凤凰网科技讯2月5日，零跑COO徐军在写给营销服的新年家书中提到，"2026年，我们要用高效，让节 奏慢半拍，让库存轻十斤，让政策少两行，让利润厚一寸。用创新，让'对手睡不着觉'的办法，不再是 陪熬，而是陪跑——我们气定种闲，他们气需吁吁。我们不要太多，105万，多一台算我输。" 徐军还对员工表示："累了就请假，别把'调休'当摆设；委屈了就说，来推我办公室的门；想飞了就去 试，别把'创新'锁在PPT，失败算家里的，成续算你自己的。" 此前，零跑汽车官方宣布1月零跑汽车交付量达32059台，同比增长27%。 ...

人民财讯1月22日电，1月22日，吉利创业40周年大会上，吉利控股集团2030年关键指标正式明确：全球 汽车销量650万辆，新能源汽车占比约75%，全球营收超1万亿元。 ...

Core Viewpoint - The Chinese automotive market, particularly in the new energy vehicle (NEV) sector, is transitioning from rapid growth to a more cautious approach, with manufacturers setting more conservative sales targets for 2026 compared to previous years [1] Group 1: Sales Targets and Growth Rates - Geely has set the highest sales target for 2026 at 3.45 million units, representing a 14% increase from 2025, with a goal of 2.22 million units in NEV sales, a 32% year-on-year growth [3] - Dongfeng aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate exceeding 30% based on projected 2025 sales of approximately 2.5 million units [3] - Chery has announced a target of 3.2 million units for 2026, reflecting a 14.03% increase from 2025 [3] - Leap Motor is the only manufacturer aiming for a doubling of sales, targeting 1 million units in 2026, up from 500,000 units in 2025 [1][2] Group 2: Performance and Adjustments - Longhua's 2025 cumulative sales were 1.32 million units, with a significant adjustment in their 2026 target from at least 2.49 million units down to 1.8 million units, indicating a 36% growth from the previous year [4] - NIO has set a sales target for 2026 between 456,000 and 489,000 units, aiming for a growth rate of 40-50% from the previous year [6] - Xiaomi has also set a target for 2026 that exceeds a 30% increase from its previous year's sales, with plans to launch a new generation of vehicles [6] Group 3: Market Dynamics - The implementation of a 50% reduction in NEV purchase tax and adjustments to subsidy policies are creating new variables in the domestic automotive market [1] - Traditional automakers are adopting more cautious growth targets, while new entrants remain optimistic but have tempered their previous aggressive growth statements [1]

Group 1 - Geely Auto exceeded its 2025 sales target of 3 million units, achieving over 3.02 million units, and aims for a sales target of 3.45 million units in 2026, representing a 14% year-on-year growth [1] - Dongfeng Group has set a sales target of 3.25 million units for 2026, an increase of 250,000 units from its 2025 target of 3 million units; the 2025 sales figure is expected to be around 2.5 million units based on the first 11 months' sales of 2.204 million units [1] Group 2 - Leap Motor performed exceptionally in 2025, surpassing its initial sales target of 500,000 units with actual sales close to 600,000 units, making it the top seller among new energy vehicle companies; for 2026, it targets 1 million units, a 68% increase [6] - Xiaomi Auto achieved sales of 410,000 units in 2025, exceeding its target of 350,000 units, and aims for a sales target of 550,000 units in 2026, reflecting a 34% year-on-year growth; it plans to launch four new models in 2026, including two range-extended SUVs [6] Group 3 - NIO's actual sales in 2025 were approximately 326,000 units, falling short of its target of 440,000 units; however, models like the L90 and the new ES8 performed well, stabilizing the company's position; for 2026, NIO targets sales between 456,000 and 489,000 units, indicating a year-on-year growth of 40%-50% [7] - The continued implementation of the vehicle trade-in policy in 2026 is expected to stimulate automotive consumption, with industry experts predicting overall market growth exceeding zero growth in 2026 [7]

Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and the continuation of the "two new" subsidy policy have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [2]. Group 1: Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million units for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [4]. - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of over 30%, including 1.7 million units for new energy vehicles, representing a 63% increase [5]. - Chery Group has set a target of 3.2 million units for 2026, reflecting a 14% growth compared to 2025, with a total of 2.806 million units sold in 2025 [5]. - Great Wall Motors has lowered its 2026 sales target from at least 2.49 million to at least 1.8 million units, indicating a 36% increase from last year's actual sales [5][6]. Group 2: New Car Manufacturers - Leap Motor has set an aggressive target of 1 million units for 2026, following a record sales performance in 2025 [7]. - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from the previous year, with new models expected to launch [7]. - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, supported by the introduction of several new models [8]. Group 3: Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by favorable national policies [9]. - The continuation of the vehicle replacement subsidy policy is anticipated to mitigate the impact of the half-price purchase tax policy, providing a stabilizing effect on market growth [8][9].

Core Viewpoint - Hyundai Motor Company has set its sales target for 2023 at 4.16 million units, slightly lower than the previous year's target of 4.17 million units, while projecting a sales goal of 4.14 million units for 2025 [1][1] Group 1 - Hyundai's sales target for 2023 is 4.16 million units [1] - The 2025 sales projection is set at 4.14 million units, which is a slight decrease from the 2022 target [1]

Core Viewpoint - Hyundai Motor aims to achieve a global sales target of 4.16 million vehicles by 2026 [1] Group 1 - The company has set a clear sales goal for the upcoming years, indicating a strategic focus on growth in the automotive market [1] - This target reflects Hyundai's ambition to strengthen its market position and compete effectively against other global automakers [1] - The sales target is part of a broader strategy to enhance production capabilities and expand its product lineup [1]

Core Viewpoint - Great Wall Motors (601633) is significantly behind its sales target for 2025, achieving only 33.09% of the goal with 132.37 million vehicles sold in 2025, while the target was set at 400 million vehicles [2] Group 1: Sales Performance - In 2025, Great Wall Motors reported total sales of 132.37 million vehicles, a year-on-year increase of 7.33%, but this is only 33.09% of the 400 million vehicle target [2] - The company’s overseas sales reached 506,100 vehicles, surpassing the sales of new energy vehicles, which totaled 403,600 units [2] - December sales were disappointing, with a total of 124,000 vehicles sold, reflecting an 8.33% year-on-year decline, and the Haval brand saw a 20.34% drop in sales [2] Group 2: Financial Performance - For the first three quarters of 2025, Great Wall Motors reported revenue of 153.58 billion yuan, a 7.96% increase year-on-year, but net profit fell by 16.97% to 8.635 billion yuan [3] - In Q3 alone, revenue was 61.25 billion yuan, up 20.51% year-on-year, while net profit decreased by 31.23% to 2.298 billion yuan [3] - Sales expenses surged to 7.948 billion yuan from 5.110 billion yuan in the previous year, while R&D expenses increased to 6.636 billion yuan from 6.210 billion yuan [3] Group 3: Strategic Goals and Investments - The chairman of Great Wall Motors, Wei Jianjun, set ambitious targets in June 2021, aiming for annual sales of 4 million vehicles, with 80% being new energy vehicles and revenue exceeding 600 billion yuan by 2025 [2] - The company plans to invest a total of 100 billion yuan in R&D over the next five years [2] - Great Wall Motors has been focusing on building new channels to connect directly with users and increasing marketing efforts for new models and technologies [3]

Core Insights - Leap Motor (9863.HK) aims to achieve a sales target of 1 million units by 2026 as stated by its founder, chairman, and CEO Zhu Jiangming in a company-wide letter [1] Group 1 - The company emphasizes four key focus areas for achieving its 2026 sales target: continuous innovation in technology, achieving excellence in quality, accelerating expansion into overseas markets, and maintaining an efficient and agile organization [1]

Core Viewpoint - The Ministry of Industry and Information Technology and eight other departments have jointly issued the "Automobile Industry Stabilization and Growth Work Plan (2025-2026)", aiming for annual automobile sales of approximately 32.3 million units and a 6% year-on-year increase in the added value of the automobile manufacturing industry by 2025, with new energy vehicle sales targeted at around 15.5 million units, reflecting a year-on-year growth of about 20% [1][2]. Group 1: Domestic Consumption Expansion - The plan emphasizes expanding domestic consumption as a core strategy, with initiatives including the promotion of over 700,000 new energy buses and logistics vehicles in 25 pilot cities for electric vehicles [1]. - It includes ongoing efforts to promote new energy vehicles in rural areas and improve charging and battery swapping facilities, alongside tax incentives for purchasing new energy vehicles [1]. - The plan also supports vehicle trade-in policies and encourages the optimization of purchase restrictions in regions with such limits [1]. Group 2: Supply Quality Improvement - The plan focuses on enhancing supply quality through technological innovation, targeting key technologies such as automotive chips and solid-state batteries, and fostering Chinese automotive brands [2]. - It aims to ensure supply chain stability through a dynamic monitoring platform and drive industry growth via the industrialization of intelligent connected technology and digital transformation across the sector [2]. - Key measures include the application of the Beidou system and the approval of L3-level (conditional automated driving) technologies, which are expected to translate technology into tangible benefits [2].