11月24日晚，小天鹅品牌在社交平台发布声明称，近日，一则关于消费者误购"小天鸥"洗衣机的事件经媒体报道后登上微博热搜引发广泛关注。在此，小天 鹅品牌郑重向广大消费者说明真实情况。 经核实，此次事件中消费者原本欲购买公司小天鹅洗衣机，却因不法商家恶意仿冒、混淆品牌名称，不慎购入了"小天鸥"洗衣机，需要明确的是，"小天 鸥"与公司小天鹅品牌毫无关联。 小天鹅表示，公司对此次不法商家的侵权行为表示强烈谴责，这种行为不仅严重损害了消费者的合法权益，也对公司品牌形象造成了极大的负面影响。 目前，小天鹅公司已第一时间关注到该事件，并迅速联合市场监管部门及电商平台展开全面调查，收集相关证据，启动法律程序，坚决对涉事不法商家追责 到底。同时，小天鹅也提醒广大消费者，购买小天鹅产品时，请务必通过官方渠道，如官网、授权电商平台旗舰店、线下授权门店等，仔细核对产品信息， 以防上当受骗。 据湖南都市频道风芒新闻报道，近日，长沙的黄女士在某网络平台上花405元购买了一台小天鹅洗衣机，到货后感觉机器太破，仔细一看才发现"小天鹅"变 成了"小天鸥"。黄女士质疑"小天鸥"洗衣机是三无产品，商家、厂家都找不到，向平台投诉后该商品就被下架了。 ...

11月10日，话题"刘嘉玲喊话淘宝欺骗消费者"登上微博热搜。 百万用户都在看 利好来了！国办重磅发文！商务部最新调整，涉对美出口管制 周末突发！美国，传出大消息！ 俄乌，突发！特朗普，最新发声！ 涨停潮！A股盘中，集体拉升！ 公开信息显示，"大片很好看"是由陈鲁豫主持，上海综伊文化传媒有限公司制作的电影主题综艺节目， 2024年1月6日在芒果TV首播。 记者以消费者的身份咨询该店，客服表示，"此事件已经移交品牌处理"。记者注意到，该店所有梁朝伟、 陈鲁豫的宣传图片已被替换，淘宝搜索页面也已无法搜索到这家店铺。 此前，该店客服曾向媒体表示，"我们赞助了节目，是有照片使用权的，这边也在和节目组沟通，看看是 哪里有误会。" 10日下午，媒体就此事询问淘宝方面，截至发稿，暂未获得回应。 来源：中国新闻网、九派新闻、第一财经 责编： 汪云鹏 校 对： 冉燕青 刘嘉玲在社交平台晒出两张淘宝界面截图，并喊话淘宝、天猫："这么严重的侵权，欺骗消费者，淘 宝、天猫，是你们的市场营销策略吗？" 截图显示，天猫国际"ENCARE海外旗舰店"使用演员梁朝伟照片做产品宣传，照片上标注该品牌为"大片很 好看"访谈节目的特别赞助商。除梁朝 ...

广告位上分别写着"沪下阿姨""佰茶道""冰雪蜜城""塔乐汀"等多个具有高识别度但非正规品牌的广告 牌，但是广告牌下方仍是毛坯的门店，没有任何装修以及工作人员。 据齐鲁晚报报道，近日有网友发布视频称，广东省广州市番禺区地铁3号线市桥站附近的一条街道边， 有一排"山寨广告位"。 来源 齐鲁晚报 那么，这些广告位涉及侵权行为吗？同日，广州市市场监督管理局消费维权部门的工作人员称，这些门 店没有工作人员以及具体的经营行为，暂时不能定义侵权行为。 相关阅读： 11月7日，记者拨打了广告位上方的招商电话，一位相关工作人员回复记者称，这些广告牌子仅仅是广 告位展示，目前还在招商阶段，如果真的招商成功，会立即撤下。 ...

Core Viewpoint - The article discusses a legal dispute between Xiaomi and a small clothing store in Guangzhou over trademark infringement, highlighting the complexities of brand imitation and consumer perception in the market [5][31]. Group 1: Legal Dispute Overview - Xiaomi has filed a lawsuit against a small clothing store for using a logo that closely resembles its own, leading to public backlash against Xiaomi for perceived bullying of a smaller entity [3][5]. - The clothing store received over 300 pages of legal documents from Xiaomi, which has sparked mixed reactions from the public [3][5]. - The store's logo not only mimics Xiaomi's signature orange color but also replicates the iconic square structure, indicating intentional infringement rather than coincidence [9][31]. Group 2: Consumer Perception and Brand Imitation - Initial public sentiment favored the clothing store, viewing Xiaomi's actions as excessive, but shifted dramatically once the logo was revealed, leading to a consensus that the store's actions were deliberate [31]. - The article emphasizes that brand imitation is not merely a trivial issue; it involves systematic attempts to confuse consumers and capture market share through visual and psychological tactics [7][9]. Group 3: Broader Implications and Industry Context - The article draws parallels with other cases of trademark infringement in various industries, such as the disputes involving NIO and the automotive sector, illustrating a pattern of brand confusion tactics [11][22]. - It discusses the legal standards for determining trademark infringement, including consumer confusion and the significance of brand recognition in legal contexts [18][22]. - Companies are encouraged to adopt proactive brand protection strategies, such as defensive trademark registrations, to mitigate risks associated with brand imitation [27][29].

Core Insights - The article highlights the increasing issue of counterfeit products related to Pop Mart as the brand expands globally, with a total of 1.83 million counterfeit items intercepted by customs from January to mid-August this year [2] - Pop Mart has successfully registered with customs in 27 countries and regions, leading to the interception of 7.91 million counterfeit items to date, with over 240 batches involved [2] - The company is actively pursuing legal action against retailers selling counterfeit products, including a recent temporary injunction against Dutch supermarket Jumbo [4] Group 1 - From January to mid-August 2023, customs intercepted a total of 1.83 million counterfeit Pop Mart-related items, involving 237 batches destined for 61 countries and regions [2] - Pop Mart has completed customs registration in 27 countries, resulting in the interception of 7.91 million counterfeit items, with over 240 batches, including 260,000 counterfeit items seized in the Netherlands [2] - The company has developed a multilingual anti-counterfeiting guide to assist law enforcement in identifying genuine products [2] Group 2 - In July 2023, Pop Mart applied for a unilateral temporary injunction against Jumbo, which was quickly approved by the court, while another retailer, Albert Heijn, is still in the response process [4] - Pop Mart has identified over 300 infringement links across various cross-border e-commerce platforms and can file collective lawsuits against anonymous sellers to combat online counterfeit chains [5] - The company has registered the "Lafufu" trademark in the fitness equipment category as a defensive measure against infringement, following discussions about the counterfeit "Lafufu" dolls [5] Group 3 - Consumers can identify genuine Pop Mart products by checking three aspects: the anti-counterfeiting code, the exclusive anti-counterfeiting sticker on the packaging, and the logo stamp on the product's bottom [6] - If a product's verification code has been used more than once, it is likely counterfeit, as genuine products should only be verified once upon receipt [6] - The company emphasizes the importance of production details, such as tie-dye craftsmanship, in distinguishing authentic products from fakes [6]

Core Viewpoint - The controversy surrounding "Rongmei High-end Women's Wear" highlights the brand's declining performance and negative consumer perception, exacerbated by the owner's dismissive comments during a live stream [2][3][5]. Company Overview - Rongmei High-end Women's Wear is backed by A-share listed company Rongmei Co., Ltd. (301088.SZ), which was established in 2006 and initially focused on selling Japanese-style women's clothing on Taobao [3]. - The brand achieved significant growth, becoming the top women's clothing brand on Taobao by 2015, with a transaction volume exceeding 1 billion yuan [3]. Financial Performance - In 2021, Rongmei Co., Ltd. reported record revenues of 949 million yuan and a net profit of 167 million yuan [3]. - However, the company has faced a decline in revenue, with projections indicating a year-on-year decrease of 19.13% and 10.2% for 2023 and 2024, respectively, bringing revenues down to 767 million yuan and 689 million yuan [3]. - For the first half of 2023, the company reported revenues of 298 million yuan, a decline of 13.9%, and a net profit of approximately 37 million yuan, down 19.3% [5]. Inventory and Sales Metrics - As of June 2023, the inventory turnover days reached a record high of 382.9 days, compared to 341.17 days in the previous year [5]. - The flagship store on Taobao, which generates 99.9% of the company's revenue, saw a decrease in key performance indicators, including a drop in half-year browsing volume from 742 million to 670 million and a decline in total order value from 1.21 billion yuan to 1.11 billion yuan [5]. Legal Issues - The company has faced legal challenges, including a copyright infringement case from the brand Zhihuo, which resulted in a court ruling against Rongmei [6]. - In July 2023, another designer brand, Fabrique, won a lawsuit against Rongmei for copyright infringement and unfair competition, further damaging the company's reputation [6].

Core Viewpoint - Beijing Huiyuan Food and Beverage Co., Ltd. has accused Meiri Youxian of infringing its rights by unauthorized use of the "Huiyuan" name for business activities, which includes unauthorized regional distribution rights and services that disrupt market order [1] Group 1 - The company claims that Meiri Youxian has been conducting business under the "Huiyuan" name without written authorization [1] - Allegations include the unauthorized splitting and transfer of regional distribution rights to third parties [1] - Meiri Youxian is accused of providing services such as "regional distribution rights authorization" and "instant retail platform setup" in areas where it has no authorization, leading to multiple complaints and damage to Huiyuan's brand reputation [1] Group 2 - Huiyuan emphasizes that Meiri Youxian has no rights to conduct any business, sales, or promotional activities under the "Huiyuan" name [1] - The company states that any contractual disputes between Meiri Youxian and its clients are unrelated to Huiyuan [1] - Huiyuan advises parties to verify the legitimacy of transactions involving its name and warns that any fraudulent activities should be reported to law enforcement [1]

Group 1 - DarkIris Inc., a mobile game company, plans to go public in the U.S., but the focus is on its Chinese name "黑瞳科技," which is identical to Shanghai Heitong Technology Co., Ltd. [2] - Shanghai Heitong Technology issued a statement accusing DarkIris of malicious confusion, brand hijacking, and infringement, claiming ownership of 9 classes and 36 categories of registered trademarks for the "黑瞳" brand [4] - DarkIris's prospectus indicates it is engaged in mobile digital game development, distribution, and operation, with plans to issue 1.5 million Class A shares at an initial price of $4 per share, aiming to raise $6 million and achieve a market valuation of $70 million [6] Group 2 - For the fiscal years 2023, 2024, and the first half of 2025, DarkIris reported revenues of $3.95 million, $7.92 million, and $5.20 million, with net profits of -$1.26 million, $1.10 million, and $0.91 million respectively [7] - DarkIris's key products include the MMORPG "九霄灵蛇录," the turn-based strategy card game "大话魏蜀吴," and the casual RPG "浮空神话," which contributed 53% and 62% of total revenue in fiscal years 2023 and 2024 respectively [8] - Shanghai Heitong Technology, established in June 2018, focuses on anti-fraud technology development and operates several anti-fraud applications with a user base of 700 million [9]

Core Viewpoint - The company "胖都来" is facing legal challenges and public scrutiny due to its name being similar to the well-known brand "胖东来," leading to accusations of "traffic hijacking" [3][5]. Group 1: Company Response - The chairman of "胖都来," 都建明, announced that the name could be changed and invited suggestions from the public [3][6]. - "胖都来" has cleared its Douyin account content, which is now showing no works available [3]. - The company emphasizes that the name "胖都来" was chosen because the owner's surname is "都," and the store focuses on selling clothing and daily necessities without intentionally imitating "胖东来" [6]. Group 2: Legal Actions - "胖东来" has sent a lawyer's letter to "胖都来" and filed a complaint with local market supervision authorities, citing potential consumer confusion due to the similarity in names [3][5]. - "胖东来" has confirmed that they are collecting evidence against "胖都来" and will continue to follow up on the matter [5]. Group 3: Company Background - Zhejiang "胖都来" Commercial Management Co., Ltd. was established on February 20 of this year, with a registered capital of 10 million yuan, and is located in Jiaxing, Zhejiang Province [6]. - The company's business scope includes management services for commercial complexes, sales of daily necessities, clothing wholesale, and agricultural products sales [6].

Core Viewpoint - The opening of the "胖都来" store in Zhejiang has sparked controversy due to its name's similarity to the well-known brand "胖东来," leading to legal actions and public attention [1][5][6]. Group 1: Company Overview - "胖都来" is a subsidiary of Zhejiang 盈中控股集团, which opened its first store on May 1, 2023, in Haining, Zhejiang, with a focus on a "shared platform + omnichannel operation" model [5]. - The store's opening day saw significant foot traffic, with some products sold out, and a second phase of a 30,000 square meter smart commercial complex is expected to launch in October [5][6]. Group 2: Legal and Market Response - "胖东来" has taken legal action against "胖都来," including filing a complaint with local market supervision authorities and sending a lawyer's letter, citing potential consumer confusion due to brand similarity [5][6]. - "胖都来" claims its name reflects the owner's surname and emphasizes a philosophy of abundance and quality in its offerings, distancing itself from any intent to mimic "胖东来" [6][7]. Group 3: Market Performance - "胖东来" reported a sales figure of 1.749 billion yuan for April 2023, with a cumulative annual sales exceeding 8 billion yuan, reaching 8.027 billion yuan [7].