分析师：王佳琪 执业证书编号：S0230525040001 证券研究报告 传媒 报告日期：2026 年 03 月 01 日 字节发布 Seed 2.0 系列模型，千问位居中国企业级大模型市场第一 ——传媒行业周报 华龙证券研究所 投资评级：推荐（维持） 最近一年走势 邮箱：wangjq@hlzq.com 中国电影与营销服务加速出海—传媒行 业周报》2026.02.02 供全面语音生成功能—传媒行业周报》 2026.01.27 态开启"认知型生成"新范式—传媒行 业周报》2026.01.20 摘要： 请认真阅读文后免责条款 请认真阅读文后免责条款 执业证书编号：S0230523080004 邮箱：sunbw@hlzq.com 字节跳动发布 Seed 2.0 系列模型，全面升级多模态能力与复杂任 务执行水平。字节跳动发布最新 Seed 2.0 系列模型，围绕大规模 生产环境下的使用需求做了系统性优化，旨在帮助突破真实世界 中的复杂任务。Seed 2.0 强化了视觉感知与推理能力，对复杂文 档、视频内容的解析水平显著提升，并在长上下文理解、视频运 动感知等关键测评中处于领先位置。模型提供 Pro、Lite、Mini ...

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - In February, 152 game licenses were approved, with 146 domestic and 6 imported games passing the review. Key products include Tencent's "Snow in the World" and others. As of February, 334 game licenses have been approved in 2026, indicating a stable issuance rhythm and a solid foundation for healthy industry development [2][20] - The rapid development of AI applications, combined with a recovery in entertainment consumption, presents investment opportunities in leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors. Beneficiaries include Tencent, Alibaba, and others [21][6] Sub-industry Data Film Industry - The top three films by box office this week are "Flying Life 3" with 94,822.7 thousand yuan, "Biao Ren: Wind Rising in the Desert" with 34,787.9 thousand yuan, and "Silent Awakening" with 26,230.1 thousand yuan [22][23] Gaming Industry - The top three iOS games by revenue are "Honor of Kings," "Peacekeeper Elite," and "Gold Shovel Battle." The top three Android games by popularity are "Heartbeat Town," "Diver Dave," and "Minecraft: Mobile Edition" [24][25] TV Series Industry - The top three TV series by broadcast index are "Taiping Year," "Eliminate Evil," and "Love in the Pure Era," with indices of 80.3, 79, and 78.8 respectively [26][27] Variety and Animation - The top variety show is "Now Departing Season 3" with a broadcast index of 69.6, followed by "The Strongest Brain Season 13" and "Hello Saturday 2026" [28][29] - The top three animations by viewership index are "Happy Hammer," "Xian Ni," and "Beyond Time," with indices of 288.1, 234.4, and 229.5 respectively [30]

证券研究报告|行业研究周报 [Table_Date] 2026 年 3 月 1 日 [Table_Author] 分析师：赵琳 邮箱：zhaolin@hx168.com.cn SAC NO：S1120520040003 请仔细阅读在本报告尾部的重要法律声明 [Table_Title] 2 月 152 款游戏版号落地，Anthropic 指控国 产模型"蒸馏" [Table_Title2] 传媒行业周报系列 2026 年第 8 周 [Table_Summary] ►市场行情回顾 2026 年第8周（实际交易日为 2026.2.23-2026.2.27）上证 指数上涨 1.98%，沪深 300 指数上涨 1.08%，创业板指数上 涨 1.05%。恒生指数上涨 0.82%，恒生互联网指数下跌 2.49%，行业落后恒生指数 3.31pct。SW 传媒指数下跌 5.1%，跑输创业板指数 6.15pct，在申万一级 31 个行业涨 跌幅排名中位列第 31 位。子行业中影视、游戏和广告营销 位 列 前 三位，分别为上涨 4.26%、上涨 0.37%和下跌 0.17%。 ►核心观点&投资建议 2 月 152 款游戏版号落地， ...

推荐(维持) 投资要点 分析师：朱珠 S1050521110001 zhuzhu@cfsc.com.cn | 表现 | 1M | 3M | 12M | | --- | --- | --- | --- | | 传媒(申万) | -5.0 | 10.0 | 35.2 | | 沪深 300 | 0.1 | 4.1 | 21.1 | 市场表现 2026 年 02 月 28 日 传媒回调行情仍在 智能新纪元撬动注意力经济 行业相对表现 -20 -10 0 10 20 30 40 50 60 (%) 传媒 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《传媒行业周报：春晚节点重燃 AI 传媒有望承接 AI 应用新场景》 2026-02-23 2 、 《 传 媒 行 业 点 评 报 告 ： Seedance2.0 推动 AIGC 进入卡尔达 肖夫指数》2026-02-10 3、《传媒行业周报：从春节档到 AI 春晚迎 2026 年新篇章关注 AIGC》 2026-02-08 ▌本周观点更新 2026 年 2 月底传媒板块开年后略回调，我们认为当下传媒板 块行情仍在，AIGC 新叙事仍可期。企业端，AIGC 公 ...

传媒 相关报告 《传媒行业分析报告：春节档表现低迷，票房 低于预期》 2026-02-25 《传媒行业月报：AI 流量入口竞争白热，春 节档电影供给丰富》 2026-01-28 《传媒行业分析报告：传媒 2025Q4 基金持仓 分析：重仓股配置力度环比下降，个股配置分 化》 2026-01-27 联系人：李智 ⚫ 行情回顾与估值表现：截至 2026 年 2 月 25 日，2 月传媒指数下跌 3.73%，在 30 个一级行业组合中排名第 30，跑输同期上证指数 （+0.71%）4.45pct，跑输同期沪深 300 指数（+0.63%）4.36pct， 跑输同期创业板指（+0.25%）3.99pct。 子板块中，互联网广告营销板块下跌11.56%，游戏板块下跌4.25%， 出版板块下跌 0.04%，影视板块上涨 0.16%。 分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 Seedance2.0 引市场关注，春节档票 房不及预期 ——传媒行业月报 证券研究报告-行业月报 强于大市(维持) 传媒相对沪深 300 指数表现 2026 年 2 月 1 日 ...

Seedance2.0 引市场关注，春节档票 房不及预期 ——传媒行业月报 传媒 分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 证券研究报告-行业月报 强于大市(维持) 传媒相对沪深 300 指数表现 相关报告 《传媒行业分析报告：春节档表现低迷，票房 低于预期》 2026-02-25 《传媒行业月报：AI 流量入口竞争白热，春 节档电影供给丰富》 2026-01-28 《传媒行业分析报告：传媒 2025Q4 基金持仓 分析：重仓股配置力度环比下降，个股配置分 化》 2026-01-27 联系人：李智 ⚫ 行情回顾与估值表现：截至 2026 年 2 月 25 日，2 月传媒指数下跌 3.73%，在 30 个一级行业组合中排名第 30，跑输同期上证指数 （+0.71%）4.45pct，跑输同期沪深 300 指数（+0.63%）4.36pct， 跑输同期创业板指（+0.25%）3.99pct。 子板块中，互联网广告营销板块下跌11.56%，游戏板块下跌4.25%， 出版板块下跌 0.04%，影视板块上涨 0.16%。 2026 年 2 月 1 日 ...

关于我们 联系方式 用户反馈 网站图 ID: 100104 帮助 C 则联社 首页 电报 旗 即常 FM 投 300 【财联社早知道】151亿美元! SK海力士宣布追加投资 机构预计2026年全球HBM出货量有望 这家公司的产品已达国际先进水平,目全面覆 57BCB. WE : HBM客户 财联社早知道 2026.02.25 21:26 早期三 大头条 一、存储芯片(151亿美元! SK海力士宣布追加投资扩建HBM工厂，机构预计2026年全球HBM出货量有望达5.7BGB，这家公 司的临时键合机、解键合机整体工艺指标已达到国际先进水平，目前已全面覆盖国内主要2.5D及HBM客户 据媒体报道，根据2月25日的一份声明，SK海力士将投资21.6万亿韩元（约合151亿美元）用于在龙仁半导体产业集群为第一 间工厂建设新设施，并为第二至第六期工程建造6间洁净室。投资期为2026年3月至2030年12月。SK海力士表示，公司判断 随着AB快速演进与扩散，全球存储器需求正集中于自身，需要积极扩大生产基础设施以应对增长。该工厂将作为AI核心存储 芯片 -- 高带宽存储器(HBM)的生产基地。 点评：机构预计，2026年全球H ...

Investment Rating - The report maintains a "Buy" rating for the media sector, indicating a strong performance compared to the market, with a 3.5% increase in the media index, outperforming the Shanghai Composite Index by 3.1% [5][11]. Core Insights - The media sector is experiencing significant growth, with a notable increase in trading volume, reaching 715.2 billion yuan, marking the second-highest trading week in 26 years [5][11]. - The report highlights a K-shaped recovery in the gaming industry, with high-end and cost-effective games performing well, while mid-tier games lag behind [8][11]. - The competition for AI super applications is intensifying among major internet companies, with ByteDance, Alibaba, and Tencent emerging as key players in the market [6][30]. Summary by Sections Weekly Market Review - The media index increased by 3.5%, outperforming the Shanghai Composite Index by 3.1%, with a trading volume of 715.2 billion yuan, the second-highest in 26 years [5][11]. - Sub-sectors such as film and television, digital media, and publishing led the gains, with notable individual stock performances, including a 61% increase for Zhangyue Technology [5][11]. AI Spring Festival Special - The report discusses the concentrated iteration of AI models during the Spring Festival, with a focus on multi-modal generation and agent capabilities [6][26]. - Major internet companies are competing for the "AI super entrance," with significant user engagement and promotional activities during the Spring Festival [30][31]. Film Spring Festival Box Office - The overall box office for the Spring Festival reached 5.752 billion yuan, marking a decline compared to previous years, with a significant drop in audience numbers [8][11]. - The report notes strong performances from top films, with "Flying Life 3" leading the box office and "Biao Ren" breaking records for martial arts films [8][11]. Gaming Spring Festival Special - The gaming sector shows a clear K-shaped recovery, with high-end and cost-effective games thriving, while mid-tier games struggle [8][11]. - Tencent continues to dominate the market with multiple high DAU products, while innovative gameplay and sports events are expected to boost performance in the gaming sector [8][11].

Group 1 - The stock of Shanghai Fengyuzhu Cultural Technology Co., Ltd. (603466.SH) has seen a significant increase in trading activity, with a 43% rise over seven trading days from February 7 to 25, 2023 [1] - On February 25, the stock turnover rate reached 31.36%, with a trading volume of 2.484 billion yuan, marking a new high since its listing [1] - The company reported a net profit forecast for 2025 of -300 million to -200 million yuan, indicating a significant narrowing compared to the previous year's loss of -1.1646 billion yuan [1] Group 2 - The company has won a bid for the energy exhibition hall project from Guangdong Yuedian Xinfengjiang Power Co., with a contract value of 8.0823 million yuan, aligning with its main business in digital cultural display systems [2] - The recent stock price surge is attributed to trends in AI applications, embodied intelligence, virtual reality, and the digital economy, indicating a strong correlation with the heat of related sectors [2] - The company has cautioned investors about the significant stock price volatility and high turnover rate, advising rational decision-making in the secondary market [2]

同壁财经讯，企查查数据显示，根据《能源展览厅布设项目EPC总承包-中标结果公告》，上海风语筑 文化科技股份有限公司于2026年2月25日公告中标广东粤电新丰江发电有限责任公司采购项目，中标金 额为808.23万元。 同壁财经小贴士： 风语筑（603466.SH）2024年营业收入为13.76亿元，营业收入增长率为-41.44%，归属母公司净利润 为-1.35亿元，归属母公司净利润增长率为-147.97%，净资产收益率为-5.80%。 2025年上半年公司营业收入为7.75亿元，营业收入增长率为33.97%，归属母公司净利润为0.17亿元，归 属母公司净利润增长率为112.62%。 2025年上半年公司营业收入为7.75亿元，营业收入增长率为33.97%，归属母公司净利润为0.17亿元，归 属母公司净利润增长率为112.62%。 目前公司属于工业行业，主要产品类型为系统集成服务、行业专用软件，2024年报主营构成为文化及品 牌数字化体验空间:63.41%;城市数字化体验空间:32.61%;数字化产品及服务:3.98%。 同壁财经讯，企查查数据显示，根据《能源展览厅布设项目EPC总承包-中标结果公告》，上海风语筑 ...