最新定期报告显示，港股消费ETF银华（159735）重仓股包括泡泡玛特、百胜中国、安踏体育、农夫山 泉、万洲国际、海尔智家、申洲国际、美的集团、李宁、蒙牛乳业，持仓占比如下。 股票代码股票名称持仓占比持仓股数（股）持仓市值（元）09992泡泡玛特10.42%44.64万7568.02万 09987百胜中国9.09%19.83万6601.94万02020安踏体育7.76%77.46万5635.55万09633农夫山泉6.50%111.58 万4720.60万00288万洲国际5.37%497.60万3896.66万06690海尔智家4.78%158.18万3468.92万02313申洲国 际3.80%49.97万2762.19万00300美的集团3.80%35.99万2761.46万02331李宁3.33%143.20万2414.80万 02319蒙牛乳业3.20%172.50万2323.06万 声明：市场有风险，投资需谨慎。本文基于第三方数据库自动发布，不代表新浪财经观点，任何在本文 出现的信息均只作为参考，不构成个人投资建议。如有出入请以实际公告为准。如有疑问，请联系 biz@staff.sina.com. ...

今日（2.24），大消费板块冲高回落，盘初一度涨超1%，规模领先的消费ETF（159928）转跌0.64%，盘中成交额已超3.6亿元！资金再度青睐，盘中获2400 万份净申购。最新规模超223亿元，同类持续领先！ 消息面上，春节出行强度提升，春节假期前6日全社会累计跨区域人员流动量增速较春运返乡阶段进一步上行。消费迎来开门红，商品消费需求旺盛、服务 消费活力满满。旅游市场热度高涨，"分段式过年"普及，主题上"南下避寒、北上冰雪"双线并行，出入境旅游双向增长。春节档电影方面，票房明显走弱。 政策面上，高层杂志发表重要文章《当前经济工作的重点任务》；我国将对53个非洲建交国全面实施零关税举措；加大农村地区企业上市辅导培育力度，帮 助更多企业利用多层次资本市场进行融资；三部门发布重要五年规划期间支持科技创新进口税收优惠政策。 东吴证券指出，历史上A股"春节效应"特征显著，节后资金有望"重振旗鼓"带动量价共振修复，A股有望迎来积极开局。春节休市期间全球股市多数上涨， 全球风险偏好较优。流动性层面，美降息路径虽存变数，但市场对全年流动性预期未显著恶化；离岸人民币汇率假期运行平稳。内需方面，动能稳步修复。 产业趋势层面， ...

（来源：千龙网） 春节期间，北京三里屯"狮王入京"非遗展览吸引了不少市民、游客驻足。一尊通体荧光绿的狮头玻璃展柜前，小游客踮起脚 努力凑近，眼里满是好奇，母亲俯身在她耳边讲解："狮头制作第一步是扎，然后是扑、写、装。" 当非遗醒狮跃入潮流地标三里屯，当冬奥顶流"冰墩墩"摇身一变为憨态可掬的"马墩墩"，马年春节的北京商圈，正以一场传 统与潮流的深度对话，解锁"可触摸的非遗"、可体验的年味，让市民游客在逛吃打卡中感受别样"京彩"。 "狮王入京"全国首展亮相三里屯 2月2日至3月3日，三里屯太古里携手中国香港潮流舞狮文化品牌，共同呈现融合潮流美学与传统文化精神的"狮王入京"全国 首展。传统狮头与潮流设计结合，突出"不失传统，更胜传统"美学，增添独特的春节喜悦。 这场以非遗醒狮文化为核心的展览，展出8款限定狮头，成为三里屯商圈的"人气王"。故宫版醒狮格外引人注目——从铜 狮、宫殿建材中汲取灵感，将龙袍纹样、手绘吉祥图案融入设计，首次在北京亮相。 "很少在北京看到醒狮的展览，今天专程从大兴赶过来。"一位年轻市民举着手机，围着展品变换角度拍照。 傍晚6时，三里屯的"夜生活"开始了。通盈中心、那里花园、3.3大厦等餐饮聚集 ...

Market Overview - Cooling inflation signals have led to a valuation recovery in overseas consumer assets, with the U.S. bipartisan push for credit card interest rate cap legislation creating uncertainty in the credit card sector[1] - Weekly performance of sectors shows U.S. hotels leading with a 3.1% increase, followed by overseas sportswear at 2.5% and luxury goods at 2.2%[11] Sector Performance - The U.S. hotel sector's strong performance is attributed to Marriott and Hilton, with Marriott's Q4 2025 adjusted EBITDA exceeding market expectations, reaching $5.84 billion to $5.93 billion[6] - Overseas sportswear saw a 2.5% increase, driven by a lower-than-expected January CPI of 2.4%, enhancing Fed rate cut expectations[13] - Luxury goods increased by 2.2%, with Hermès up 4.5% due to better-than-expected FY2025 results, while LVMH fell by 4.1% due to disappointing performance in key segments[8] Consumer Trends - The jewelry sector has shown resilience, with a year-to-date increase of 13.7%, outperforming other sectors[11] - Domestic sportswear increased by 0.3%, with Anta Sports rising 4.6% following the acquisition of a stake in PUMA[13] Challenges - The credit card sector faced a significant decline of 5.5%, influenced by proposed legislation to cap interest rates, which could severely impact profitability[14] - The snack sector dropped by 4.6%, with companies like Three Squirrels experiencing a 6.2% decline due to substantial drops in e-commerce sales across major platforms[14] Valuation Insights - Valuations across various sectors remain below the historical five-year averages, with overseas sportswear expected PE at 30.1x, only 57% of the past average[9] - The luxury sector's expected PE is 26.2x, representing 49% of its historical average, indicating potential for future growth as market conditions stabilize[9]

细数 2026 冬奥会多家运动品牌赞助亮点 [Table_Industry] 纺织服装业 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | [Table_Invest] 评级： | 增持 | | --- | --- | --- | --- | --- | --- | | 盛开(分析师) | 021-23154510 | shengkai@gtht.com | S0880525040044 | | | | 钟启辉(研究助理) | 021-23185686 | zhongqihui@gtht.com | S0880125042254 | | | 本报告导读： 我们详细梳理了 2026 冬奥会各运动品牌赞助亮点，发现从 2022 年到 2026 年，冬奥 品牌在赞助范围、设计理念、技术展现等方面实现了全方位升级。 投资要点： [Table_Report] 相关报告 纺织服装业《优质消费布局正当时》2026.02.08 纺织服装业《Coach 品牌势能全面爆发，中国市 场强势领跑，上调全年指引》2026.02.07 纺织服装业《FY26Q3 HOKA 重回高双增速，上 调全年业绩指引》20 ...

Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Li Ning, Anta Sports, Shenzhou International, and Huayi Group, among others [5][10][31]. Core Insights - The textile and apparel industry is experiencing a steady growth in exports from Southeast Asian countries, particularly Vietnam, which continues to outperform China in this regard [2][21]. - The report anticipates a recovery in orders for apparel manufacturing companies in 2026, with an expectation of improved profitability quality compared to previous periods [1][22]. - The sportswear segment is expected to show resilience and long-term growth potential, with companies like Li Ning and Anta Sports being highlighted for their strong inventory management and marketing strategies [3][28]. Summary by Sections Weekly Topic - Several apparel manufacturers reported their January 2026 revenue, with Feng Tai Enterprises, Ruo Hong, and Yu Yuan Group showing year-on-year changes of -1.8%, +7.6%, and +0.6% respectively [1][13][14]. - The overall performance of apparel manufacturing shipments is expected to be flat in Q4 2025, with short-term profit margins under pressure due to order fluctuations [1][22]. Industry Export Performance - In 2025, China's apparel and accessories export value is projected to be $151.2 billion, down 5.0% year-on-year, while textile yarns and fabrics are expected to see a slight increase of 0.5% [2][21]. - Vietnam's textile exports in January 2026 reached $3.25 billion, up 8.3% year-on-year, and footwear exports were $2.05 billion, up 7.8% [2][21]. Company Recommendations - Li Ning is recommended due to its anticipated brand strength during the Olympic cycle, with expected net profit growth of 5.8% in 2026 [3][28]. - Anta Sports is highlighted for its excellent operational capabilities, with a projected net profit increase of 6.4% in 2026 [3][28]. - Shenzhou International is recommended for its cost-effective valuation and expected stable growth in revenue and profit in 2026 [30][31]. Inventory and Order Trends - The industry inventory is considered healthy, with expectations for steady improvement in downstream orders [30]. - Key brands are expected to see a recovery in orders, with some brands outperforming market expectations [22][24]. Market Dynamics - The report notes that brand clients are expected to adopt a more flexible ordering rhythm due to cautious economic outlooks, which may lead to differentiated performance among brands [22][27]. - The overall competitive landscape is expected to optimize in the medium to long term, benefiting integrated and internationalized manufacturers [27].

公司借助奥运营销，在产品、渠道端不断出新，有望实现品牌势能和业绩持续向上 产品端，通过四大维度科技平台，不断加强专业科技属性，在核心品类打造IP爆品+完善产品矩阵。渠 道端，积极探索新业态，推出户外店、龙店，看好品类店未来成长空间。营销端，坚持单品牌、多品 类、多渠道策略，通过顶级赛事赞助+流量代言人+奥运营销，加大营销投入，有望持续提升品牌力。 坚持单品牌、多品类的头部国产运动品牌 李宁由体操王子李宁先生创立于1990年，2004年上市，是国内头部体育品牌。公司采取"单品牌、多品 类、多渠道"的发展策略，聚焦跑步、篮球、综训、羽毛球、乒乓球和运动休闲六大核心品类，围绕产 品体验、运动体验和购买体验创造"李宁式体验价值"。根据财报，2024年，公司实现营收/净利润分别 286.76/30.13亿元，核心品牌门店/儿童门店分别6117/1468家。分渠道，经销/直营/加盟/其他地区收入占 比分别为45.1%/24.0%/29.0%/1.9%；分品类，鞋类/服装/器材及配件收入占比分别为 49.9%/42.0%/8.1%。 智通财经APP获悉，广发证券发布研报称，预计李宁(02331) 2025-2027年归母净 ...

Core Insights - The global sports brands are increasingly focusing on the Chinese market, which is seen as a significant opportunity due to the rising trend of sports participation among the population [2] - The competition in the Chinese market is more intense than in Europe and the US, particularly in the entry-level sports equipment segment priced below 600 yuan, which is now saturated [2] - Not all brands will succeed in this competitive landscape, and historical examples indicate that some will inevitably exit the market [2] Group 1: Market Dynamics - Nike's ACG brand opened its first global store in Beijing's Sanlitun, aiming to capitalize on the growing outdoor sports trend in China [3] - Nike's revenue in the Greater China region fell by 17% year-on-year to $1.423 billion in the second quarter of fiscal year 2026 [3] - The entry of high-end outdoor brands like Norrøna and the UK-based running brand Soar into the Chinese market is facilitated by their exclusive partnership with the domestic retailer, Tmall [3][4] Group 2: Competitive Landscape - The market for entry-level sports products is highly competitive, with brands like Nike, Adidas, Li Ning, and Anta offering products at discounted prices ranging from 200 to 400 yuan [4] - Champion, a brand with both sports and fashion attributes, is expanding its footwear category in China after a partnership with Authentic Brands Group [5] - The Chinese sportswear market is experiencing rapid growth, particularly in lower-tier cities, where there is still significant potential for fitness and sports participation [15] Group 3: Brand Strategies and Challenges - International brands face challenges due to outdated business models and centralized decision-making, which hampers efficiency in responding to the fast-paced Chinese market [10] - Local brands like Anta and Li Ning are closing the performance gap with international brands, and some local brands have even surpassed Nike in revenue within China [10][11] - The market is evolving, with a shift towards more specialized and high-end products as consumer demands increase [14] Group 4: Future Outlook - The overall sportswear market in China is expected to continue growing, with significant untapped potential compared to the US market [15][16] - The current state of the market suggests that it is not yet at its peak, indicating further growth opportunities for both international and local brands [17]

前十大沽空偏离值排行 | 股票名称 | 沽空金额 | 沽空比率 | 偏离值↓ | | --- | --- | --- | --- | | 腾讯控股-R(80700) | 718.87 万元 | 95.69% | 46.66% | | 北控水务集团(00371) | 2003.99 万元 | 51.14% | 40.88% | | 中粮家佳康(01610) | 651.78 万元 | 49.54% | 40.50% | | 百奥赛图-B(02315) | 382.66 万元 | 40.57% | 38.35% | | 巨子生物(02367) | 1733.60 万元 | 51.28% | 38.24% | | 北京汽车(01958) | 487.93 万元 | 57.02% | 37.52% | | 小米集团-WR(81810) | 352.03 万元 | 81.53% | 37.28% | | 先声药业(02096) | 610.97 万元 | 49.63% | 37.17% | | 德康农牧(02419) | 559.96 万元 | 47.79% | 36.28% | | 江南布衣(03306) | 602 ...

一个危险的思路是砸钱开路。 全球运动品牌，都在奔向中国。 随着材料技术壁垒逐渐削平，战场变成了开阔的平地。中国市场竞争比欧美更激烈，六百元以下的入门 级运动装备市场已经成为红海，现在战火正在燃烧到更高阶的市场。 近期，第一财经记者采访了数位业内人士。他们认为，中国全民运动方兴未艾，为全球运动品牌带来机 会，但不是所有人都能笑到最后。这些正在大展拳脚的品牌，注定会有人出局，而且前车之鉴不远。 来自挪威的高端户外品牌Norrøna，来自英国的专业跑步品牌soar也在2025年进军中国市场。滔搏是这两 个品牌在中国的独家运营合作方，从品牌塑造、市场推广、产品引入，一直到渠道销售都由其负责。 "Norrøna因为是高端户外，产品矩阵完善，我们认为有机会从单店上做拓展。此外，滔搏还推出了跑步 品牌集合店ektos,其中囊括了滔博独家引入的soar、Ciele等跑步品牌。"滔搏高级副总裁张强说。有些价 格段的市场竞争已经非常激烈，而随着国内市场升级和人群需求进阶，"我们认为高单价区间还是有一 些个性化机会的。" 在大众运动领域，耐克、阿迪达斯、李宁和安踏等都有丰富的产品线。这些产品折扣之后的价格，有时 候可以低至200至 ...