Core Viewpoint - The listing of "Hushang Ayi" on the Hong Kong Stock Exchange marks a significant milestone in the ongoing trend of new tea beverage companies going public, reflecting the growing confidence in the market for ready-to-drink tea products [1][6]. Company Summary - Hushang Ayi was listed on May 8, 2023, with an initial offering price of HKD 113.12 per share, equivalent to the price of approximately ten cups of its tea [3]. - The company's stock performed exceptionally well on its debut, reaching a peak of HKD 197.6 per share, a 74.68% increase from the offering price, and closing at HKD 158.40, representing a 40.03% rise, with a total market capitalization of HKD 16.607 billion [3][6]. - Founded in 2013 by a couple who left their corporate jobs, Hushang Ayi has grown from a small 25 square meter shop to a brand with nearly 10,000 stores projected by the end of 2024 [3][5]. Market Context - Hushang Ayi is the fifth new tea beverage company to go public in Hong Kong, following brands like Nayuki, Cha Baidao, and others, indicating a phase of consolidation in the new tea beverage market [1][6]. - The new tea beverage market has shifted from an expansion phase to a focus on high-quality development, with projections indicating the market could exceed RMB 400 billion by 2028 [8]. - The competitive landscape is characterized by a transition from rapid growth to refined operations, emphasizing the importance of supply chain management and product innovation to meet evolving consumer preferences [8]. Competitive Landscape - Hushang Ayi has adopted a mid-price and down-market expansion strategy, with over 52% of its stores located in northern China, where it is the largest mid-priced tea beverage brand [5][6]. - Despite its strong market presence, analysts suggest that Hushang Ayi lacks a robust brand effect and scale efficiency compared to competitors, which may impact its long-term sustainability [7]. - The company has diversified its offerings with premium and budget lines to compete in a crowded market, but it faces challenges in establishing a unique market position [7].

5月8日，沪上阿姨（上海）实业股份有限公司（2589.HK，下称"沪上阿姨"）正式登陆港交所，成为 2025年以来继古茗（1364.HK）、蜜雪集团（2097.HK）、霸王茶姬（CHA.US，股票简称"茶姬控股） 之后的第四家新茶饮上市公司。 （原标题：日卖164万杯，夫妻辞职卖奶茶干出一个150亿元的IPO） 新茶饮品牌正从街边、商场毗邻的门店之争"卷"到资本市场。 5月8日下午，上海正下着大雨，位于人民广场商圈内的两家沪上阿姨门店的下单情况颇为火爆，一度有 上百杯奶茶正在制作当中，等候时间超过1个小时。仅有点餐柜台和操作区的小型店铺内，正挂着时令 水蜜桃饮品和9元柠檬水的宣传立牌。 上海人民广场是沪上阿姨的"发家"之地。2013年7月，沪上阿姨的第一家门店就开设在这里。其售卖 的"五谷奶茶"颇受欢迎，第一个月的销售额就超过30万元。历经十余年的发展，截至2024年年底，沪上 阿姨在全国的门店总数达到9176家，全年的营业收入为32.85亿元，总销售量为5.99亿杯，GMV（商品 交易总额）为107.36亿元。以 上述数据计算，沪上阿姨2024年平均每天卖出约164万杯，产品销售总额接近3000万元。 据灼 ...

奈雪的茶、茶百道、古茗、蜜雪冰城之后，港股迎来"第五杯奶茶"。 沪上阿姨4月28日起正式开启招股，5月8日正式登陆港股。今日IPO，沪上阿姨发行约241.13 万H股，开盘价为190.6港元，较发行价上涨超过六成，市值 一度超过206亿港元。5月7日晚间，沪上阿姨发布配发结果，香港公开发售最终发售股份数量（经重新分配后调整）为120.57万股，国际发售的最终发售 股份数量（经重新分配后调整）为120.57万股。最终发售价为每股113.12港元，全球发售净筹约1.95亿港元。其中，香港公开发售获3616.83倍认购，国际 发售获2.57倍认购，人气仅次于蜜雪冰城。 在本次IPO发行中，沪上阿姨共引入两位基石投资者，累计认购921.55万美元。其中，"美的太子"剑锋的盈峰集团认购644.04万美元，华宝股份 （300741.SZ）认购277.41万美元。 其火爆程度带动茶饮股早盘集体走高。5月2日，奈雪的茶大涨超12%，古茗涨近8%股价创历史新高，蜜雪集团、茶百道涨超1%。 新茶饮为何在近几年扎堆上市？梯队层级明显，"雪王"领跑地位或难以撼动，行业竞争加剧，如何找到新的增长点？ 24年闭店千家，沪上阿姨还能奔跑多 ...

今年第四家新茶饮IPO（首次公开募股）公司——沪上阿姨（2589.HK）正式登陆港股市场。 5月8日，沪上阿姨踏入港交所，正式开始挂牌交易。上市首日，沪上阿姨股价大幅高开62.04%，截至午盘收盘，股价上涨52.76%至172.8港元/股，总市值 达到181.2亿港元，以每手30股估算，按照首日最高价计算，则中签一手约赚2534.4港元。 此前，沪上阿姨招股受到了资金的热捧。据沪上阿姨分配结果公告，沪上阿姨公开发售环节最终认购倍数达到3616.83倍，仅次于蜜雪冰城(蜜雪集团、 2097.HK)的5258倍，成为又一只人气茶饮新股。 过去四个多月，中国新茶饮迎来一波上市潮，几乎一个月上市一只新茶饮股。2月古茗(1364.HK)二次冲击港股市场成功，3月蜜雪冰城在港创下冻资纪 录，4月霸王茶姬(CHA.US)登陆美股。而此前"新茶饮第一股"奈雪的茶(2150.HK)2021年上市三年后，才迎来第二只茶饮股茶百道(2555.HK)。 此次沪上阿姨成功上市后，目前港股及美股已有包括奈雪的茶、茶百道、古茗、蜜雪冰城、霸王茶姬、沪上阿姨六只上市新茶饮股，而头部现制新茶饮中 还剩喜茶、茶颜悦色、乐乐茶等少数几家尚未上市。 ...

Core Viewpoint - The new tea beverage company, Hu Shang A Yi, officially listed on the Hong Kong Stock Exchange, becoming the fifth new tea beverage company to do so, with a strong market response reflected in its opening price and subscription demand [1] Group 1: Financial Performance - Hu Shang A Yi achieved revenue of 2.199 billion yuan, 3.348 billion yuan, and 3.285 billion yuan for the years 2022, 2023, and 2024 respectively [1] - The adjusted net profit for the same years was 154 million yuan, 416 million yuan, and 418 million yuan, indicating stable operations [1] - The company's GMV is projected to grow to 10.736 billion yuan by 2024, with registered WeChat mini-program members reaching 115 million and an average quarterly active member count exceeding 17.6 million [1] Group 2: Supply Chain and Store Network - As of December 31, 2024, Hu Shang A Yi's supply chain network includes 12 major logistics bases, 4 equipment warehouses, 8 fresh agricultural product warehouses, and 15 front-line cold chain warehouses [2] - The number of franchisees increased from 3,260 in 2022 to 4,576 in 2023, and is expected to reach 5,455 in 2024, with 30% of franchisees operating more than one store [2] - The total number of stores reached 9,176, covering all four direct-controlled municipalities and over 300 cities across 22 provinces, with 50.4% located in third-tier cities and below [2] Group 3: Investment and Future Plans - Prior to the IPO, Hu Shang A Yi received backing from several investment institutions, including Jia Yu Capital and Jin Yi Capital, with significant investments made since 2020 [3] - The company plans to use the funds raised from the IPO to enhance digital capabilities, develop new products, upgrade equipment, strengthen supply chain capabilities, expand the store network, invest in marketing activities, and supplement working capital [3] - Hu Shang A Yi is also looking to expand into overseas markets, with plans to open stores in Malaysia, the Philippines, and North America, promoting Eastern modern tea culture [3]

继年初新茶饮行业经历一轮上市潮之后，资本市场恢复了短暂的平静。正当业界与投资者纷纷猜测下一个叩响上 市大门的是谁时，新一轮IPO竞争逐渐拉开帷幕。 在霸王茶姬成功登陆纳斯达克半个月后，许久没有更新进展的沪上阿姨也再次传来声音——5月8日以113.12港元的 发行价赴港敲钟，上市即高开68%，成为今年第四家在港交所IPO的新茶饮企业。 现如今，中式茶饮的故事，正在被更多品牌讲到更大的世界中去。 霸王茶姬越洋赴美能否获青睐 根据咨询机构弗若斯特沙利文数据，2025年全球现制茶饮市场规模有望攀升至480亿美元。另据艾瑞咨询研究报 告，以GMV计算，中国现制茶饮市场规模从2019年的1022亿元增长至2024年的2727亿元，年复合增长率达 21.7%，显著高于茶饮市场其他细分领域。报告同时预测，2028年中国现制茶饮市场规模将进一步扩大至4260亿 元，2024~2028年复合增长率为11.8%。 在市场规模快速扩容时，中国现制茶饮行业竞争进入白热化阶段，驱使众多品牌出现分化。从价格分布来看，行 业已形成平价、大众和高端茶饮三大阵营。 涨幅15.86%、总市值60亿美元，一串串上扬的数字为霸王茶姬在纳斯达克上市的首 ...

Core Viewpoint - The company "沪上阿姨" is set to launch an IPO, offering 2.41134 million H-shares at a price range of HKD 95.57 to HKD 113.12 per share, with expectations to list on the Hong Kong Stock Exchange on May 8. The new tea beverage market is experiencing a surge in listings, with "蜜雪冰城" breaking the "IPO failure curse," making unique new tea brands attractive to investors [1]. Group 1: Brand and Product Strategy - "沪上阿姨" operates three brands: "沪上阿姨," "沪咖," and "轻享版," covering a wide range of products including fresh fruit tea, milk tea, and coffee, with prices ranging from 7 to 23 RMB, catering to diverse consumer needs [2]. - The company has initiated a brand upgrade in April 2024, achieving 3,524 new brand image stores, demonstrating rapid strategic implementation [2]. - The "轻享版" brand targets cost-sensitive consumers with prices between 2 to 12 RMB, making it suitable for lower-tier markets [2]. Group 2: Market Expansion and Performance - As of 2024, "沪上阿姨" has expanded its store count from 5,307 in 2022 to 9,176 in 2024, reflecting a year-on-year growth of 46.8% and 17.8% respectively, with revenues of 2.2 billion RMB in 2022, 3.35 billion RMB in 2023, and 3.28 billion RMB in 2024 [3]. - The company has maintained operational resilience and steady growth despite increasing competition and diverse consumer demands [3]. Group 3: Competitive Advantages - "沪上阿姨" focuses on the lower-tier market, holding a leading position with over 50.4% of its stores located in these areas, which are projected to be the fastest-growing segment from 2023 to 2028 [5]. - The company has launched over 100 new products annually from 2022 to 2024, showcasing its commitment to innovation and meeting consumer preferences [9]. - A robust supply chain supports the company's extensive market coverage, with 12 logistics bases and 15 cold chain warehouses ensuring quality control and timely delivery of fresh ingredients [9]. Group 4: Investment Potential - The upcoming IPO is seen as a significant milestone for the new tea beverage sector, potentially recalibrating market valuations and attracting investor interest [10].

以下文章来源于商业弧光 ，作者柳柳 商业弧光 . 听风者，捕光人，最准点的商业节拍 出品｜虎嗅商业消费组 作者｜柳柳 编辑｜苗正卿 题图｜视觉中国 "雪王"蜜雪冰城赴港上市刚刚打破茶饮上市破发的魔咒，在股价暴涨之际，霸王茶姬又迎来了赴美IPO新进展。 有分析师对虎嗅表示，霸王茶姬赴美IPO募集资金可用于进一步扩大门店规模、加强供应链建设，有助于在竞争激烈的茶饮市场中抢占更多市场份 额，提升品牌的国际知名度，推动品牌全球化战略的实施。若能成功上市，霸王茶姬将进一步稳固其行业领先地位。 过去一年招兵买马，推纯茶子品牌 和更新店型 2024年的霸王茶姬一直在招兵买马，如此来看，确实有是在配齐上市装备的意味。 去年12月，据虎嗅获悉，霸王茶姬从麦当劳中国"挖"来了CFO黄鸿飞，其于2024年10月14日离职，短暂休息后，加入霸王茶姬。此外，据悉，霸王茶 姬的供应链负责人付熙，曾是大疆和喜茶的前供应链总监。产品负责人万维仁，曾担任贡茶和喜茶的产品部总监。运营负责人陆冕曾是茶煮 KRAFTEA的联合创始人。 虎嗅获悉，2025年3月6日，中国证监会国际合作司发布关于霸王茶姬境外发行上市备案通知书，公司拟发行不超过6473 ...

以下文章来源于天天IPO ，作者杨继云 天天IPO . 投资界（PEdaily.cn）旗下，专注IPO动态 新征途。 作者 I 杨继云 报道 I 投资界-天天IPO 新春伊始，港交所热闹起来了。 投资界-天天IPO消息，2月12日，古茗控股有限公司正式登陆港交所，开盘市值一度达240亿港元，成 为开年最大新茶饮IPO。 成立于2010年，古茗是一个典型的大学生创业故事：创始人是毕业于浙江理工大学的王云安，毕业后 他与同学联手创业，将古茗开出近万家茶饮店。而在登陆港股前，古茗仅开放了唯一一次外部融资—— 美团龙珠、红杉中国、Coa t ue身影浮现。 至此，港股集聚奈雪的茶、茶百道、古茗三家茶饮上市公司，而蜜雪冰城、霸王茶姬也在IPO的路上。 2025茶饮上市潮序幕拉开。 同学联手创业 开出近万家店，市值240亿 古茗是一个典型的大学生创业故事。 创始人王云安，1986年出生于云南省安宁市，父母从事百货生意，他从小耳濡目染，2006年考入浙江 理工大学。201 0年，在浙江省台州市温岭市大溪镇，即将毕业的王云安与大学同学戚侠、高中同学阮 修迪等人创办"古茗茶饮"。 几个年轻人很快感受到了创业初期的艰苦，也经历了 ...

以下文章来源于天天IPO ，作者杨文静 天天IPO . 投资界（PEdaily.cn）旗下，专注IPO动态 蜜雪冰城IPO的脚步越来越近了。近日，蜜雪冰城更新招股书，透露了最新经营状况—— 一年卖出74亿杯奶茶。 作者 I 杨文静 报道 I 投资界-天天IPO 雪王的秘密 时至今日，蜜雪冰城已经第三次冲击IPO了。就在不久前，古茗和沪上阿姨也更新了招股 书，其中古茗有了最新进展——已完成港股上市备案，或意味着很快就会进行上市聆 讯。 20 25年，新茶饮们再次重启上市潮。 4.5万家门店，一年进账200亿 一杯柠檬水4元，一个冰淇淋2元，"雪王"至今似乎还没有对手。 根据招股书最新披露，蜜雪冰城旗下有现制茶饮"蜜雪冰城"和现磨咖啡"幸运咖"两大品 牌，其中"蜜雪冰城"核心产品的价格通常为2- 8元人民币，"幸运咖"核心产品的价格通常 为5 - 10元人民币，而"蜜雪冰城"品牌所占的收入和毛利都在95%以上。 在2 0 24年的前三季度，蜜雪冰城在中国售出约11亿杯冰鲜柠檬水、14亿支冰淇淋、3.85 亿杯珍珠奶茶，而所有产品的均价仅在6元左右。 按照 2024 年 9 月 30 日的门店数计，蜜雪冰城开店 4 ...