably, China Resources and China Overseas achieved positive growth, while Poly experienced a slight decline [1][2]. - The industry is facing dual challenges of shrinking performance and insufficient land reserves. Some companies that have not acquired land in recent years are experiencing severe performance declines, and even existing land may not be economically viable for development [1][4]. Key Market Trends - In January 2026, the national land auction volume across 300 cities dropped by 90% month-on-month and 48% year-on-year, with transaction amounts decreasing by 60% year-on-year. This indicates a cautious investment attitude among real estate companies, with the land market's heat significantly lower than the same period last year [1][5]. - The new housing market is underperforming, with transaction volumes decreasing by 32% month-on-month and 20% year-on-year. Major cities like Shanghai and Shenzhen saw declines of 46% and 39%, respectively [1][7][8]. - The second-hand housing market showed a month-on-month increase of 16% and over 30% year-on-year, but prices continue to decline, with first-tier and strong second-tier cities experiencing price drops of 10%-15% over the past year [1][11]. Challenges Facing Real Estate Companies - Real estate companies are grappling with continuous performance shrinkage and insufficient land reserves. Some companies are facing year-on-year declines of 70%-80% or more. The lack of confidence among developers is expected to lead to a double-digit decline in new construction investment indicators [3][12]. - The overall market trend is expected to continue downward, with sales and prices likely to decrease, although the rate of decline in transaction volumes may narrow [3][12]. Regional Market Insights - In cities like Hangzhou and Nanjing, the real estate market has seen significant declines in absorption rates, with Nanjing's rate dropping to an unprecedented low of 2% in January 2026 despite discounts on available projects [10]. - In Beijing and Shanghai, some hotspots have shown signs of price stabilization in the second-hand market, attributed to reduced willingness to lower prices by sellers and the entry of bottom-fishing buyers. However, this does not indicate overall market stability [18]. Future Outlook - The expectation for 2026 is that there will be no strong stimulus policies introduced, with any local government measures likely to have limited impact. The overall judgment for 2026 remains cautious, anticipating continued declines in sales and prices [12][16]. - The supply of new housing is expected to increase in March 2026, but the overall market performance may still be disappointing compared to the previous year due to lower supply and insufficient policy support [15]. Conclusion - The real estate industry is currently in a challenging phase characterized by declining sales, cautious investment behavior, and a lack of viable land for development. The market outlook for 2026 remains pessimistic, with expectations of continued price declines and cautious consumer sentiment.

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6] Core Insights - The report emphasizes the importance of monitoring the year-on-year performance of new and second-hand housing transactions aligned with the Spring Festival holiday, suggesting that the data may show significant changes in the coming weeks [11] - The real estate sector is viewed as an early economic indicator, making it a crucial area for investment as it reflects broader economic trends [4] - The competitive landscape in the industry is improving, with leading state-owned enterprises and select mixed-ownership and private companies expected to benefit more in the future [4] - The report suggests focusing on first-tier and select second- and third-tier cities for investment opportunities, as this combination has historically performed better during market rebounds [4] Summary by Sections New Housing Transactions - In the latest week, new housing transaction area in 30 cities was 136.9 million square meters, a month-on-month increase of 16.3% but a year-on-year decrease of 32.3% [23] - First-tier cities accounted for 40.3 million square meters, with a month-on-month increase of 6.7% and a year-on-year decrease of 20.0% [23] - Second-tier cities saw 64.9 million square meters, with a month-on-month increase of 24.4% and a year-on-year decrease of 29.8% [23] - Third-tier cities recorded 31.7 million square meters, with a month-on-month increase of 14.1% and a year-on-year decrease of 46.6% [23] Second-Hand Housing Transactions - The total area of second-hand housing transactions in 15 sample cities was 211.9 million square meters, a month-on-month decrease of 0.9% but a year-on-year increase of 15.0% [33] - First-tier cities contributed 93.8 million square meters, with a month-on-month decrease of 0.6% [33] - Second-tier cities had 82.6 million square meters, with a month-on-month decrease of 1.8% [33] - Third-tier cities recorded 35.5 million square meters, with a month-on-month increase of 0.2% [33] Credit Bonds - In the week from January 26 to February 1, eight credit bonds from real estate companies were issued, totaling 4.96 billion yuan, a decrease of 4.73 billion yuan from the previous week [3] - The total repayment amount was 8.93 billion yuan, a decrease of 7.49 billion yuan, resulting in a net financing amount of -3.97 billion yuan, which is an increase of 2.76 billion yuan from the previous week [3]

证券研究报告 关注节后成交走势，三重对比港资房企 向上空间仍存 地产行业周报 行业评级：地产 强于大市（维持） 平安证券研究所地产团队 2026年2月1日 请务必阅读正文后免责条款 1 核心摘要 2 周度观点：春节后到3月为楼市下一个重要观察节点，优质房企中期维度仍具备性价比。随着近期二手房市场成交回暖，本周市场对地产 关注度仍在升温，但对后续看法呈现分化。我们认为短期随着春节逐步临近，市场成交或趋于回落，节后到3月将是楼市下一个重要观察 节点。从板块投资来看，我们仍维持上周观点，在短期二手房成交淡季不淡、房企业绩压力提前释放、政策端不断释放积极信号等背景 下，中期维度来看优质房企已有一定配置价值。 全年看好港资房企，三重维度对比向上仍有空间。1月港资房企表现靓丽，我们持续提示的新鸿基地产、恒基地产、信和置业单月涨幅达 32.7%、10.6%、15.3%，市场对于香港楼市延续上行逐步形成共识，更关注后续个股空间，我们认为港资房企上行空间仍存：1）以新鸿 基地产为例，目前PB为0.59倍，仍低于业务模式（开发+持有）类似的华润置地（0.72PB），但香港楼市已经企稳，内地楼市仍在探底； 2）上轮香港楼市调整于2 ...

Investment Rating - The industry investment rating is maintained as "Buy" [3] Core Views - The real estate market is entering a traditional off-season, with expectations for stronger policy support [3] - In January, the transaction volume of second-hand homes outperformed new homes, indicating a preference for second-hand properties due to better value [8] - The performance of the real estate sector has improved recently, driven by marginal improvements in transaction data and expectations for policy changes [8] Summary by Sections Recent Industry Performance - Over the past 12 months, the relative return compared to the CSI 300 index has been -9%, while the absolute return has been +15% [4] - In January, the transaction volume of second-hand homes in core cities showed significant year-on-year growth, while new home transactions remained weak [5][6] Key City Insights - Beijing: Second-hand home transactions increased by 397% year-on-year, while new home transactions rose by 565% [5] - Shanghai: Second-hand home transactions increased by 806% year-on-year, while new home transactions rose by 525% [6] - Shenzhen: Second-hand home transactions increased by 15% year-on-year, but new home transactions decreased by 64% [6] National Trends - In 30 major cities, the transaction area for new homes increased by 109% year-on-year, but decreased by 26.66% when adjusted for the Spring Festival [7] - The transaction area for second-hand homes increased by 309% year-on-year, with a 12% increase in cumulative transactions for January [7] Investment Recommendations - The report suggests focusing on leading real estate companies with land reserves in core cities and high-end improvement products, such as Poly Developments [8] - It also recommends head intermediary firms like I Love My Home, which are expected to benefit from the increasing share of second-hand home transactions [8]

导 读 1、土地成交规模处于季节性低位 2、百强门槛均较同期下滑 3、投资TOP100拿地金额同比降幅近五成 4、供地"窗口期"开启后土拍热度有望回升 | | 金地集团 | | | --- | --- | --- | | 12 | 保利发展 | 22.7 | | 14 | 龙湖集团 | 20. 4 | | 15 | 青铁置业 | 20. 3 20 | | 16 | 和润达开发建设 | 18.9 | | 17 | 四川城更 | 18.5 | | 18 22 11 | 浙江博策 | 17.520 | | 19 | 如东新天顺 | 16.9 | | 19 | 扬州城建 | 16.9 | | 219 | 滨海城更 | 16 3 | | 22 | 汇龙地产 | 15.4 | | 23 | 宜兴经开投资 | 15.3 | | -74 | 湖南大雷投资 | 15 7 | | 25 | 阜宁城建 | 14.7 | | 26 | 元垄地产 | 14.6 | | -27 | 锦诚汇龙房地产 | 14.1 | | 28 | 金洲房地产 | 13.2 | | 29 | 如东荣能实业 | 12.8 | | CF30 | 信阳国信发展 ...

Core Insights - In January 2026, the total sales of the top 100 real estate companies amounted to 190.52 billion yuan, a year-on-year decrease of 18.9% [3] - The equity sales for the same group reached 132.14 billion yuan [3] - The top ten companies by sales include Poly Development, China Overseas, China Resources, Greentown China, China Travel Investment, China Merchants Shekou, China Jinmao, Jianfa Real Estate, Vanke, and Binjiang Group, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [3] Sales Performance - The average sales for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year, while the average for companies ranked 11-30 was 2.6 billion yuan, also showing a decline [4] - The ranking of companies has shifted significantly compared to the previous year, with Vanke dropping from 5th to 9th place, while China Travel Investment emerged as a "dark horse" in 5th place [3][4] Market Trends - The decline in sales is attributed to the high base from January of the previous year when the market was more active following the September 2024 policy changes [6] - The industry is undergoing an adjustment phase, with a decrease in the number of companies achieving over 10 billion yuan in sales, while those achieving over 5 billion yuan have increased, indicating a shift from "scale competition" to "quality competition" [6] - In January 2026, 32 companies among the top 100 saw year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [6] Real Estate Market Dynamics - The new housing market showed weak performance in January, with approximately 8.1 million square meters of new residential sales in 50 key cities, while the second-hand housing market saw a notable increase, with transaction volumes rising by 33% year-on-year [7][8] - The second-hand market's recovery is contributing to stabilizing market expectations, with some cities experiencing a reduction in listing volumes [8] Policy and Future Outlook - The central government has been signaling a focus on stabilizing market expectations, with recent policy measures including interest rate cuts and adjustments to down payment ratios for commercial properties [9] - The upcoming Spring Festival may lead to increased marketing efforts from real estate companies, and the introduction of quality projects could maintain a certain level of market activity in core cities [9] - As of the end of 2025, 21 distressed real estate companies have made progress in debt restructuring, but the challenge remains in converting financial relief into sustainable operational capacity [9]