可持续理念
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年终盘点|2025年 国潮消费步入“价值时代”
Sou Hu Cai Jing· 2025-12-30 08:12
随着国潮文化的兴起,越来越多的商家将中国传统文化元素与现代设计理念相结合。图为在吉林省长春市一家商场内,小朋友在挑选"国风"灯笼。(图片由 CNSPHOTO提供) 消费观念变了:从"价格敏感"到"价值追求" 国潮消费市场的第一个显著变化,是消费者评估标准的全面升级。长期以来,国货的主要优势是"价格亲民";而如今,成分、功效、设计成为新的决策关 键。 市场数据显示,2025年前三季度,单价300元以上的国产美妆产品销售额同比增长28%,增速远超整体市场。这背后是消费者观念的根本转变——他们不再 把国货视为"退而求其次"的选择,而是主动寻找功效精准、理念契合的品牌。 "我现在买国货美妆,不是因为便宜,而是因为真的有效。"一位在社交媒体上拥有数万粉丝的美妆博主宋丽敏分享道。她举例说,珀莱雅针对亚洲肌肤衰老 特点研发的"红宝石面霜",在抗皱紧致方面的表现已经能够媲美同价位国际大牌。 这一转变在年轻消费群体中尤为明显。成长于中国经济崛起时期的95后、00后,因国产品牌更贴近本土需求而天然亲近。同时,他们也更加专业,善用社交 媒体、科学测评和成分分析来做购买决策。 中国商报(记者 马嘉)商场柜台前,试穿新中式服装的年轻人 ...
2026年中国消费新图景报告
Sou Hu Cai Jing· 2025-12-11 10:37
今天分享的是:2026年中国消费新图景报告 报告共计:22页 近日,尼尔森IQ发布《2026,中国消费新图景》报告,深入剖析在经济稳中有进、消费贡献持续增强的背景下,中国消费者心态与行为呈现的深刻变化。 报告指出,当前消费市场正呈现"功能质量奠基,健康便捷乘势,体验终成归途"的复合型需求特征,而不同世代消费者因其成长背景与生活阶段差异,正谱 写出截然不同的消费叙事。 整体而言,消费者对个人财务状况的感知趋于乐观,但谨慎情绪依然存在,约四成消费者在支出上保持审慎态度。经济环境与家庭幸福感成为民众最为关切 的两大议题。在购买决策中,产品安全与质量是普遍基石,而健康、便捷与体验则成为关键的增值要素,超过六成消费者愿意为提升生活体验的产品买单。 婴儿潮一代:乐享生活,为品质与新体验付费 报告将61岁及以上人群定义为婴儿潮一代。这一群体虽人口占比不足20%,但消费意愿强烈,七成乐于消费。他们不再满足于基础型养老,转向追求丰富、 享老的晚年生活。近八成愿意为支撑乐享晚年的产品支付溢价,并且表现出高于平均水平的尝新意愿,尤其在健康营养品和借助AI等科技辅助购物方面。 品牌需要以更具针对性的产品,如专研熟龄肌肤的护肤品、具备 ...
苹果第六家北京门店落地大兴,北京首家融合通用设计与可持续理念
Huan Qiu Wang· 2025-12-09 07:31
【环球网科技报道 记者 张阳】12月6日,苹果公司位于北京大兴区的北京荟聚零售店正式开门营业,据了解,这是苹果公司在北京开设的第六家零售店,也 是北京首家采用通用设计与可持续理念融合的新一代零售空间。 北京荟聚商场位于北京大兴区,交通十分便捷,商场二层与三层直通北京地铁4号线。从北京荟聚驾车前往北京大兴国际机场,最快仅需35分钟,能为顾客 提供高效顺畅的出行体验。因而苹果公司将大中华区第59家、北京第六家零售店选址于此,希望进一步加强与北京南部城区的联结,打造一个广受欢迎的目 的地,供当地居民与游客探索科技、激发创造力,并发现无限可能。 顾客可在店内探索Apple最新全线产品,包括iPhone 17系列、iPhone Air、Apple Watch Series 11,以及搭载全新M5芯片的14英寸MacBook Pro、iPad Pro和 Apple VisionPro。特别设置的Apple Vision Pro专属演示区,提供约30分钟的一对一沉浸式体验,让顾客亲身感受空间计算的未来魅力。 北京荟聚店的Creative培训师将每日为顾客提供免费的Today at Apple课程,内容涵盖摄影、视频创作、艺 ...
迪拜王储巡查迪拜道路与未来交通项目
Shang Wu Bu Wang Zhan· 2025-11-13 03:21
Group 1 - The core focus of the article is on the inspection of Dubai's infrastructure projects, including the "Dubai Walking Master Plan," public transport, aerial taxis, and the "Future Loop" [1] - The inspection was led by Dubai Crown Prince Hamdan bin Mohammed, highlighting the importance of infrastructure development as an investment in the future and the people [1] - The meeting included key figures such as Matar Al Tayer, Director General of the Roads and Transport Authority, and Omar Al Olama, Minister of State for Artificial Intelligence, emphasizing the integration of technology and sustainability in urban development [1] Group 2 - The initiatives are part of the "Dubai Economic Agenda D33," which aims to set a new benchmark for global smart cities [1] - The projects reflect the vision of Sheikh Mohammed bin Rashid, showcasing a commitment to innovative and sustainable urban planning [1]
2025年《财富》中国最佳设计榜揭晓
财富FORTUNE· 2025-10-22 04:08
Core Insights - The article emphasizes the transformative impact of AI on design and its integration into various applications, reshaping daily life and work experiences [1][2] - It highlights the evolving role of designers from mere creators to value anchors, focusing on human emotions and needs in their designs [2][4] Group 1: AI Integration in Design - AI has emerged as a "super brain" for designers, enhancing their creative processes while emphasizing the importance of human judgment [2] - Numerous projects on this year's list incorporate AI technology, aiming to resonate with human emotions and fulfill real needs, such as the AI Eva intelligent cockpit assistant [2][85] - The rise of humanoid robots like the Expedition A2 marks a significant step in AI's physical integration into various service roles [7] Group 2: Social Impact of Design - The most compelling designs leverage technology to address societal vulnerabilities, such as artificial hearts for heart failure patients and bionic knee joints for the disabled [3] - Projects like the humanized customer service approach by Neusoft demonstrate a commitment to personal interaction over automation, particularly for elderly patients [3][21] - Designs that utilize "low-tech" solutions to meet emotional needs, such as aesthetic improvements in public restrooms, showcase a focus on human dignity [3][22] Group 3: Sustainability in Design - Sustainable practices have evolved from material innovation to systemic thinking, with projects like Elix Water's 100% recyclable paper bottles replacing plastic [4][102] - The production line by Shenghong captures CO2 from industrial gases to create fashionable fabrics, illustrating a shift towards sustainable design as a core requirement [4][62] Group 4: Notable Projects - The list of 50 projects showcases a deep dialogue between technology and humanity, highlighting the core value of designers in the AI era: empathy and insight [4] - Examples include the HEATTECH series by Uniqlo, which combines comfort and warmth through innovative fabric technology [14] - The eVTOL cargo aircraft by Shanghai Fengfei Aviation Technology represents a significant advancement in low-altitude logistics and emergency response applications [10][11]
上海纽约大学创校常务副校长杰弗里·雷蒙:跨学科研究合作的方向是非常乐观的 但是任重道远
Xin Lang Cai Jing· 2025-10-18 03:57
Group 1 - The 2025 Sustainable Global Leaders Conference will be held from October 16 to 18 in Shanghai, focusing on sustainability and green industry [1] - The conference is co-hosted by the World Green Design Organization (WGDO) and Sina Group, with support from the Shanghai Huangpu District Government [1] - A roundtable forum will discuss how sustainable concepts can be integrated into higher education and future talent development, featuring Prof. Jeffrey S. Lehman from Shanghai New York University [1] Group 2 - Prof. Jeffrey S. Lehman emphasized the need for interdisciplinary collaboration in research to address sustainability challenges [3] - He highlighted the importance of cooperation between engineering and social science faculty to develop energy-efficient technologies and define public policies impacting the environment [3] - The current direction in fostering a collaborative spirit among faculty is viewed positively, although challenges remain [3]
户外亲子嘉年华回归 植物园里融合音乐演出、艺术体验、文创消费 草坪市集花朵舞台 过节新体验
Jie Fang Ri Bao· 2025-10-03 02:21
Core Insights - The "2025 Chenshan Nature Life Festival" is being held from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring various performances and activities aimed at enhancing community engagement and cultural appreciation [1][2] Event Overview - The festival includes 27 performances across four major sections, showcasing genres such as choral music, folk music, jazz, and dance, along with over 60 food and cultural creative stalls [1] - The event aims to create an immersive experience for visitors, integrating music, art, and consumption in a natural setting [2] Market Trends - The festival is described as the largest natural market to date, emphasizing experiential consumption with a variety of food, music, and cultural crafts [2] - The collaboration with Shanghai Fashion Group's young brand "This Week" highlights the trend of integrating fitness activities like Zumba and yoga into the festival, expecting to attract over 5,000 participants [2] Cultural Engagement - The festival features traditional crafts and cultural practices, such as chopstick customs and Shanghai paper-cutting, aiming to educate visitors about local heritage [3] - The event promotes a sustainable approach by utilizing leftover materials from clothing production to create accessories, aligning with contemporary consumer values [2][3] Economic Impact - The festival leverages a "ticket root economy," offering discounts and benefits across over 20 local businesses and attractions, enhancing the overall visitor experience [4] - Various promotional activities and events in the region during the holiday period aim to boost local tourism and consumption, creating a vibrant festive atmosphere [4]
无印良品创下历史最高利润,背后藏着哪些商业真相?
创业家· 2025-09-27 10:08
Core Viewpoint - The article discusses the strategic transformation of Muji's parent company, Ryohin Keikaku, which has achieved record profits despite a global trend of store closures. This is attributed to a well-planned strategy focusing on operational efficiency and market adaptation in China [3][7][33]. Group 1: Store Closures and Strategic Adjustments - Muji has closed 17 stores in China during the first five months of 2025, primarily in older commercial districts, while simultaneously opening 33 new stores, resulting in a net increase of 16 stores [10][11]. - The closures are described as a "normal adjustment based on operational efficiency," targeting high-cost, low-traffic locations and shifting focus to more community-oriented areas with reasonable rents [10][11]. Group 2: Financial Performance - Ryohin Keikaku reported a 19.2% year-on-year increase in revenue, reaching 591 billion yen, with a net profit of 43.5 billion yen, up 30.1% [7][12]. - The revenue from the Chinese market reached 102.7 billion yen, driving a 127.5% increase in East Asia profits [7][12]. Group 3: E-commerce and Market Adaptation - Muji's online sales have seen a significant increase, with a 110% year-on-year growth in existing stores and e-commerce combined [14]. - The company is increasing investments in e-commerce to alleviate pressure on physical stores, reflecting a shift in consumer behavior towards online shopping [15]. Group 4: Competitive Landscape and New Store Formats - Facing competition from Miniso, which has a store density ten times that of Muji, the company has introduced a new low-cost store format, "MUJI 500," with 70% of products priced around 25 yuan [18][19]. - This new format focuses on smaller, lighter product categories and is strategically located near metro stations and community areas, avoiding high-end commercial districts [21][23]. Group 5: Localization and Sustainability - Muji is enhancing localization efforts by developing products that cater to Chinese consumer preferences and increasing local sourcing to reduce costs [26]. - The company is aligning its brand philosophy with sustainability trends, as over 80% of consumers are willing to pay an average of 9.7% more for sustainably produced goods [32]. Group 6: Future Growth Plans - Muji plans to open an average of 50 new stores annually in mainland China by 2030, indicating a strong belief in the Chinese market as a core growth engine [34][35].
无印良品一边闭店一边创下历史最高利润,背后藏着哪些商业玄机?
创业家· 2025-09-22 10:08
Core Viewpoint - The article discusses the strategic transformation of Muji's parent company, Ryohin Keikaku, which has achieved record profits despite a global trend of store closures. This is attributed to a well-planned strategy focusing on operational efficiency and market adaptation in China [3][7][33]. Group 1: Store Closures and Strategic Adjustments - Muji has closed 17 stores in China during the first five months of 2025, primarily in older commercial districts, while simultaneously opening 33 new stores, resulting in a net increase of 16 stores [10][11]. - The closures are described as a "normal adjustment based on operational efficiency," targeting high-cost, low-traffic locations and shifting focus to more community-oriented areas with reasonable rents [10][11]. Group 2: Financial Performance - Ryohin Keikaku reported a record profit with a revenue increase of 19.2% year-on-year, reaching 591 billion yen, and a net profit of 43.5 billion yen, up 30.1% [7][12]. - The revenue from the Chinese market reached 102.7 billion yen, driving a 127.5% year-on-year profit growth in East Asia [7][12]. Group 3: E-commerce and Sales Growth - In the first nine months of the fiscal year, Muji's revenue in mainland China was 102.7 billion yen, reflecting an 18.2% increase, with same-store and online sales growing by 111.9% [13][14]. - The company is increasing investments in e-commerce to alleviate pressure on physical stores, with online sales showing a 110% year-on-year growth [15][14]. Group 4: Competitive Strategy - To counter competition from rivals like Miniso, which has a store density ten times that of Muji, the company introduced a low-cost store format "MUJI 500," with 70% of products priced around 25 yuan [18][19]. - The new store format focuses on smaller, cost-effective product categories and is strategically located near metro stations and community areas [21][23]. Group 5: Localization and Sustainability - Muji is enhancing localization efforts by developing products that cater to Chinese consumer preferences and increasing local sourcing to reduce costs [26][27]. - The brand is aligning with sustainability trends, with over 80% of consumers willing to pay an average of 9.7% more for sustainably produced goods [32][31]. Group 6: Future Growth Plans - Muji plans to open an average of 50 new stores annually in mainland China by 2030, indicating that the Chinese market is viewed as a core growth engine for the brand [34][35].
2026春夏上海时装周10月9日启幕,主秀场带来超4千款新品
Xin Lang Cai Jing· 2025-09-22 07:00
Group 1 - The 2026 Spring/Summer Shanghai Fashion Week will commence on October 9, featuring the theme "Expanding Boundaries, Redefining" which integrates technology, art, culture, and sustainability [2] - The main venues, New Heaven Red Courtyard and Blue Hall, will be upgraded to two "Cube Show Venues," showcasing over 4,000 new clothing items and creating a multi-dimensional space for an enhanced experience [2] - The event will include a diverse release matrix, with the LABELHOOD Pioneer Fashion Art Festival celebrating its 20th season, providing a platform for independent Chinese designers [2] Group 2 - The 2026 Spring/Summer MODE Shanghai Apparel and Accessories Exhibition will also start on October 9 at the Hongqiao United Building, expanding to over 17,000 square meters and featuring nearly 250 brands from around 30 countries, with over half being international brands [3] - The event will conclude with Adidas's "POWER OF THREE" immersive show on October 16 at the Shanghai Old City Hall, marking a creative presentation [3] - The Shanghai Fashion Weekend will adopt the theme "The Good Old Days," creating a multi-dimensional consumption scene that integrates retail, culture, and social interaction in the new landmark Yongyuan Road area [3]